r20-glebis-seo-content-marketing-skills

Skill by ara.so — Marketing Skills collection.

A specialized SEO & Content Marketing command suite derived from

glebis/claude-skills

, providing 10 domain-specific commands and 5 multi-step workflows with structured output, progress tracking, and actionable recommendations.

What This Skill Does

This skill suite transforms Claude into an SEO & Content Marketing specialist with:

Keyword Research — clustering, intent mapping, and opportunity scoring
Content Audits — quality analysis, duplication detection, cannibalization reports
Technical SEO — crawl budget, Core Web Vitals, schema markup validation
Competitor Analysis — backlink gaps, topic gaps, featured snippet opportunities
Content Strategy — AI-generated briefs, calendars, and optimization workflows
Link Building — prospect identification and outreach automation
Local SEO — NAP consistency, GBP optimization, citation audits

All commands follow a consistent 5-step interaction pattern with visual progress tracking and prioritized action plans.

Installation

Method 1: Manual Installation

bash

# Clone the repository
git clone https://github.com/OhmWhaleIncrease/r20-glebis-claude-skills-seo.git

# Copy to Claude skills directory
mkdir -p ~/.claude/skills/
cp -r r20-glebis-claude-skills-seo ~/.claude/skills/

# Register in Claude Code session
# In Claude Code:
/read ~/.claude/skills/r20-glebis-claude-skills-seo/SKILL.md

Method 2: Direct Integration

In your Claude Code session:

bash

/load-skill https://github.com/OhmWhaleIncrease/r20-glebis-claude-skills-seo

Core Commands

Keyword Research

bash

/keyword-research <target>

Options:

```
--depth
```
— shallow | medium | deep (default: medium)
```
--lang
```
— language code (default: en)
```
--output
```
— md | json | csv

Example:

bash

/keyword-research "project management software" --depth deep --output md

Output Structure:

Seed keyword expansion (LSI, related, questions)
Search volume & competition metrics
Intent classification (informational, commercial, transactional, navigational)
Keyword clustering by topic
Opportunity score (1-100)
SERP feature opportunities (featured snippets, PAA, local pack)

Content Audit

bash

/content-audit --scope <full|sample|urls> --output <format>

Options:

```
--scope full
```
— crawl entire site
```
--scope sample:50
```
— analyze 50 random pages
```
--scope urls:file.txt
```
— specific URL list
```
--metrics
```
— word-count,readability,keywords,links (comma-separated)

Example:

bash

/content-audit --scope full --metrics word-count,readability,keywords --output md

Analysis includes:

Content quality scoring (uniqueness, depth, readability)
Thin content identification (<300 words)
Duplicate/near-duplicate detection
Keyword cannibalization report
Internal linking structure
Content gaps vs. competitors

Technical SEO Audit

bash

/technical-seo <domain>

Checks:

Crawl budget optimization (robots.txt, XML sitemaps, status codes)
Core Web Vitals (LCP, FID, CLS)
Schema markup validation (JSON-LD, microdata)
Mobile usability (viewport, tap targets, font sizes)
HTTPS implementation & mixed content
Canonical tags & pagination handling
Hreflang for international sites
JavaScript rendering issues

Example:

bash

/technical-seo example.com --output json

Competitor Gap Analysis

bash

/competitor-gap <your-domain> <competitor-domains...>

Example:

bash

/competitor-gap example.com competitor1.com competitor2.com --focus backlinks,content

Analysis:

Backlink gap (links they have, you don't)
Topic/keyword gap (content they rank for, you don't)
Featured snippet opportunities
Domain authority comparison
Content velocity analysis
SERP feature ownership

SEO Content Brief Generation

bash

/content-brief <topic>

Example:

bash

/content-brief "how to choose project management software" --format detailed

Generated brief includes:

Target keyword + semantically related terms
Search intent analysis
Recommended word count (based on top 10 SERP analysis)
H2/H3 outline structure
NLP/TF-IDF terms to include
Questions to answer (from PAA)
Internal linking suggestions
Meta title & description templates
Multimedia recommendations

