founder-marketing-skills

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Chinese

Founder Marketing Skills

创始人营销技能

Skill by ara.so — Marketing Skills collection.

Open-source marketing skills for founders who do their own marketing. Provides 4 AI-powered skills for keyword research, growth strategy, social search audit, and competitor intelligence. Works with Claude Code, Codex, Cursor, and any agent that reads

SKILL.md

files.

由ara.so提供的技能——营销技能合集。

面向自主开展营销的创始人的开源营销技能。提供4项AI驱动的技能，涵盖关键词研究、增长策略、社交搜索审计和竞品情报分析。适用于Claude Code、Codex、Cursor以及所有支持读取

SKILL.md

文件的Agent。

What This Project Does

项目功能

ScaleBrick's Founder Marketing Skills is a collection of structured marketing methodologies packaged as

SKILL.md

files that AI agents can execute. Each skill follows a specific framework to analyze your business and produce actionable marketing insights:

Social Search Audit: Evaluates if TikTok/Instagram search is viable for your business
Growth Strategy: Generates comprehensive marketing strategy with keywords and content pillars
Keyword Research: Finds high-intent keywords people search on social platforms
Competitor Audit: Analyzes competitors' SEO, content, and social media presence

Core insight: 40% of Gen Z uses TikTok and Instagram as search engines. These skills help you capture that high-intent traffic.

ScaleBrick的创始人营销技能是一套封装为

SKILL.md

文件的结构化营销方法论合集，AI Agent可执行这些技能。每项技能遵循特定框架分析你的业务，并产出可落地的营销洞察：

社交搜索审计：评估TikTok/Instagram搜索是否适用于你的业务
增长策略：生成包含关键词和内容支柱的全面营销策略
关键词研究：挖掘用户在社交平台上搜索的高意向关键词
竞品审计：分析竞品的SEO、内容和社交媒体布局

核心洞察：40%的Z世代将TikTok和Instagram用作搜索引擎。这些技能可帮助你抓住这类高意向流量。

Installation

安装方式

Install all 4 skills into your agent's skills directory:

bash

npx skills add ScaleBrick/founder-marketing-skills

This installs the skills into your agent's skills directory (typically

~/.skills/

or your agent's configured path). No API keys or account required.

将全部4项技能安装到你的Agent技能目录中：

bash

npx skills add ScaleBrick/founder-marketing-skills

此命令会将技能安装到Agent的技能目录（通常为

~/.skills/

或Agent配置的路径）。无需API密钥或账户。

Manual Installation

手动安装

If you prefer manual installation:

bash

undefined

如果你偏好手动安装：

bash

undefined

Clone the repository

克隆仓库

git clone https://github.com/ScaleBrick/founder-marketing-skills.git

Copy skills to your agent's skills directory

将技能复制到Agent的技能目录

cp founder-marketing-skills/*.md ~/.skills/

undefined

cp founder-marketing-skills/*.md ~/.skills/

undefined

Key Commands

核心命令

Each skill is invoked with a specific command:

Command	Skill	Purpose
`/audit`	Social Search Audit	Evaluate social search viability for your niche
`/strategy`	Growth Strategy	Generate full marketing strategy
`/keywords`	Keyword Research	Find high-intent keywords
`/competitors`	Competitor Audit	Audit competitors' marketing

每项技能通过特定命令调用：

命令	技能	用途
`/audit`	社交搜索审计	评估你的细分领域是否适合社交搜索
`/strategy`	增长策略	生成完整营销策略
`/keywords`	关键词研究	挖掘高意向关键词
`/competitors`	竞品审计	审计竞品的营销布局

Usage Patterns

使用示例

Running a Social Search Audit

运行社交搜索审计

/audit

Business: Cal AI
Description: AI-powered calorie tracking app
Website: https://cal.ai
Target Audience: Health-conscious Gen Z users who want effortless calorie tracking

Expected output:

Niche competition analysis
Search demand evaluation
Content type fit assessment
10 starter keywords with intent categories
Conversion potential ratings
Direct TikTok/Instagram search URLs for verification

/audit

Business: Cal AI
Description: AI-powered calorie tracking app
Website: https://cal.ai
Target Audience: Health-conscious Gen Z users who want effortless calorie tracking

预期输出：

细分领域竞争分析
搜索需求评估
内容类型适配性评估
10个带意向分类的初始关键词
转化潜力评级
用于验证的TikTok/Instagram直接搜索链接

Generating a Growth Strategy

生成增长策略

/strategy

Business: AIFlyer
Description: AI-powered flyer design tool
Target Audience: Small business owners, event organizers, and marketers who need quick professional designs
Website: https://aiflyer.com

Expected output:

Core marketing themes (3-5)
Content pillars mapped to business value
Brand voice guidelines
20+ categorized keywords with intent types
Posting plan and frequency recommendations
Channel-specific tactics

/strategy

Business: AIFlyer
Description: AI-powered flyer design tool
Target Audience: Small business owners, event organizers, and marketers who need quick professional designs
Website: https://aiflyer.com

预期输出：

核心营销主题（3-5个）
与业务价值匹配的内容支柱
品牌语调指南
20+个带意向类型的分类关键词
发布计划与频率建议
渠道专属策略

Keyword Research

关键词研究

/keywords

Business: AI healthcare app for diabetes management
Niche: Healthcare tech, diabetes monitoring
Target Audience: Type 2 diabetics aged 30-55 seeking easier tracking

Expected output:

Educational keywords (how-to, explainer content)
Problem-aware keywords (pain point searches)
Tool comparison keywords (competitor alternatives)
Intent ratings (high/medium/low conversion potential)
Search volume indicators
Content format recommendations

/keywords

Business: AI healthcare app for diabetes management
Niche: Healthcare tech, diabetes monitoring
Target Audience: Type 2 diabetics aged 30-55 seeking easier tracking

预期输出：

教育类关键词（操作指南、讲解内容）
问题感知类关键词（痛点搜索）
工具对比类关键词（竞品替代选项）
意向评级（高/中/低转化潜力）
搜索量指标
内容格式建议

Competitor Audit

竞品审计

/competitors

Business: Project management tool for remote teams
Competitors: Asana, Monday.com, ClickUp, Notion, Trello
Website: https://yourapp.com

Expected output:

SEO analysis (keyword gaps, ranking opportunities)
Content strategy breakdown
Social media presence audit
Positioning gaps no one is claiming
5 specific actionable moves for this week
Quick wins vs. long-term plays

/competitors

Business: Project management tool for remote teams
Competitors: Asana, Monday.com, ClickUp, Notion, Trello
Website: https://yourapp.com

预期输出：

SEO分析（关键词缺口、排名机会）
内容策略拆解
社交媒体布局审计
未被抢占的定位缺口
本周可执行的5项具体举措
快速见效方案vs长期布局策略

Information Required

所需信息

For best results, provide:

Minimum:

Business name
Brief description (1-2 sentences)
Target audience

Recommended:

Website URL
Specific competitors (for competitor audit)
Current marketing efforts (if any)
Known pain points or challenges

Example complete request:

/audit

Business: Calmly
Description: AI-powered meditation app that personalizes sessions based on stress levels and biometric data
Website: https://calmly.app
Target Audience: Busy professionals aged 28-45 experiencing burnout who want science-backed stress relief
Current situation: Just launched, 500 beta users, no marketing team
Competitors: Headspace, Calm, Insight Timer

为获得最佳结果，请提供：

最低要求：

企业名称
简短描述（1-2句话）
目标受众

推荐提供：

网站链接
具体竞品（用于竞品审计）
当前营销举措（如有）
已知痛点或挑战

完整请求示例：

/audit

Business: Calmly
Description: AI-powered meditation app that personalizes sessions based on stress levels and biometric data
Website: https://calmly.app
Target Audience: Busy professionals aged 28-45 experiencing burnout who want science-backed stress relief
Current situation: Just launched, 500 beta users, no marketing team
Competitors: Headspace, Calm, Insight Timer

Understanding the Output

输出解读

Intent Categories

意向分类

Skills categorize keywords by search intent:

Educational: "how to track calories", "what is macro counting" (Top of funnel)
Problem-aware: "can't lose weight tracking calories", "calorie tracking not working" (Middle funnel)
Tool comparison: "MyFitnessPal vs Lose It", "best calorie tracker app" (Bottom funnel)
Direct: "Cal AI review", "Cal AI app download" (Bottom funnel)

技能会按搜索意向对关键词进行分类：

教育类："how to track calories", "what is macro counting"（漏斗顶部）
问题感知类："can't lose weight tracking calories", "calorie tracking not working"（漏斗中部）
工具对比类："MyFitnessPal vs Lose It", "best calorie tracker app"（漏斗底部）
直接类："Cal AI review", "Cal AI app download"（漏斗底部）

Conversion Potential Ratings

转化潜力评级

High: Strong purchase/signup intent, ready to convert
Medium: Interested but researching, needs nurturing
Low: Early awareness stage, educational content

高：强烈的购买/注册意向，随时可转化
中：感兴趣但仍在调研，需要培育
低：早期认知阶段，需教育类内容

Content Type Recommendations

内容类型建议

Based on niche analysis:

Problem-first: Lead with pain points (converts 54% better in health/productivity niches)
Educational: How-to content (works for technical/learning niches)
Aspirational: Lifestyle/transformation content (fitness, personal finance)

基于细分领域分析：

痛点优先：从痛点切入（在健康/生产力领域转化率高出54%）
教育类：操作指南内容（适用于技术/学习领域）
愿景类：生活方式/转型内容（健身、个人理财领域）

Integration with Your Workflow

工作流集成

With Claude Code

与Claude Code集成

Skills are automatically available after installation:

User: Help me audit if social search works for my SaaS tool
Claude: I'll run the Social Search Audit skill for you. Please provide...

