SEO & Content Marketing Skills Suite

Skill by ara.so — Marketing Skills collection.

A structured command and workflow suite for SEO and content marketing tasks, derived from alirezarezvani/claude-skills. Provides 10 specialized commands and 5 multi-step workflows with consistent structured output UI for keyword research, content audits, SERP analysis, technical SEO, and content strategy.

What This Project Does

This skill suite provides AI agents with SEO and content marketing expertise through:

10 specialized commands for keyword research, audits, SERP monitoring, link prospecting, and more
5 multi-step workflows for complete SEO sprints, launches, content refresh, and AI content pipelines
Consistent UI patterns with progress tracking, findings tables, prioritized actions, and next steps
Structured output that always shows current state and actionable recommendations

All commands follow a 5-step interaction pattern: scope confirmation → live analysis → findings table → action plan → next steps.

Installation

Method 1: Clone to Claude Skills Directory

bash

# Clone the repository
git clone https://github.com/AgentTestingClamp/r02-alirezarezvani-claude-skills-seo.git

# Copy to Claude skills directory
cp -r r02-alirezarezvani-claude-skills-seo ~/.claude/skills/seo-content-marketing/

Method 2: Register in Claude Code Session

bash

# In a Claude Code session, read the skill file
/read ~/.claude/skills/seo-content-marketing/SKILL.md

Method 3: Direct Integration

Copy the skill commands directly into your Claude Code configuration or project workspace.

Core Commands

Keyword Research

Deep keyword clustering with opportunity scoring and SERP intent mapping.

bash

# Basic keyword research
/keyword-research "project management software"

# With specific options
/keyword-research "email marketing" --intent transactional --volume >1000

# Export to file
/keyword-research "content marketing" --output csv --file keywords.csv

Output structure:

Keyword clusters with search volume and difficulty
SERP intent classification (informational, navigational, transactional)
Opportunity score (competition vs. volume)
Related long-tail variations
Prioritized action plan

Content Audit

Full-site content quality assessment with duplication and cannibalization detection.

bash

# Full site audit
/content-audit --scope full --domain example.com

# Specific section
/content-audit --scope /blog --domain example.com

# With output format
/content-audit --scope full --output md --file audit-report.md

Output includes:

Content quality scores per page
Duplicate content detection
Keyword cannibalization matrix
Thin content identification
Prioritized optimization opportunities

Technical SEO Audit

Comprehensive technical SEO analysis including crawl budget, Core Web Vitals, schema markup.

bash

# Complete technical audit
/technical-seo --domain example.com

# Focus on specific areas
/technical-seo --domain example.com --focus core-web-vitals,schema

# With recommendations
/technical-seo --domain example.com --recommendations detailed

Analyzes:

Crawl budget efficiency
Core Web Vitals (LCP, FID, CLS)
Schema markup validation
Indexability issues
Robots.txt and sitemap health
Mobile-friendliness

Competitor Gap Analysis

Backlink, topic, and featured snippet opportunity identification.

bash

# Analyze competitor gaps
/competitor-gap --domain example.com --competitors competitor1.com,competitor2.com

# Focus on backlinks
/competitor-gap --domain example.com --competitors competitor1.com --focus backlinks

# Topic gap only
/competitor-gap --domain example.com --competitors competitor1.com --focus topics

Provides:

Backlink gap analysis with DR/DA scores
Topic coverage gaps
Featured snippet opportunities
Content format gaps (video, infographics, tools)

SEO Content Brief Generation

AI-generated content briefs with outlines, NLP terms, and word count targets.

bash

# Generate content brief
/content-brief "how to do keyword research"

# With specific parameters
/content-brief "email marketing best practices" --words 2000-2500 --tone professional

# Include competitor analysis
/content-brief "content strategy guide" --competitors 5 --nlp-terms true

Brief includes:

Target keyword and variations
Recommended word count based on SERP analysis
H2/H3 outline structure
NLP terms and entities to include
Competitor content analysis
Internal linking suggestions

SERP Monitoring

Rank tracking with volatility alerts and CTR optimization recommendations.

bash

# Monitor keyword rankings
/serp-monitor --keywords keywords.txt --domain example.com

# Daily report
/serp-monitor --keywords keywords.txt --frequency daily --alerts true

# Specific search engine and location
/serp-monitor --keywords keywords.txt --engine google --location "New York, US"

Tracking features:

Daily rank positions
Volatility alerts (unusual fluctuations)
CTR optimization opportunities
Featured snippet tracking
SERP feature presence (PAA, videos, local pack)

Link Prospecting

Quality backlink prospect identification with outreach templates.

bash

# Find link prospects
/link-prospecting --topic "content marketing" --min-da 30

# With filters
/link-prospecting --topic "SEO tools" --min-da 40 --min-dr 35 --type guest-post

# Generate outreach templates
/link-prospecting --topic "digital marketing" --templates true

Output:

Prospect URLs with DA/DR scores
Contact information discovery
Relevance scoring
Outreach email templates
Follow-up sequence recommendations

Page Speed SEO Analysis

Performance diagnostics mapped to ranking impact.

bash

# Analyze page speed
/page-speed-seo --url https://example.com/page

# Full site analysis
/page-speed-seo --domain example.com --pages 50

# Mobile focus
/page-speed-seo --url https://example.com/page --device mobile

Diagnoses:

Render-blocking resources
Largest Contentful Paint (LCP)
Cumulative Layout Shift (CLS)
First Input Delay (FID)
SEO ranking impact assessment
Prioritized fixes with implementation steps

Local SEO Audit

NAP consistency, Google Business Profile optimization, and citation audit.

bash

# Local SEO audit
/local-seo --business "Example Business" --location "New York, NY"

# Focus areas
/local-seo --business "Example Business" --focus nap,citations

# With GMB optimization
/local-seo --business "Example Business" --gmb-profile true

Checks:

NAP (Name, Address, Phone) consistency across directories
Google Business Profile completeness and optimization
Local citation quality and quantity
Review management status
Local schema markup
Local pack ranking factors

Content Calendar Generation

Data-driven editorial calendar based on search demand and seasonality.

bash

# Generate content calendar
/content-calendar --topics topics.txt --months 3

# With keyword research integration
/content-calendar --topics topics.txt --months 6 --keyword-research true

# Export calendar
/content-calendar --topics topics.txt --months 3 --output google-calendar

Calendar includes:

Topic scheduling based on search trends
Seasonal opportunity identification
Content format recommendations
Target keyword assignments
Production timeline estimates
Resource allocation suggestions

Multi-Step Workflows

Full SEO Sprint

12-step comprehensive SEO process from audit to execution.

bash

# Run full SEO sprint
/workflows:full-seo-sprint example.com --scope full

# With specific focus areas
/workflows:full-seo-sprint example.com --focus technical,content

Workflow steps:

Technical audit
Content audit
Keyword research and mapping
Competitor analysis
On-page optimization plan
Content gap identification
Internal linking strategy
Schema markup recommendations
Page speed optimization
Backlink strategy
Content calendar creation
Measurement and KPI setup

Launch SEO

Pre-launch SEO checklist and validation.

bash

# Pre-launch SEO check
/workflows:launch-seo example.com

# With specific validations
/workflows:launch-seo example.com --checks canonical,hreflang,sitemap

Validates:

Canonical tag implementation
Hreflang configuration (multi-language sites)
XML sitemap generation and submission
Robots.txt configuration
301 redirect mapping
Schema markup implementation
Google Analytics and Search Console setup
Mobile responsiveness
Page speed baselines

Content Refresh

Identify and optimize underperforming content to recover rankings.

bash

# Content refresh workflow
/workflows:content-refresh example.com

# Target specific ranking drop
/workflows:content-refresh example.com --ranking-drop >10

Process:

Identify ranking decline pages
Analyze current vs. historical performance
Assess SERP changes and intent shifts
Generate refresh recommendations
Create updated content briefs
Prioritize by traffic recovery potential
Set measurement benchmarks

Authority Building

End-to-end digital PR and link-building campaign.

bash

# Authority building campaign
/workflows:authority-building example.com --niche "content marketing"

# With outreach automation
/workflows:authority-building example.com --niche "SEO" --outreach true

Campaign steps:

Link-worthy asset identification
Content upgrade recommendations
Linkable asset creation brief
Prospect list building
Outreach template generation
Follow-up sequence setup
Relationship management plan
Link acquisition tracking

AI Content Pipeline

End-to-end automated content creation workflow.

bash

# AI content pipeline
/workflows:ai-content-pipeline --keywords keywords.txt

# With quality gates
/workflows:ai-content-pipeline --keywords keywords.txt --review-gates true

Pipeline stages:

Keyword selection and clustering
Content brief generation
Outline creation
AI draft generation
SEO optimization (NLP terms, headings)
Fact-checking and quality review
Internal linking insertion
Meta data creation
Image optimization recommendations
Publishing preparation

Configuration

Environment Variables

Commands may use these environment variables for API integrations:

bash

# SEO tool APIs
export SEMRUSH_API_KEY="your-semrush-key"
export AHREFS_API_KEY="your-ahrefs-key"
export MOZ_API_KEY="your-moz-key"

# Search Console and Analytics
export GOOGLE_SEARCH_CONSOLE_CREDENTIALS="path/to/credentials.json"
export GOOGLE_ANALYTICS_CREDENTIALS="path/to/ga-credentials.json"