SERP Position Monitoring

bash

/serp-monitor <keywords-file>

Example:

bash

/serp-monitor keywords.txt --frequency daily --alerts volatility

Tracking:

Daily rank positions (desktop & mobile)
SERP feature tracking (featured snippet, PAA, local pack, image pack)
Competitor movement
CTR optimization opportunities
Volatility alerts
Seasonal trend identification

Link Prospecting

bash

/link-prospecting <niche> --quality-threshold <score>

Example:

bash

/link-prospecting "saas marketing" --quality-threshold 40 --type guest-post,resource-page

Output:

Prospect list with DA/DR scores
Contact information (when publicly available)
Outreach templates customized by prospect type
Relationship strength indicators
Priority scoring

Page Speed SEO Analysis

bash

/page-speed-seo <url>

Analysis:

Render-blocking resources
Largest Contentful Paint (LCP) optimization
Cumulative Layout Shift (CLS) fixes
First Input Delay (FID) improvements
Image optimization opportunities
Font loading strategy
Third-party script impact
SEO impact scoring (how speed affects rankings)

Local SEO Audit

bash

/local-seo <business-name> --location <city,state>

Example:

bash

/local-seo "Acme Plumbing" --location "Austin,TX"

Checks:

NAP (Name, Address, Phone) consistency across directories
Google Business Profile optimization
Local citation audit (top 50 directories)
Review profile analysis
Local pack ranking factors
Geographic keyword opportunities
Competitor local presence

Content Calendar Generation

bash

/content-calendar --months <number> --topics <list>

Example:

bash

/content-calendar --months 3 --topics "email marketing,lead generation,marketing automation" --output csv

Calendar includes:

Topic assignments by week
Target keywords per piece
Search demand trends
Seasonality considerations
Content format recommendations
Internal linking opportunities
Publishing frequency optimization

Multi-Step Workflows

Full SEO Sprint

bash

/workflows:full-seo-sprint <domain> --scope full

12-Step Process:

Technical SEO audit
Backlink profile analysis
Keyword gap identification
Content audit & quality scoring
On-page optimization opportunities
Keyword clustering & mapping
Content strategy development
Internal linking architecture
Conversion optimization alignment
Competitor benchmarking
Priority action roadmap
KPI dashboard setup

Pre-Launch SEO Checklist

bash

/workflows:launch-seo <domain>

Validation:

robots.txt configuration
XML sitemap generation & submission
Canonical URL implementation
Hreflang setup (if international)
Schema markup deployment
Google Search Console setup
Google Analytics 4 integration
Core Web Vitals baseline
Mobile-first indexing readiness
HTTPS & security headers

Content Refresh Workflow

bash

/workflows:content-refresh --min-age 180 --position-drop 5

Process:

Identify underperforming pages (ranking dropped 5+ positions)
Analyze SERP changes (new competitors, intent shifts)
Content gap analysis (what's missing vs. top 10)
Refresh recommendations (add sections, update data, improve depth)
Re-optimization checklist
Internal linking boost
Republish & reindex strategy
Monitor recovery

Authority Building Campaign

bash

/workflows:authority-building <niche> --duration 90

End-to-end link building:

Link gap analysis vs. competitors
Linkable asset identification
Digital PR opportunity research
Journalist/editor database building
Outreach template creation
Relationship tracking setup
Content collaboration proposals
Campaign performance monitoring

AI Content Pipeline

bash

/workflows:ai-content-pipeline <topic-list>

Automation:

Keyword research & clustering
SEO brief generation
AI draft creation (with human review points)
On-page optimization
Internal linking integration
Image optimization & alt text
Schema markup injection
Publishing & indexing
Performance tracking setup

Output UI Conventions

All commands use consistent structured output:

Progress Panel

╔══════════════════════════════════════════════════╗
║  Technical SEO Audit  —  example.com             ║
╠══════════════════════════════════════════════════╣
║  Crawling pages …       [████████░░]  82%        ║
║  Checking Core Web …    [██████████] 100% ✓      ║
║  Validating schema …    [█████░░░░░]  50%        ║
╚══════════════════════════════════════════════════╝

