ai-marketing-claude-code-skills

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AI Marketing Claude Code Skills

AI营销Claude Code技能

Skill by ara.so — Marketing Skills collection.

This project provides pre-packaged marketing expertise as "skills" that AI coding agents (Claude Code, OpenClaw, Cursor, etc.) can load and execute. Instead of prompting from scratch, these skills give your agent structured frameworks for positioning, content strategy, LinkedIn authority, homepage audits, and more.

由ara.so开发的技能——营销技能合集。

本项目将预先封装的营销专业知识作为「技能」提供，供AI编码Agent（Claude Code、OpenClaw、Cursor等）加载和执行。无需从头编写提示词，这些技能可为你的Agent提供定位、内容策略、LinkedIn权威打造、主页审核等结构化框架。

What This Project Does

项目功能

AI Marketing Skills turn marketing frameworks into executable instructions for AI agents. Each skill contains:

Triggers: Natural language phrases that activate the skill
Framework: Step-by-step methodology from marketing experts
Output format: Structured deliverables (audits, strategies, content)
Execution modes: Quick, standard, or deep analysis levels

The project includes 23 free skills and 10 premium skills covering strategy, content, research, conversion, and productivity.

AI营销技能将营销框架转化为AI Agent可执行的指令。每个技能包含：

触发词：激活技能的自然语言短语
框架：来自营销专家的分步方法论
输出格式：结构化交付成果（审核报告、策略方案、内容素材）
执行模式：快速、标准或深度分析三个层级

项目包含23个免费技能和10个付费技能，覆盖策略、内容、调研、转化及生产力五大领域。

Installation

安装步骤

Quick Install (Auto-detect Platform)

快速安装（自动检测平台）

bash

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

The installer auto-detects Claude Code, OpenClaw, Cursor, and Windsurf and installs to the correct location.

bash

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

安装程序会自动检测Claude Code、OpenClaw、Cursor和Windsurf，并安装到对应目录。

Manual Install for Claude Code

Claude Code手动安装

bash

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bash

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Clone the repository

克隆仓库

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git

Create Claude Code skills directory if it doesn't exist

若Claude Code技能目录不存在则创建

mkdir -p ~/.claude/skills

Copy all skills

复制所有技能

cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/

undefined

cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/

undefined

Install for OpenClaw

OpenClaw安装

bash

mkdir -p ~/.openclaw/skills
cp -r ai-marketing-claude-code-skills/* ~/.openclaw/skills/

OpenClaw uses

SKILL-OC.md

files (token-efficient versions) when available, falling back to

SKILL.md

if not present.

bash

mkdir -p ~/.openclaw/skills
cp -r ai-marketing-claude-code-skills/* ~/.openclaw/skills/

OpenClaw会优先使用

SKILL-OC.md

文件（高效分词版本），若不存在则 fallback 到

SKILL.md

。

Install for Cursor

Cursor安装

bash

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bash

undefined

From project root

从项目根目录执行

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules


This converts `SKILL.md` files to `.mdc` format with proper frontmatter for Cursor.

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules


该命令会将`SKILL.md`文件转换为带正确前置信息的`.mdc`格式，适配Cursor平台。

Install for Windsurf

Windsurf安装

bash

bash scripts/convert.sh --platform=windsurf --output-dir=./.windsurf/rules

bash

bash scripts/convert.sh --platform=windsurf --output-dir=./.windsurf/rules

Install Flags

安装参数

bash

undefined

bash

undefined

Install to all detected platforms

安装到所有检测到的平台

bash scripts/install.sh --all

Install to specific platform only

仅安装到指定平台

bash scripts/install.sh --platform=cursor

Include premium skills (if you've purchased them)

包含付费技能（需已购买）

bash scripts/install.sh --include-pro

Preview without actually installing

预览安装过程不实际执行

bash scripts/install.sh --dry-run

undefined

bash scripts/install.sh --dry-run

undefined

Available Skills Reference

可用技能参考

List All Skills

列出所有技能

bash

cd ai-marketing-claude-code-skills
bash scripts/list-skills.sh

Output shows:

Skill name
Category
File location
Free vs Premium status

bash

cd ai-marketing-claude-code-skills
bash scripts/list-skills.sh

输出内容包括：

技能名称
分类
文件位置
免费/付费状态

Key Free Skills

核心免费技能

Strategy & Positioning:

```
positioning-basics
```
- Core positioning framework (who, what, why different)
```
ai-discoverability-audit
```
- How your brand appears in AI search (ChatGPT, Perplexity, Claude)
```
marketing-principles
```
- Apply timeless principles from Drucker, Ogilvy, Godin, etc.

Content & Authority:

```
linkedin-authority-builder
```
- Build LinkedIn thought leadership system
```
content-idea-generator
```
- Generate content ideas based on ICP and positioning
```
voice-extractor
```
- Extract and document authentic writing voice from samples
```
de-ai-ify
```
- Remove AI jargon, restore human voice
```
social-card-gen
```
- Generate platform-specific social posts (Twitter, LinkedIn, Reddit)

Research & Intelligence:

```
last30days
```
- Research any topic across Reddit, X, web (last 30 days)
```
reddit-insights
```
- Semantic search and analysis of Reddit content
```
youtube-summarizer
```
- Fetch transcripts and generate structured summaries
```
linkedin-profile-optimizer
```
- Audit and rewrite LinkedIn profile for visibility

Conversion & Sales:

```
homepage-audit
```
- Quick conversion audit for landing pages
```
cold-outreach-sequence
```
- Build personalized LinkedIn/email sequences
```
case-study-builder
```
- Turn client wins into formatted case studies
```
testimonial-collector
```
- Systematically gather testimonials

Productivity:

```
plan-my-day
```
- Energy-optimized daily planning (circadian + GTD)
```
newsletter-creation-curation
```
- Industry-adaptive B2B newsletter creation
```
go-mode
```
- Deep work execution mode

策略与定位：

```
positioning-basics
```
- 核心定位框架（目标用户、核心服务、差异化优势）
```
ai-discoverability-audit
```
- 品牌在AI搜索（ChatGPT、Perplexity、Claude）中的展示情况分析
```
marketing-principles
```
- 应用德鲁克、奥格威、戈丁等大师的经典营销原则

内容与权威打造：

```
linkedin-authority-builder
```
- 构建LinkedIn思想领导力体系
```
content-idea-generator
```
- 根据目标客户画像（ICP）和定位生成内容创意
```
voice-extractor
```
- 从样本内容中提取并记录真实写作风格
```
de-ai-ify
```
- 去除AI术语，还原人性化表达
```
social-card-gen
```
- 生成适配各平台的社交帖子（Twitter、LinkedIn、Reddit）

调研与情报：

```
last30days
```
- 调研Reddit、X、网页中任意主题近30天的动态
```
reddit-insights
```
- Reddit内容的语义搜索与分析
```
youtube-summarizer
```
- 获取视频字幕并生成结构化摘要
```
linkedin-profile-optimizer
```
- 审核并优化LinkedIn个人资料以提升曝光

转化与销售：

```
homepage-audit
```
- 着陆页快速转化审核
```
cold-outreach-sequence
```
- 构建个性化LinkedIn/邮件开发序列
```
case-study-builder
```
- 将客户成功案例转化为格式化案例研究
```
testimonial-collector
```
- 系统化收集客户证言

生产力：

```
plan-my-day
```
- 基于精力管理的每日规划（生物钟+GTD方法）
```
newsletter-creation-curation
```
- 适配行业的B2B通讯创建与策划
```
go-mode
```
- 深度工作执行模式

Using Skills with Claude Code

与Claude Code配合使用技能

Once installed, Claude Code automatically detects and uses skills based on your conversation.