# Page speed APIs
export GOOGLE_PAGESPEED_API_KEY="your-pagespeed-key"

# Crawling
export SCREAMING_FROG_LICENSE="your-license-key"

Command Options

Global options available for most commands:

bash

--output [md|csv|json|html]  # Output format
--file <path>                 # Export to file
--verbose                     # Detailed logging
--domain <domain>             # Target domain
--scope [full|section|page]   # Analysis scope

Common Patterns

Integration with Existing Workflows

bash

# Morning SEO check routine
/serp-monitor --keywords priority-keywords.txt --domain example.com --frequency daily
/technical-seo --domain example.com --focus core-web-vitals --quick true

# Weekly content planning
/keyword-research --input content-ideas.txt --output csv --file weekly-keywords.csv
/content-calendar --keywords weekly-keywords.csv --months 1

# Monthly comprehensive audit
/workflows:full-seo-sprint example.com --scope full --output html --file monthly-report.html

Combining Commands

bash

# Research → Brief → Calendar pipeline
/keyword-research "email marketing" --output json --file keywords.json
/content-brief --keywords keywords.json --output md --file briefs/
/content-calendar --briefs briefs/ --months 3 --output google-calendar

# Technical fix → Monitor workflow
/technical-seo --domain example.com --recommendations detailed
# (implement fixes)
/page-speed-seo --domain example.com --baseline true
# (wait 7 days)
/page-speed-seo --domain example.com --compare baseline

Automation Scripts

bash

#!/bin/bash
# Daily SEO monitoring script

DOMAIN="example.com"
DATE=$(date +%Y-%m-%d)

# Check rankings
/serp-monitor --keywords keywords.txt --domain $DOMAIN --output csv --file "reports/rankings-$DATE.csv"

# Check page speed
/page-speed-seo --domain $DOMAIN --pages top-10.txt --output json --file "reports/speed-$DATE.json"

# Alert on issues
/technical-seo --domain $DOMAIN --quick true --alerts-only true

Output Format Examples

Progress Display

All commands show real-time progress:

╔══════════════════════════════════════════════════╗
║  Keyword Research  —  "content marketing"        ║
╠══════════════════════════════════════════════════╣
║  Fetching volume …     [██████████] 100%  Done ✓ ║
║  Clustering …          [████████░░]  80%  324/405║
║  Scoring difficulty …  [███░░░░░░░]  30%  122/405║
╚══════════════════════════════════════════════════╝

Findings Table

Results presented in prioritized tables:

┌──────────────────────────┬────────┬────────┬──────────┬────────┐
│ Keyword                  │ Volume │ Diff.  │ Intent   │ Score  │
├──────────────────────────┼────────┼────────┼──────────┼────────┤
│ content marketing tips   │ 🔴 22K │ 🟢 32  │ Info     │ ⭐⭐⭐⭐ │
│ what is content marketing│ 🟠 18K │ 🟡 45  │ Info     │ ⭐⭐⭐  │
│ content marketing tools  │ 🟡 12K │ 🔴 68  │ Trans    │ ⭐⭐    │
│ content marketing guide  │ 🟢  8K │ 🟢 28  │ Info     │ ⭐⭐⭐⭐ │
└──────────────────────────┴────────┴────────┴──────────┴────────┘

Action Plan

Prioritized recommendations with time estimates:

═══════════════════════════════════════════════════
ACTION PLAN — Prioritized by Impact
═══════════════════════════════════════════════════

🔥 QUICK WINS (This Week)
  ☐ Target "content marketing tips" (Est: 2h)
  ☐ Optimize existing guide for "content marketing guide" (Est: 3h)
  ☐ Add FAQ schema to top 5 pages (Est: 1h)

⚡ MEDIUM-TERM (This Month)
  ☐ Create comprehensive guide for "what is content marketing" (Est: 8h)
  ☐ Build topic cluster around "content marketing strategy" (Est: 20h)
  ☐ Launch link building campaign (Est: 40h)

🎯 STRATEGIC (This Quarter)
  ☐ Develop content marketing tools/calculator (Est: 80h)
  ☐ Build authority with digital PR campaign (Est: 60h)
  ☐ Video content series for YouTube optimization (Est: 100h)

Troubleshooting

Command Not Found

If commands aren't recognized:

bash

# Verify installation
ls ~/.claude/skills/seo-content-marketing/

# Re-read skill in Claude Code session
/read ~/.claude/skills/seo-content-marketing/SKILL.md

# Check skill registration
/skills list

API Rate Limits

When hitting API limits:

bash

# Use cache flag to reuse previous data
/keyword-research "topic" --cache true

# Reduce scope
/content-audit --scope /blog --pages 100

# Batch process with delays
/serp-monitor --keywords keywords.txt --batch-size 50 --delay 5

Incomplete Results

If analysis seems incomplete:

bash

# Increase timeout
/technical-seo --domain example.com --timeout 300

# Enable verbose logging
/content-audit --scope full --verbose true

# Check specific areas separately
/technical-seo --domain example.com --focus schema
/technical-seo --domain example.com --focus core-web-vitals