Findings Table

┌──────────────────────┬──────────┬──────────┬──────────┐
│ Issue                │ Severity │ Count    │ Impact   │
├──────────────────────┼──────────┼──────────┼──────────┤
│ Missing title tags   │    🔴    │       23 │   High   │
│ Slow LCP (>2.5s)     │    🟠    │       47 │  Medium  │
│ No alt text          │    🟡    │      156 │    Low   │
│ Valid schema         │    🟢    │      312 │   Good   │
└──────────────────────┴──────────┴──────────┴──────────┘

Action Plan

🎯 Quick Wins (1-2 weeks):
  ☐ Add missing title tags (23 pages)
  ☐ Optimize images >100KB (89 files)
  ☐ Fix broken internal links (34 links)

⚙️ Medium-Term (1-2 months):
  ☐ Improve LCP on product pages (47 pages)
  ☐ Implement FAQ schema (15 pages)
  ☐ Consolidate thin content (67 pages)

🚀 Strategic (3-6 months):
  ☐ Overhaul internal linking architecture
  ☐ Launch content hub for target keywords
  ☐ Build authoritative backlink profile

Next Steps Suggestion

💡 Recommended Next Commands:
   /content-brief "your-top-keyword" --format detailed
   /competitor-gap example.com competitor.com --focus content
   /link-prospecting "your-niche" --quality-threshold 40

Configuration

Commands can be configured via environment variables:

bash

# API Keys (if using external data sources)
export SEMRUSH_API_KEY="your-key-here"
export AHREFS_API_KEY="your-key-here"
export MOZ_API_KEY="your-key-here"

# Default preferences
export SEO_DEFAULT_LANG="en"
export SEO_OUTPUT_FORMAT="md"
export SEO_DEPTH="medium"

Or via config file (

~/.claude/skills/r20-glebis-seo/config.yaml

yaml

defaults:
  language: en
  output_format: md
  depth: medium
  
api_keys:
  semrush: ${SEMRUSH_API_KEY}
  ahrefs: ${AHREFS_API_KEY}
  moz: ${MOZ_API_KEY}

preferences:
  progress_bars: true
  color_output: true
  auto_save: true
  save_path: ./seo-reports/

Common Patterns

Pattern 1: New Site Launch

bash

# Step 1: Pre-launch technical validation
/workflows:launch-seo newsite.com

# Step 2: Keyword research foundation
/keyword-research "main topic" --depth deep --output csv

# Step 3: Content calendar for first 90 days
/content-calendar --months 3 --topics "topic1,topic2,topic3" --output csv

# Step 4: Link building strategy
/link-prospecting "your-niche" --quality-threshold 40 --type all

Pattern 2: Recovering Lost Rankings

bash

# Step 1: Identify affected pages
/serp-monitor keywords.txt --alerts volatility --threshold -5

# Step 2: Analyze what changed in SERPs
/competitor-gap yoursite.com topcompetitor.com --focus content

# Step 3: Refresh content
/workflows:content-refresh --min-age 180 --position-drop 5

# Step 4: Boost internal linking
/content-audit --scope urls:affected-pages.txt --metrics links

Pattern 3: Scaling Content Production

bash

# Step 1: Keyword clustering
/keyword-research "main topic" --depth deep --output json

# Step 2: Generate briefs for top 20 keywords
/content-brief "keyword" --format detailed --output md

# Step 3: Set up production pipeline
/workflows:ai-content-pipeline keywords.txt --frequency weekly

# Step 4: Track performance
/serp-monitor new-content-keywords.txt --frequency weekly

Pattern 4: Enterprise Technical SEO

bash

# Step 1: Full technical audit
/technical-seo enterprise-site.com --scope full

# Step 2: Content quality baseline
/content-audit --scope full --metrics all --output csv

# Step 3: Prioritize fixes by impact
/workflows:full-seo-sprint enterprise-site.com --scope full

# Step 4: Monitor Core Web Vitals
/page-speed-seo enterprise-site.com --monitor --frequency daily

Troubleshooting

Command Not Found

Issue:

/keyword-research

returns "unknown command"