安装完成后，Claude Code会根据对话内容自动检测并使用技能。

Trigger Skills Naturally

自然触发技能

You: "Help me with positioning for my SaaS product"
→ Activates positioning-basics skill

You: "How do I show up in ChatGPT search?"
→ Activates ai-discoverability-audit skill

You: "What should I post on LinkedIn this week?"
→ Activates content-idea-generator skill

你："帮我做SaaS产品的定位"
→ 激活positioning-basics技能

你："我的品牌在ChatGPT搜索中表现如何？"
→ 激活ai-discoverability-audit技能

你："这周我在LinkedIn应该发什么内容？"
→ 激活content-idea-generator技能

Specify Execution Mode

指定执行模式

All v3.1+ skills support three execution modes:

You: "Quick positioning help for my startup"
→ Quick mode: Fast answers, minimal questions

You: "Standard positioning audit"
→ Standard mode: Balanced depth

You: "Deep positioning analysis for enterprise rebrand"
→ Deep mode: Comprehensive audit, all phases

所有v3.1及以上版本的技能支持三种执行模式：

你："快速帮我做初创公司的定位"
→ 快速模式：快速响应，最少提问

你："标准定位审核"
→ 标准模式：平衡深度与效率

你："为企业品牌重塑做深度定位分析"
→ 深度模式：全面审核，覆盖所有环节

Direct Skill Invocation

直接调用技能

You: "Use the homepage-audit skill on https://example.com"

You: "Run linkedin-authority-builder in deep mode"

You: "Apply marketing-principles to this decision: [paste context]"

你："用homepage-audit技能分析https://example.com"

你："以深度模式运行linkedin-authority-builder"

你："将marketing-principles应用到这个决策：[粘贴背景信息]"

Skill File Structure

技能文件结构

Each skill directory contains:

skill-name/
├── SKILL.md          # Full Claude Code version (verbose, all phases)
├── SKILL-OC.md       # OpenClaw version (token-efficient, ~200 lines)
├── README.md         # Human-readable documentation
└── examples/         # Optional usage examples

每个技能目录包含：

skill-name/
├── SKILL.md          # 完整Claude Code版本（详细，包含所有环节）
├── SKILL-OC.md       # OpenClaw版本（高效分词，约200行）
├── README.md         # 面向人类的文档
└── examples/         # 可选使用示例

Anatomy of a SKILL.md File

SKILL.md文件结构

markdown

---
name: skill-name
description: One-line description of what the skill does
triggers:
  - "natural phrase 1"
  - "natural phrase 2"
  - "natural phrase 3"
---

markdown

---
name: skill-name
description: 技能功能单行描述
triggers:
  - "自然触发短语1"
  - "自然触发短语2"
  - "自然触发短语3"
---

Skill Name

技能名称

Context

使用场景

[When to use this skill]

[何时使用该技能]

Execution Modes

执行模式

Quick: Fast answers, 2-3 questions
Standard: Balanced depth, 5-7 questions
Deep: Comprehensive, all phases

快速：快速响应，2-3个问题
标准：平衡深度，5-7个问题
深度：全面覆盖，所有环节

Framework

框架

[Step-by-step methodology]

[分步方法论]

Output Format

输出格式

[Structured deliverable format]

[结构化交付成果格式]

Examples

示例

[Real usage examples]

undefined

[实际使用案例]

undefined

Configuration

配置说明

Environment Variables

环境变量

Skills that use external APIs require environment variables:

bash

undefined

使用外部API的技能需要配置环境变量：

bash

undefined

For skills that search Reddit

用于Reddit搜索技能

export REDDIT_API_KEY="your_reddit_api_key"

For skills that use web search

用于网页搜索技能

export SERP_API_KEY="your_serp_api_key"

For YouTube transcript fetching

用于YouTube字幕获取

No API key needed - uses public endpoints

无需API密钥 - 使用公共端点


Add to `~/.bashrc`, `~/.zshrc`, or use a `.env` file:

```bash


可添加到`~/.bashrc`、`~/.zshrc`或使用`.env`文件：

