r13-danielrosehill-claude-slash-commands-seo

Skill by ara.so — Marketing Skills collection.

A specialized SEO & content marketing skill suite derived from danielrosehill/Claude-Slash-Commands. Provides 10 domain-specific commands and 5 multi-step workflows for keyword research, content audits, SERP analysis, technical SEO, and content strategy with structured output and progress tracking.

What This Project Does

This skill suite extends Claude with professional SEO capabilities:

Keyword Research — clustering, opportunity scoring, SERP intent mapping
Content Audits — quality scoring, duplication detection, cannibalization reports
Technical SEO — crawl budget, Core Web Vitals, schema markup validation
Competitor Analysis — backlink gaps, topic gaps, featured snippet opportunities
Content Strategy — AI-generated briefs, editorial calendars, refresh workflows
Workflow Automation — multi-step processes for launches, sprints, and campaigns

All commands follow a consistent 5-step interaction pattern with visual progress tracking and prioritized action plans.

Installation

Method 1: Manual Installation

bash

# Clone the repository
git clone https://github.com/Dimensionparail/r13-danielrosehill-claude-slash-commands-seo.git

# Copy to Claude skills directory
mkdir -p ~/.claude/skills/
cp -r r13-danielrosehill-claude-slash-commands-seo ~/.claude/skills/

# Register in Claude Code session
/read ~/.claude/skills/r13-danielrosehill-claude-slash-commands-seo/SKILL.md

Method 2: Direct Integration

In a Claude Code session:

/read https://raw.githubusercontent.com/Dimensionparail/r13-danielrosehill-claude-slash-commands-seo/main/SKILL.md

Core Commands

/keyword-research

Deep keyword analysis with clustering and opportunity scoring.

bash

# Basic usage
/keyword-research "sustainable fashion"

# With options
/keyword-research "sustainable fashion" --volume-min 1000 --difficulty-max 40 --output json

# For specific domain
/keyword-research "sustainable fashion" --domain example.com --competitors 5

Output includes:

Primary keyword clusters with search volume
Long-tail opportunities ranked by difficulty
SERP intent classification (informational/transactional/navigational)
Related questions and "People Also Ask" data
Seasonality trends and forecast

/content-audit

Full-site content quality assessment and optimization recommendations.

bash

# Full site audit
/content-audit --scope full --output md

# Specific section
/content-audit --scope /blog/* --min-words 300

# Cannibalization check
/content-audit --check-cannibalization --primary-kw "project management software"

Analysis covers:

Content quality scores (readability, depth, freshness)
Duplicate and thin content detection
Keyword cannibalization mapping
Internal linking opportunities
Meta tag optimization gaps

/technical-seo

Comprehensive technical SEO audit with Core Web Vitals.

bash

# Basic technical audit
/technical-seo https://example.com

# With specific checks
/technical-seo https://example.com --check crawl-budget,schema,cwv

# Export report
/technical-seo https://example.com --output pdf --include-screenshots

Checks include:

Crawl budget optimization
Core Web Vitals (LCP, FID, CLS)
Schema markup validation
XML sitemap and robots.txt analysis
Mobile usability
HTTPS and security headers
Structured data errors

/competitor-gap

Identify competitor advantages and opportunities.

bash

# Backlink gap analysis
/competitor-gap --type backlinks --competitors competitor1.com,competitor2.com

# Topic gap
/competitor-gap --type topics --domain example.com --competitors 3

# Featured snippet opportunities
/competitor-gap --type snippets --niche "productivity tools"

Reports:

Backlink sources competitors have but you don't
Topic clusters competitors rank for
Featured snippet opportunities
Content format gaps (video, infographics, tools)
Authority score comparison

/content-brief

Generate SEO-optimized content briefs with NLP analysis.

bash

# Create brief for target keyword
/content-brief "how to choose running shoes"

# With specific parameters
/content-brief "how to choose running shoes" \
  --word-count 2000-2500 \
  --intent informational \
  --audience beginners

# Include competitive analysis
/content-brief "how to choose running shoes" --analyze-top 10

Brief includes:

Target keyword and semantic variations
Recommended word count and structure
NLP terms and entities to include
Heading structure based on top-ranking content
Questions to answer
Internal linking suggestions
Content freshness requirements

/serp-monitor

Track rankings with volatility alerts and CTR optimization.