Solution:

bash

# Reload the skill in your Claude session
/read ~/.claude/skills/r20-glebis-claude-skills-seo/SKILL.md

# Or reinstall
rm -rf ~/.claude/skills/r20-glebis-claude-skills-seo
cp -r r20-glebis-claude-skills-seo ~/.claude/skills/

API Rate Limits

Issue: "API rate limit exceeded" errors

Solution:

Use
```
--depth shallow
```
for faster, lighter queries
Add delays:
```
--rate-limit 1
```
(1 request per second)
Use cached data:
```
--cache 24h
```

Incomplete Crawls

Issue:

/content-audit --scope full

times out

Solution:

bash

# Use sampling for large sites
/content-audit --scope sample:500 --metrics word-count,readability

# Or split by section
/content-audit --scope urls:blog-urls.txt
/content-audit --scope urls:product-urls.txt

Output Format Issues

Issue: Output is not rendering correctly

Solution:

bash

# Specify explicit format
/keyword-research "topic" --output md

# Check terminal supports UTF-8
export LANG=en_US.UTF-8

# Disable color output if needed
/keyword-research "topic" --no-color

Missing Dependencies

Issue: External data sources not available

Solution:

Set API keys:
```
export SEMRUSH_API_KEY="your-key"
```
Use built-in alternatives:
```
--source internal
```

Check config:

cat ~/.claude/skills/r20-glebis-seo/config.yaml

Integration with Other Tools

Export to Screaming Frog

bash

/technical-seo example.com --output csv --format screaming-frog

Export to Ahrefs/Semrush

bash

/keyword-research "topic" --output csv --format ahrefs

Google Sheets Integration

bash

/content-calendar --months 3 --topics "list" --output gsheet --share editor@example.com

Slack Notifications

bash

/serp-monitor keywords.txt --alerts volatility --notify slack --webhook ${SLACK_WEBHOOK_URL}

Advanced Usage

Custom Scoring Models

bash

# Define custom opportunity scoring
/keyword-research "topic" --scoring custom --weights volume:0.4,competition:0.3,intent:0.3

Batch Processing

bash

# Process multiple domains
for domain in $(cat domains.txt); do
  /technical-seo $domain --output json > reports/$domain.json
done

Scheduled Audits

bash

# Add to crontab for weekly audits
0 9 * * 1 /usr/local/bin/claude-code "/technical-seo example.com --output email --to team@example.com"

Resources

Source Project: glebis/claude-skills
This Adaptation: r20-glebis-claude-skills-seo
License: MIT
Issues: Report bugs via GitHub Issues
Contributions: PRs welcome for new commands and workflow improvements

Note: This skill suite requires Claude Code or compatible AI coding agent. Commands are executed within the agent's context and may require internet access for external data sources.

r20-glebis-seo-content-marketing-skills

NPX Install

Tags

SKILL.md Content

r20-glebis-seo-content-marketing-skills

What This Skill Does

Installation

Method 1: Manual Installation

Method 2: Direct Integration

Core Commands

Keyword Research

Content Audit

Technical SEO Audit

Competitor Gap Analysis

SEO Content Brief Generation

SERP Position Monitoring

Link Prospecting

Page Speed SEO Analysis

Local SEO Audit

Content Calendar Generation

Multi-Step Workflows

Full SEO Sprint

Pre-Launch SEO Checklist

Content Refresh Workflow

Authority Building Campaign

AI Content Pipeline

Output UI Conventions

Progress Panel

Findings Table

Action Plan

Next Steps Suggestion

Configuration

Common Patterns

Pattern 1: New Site Launch

Pattern 2: Recovering Lost Rankings

Pattern 3: Scaling Content Production

Pattern 4: Enterprise Technical SEO

Troubleshooting

Command Not Found

API Rate Limits

Incomplete Crawls

Output Format Issues

Missing Dependencies

Integration with Other Tools

Export to Screaming Frog

Export to Ahrefs/Semrush

Google Sheets Integration

Slack Notifications

Advanced Usage

Custom Scoring Models

Batch Processing

Scheduled Audits

Resources