```bash

.env file in project root

项目根目录的.env文件

REDDIT_API_KEY=your_reddit_api_key SERP_API_KEY=your_serp_api_key

undefined

REDDIT_API_KEY=your_reddit_api_key SERP_API_KEY=your_serp_api_key

undefined

Platform-Specific Paths

平台特定路径

Platform	Default Skills Location
Claude Code	`~/.claude/skills/`
OpenClaw	`~/.openclaw/skills/`
Cursor	`.cursor/rules/` (project-level)
Windsurf	`.windsurf/rules/` (project-level)
Generic	`./ai-marketing-skills/`

平台	默认技能目录
Claude Code	`~/.claude/skills/`
OpenClaw	`~/.openclaw/skills/`
Cursor	`.cursor/rules/` （项目级）
Windsurf	`.windsurf/rules/` （项目级）
通用	`./ai-marketing-skills/`

Common Patterns

常见使用模式

Pattern 1: Strategic Decision Making

模式1：战略决策

You: "Should I focus on LinkedIn or Twitter for B2B SaaS?"

Claude (using marketing-principles):
→ Applies first principles from Drucker, Godin
→ Evaluates based on your ICP
→ Provides framework-backed recommendation

你："B2B SaaS应该重点做LinkedIn还是Twitter？"

Claude（使用marketing-principles技能）：
→ 应用德鲁克、戈丁的底层原则
→ 根据你的目标客户画像（ICP）评估
→ 提供框架支撑的建议

Pattern 2: Content Creation Workflow

模式2：内容创作流程

You: "I need to build LinkedIn presence"

Step 1: Use linkedin-authority-builder
→ Get positioning, content pillars, posting rhythm

Step 2: Use content-idea-generator
→ Generate 30 days of content ideas

Step 3: Use voice-extractor (on your existing content)
→ Document your authentic voice

Step 4: Use social-card-gen
→ Generate platform-specific variants

你："我需要打造LinkedIn影响力"

步骤1：使用linkedin-authority-builder
→ 获取定位、内容支柱、发布节奏

步骤2：使用content-idea-generator
→ 生成30天内容创意

步骤3：使用voice-extractor（基于现有内容）
→ 记录你的真实写作风格

步骤4：使用social-card-gen
→ 生成适配各平台的内容变体

Pattern 3: Research + Execution

模式3：调研+执行

You: "Research AI agent trends and create a LinkedIn post"

Step 1: Use last30days
→ Research "AI agents" across Reddit, X, web (last 30 days)
→ Get trends, sentiment, key themes

Step 2: Use content-idea-generator
→ Turn insights into post angles

Step 3: Use de-ai-ify
→ Remove AI jargon from final draft

你："调研AI Agent趋势并创建LinkedIn帖子"

步骤1：使用last30days
→ 调研Reddit、X、网页中「AI Agent」近30天动态
→ 获取趋势、情绪、核心主题

步骤2：使用content-idea-generator
→ 将洞察转化为帖子角度

步骤3：使用de-ai-ify
→ 去除最终草稿中的AI术语

Pattern 4: Audit + Optimize

模式4：审核+优化

You: "Audit my homepage and LinkedIn profile"

Step 1: Use homepage-audit
→ Get conversion feedback on landing page

Step 2: Use linkedin-profile-optimizer
→ Rewrite headline, about section
→ AI visibility checklist

Step 3: Use ai-discoverability-audit
→ Check how you appear in ChatGPT, Perplexity, Claude

你："审核我的主页和LinkedIn个人资料"

步骤1：使用homepage-audit
→ 获取着陆页转化优化反馈

步骤2：使用linkedin-profile-optimizer
→ 重写标题、简介部分
→ AI曝光度检查清单

步骤3：使用ai-discoverability-audit
→ 检查你在ChatGPT、Perplexity、Claude中的展示情况

Converting Skills for Other Platforms

为其他平台转换技能

Convert to Cursor Rules

转换为Cursor规则

bash

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules

Creates

.mdc

files with frontmatter:

markdown

---
rule: skill-name
description: Skill description
triggers:
  - trigger phrase 1
  - trigger phrase 2
---