bash

# Monitor keyword set
/serp-monitor --keywords "keyword1,keyword2,keyword3" --frequency daily

# Generate ranking report
/serp-monitor --report weekly --format pdf

# CTR optimization suggestions
/serp-monitor --keyword "project management" --optimize-ctr

Monitoring features:

Daily rank tracking across devices
SERP volatility alerts
CTR analysis and optimization tips
Featured snippet tracking
Local pack monitoring

/link-prospecting

Find high-quality backlink opportunities with outreach templates.

bash

# Prospect for links
/link-prospecting --niche "sustainable living" --min-da 30

# With filters
/link-prospecting \
  --niche "sustainable living" \
  --link-type guest-post,resource-page \
  --min-da 30 --max-da 70

# Generate outreach list
/link-prospecting --niche "sustainable living" --output-csv --include-templates

Outputs:

Filtered prospect list with DA/DR scores
Contact information (when available)
Outreach email templates
Link opportunity types
Priority scoring

/page-speed-seo

Page speed analysis with SEO impact mapping.

bash

# Analyze page speed
/page-speed-seo https://example.com/page

# Mobile-specific
/page-speed-seo https://example.com/page --device mobile

# With recommendations
/page-speed-seo https://example.com/page --detailed --prioritize

Diagnostics:

Render-blocking resources
LCP (Largest Contentful Paint) issues
CLS (Cumulative Layout Shift) causes
FID (First Input Delay) bottlenecks
SEO impact score for each issue
Prioritized fix recommendations

/local-seo

Local SEO optimization for location-based businesses.

bash

# Local SEO audit
/local-seo --business "Coffee Shop" --location "Portland, OR"

# NAP consistency check
/local-seo --check nap-consistency --citations 50

# Google Business Profile optimization
/local-seo --optimize-gbp --location "Portland, OR"

Covers:

NAP (Name, Address, Phone) consistency
Google Business Profile optimization
Local citation audit and building
Review management strategy
Local schema markup
Geo-targeted content recommendations

/content-calendar

Data-driven editorial calendar from search demand.

bash

# Generate calendar
/content-calendar --duration 3-months --niche "digital marketing"

# With seasonality
/content-calendar \
  --duration 6-months \
  --niche "digital marketing" \
  --include-seasonality \
  --posts-per-week 2

# Export to planning tool
/content-calendar --duration 3-months --export notion,trello

Calendar includes:

Topic priorities based on search volume
Seasonal content opportunities
Content type mix (blog, video, infographic)
Internal linking plan
Publishing frequency recommendations

Workflows

full-seo-sprint

Complete 12-step SEO optimization sprint.

bash

/workflows:full-seo-sprint example.com --scope full --duration 2-weeks

Steps:

Technical SEO audit
Content audit and quality scoring
Keyword research and mapping
Competitor gap analysis
On-page optimization plan
Content refresh priorities
New content opportunities
Internal linking strategy
Backlink gap analysis
Schema markup implementation
Core Web Vitals optimization
Measurement and tracking setup

launch-seo

Pre-launch SEO checklist and validation.

bash

/workflows:launch-seo https://staging.example.com --checklist full

Validates:

Canonical tags
Hreflang implementation
XML sitemap
Robots.txt
Meta tags
Schema markup
301 redirects
Mobile responsiveness
Page speed
Analytics setup

content-refresh

Identify and refresh underperforming content.

bash

/workflows:content-refresh --domain example.com --min-age 12-months

Process:

Identify declining pages
Analyze ranking loss causes
Content gap analysis vs. competitors
Refresh recommendations
Re-optimization checklist
Republishing strategy

authority-building

End-to-end link building and digital PR campaign.

bash

/workflows:authority-building --niche "eco-friendly products" --duration 3-months

Campaign steps:

Linkable asset identification
Prospect research
Outreach strategy
Content creation for links
Digital PR opportunities
Relationship building
Link acquisition tracking
Impact measurement

ai-content-pipeline

Automated keyword-to-publish content pipeline.

bash

/workflows:ai-content-pipeline --keywords-file keywords.csv --output-dir content/

Pipeline:

Keyword selection and prioritization
Content brief generation
AI draft creation
SEO optimization
Human review checkpoints
Publishing automation
Internal linking
Performance tracking

Configuration

Commands support both inline options and configuration files.