Export Issues

When exports fail:

bash

# Verify output directory exists
mkdir -p reports/

# Use absolute paths
/keyword-research "topic" --output csv --file /absolute/path/to/keywords.csv

# Try different format
/content-audit --output json # instead of csv or md

Large Site Performance

For large sites (>10,000 pages):

bash

# Use sampling
/content-audit --domain example.com --sample 1000

# Process in sections
/content-audit --scope /blog --domain example.com
/content-audit --scope /products --domain example.com

# Use quick mode
/technical-seo --domain example.com --quick true

Best Practices

Regular Monitoring Schedule

bash

# Daily: Rankings and critical metrics
/serp-monitor --keywords priority.txt --domain example.com

# Weekly: Technical health check
/technical-seo --domain example.com --quick true

# Monthly: Comprehensive audit
/workflows:full-seo-sprint example.com --scope full

# Quarterly: Competitor analysis
/competitor-gap --domain example.com --competitors competitors.txt

Content Production Workflow

bash

# 1. Research phase
/keyword-research --input content-ideas.txt --output csv --file keywords.csv

# 2. Planning phase
/content-brief --keywords keywords.csv --output md --file briefs/
/content-calendar --briefs briefs/ --months 3

# 3. Production phase
/workflows:ai-content-pipeline --briefs briefs/ --review-gates true

# 4. Optimization phase
/content-audit --scope /new-content --domain example.com

Link Building Campaign

bash

# 1. Identify opportunities
/competitor-gap --domain example.com --focus backlinks

# 2. Find prospects
/link-prospecting --topic "your niche" --min-da 30 --templates true

# 3. Launch campaign
/workflows:authority-building example.com --niche "your niche"

# 4. Monitor progress
# (track manually or integrate with outreach tools)

Integration Examples

With CI/CD Pipelines

yaml

# .github/workflows/seo-check.yml
name: SEO Health Check
on:
  schedule:
    - cron: '0 9 * * *'  # Daily at 9 AM
jobs:
  seo-audit:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v2
      - name: Run Technical SEO Audit
        run: |
          /technical-seo --domain ${{ secrets.DOMAIN }} --quick true --alerts-only true
      - name: Check Page Speed
        run: |
          /page-speed-seo --domain ${{ secrets.DOMAIN }} --pages top-10.txt --threshold 90

With Content Management Systems

javascript

// WordPress/Headless CMS integration example
const generateContentBrief = async (keyword) => {
  // Use command to generate brief
  const brief = await executeCommand(`/content-brief "${keyword}" --output json`);
  
  // Create draft post in CMS
  await cms.createDraft({
    title: brief.title,
    outline: brief.outline,
    keywords: brief.keywords,
    wordCount: brief.wordCount
  });
};

With Analytics Platforms

python

# Python script for automated reporting
import subprocess
import json

def daily_seo_report():
    # Run SERP monitoring
    result = subprocess.run(
        ['/serp-monitor', '--keywords', 'keywords.txt', '--output', 'json'],
        capture_output=True
    )
    
    data = json.loads(result.stdout)
    
    # Send to analytics platform
    analytics.track_rankings(data)
    
    # Alert on significant changes
    for keyword in data['keywords']:
        if abs(keyword['position_change']) > 5:
            alert.send(f"Ranking change: {keyword['term']} moved {keyword['position_change']} positions")

Support and Resources

Original Project: alirezarezvani/claude-skills
This Adaptation: r02-alirezarezvani-claude-skills-seo
Issues: Report issues specific to SEO commands in this repository
License: MIT

seo-content-marketing-claude-skills

NPX Install

Tags

SKILL.md Content

SEO & Content Marketing Skills Suite

What This Project Does

Installation

Method 1: Clone to Claude Skills Directory

Method 2: Register in Claude Code Session

Method 3: Direct Integration

Core Commands

Keyword Research

Content Audit

Technical SEO Audit

Competitor Gap Analysis

SEO Content Brief Generation

SERP Monitoring

Link Prospecting

Page Speed SEO Analysis

Local SEO Audit

Content Calendar Generation

Multi-Step Workflows

Full SEO Sprint

Launch SEO

Content Refresh

Authority Building

AI Content Pipeline

Configuration

Environment Variables

Command Options

Common Patterns

Integration with Existing Workflows

Combining Commands

Automation Scripts

Output Format Examples

Progress Display

Findings Table

Action Plan

Troubleshooting

Command Not Found

API Rate Limits

Incomplete Results

Export Issues

Large Site Performance

Best Practices

Regular Monitoring Schedule

Content Production Workflow

Link Building Campaign

Integration Examples

With CI/CD Pipelines

With Content Management Systems

With Analytics Platforms

Support and Resources