安装后技能自动可用：

用户：帮我审计社交搜索是否适用于我的SaaS工具
Claude：我将为你运行社交搜索审计技能，请提供...

With Cursor

与Cursor集成

Skills appear in the skills menu or can be invoked via chat:

@skills run social-search-audit for [business description]

技能会出现在技能菜单中，也可通过聊天调用：

@skills run social-search-audit for [business description]

With Codex/Custom Agents

与Codex/自定义Agent集成

Skills are read from the skills directory. Agents parse the SKILL.md format:

yaml

---
name: social-search-audit
triggers:
  - audit my social search potential
  - check if TikTok search works for me
---

技能从技能目录读取，Agent解析SKILL.md格式：

yaml

---
name: social-search-audit
triggers:
  - audit my social search potential
  - check if TikTok search works for me
---

Real Results Framework

真实效果框架

The skills are based on proven results:

YC-backed AI healthcare app:
  - 353K views in 47 days
  - 5,300 page visits
  - $0 ad spend

AIFlyer:
  - 0 to 15,000 signups in 3 months
  - Ranks alongside Canva in TikTok LLM responses
  - All organic traffic

The method:

Find demand (what people actually search)
Categorize intent (educational vs. problem-aware vs. comparison)
Match content type (different formats convert differently)
Focus ruthlessly (80/20 rule - kill what doesn't work)
Close the loop (track signups, not just views)

这些技能基于已验证的成果：

YC孵化的AI医疗应用：
  - 47天内获得35.3万次浏览
  - 5300次页面访问
  - 0广告投入

AIFlyer：
  - 3个月内从0增长到1.5万注册用户
  - 在TikTok的LLM回复中与Canva并列
  - 全部为自然流量

方法：

挖掘需求（用户实际搜索的内容）
分类意向（教育类vs问题感知类vs对比类）
匹配内容类型（不同格式转化率不同）
聚焦核心（80/20法则——砍掉无效内容）
闭环追踪（追踪注册量，而非仅浏览量）

Common Patterns

常见使用模式

Pattern 1: Full Funnel Setup

模式1：全漏斗搭建

1. Run /audit to validate the channel
2. Run /strategy to get core themes and keywords
3. Run /competitors to find gaps
4. Run /keywords for specific content ideas

1. 运行/audit验证渠道可行性
2. 若可行→运行/strategy获取完整方案
3. 运行/competitors寻找缺口
4. 运行/keywords获取具体内容创意

Pattern 2: Quick Validation

模式2：快速验证

Run /audit with your business idea to see if social search is viable before building

针对你的商业创意运行/audit，在启动前验证社交搜索是否可行

Pattern 3: Competitive Intelligence

模式3：竞品情报追踪

Run /competitors quarterly to track positioning shifts and new opportunities

每季度运行/competitors，追踪定位变化与新机会

Pattern 4: Content Planning

模式4：内容规划

/keywords → filter by high conversion potential → map to content calendar

/keywords → 筛选高转化潜力关键词 → 映射到内容日历

Troubleshooting

故障排查

Skills Not Found

技能未找到

Issue: Agent can't find the skills after installation

Solution:

bash

undefined

问题：安装后Agent无法找到技能

解决方案：

bash

undefined

Check skills directory location

检查技能目录位置

echo $SKILLS_DIR

Verify installation

验证安装情况

ls ~/.skills/

Reinstall if needed

如有需要重新安装

npx skills add ScaleBrick/founder-marketing-skills --force

undefined

npx skills add ScaleBrick/founder-marketing-skills --force

undefined

Generic Output

输出过于通用

Issue: Skills produce generic advice instead of specific insights

Solution: Provide more context:

Add website URL for the agent to analyze
List specific competitors
Describe your unique value proposition
Mention current metrics or situation

问题：技能产出通用建议而非具体洞察

解决方案：提供更多上下文：

添加网站链接供Agent分析
列出具体竞品
描述你的独特价值主张
提及当前指标或现状

No Search URLs

无搜索链接

Issue: Audit doesn't include verification URLs

Solution: The agent may need explicit instruction:

Run the social search audit and include direct TikTok search URLs for each keyword