Config File:

.seo-skill-config.yaml

yaml

# Default settings for all commands
defaults:
  domain: example.com
  output_format: markdown
  progress_display: true
  
# Keyword research defaults
keyword_research:
  min_volume: 500
  max_difficulty: 50
  clustering_threshold: 0.7
  include_questions: true
  
# Content audit settings
content_audit:
  min_word_count: 300
  readability_target: 60  # Flesch score
  freshness_threshold: 180  # days
  check_cannibalization: true
  
# Technical SEO preferences
technical_seo:
  cwv_thresholds:
    lcp_max: 2.5  # seconds
    fid_max: 100  # milliseconds
    cls_max: 0.1
  crawl_budget_target: 95  # percent
  
# Link prospecting filters
link_prospecting:
  min_da: 30
  max_da: 80
  min_traffic: 1000
  countries: ["US", "UK", "CA", "AU"]
  
# Workflow settings
workflows:
  full_seo_sprint:
    duration: 14  # days
    daily_standup: true
    output_format: notion

Environment Variables

bash

# API keys (store in .env)
export SEMRUSH_API_KEY=your_semrush_key
export AHREFS_API_KEY=your_ahrefs_key
export MOZI_ACCESS_ID=your_moz_id
export MOZI_SECRET_KEY=your_moz_secret
export GOOGLE_SEARCH_CONSOLE_CREDENTIALS=path/to/credentials.json
export SCREAMING_FROG_LICENSE=your_license_key

# Configuration file location
export SEO_SKILL_CONFIG=~/.seo-skill-config.yaml

# Output preferences
export SEO_SKILL_OUTPUT_DIR=~/seo-reports/
export SEO_SKILL_CACHE_DIR=~/.cache/seo-skill/

Common Patterns

Pattern 1: New Site SEO Setup

bash

# Step 1: Technical foundation
/technical-seo https://newsite.com --output md > reports/technical-audit.md

# Step 2: Keyword research
/keyword-research "main topic" --volume-min 500 --output json > data/keywords.json

# Step 3: Content planning
/content-calendar --duration 6-months --keywords-file data/keywords.json

# Step 4: Launch checklist
/workflows:launch-seo https://newsite.com --checklist full

Pattern 2: Monthly SEO Review

bash

# Rankings and visibility
/serp-monitor --report monthly --format pdf

# Content performance
/content-audit --scope full --compare-previous-month

# Technical health check
/technical-seo $DOMAIN --quick-check

# Backlink growth
/competitor-gap --type backlinks --compare-previous-month

Pattern 3: Content Refresh Campaign

bash

# Identify refresh candidates
/workflows:content-refresh --min-age 12-months --ranking-decline 5

# For each page, generate brief
/content-brief --url https://example.com/old-post --refresh-mode

# Update and re-publish
# Then track recovery
/serp-monitor --urls-file refreshed-urls.txt --frequency daily

Pattern 4: Competitor Overtake Strategy

bash

# Gap analysis
/competitor-gap --type all --competitors competitor.com --output detailed

# Keyword opportunities
/keyword-research --competitors competitor.com --find-gaps

# Content strategy
/content-brief --based-on competitor.com/top-ranking-page --improve

# Link building
/link-prospecting --competitor-links competitor.com --filter-exclusive

Integration with SEO Tools

Screaming Frog Integration

bash

# Export crawl for analysis
/technical-seo $DOMAIN --crawler screaming-frog --export-crawl

# Analyze existing crawl
/technical-seo --import-crawl crawl-data.seospider

Google Search Console

bash

# Import GSC data
/serp-monitor --source gsc --property $DOMAIN --period 90-days

# Performance report
/content-audit --gsc-data --min-impressions 1000

Analytics Integration

bash

# Combine with GA4 data
/content-audit --analytics ga4 --property $GA4_PROPERTY_ID

# Content ROI analysis
/content-calendar --prioritize-by ga4-conversions

Output Formats

All commands support multiple output formats:

bash

# Markdown (default)
/keyword-research "topic" --output md

# JSON for API integration
/content-audit --output json > audit.json

# CSV for spreadsheets
/link-prospecting --output csv > prospects.csv

# PDF reports
/technical-seo $DOMAIN --output pdf --include-screenshots

# Notion export
/workflows:full-seo-sprint $DOMAIN --export notion

# Trello cards
/content-calendar --export trello --board "Content Pipeline"

Progress Tracking

All commands display real-time progress:

╔══════════════════════════════════════════════════╗
║  Keyword Research  —  sustainable fashion        ║
╠══════════════════════════════════════════════════╣
║  Fetching keywords …    [██████████] 100%  Done  ║
║  Clustering …           [████░░░░░░]  40%  2/5   ║
║  Analyzing SERP …       [░░░░░░░░░░]   0%  0/250 ║
╚══════════════════════════════════════════════════╝

Troubleshooting

API Rate Limits

bash

# Commands automatically respect rate limits
# To adjust throttling:
export SEO_SKILL_RATE_LIMIT_DELAY=2000  # milliseconds between requests

# Use cached data when available
/keyword-research "topic" --use-cache --cache-ttl 7-days

Large Site Audits

bash

# For sites >10k pages, use sampling
/content-audit --sample 1000 --random

# Or scope to specific sections
/content-audit --scope /blog/* --depth 2

# Use incremental mode
/content-audit --incremental --changed-since 30-days

Missing Dependencies

If commands fail due to missing tools:

bash

# Install optional dependencies
npm install -g lighthouse  # for page speed
pip install scrapy  # for crawling

# Or use cloud services
export SEO_SKILL_USE_CLOUD_CRAWLER=true

Data Export Issues

bash

# If Notion/Trello export fails, check credentials
export NOTION_API_KEY=your_notion_key
export TRELLO_API_KEY=your_trello_key
export TRELLO_TOKEN=your_trello_token

# Verify access
/workflows:test-integrations

Best Practices

Start with technical audit before content work
Use workflows for complex multi-step processes
Set up monitoring before launching campaigns
Cache API responses to avoid rate limits
Export to project management tools for team collaboration
Version control reports to track progress over time

Advanced Usage

Custom Workflow Creation

Create a custom workflow file

my-workflow.yaml

yaml

name: "local-business-seo"
description: "Complete local SEO setup for new business"
steps:
  - command: /local-seo
    args:
      check: nap-consistency
  - command: /local-seo
    args:
      optimize-gbp: true
  - command: /keyword-research
    args:
      location: ${BUSINESS_LOCATION}
      intent: local
  - command: /content-calendar
    args:
      duration: 3-months
      local-focus: true

Run with:

bash

/workflows:custom --file my-workflow.yaml --vars BUSINESS_LOCATION="Portland, OR"

Batch Processing

bash

# Process multiple domains
cat domains.txt | xargs -I {} /technical-seo {}

# Bulk keyword research
/keyword-research --keywords-file keywords.csv --batch-size 100

# Content brief generation
for url in $(cat urls.txt); do
  /content-brief --url $url --output briefs/
done

Support & Resources

Source Project: https://github.com/danielrosehill/Claude-Slash-Commands
This Suite: https://github.com/Dimensionparail/r13-danielrosehill-claude-slash-commands-seo
Issues: Use GitHub issues for bugs and feature requests
License: MIT

r13-danielrosehill-claude-slash-commands-seo

NPX Install

Tags

SKILL.md Content

r13-danielrosehill-claude-slash-commands-seo

What This Project Does

Installation

Method 1: Manual Installation

Method 2: Direct Integration

Core Commands

/keyword-research

/content-audit

/technical-seo

/competitor-gap

/content-brief

/serp-monitor

/link-prospecting

/page-speed-seo

/local-seo

/content-calendar

Workflows

full-seo-sprint

launch-seo

content-refresh

authority-building

ai-content-pipeline

Configuration

Config File: .seo-skill-config.yaml

Environment Variables

Common Patterns

Pattern 1: New Site SEO Setup

Pattern 2: Monthly SEO Review

Pattern 3: Content Refresh Campaign

Pattern 4: Competitor Overtake Strategy

Integration with SEO Tools

Screaming Frog Integration

Google Search Console

Analytics Integration

Output Formats

Progress Tracking

Troubleshooting

API Rate Limits

Large Site Audits

Missing Dependencies

Data Export Issues

Best Practices

Advanced Usage

Custom Workflow Creation

Batch Processing

Support & Resources

`/keyword-research`

`/content-audit`

`/technical-seo`

`/competitor-gap`

`/content-brief`

`/serp-monitor`

`/link-prospecting`

`/page-speed-seo`

`/local-seo`

`/content-calendar`

`full-seo-sprint`

`launch-seo`

`content-refresh`

`authority-building`

`ai-content-pipeline`

Config File:
`.seo-skill-config.yaml`