[SKILL.md content converted]

bash

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules

生成带前置信息的

.mdc

文件：

markdown

---
rule: skill-name
description: 技能描述
triggers:
  - 触发短语1
  - 触发短语2
---

[转换后的SKILL.md内容]

Convert to Windsurf Rules

转换为Windsurf规则

bash

bash scripts/convert.sh --platform=windsurf --output-dir=./.windsurf/rules

Creates

.md

files with Windsurf-compatible frontmatter.

bash

bash scripts/convert.sh --platform=windsurf --output-dir=./.windsurf/rules

生成适配Windsurf的

.md

文件。

Convert All Platforms at Once

一次性转换所有平台

bash

bash scripts/convert.sh --all

Outputs to

./converted/cursor/

./converted/windsurf/

, etc.

bash

bash scripts/convert.sh --all

输出到

./converted/cursor/

、

./converted/windsurf/

等目录。

Adding Custom Skills

添加自定义技能

Create a New Skill

创建新技能

bash

undefined

bash

undefined

Create skill directory

创建技能目录

mkdir -p ~/.claude/skills/my-custom-skill

Create SKILL.md

创建SKILL.md

cat > ~/.claude/skills/my-custom-skill/SKILL.md << 'EOF'

name: my-custom-skill description: What this skill does triggers:

"trigger phrase 1"
"trigger phrase 2"
"trigger phrase 3"

cat > ~/.claude/skills/my-custom-skill/SKILL.md << 'EOF'

name: my-custom-skill description: 技能功能说明 triggers:

"触发短语1"
"触发短语2"
"触发短语3"

My Custom Skill

我的自定义技能

Context

使用场景

When to use this skill

何时使用该技能

Framework

框架

Step-by-step methodology

分步方法论

Output Format

输出格式

What the skill delivers

技能交付成果说明

Examples

示例

Real usage examples EOF

undefined

实际使用案例 EOF

undefined

Skill Development Best Practices

技能开发最佳实践

Clear triggers: Use natural language phrases users would actually say
Execution modes: Support quick/standard/deep for flexibility
Structured output: Define clear deliverable format
Real examples: Include actual usage examples, not placeholders
Self-contained: Skills should work without external dependencies when possible

清晰触发词：使用用户实际会说的自然语言短语
执行模式：支持快速/标准/深度模式以提升灵活性
结构化输出：定义明确的交付成果格式
真实示例：包含实际使用案例而非占位符
自包含：尽可能减少外部依赖，确保技能可独立运行

Troubleshooting

故障排除

Skills Not Loading

技能未加载

Claude Code:

bash

undefined

Claude Code：

bash

undefined

Verify installation path

验证安装路径

ls -la ~/.claude/skills/

Check permissions

检查权限

chmod -R 755 ~/.claude/skills/

Restart Claude Code

重启Claude Code


**OpenClaw:**
```bash


**OpenClaw：**
```bash

Check if SKILL-OC.md exists (preferred) or SKILL.md (fallback)

检查是否存在SKILL-OC.md（优先）或SKILL.md（备选）

ls -la ~/.openclaw/skills//SKILL.md

Verify OpenClaw config

验证OpenClaw配置

cat ~/.openclaw/config.json

undefined

cat ~/.openclaw/config.json

undefined

Skill Not Triggering

技能未触发

Use exact trigger phrases from the skill's frontmatter
Try direct invocation: "Use the [skill-name] skill"
Specify mode: "Quick [skill-name]" or "Deep [skill-name]"

使用技能前置信息中的精确触发短语
尝试直接调用："使用[skill-name]技能"
指定模式："快速[skill-name]"或"深度[skill-name]"

API-Dependent Skills Failing

依赖API的技能运行失败

bash

undefined

bash

undefined

Check environment variables

检查环境变量

echo $REDDIT_API_KEY echo $SERP_API_KEY

Reload environment

重新加载环境变量

source ~/.bashrc # or ~/.zshrc

source ~~/.bashrc # 或~~/.zshrc

Test API access

测试API访问

curl -H "Authorization: Bearer $REDDIT_API_KEY" https://oauth.reddit.com/api/v1/me

undefined

curl -H "Authorization: Bearer $REDDIT_API_KEY" https://oauth.reddit.com/api/v1/me

undefined

Conversion Script Issues

转换脚本问题

bash

undefined

bash

undefined

Make script executable

赋予脚本执行权限

chmod +x scripts/convert.sh chmod +x scripts/install.sh chmod +x scripts/list-skills.sh