问题：审计结果未包含验证链接

解决方案：可能需要向Agent明确指令：

运行社交搜索审计，并为每个关键词提供TikTok直接搜索链接

Skills Not Triggering

技能未触发

Issue: Natural language doesn't trigger skills

Solution: Use explicit commands:

```
/audit
```
instead of "help me audit"
```
/strategy
```
instead of "I need a strategy"

问题：自然语言无法触发技能

解决方案：使用明确命令：

用
```
/audit
```
代替“帮我做审计”
用
```
/strategy
```
代替“我需要一个策略”

Advanced Usage

进阶用法

Combining Skills

技能组合

Chain skills for comprehensive analysis:

1. /audit [validates channel]
2. If viable → /strategy [gets full plan]
3. /competitors [finds gaps]
4. /keywords [gets specific content ideas]

串联技能进行全面分析：

1. /audit [验证渠道]
2. 若可行→/strategy [获取完整方案]
3. /competitors [寻找缺口]
4. /keywords [获取具体内容创意]

Iterative Refinement

迭代优化

First pass:
/keywords for "AI productivity tools"

Refine:
/keywords for "AI productivity tools for remote teams" with focus on Slack/Notion integration pain points

首次调用：
/keywords for "AI productivity tools"

优化后：
/keywords for "AI productivity tools for remote teams" with focus on Slack/Notion integration pain points

Niche Drilling

细分领域深挖

Broad: /audit for "fitness app"
Specific: /audit for "kettlebell workout app for women over 40"

The specific version produces 10x more actionable insights.

宽泛：/audit for "fitness app"
具体：/audit for "kettlebell workout app for women over 40"

具体版本会产出10倍更具可操作性的洞察。

Project Structure

项目结构

founder-marketing-skills/
├── social-search-audit.md    # /audit skill
├── growth-strategy.md         # /strategy skill
├── keyword-research.md        # /keywords skill
├── competitor-audit.md        # /competitors skill
├── README.md                  # Documentation
└── docs/
    └── images/                # Example outputs

Each skill is a standalone

SKILL.md

file with:

YAML frontmatter (name, description, triggers)
Structured methodology
Analysis framework
Output format specifications

founder-marketing-skills/
├── social-search-audit.md    # /audit技能
├── growth-strategy.md         # /strategy技能
├── keyword-research.md        # /keywords技能
├── competitor-audit.md        # /competitors技能
├── README.md                  # 文档
└── docs/
    └── images/                # 示例输出

每项技能都是独立的

SKILL.md

文件，包含：

YAML前置信息（名称、描述、触发词）
结构化方法论
分析框架
输出格式规范

Configuration

配置说明

No configuration files needed. Skills work out of the box.

Optional environment variables for enhanced functionality:

bash

undefined

无需配置文件，技能开箱即用。

可选环境变量以增强功能：

bash

undefined

If you want to customize skills directory

如需自定义技能目录

export SKILLS_DIR=~/my-custom-skills

For agents that support skill namespacing

对于支持技能命名空间的Agent

export SKILL_NAMESPACE=marketing

undefined

export SKILL_NAMESPACE=marketing

undefined

Contributing New Skills

贡献新技能

Skills are just structured markdown files. To add a new skill:

Create
```
your-skill-name.md
```
with YAML frontmatter:

yaml

---
name: your-skill-name
description: One-line description
triggers:
  - trigger phrase 1
  - trigger phrase 2
---

Add methodology in markdown
Include output format specification
Test with Claude Code or your agent
Submit PR to the repository

技能只是结构化的Markdown文件。添加新技能步骤：

创建
```
your-skill-name.md
```
并添加YAML前置信息：

yaml

---
name: your-skill-name
description: 一行描述
triggers:
  - 触发短语1
  - 触发短语2
---

添加Markdown格式的方法论
包含输出格式规范
使用Claude Code或你的Agent进行测试
向仓库提交PR

License

许可证

MIT License - free forever, modify as needed.

MIT许可证——永久免费，可按需修改。

Resources

资源

Repository: https://github.com/ScaleBrick/founder-marketing-skills
Homepage: https://scalebrick.com
Issues: https://github.com/ScaleBrick/founder-marketing-skills/issues

仓库：https://github.com/ScaleBrick/founder-marketing-skills
主页：https://scalebrick.com
问题反馈：https://github.com/ScaleBrick/founder-marketing-skills/issues

Full-Service Alternative

全服务替代方案

For execution beyond strategy, ScaleBrick offers Morgan - an AI VP of Marketing that runs the complete growth loop: keyword research, content production, publishing, attribution tracking, and weekly optimization.

Not required to use these skills - they work standalone.

除策略制定外，ScaleBrick还提供Morgan——AI营销副总裁，可运行完整增长闭环：关键词研究、内容创作、发布、归因追踪和每周优化。

使用这些技能无需依赖该服务——它们可独立运行。