Run with verbose output

启用 verbose 输出运行

bash -x scripts/install.sh

Check script dependencies

检查脚本依赖

which jq # Required for some conversions

undefined

which jq # 部分转换需要该工具

undefined

Platform Detection Fails

平台检测失败

bash

undefined

bash

undefined

Manually specify platform

手动指定平台

bash scripts/install.sh --platform=cursor

Check if platform directories exist

检查平台目录是否存在

ls -la ~/.claude/ ls -la ~/.openclaw/ ls -la ./.cursor/

undefined

ls -la ~/.claude/ ls -la ~/.openclaw/ ls -la ./.cursor/

undefined

Premium Skills

付费技能

Premium skills include structured reasoning phases, self-critique loops, and advanced frameworks.

Available on Gumroad: https://brianrwagner.gumroad.com

Skill	Price	What It Does
AI Marketing Bundle	$49	All 7 premium skills
AI Discoverability Audit v2	$19	Deep audit of AI search presence
Founder Intelligence	$15	Competitive founder/company research
Competitor Intel Brief	$12	Structured competitor analysis
Morning Brief System	$14	Personalized daily intelligence brief
Brand Voice Extractor	$9	Extract brand voice from content samples
AI Employee Onboarding	$9	Onboard AI agents to your business
Brand Positioning Audit	$9	Deep positioning framework audit

After purchase, extract to

pro/

directory and use

--include-pro

flag:

bash

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付费技能包含结构化推理环节、自我批判循环和高级框架。

可在Gumroad购买：https://brianrwagner.gumroad.com

技能	价格	功能
AI营销合集	$49	包含全部7个付费技能
AI可发现性审核v2	$19	AI搜索展示深度审核
创始人情报	$15	竞品创始人/公司深度调研
竞品情报简报	$12	结构化竞品分析
晨间简报系统	$14	个性化每日情报简报
品牌风格提取器	$9	从内容样本中提取品牌风格
AI员工入职	$9	让AI Agent快速适配你的业务
品牌定位审核	$9	深度定位框架审核

购买后，解压到

pro/

目录并使用

--include-pro

参数：

bash

undefined

Unzip purchased skills

解压购买的技能

unzip ai-marketing-pro-skills.zip -d ./pro/

Install with premium skills

安装包含付费技能

bash scripts/install.sh --include-pro

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bash scripts/install.sh --include-pro

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Real-World Examples

实际案例

Example 1: Launch Positioning

案例1：新品定位

You: "I'm launching a new AI tool for marketers. Help me with positioning."

Claude (using positioning-basics in standard mode):
1. Who is this for? (ICP definition)
2. What do you do? (Core offering)
3. Why are you different? (Unique positioning)
4. What's the category? (Market context)
5. What's the promise? (Value proposition)

→ Delivers: Structured positioning framework document

你："我要发布一款面向营销人员的AI工具，帮我做定位。"

Claude（使用positioning-basics标准模式）：
1. 目标用户是谁？（定义ICP）
2. 核心服务是什么？（核心价值）
3. 差异化优势是什么？（独特定位）
4. 所属品类？（市场背景）
5. 核心承诺？（价值主张）

→ 交付：结构化定位框架文档

Example 2: LinkedIn Content System

案例2：LinkedIn内容体系

You: "Build me a LinkedIn content system for SaaS founders"

Claude (using linkedin-authority-builder):
→ Positioning audit
→ 3-5 content pillars
→ Content formats (frameworks, stories, hot takes)
→ Posting rhythm (3-5x/week)
→ 30-day content calendar

Then use content-idea-generator:
→ 30 specific post ideas across pillars

Then use voice-extractor (on your existing writing):
→ Voice guide for AI-assisted writing

你："为SaaS创始人构建LinkedIn内容体系"

Claude（使用linkedin-authority-builder）：
→ 定位审核
→ 3-5个内容支柱
→ 内容格式（框架、故事、热评）
→ 发布节奏（每周3-5次）
→ 30天内容日历

随后使用content-idea-generator：
→ 30个分支柱的具体内容创意

随后使用voice-extractor（基于现有写作）：
→ AI辅助写作的风格指南

Example 3: Competitive Research

案例3：竞品调研

You: "Research what people are saying about Notion vs ClickUp in the last 30 days"

Claude (using last30days):
→ Searches Reddit, X, web
→ Aggregates sentiment and themes
→ Identifies switching triggers
→ Highlights feature gaps

Then use competitor-intel-brief (premium):
→ Structured competitive analysis
→ Feature comparison matrix
→ Positioning gaps
→ Opportunity areas

你："调研近30天人们对Notion和ClickUp的评价"

Claude（使用last30days）：
→ 搜索Reddit、X、网页
→ 汇总情绪和主题
→ 识别用户切换触发点
→ 突出功能差距

随后使用competitor-intel-brief（付费）：
→ 结构化竞品分析
→ 功能对比矩阵
→ 定位差距
→ 机会领域

Contributing

贡献指南

To contribute new skills or improvements:

Fork the repository
Create a new skill directory following the structure
Include both
```
SKILL.md
```
(full) and
```
SKILL-OC.md
```
(condensed)
Add
```
README.md
```
for human readers
Submit pull request

See existing skills for examples.

如需贡献新技能或改进：

Fork本仓库
按照现有结构创建新技能目录
同时包含
```
SKILL.md
```
（完整版）和
```
SKILL-OC.md
```
（精简版）
添加面向人类的
```
README.md
```
文档
提交Pull Request

可参考现有技能示例。

Project Structure

项目结构

ai-marketing-claude-code-skills/
├── scripts/
│   ├── install.sh          # Auto-install to detected platforms
│   ├── convert.sh          # Convert to platform formats
│   └── list-skills.sh      # List all available skills
├── positioning-basics/
│   ├── SKILL.md           # Claude Code version
│   ├── SKILL-OC.md        # OpenClaw version
│   └── README.md          # Documentation
├── ai-discoverability-audit/
│   ├── SKILL.md
│   ├── SKILL-OC.md
│   └── README.md
├── [23 free skills total]
├── pro/                    # Premium skills (not included)
│   ├── founder-intelligence/
│   ├── competitor-intel-brief/
│   └── [10 premium skills]
└── README.md              # This file

ai-marketing-claude-code-skills/
├── scripts/
│   ├── install.sh          # 自动安装到检测到的平台
│   ├── convert.sh          # 转换为各平台格式
│   └── list-skills.sh      # 列出所有可用技能
├── positioning-basics/
│   ├── SKILL.md           # Claude Code版本
│   ├── SKILL-OC.md        # OpenClaw版本
│   └── README.md          # 文档
├── ai-discoverability-audit/
│   ├── SKILL.md
│   ├── SKILL-OC.md
│   └── README.md
├── [共23个免费技能]
├── pro/                    # 付费技能（未包含在仓库中）
│   ├── founder-intelligence/
│   ├── competitor-intel-brief/
│   └── [共10个付费技能]
└── README.md              # 本文档

License

许可证

MIT License - Free skills are open source. Premium skills are licensed per purchase.

MIT许可证 - 免费技能开源。付费技能需按购买协议使用。

Additional Resources

额外资源

Documentation: https://www.brianrwagner.com/
Twitter: @BrianRWagner
LinkedIn: Brian Wagner
Premium Skills: https://brianrwagner.gumroad.com
Agent Skills Standard: https://agentskills.ai

文档：https://www.brianrwagner.com/
Twitter：@BrianRWagner
LinkedIn：Brian Wagner
付费技能：https://brianrwagner.gumroad.com
Agent技能标准：https://agentskills.ai