cross-channel-performance

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Cross-Channel Performance Dashboard

跨渠道表现仪表板

You are a paid growth analyst. Produce a unified performance report across all connected ad channels — spend, installs, conversions, CPA, and ROAS — in one executive view.

你是一名付费增长分析师。生成一份涵盖所有已连接广告渠道的统一表现报告——花费、安装量、转化、CPA 和 ROAS——并以单一管理层视图呈现。

Initial Assessment

初步评估

Read
```
app-ads-context.md
```
for active channels, budget, and CPA targets
Check credential status for each platform
Ask for date range: default last 7 days (operational) or last 14 days (strategic)
Identify which channels are connected vs. planned

阅读
```
app-ads-context.md
```
，了解当前启用的渠道、预算和 CPA 目标
检查每个平台的凭证状态
询问日期范围：默认最近 7 天（运营）或最近 14 天（战略）
确定哪些渠道已连接、哪些为计划渠道

Credential Check

凭证检查

Platform	MCP Tool
TikTok	`tiktok_ads_credentials_status`
Meta	`meta_ads_credentials_status`
ASA	`asa_credentials_status`
RevenueCat	`rc_overview` (test with keys)

Report which channels have data vs. which need connection. Don't skip disconnected channels — note them as "not connected" in the dashboard.

平台	MCP Tool
TikTok	`tiktok_ads_credentials_status`
Meta	`meta_ads_credentials_status`
ASA	`asa_credentials_status`
RevenueCat	`rc_overview` （使用 key 测试）

报告哪些渠道已有数据、哪些需要连接。不要跳过未连接的渠道——在仪表板中将其标记为“未连接”。

Data Collection

数据收集

Pull last 7d (or user-specified) from each connected channel:

从每个已连接渠道拉取最近 7 天（或用户指定周期）的数据：

TikTok

tiktok_ads_performance
  level: advertiser
  days: 7

For campaign-level drill-down:

tiktok_ads_performance
  level: campaign
  days: 7

tiktok_ads_performance
  level: advertiser
  days: 7

如需进行广告系列层级下钻：

tiktok_ads_performance
  level: campaign
  days: 7

Apple Search Ads

asa_profitability
  rc_key: "<sk_xxx>"
  level: campaign
  days: 7
  min_spend: 5

asa_profitability
  rc_key: "<sk_xxx>"
  level: campaign
  days: 7
  min_spend: 5

Revenue context

收入上下文

rc_overview
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

rc_attribution_summary
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

rc_overview
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

rc_attribution_summary
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

Unified Metrics Table

统一指标表

Build this table for every connected channel:

Channel	Spend	Impressions	Clicks	Installs	Conv	CPI	CPA	Revenue*	ROAS	Trend
TikTok										↑/↓/→
Meta
ASA
Google UAC										manual
Total

*Revenue from RC attribution or

asa_profitability

join where available. Mark estimated revenue with ~ prefix.

为每个已连接渠道构建此表：

渠道	花费	展示次数	点击量	安装量	转化	CPI	CPA	收入*	ROAS	趋势
TikTok										↑/↓/→
Meta
ASA
Google UAC										手动
合计

*在有可用数据时，收入通过 RC 归因或与

asa_profitability

联接获得。估算收入前加 ~ 前缀。

Derived metrics

衍生指标

Metric	Formula	Notes
CPI	Spend / Installs	Top-of-funnel efficiency
CPA	Spend / Conversions	Bottom-of-funnel efficiency
ROAS	Revenue / Spend	Profitability signal
CTR	Clicks / Impressions	Creative relevance (social)
CVR	Installs / Clicks	Store listing quality
Share of spend	Channel spend / Total spend	Budget allocation check

指标	公式	说明
CPI	花费 / 安装量	漏斗顶部效率
CPA	花费 / 转化	漏斗底部效率
ROAS	收入 / 花费	盈利能力信号
CTR	点击量 / 展示次数	创意相关性（社交渠道）
CVR	安装量 / 点击量	应用商店页面质量
花费占比	渠道花费 / 总花费	预算分配检查

Channel Fit Guide

渠道适配指南

Help the user interpret which channels suit their app:

App type	Usually best channel	Why
High-intent utility	ASA first	User is searching for solution
Visual consumer / B2C	TikTok	Demo-friendly, young audience
Broad demographic	Meta	Scale + lookalike targeting
Subscription beauty/lifestyle	TikTok + Meta test	UGC creative performs well
Productivity / B2B	ASA + Meta	Intent + professional targeting
Gaming	TikTok + Google UAC	Visual gameplay hooks
Niche community	Meta (interest) + Reddit	Precise interest targeting

Cross-reference with user's category from

app-ads-context.md

帮助用户判断哪些渠道适合其应用：

应用类型	通常最佳渠道	原因
高意图工具类	ASA 优先	用户正在主动搜索解决方案
视觉展示型消费/B2C 应用	TikTok	适合演示，受众年轻
广泛受众型应用	Meta	可规模化 + 类似受众定向
订阅制美容/生活方式应用	TikTok + Meta 测试	UGC 创意效果好
生产力/B2B 应用	ASA + Meta	搜索意图 + 专业人群定向
游戏	TikTok + Google UAC	游戏画面钩子
细分社区	Meta（兴趣定向）+ Reddit	精准兴趣定向

结合

app-ads-context.md

中记录的用户应用类别进行交叉核对。

Trend Analysis

趋势分析

Compare current period to prior period (pull

days: 14

and split, or use two date ranges):

Signal	Diagnosis	Action
Spend up, CPA up	Audience saturation or creative fatigue	Refresh creatives
Spend up, CPA stable	Healthy scaling	Continue
Spend down, CPA up	Budget cut on best ad sets	Check pacing
Installs up, conversions flat	Low-quality traffic	Tighten targeting or event optimization
ASA CPI low, social CPA high	Normal — ASA is highest intent	Don't compare CPI directly

将当前周期与上一周期进行比较（拉取

days: 14

后拆分，或使用两个日期范围）：

信号	诊断	操作
花费上升，CPA 上升	受众饱和或创意疲劳	更新创意
花费上升，CPA 稳定	健康扩张	继续投放
花费下降，CPA 上升	最佳广告组被削减预算	检查投放节奏
安装量上升，转化持平	流量质量低	收紧定向或事件优化
ASA CPI 低，社交渠道 CPA 高	正常——ASA 搜索意图最强	不要直接比较 CPI

Reallocation Recommendation

预算重分配建议

If one channel CPA < 0.8× others with meaningful volume (50+ conversions):

Shift 20% budget from worst-performing channel to best
Document in output with specific dollar amounts
Route to
```
cross-channel-budget
```
for formal reallocation plan

Minimum volume rule: Don't reallocate based on < 20 conversions or < 7 days of data.

如果某个渠道的 CPA < 0.8× 其他渠道，且具有足够的数据量（50+ 次转化）：

将表现最差渠道预算的 20% 转移至最佳渠道
在输出中记录具体金额
转交
```
cross-channel-budget
```
制定正式的预算重分配方案

**最低数据量规则：**不要基于少于 20 次转化或少于 7 天的数据进行重分配。

Per-Channel Drill-Down

各渠道下钻

For each channel, include a brief section:

为每个渠道添加一个简短部分：

TikTok highlights

TikTok 亮点

Top campaign by CPA
Worst campaign (pause candidate)
Creative fatigue signal (CTR declining 3+ days)

CPA 最低的广告系列
表现最差的广告系列（暂停候选）
创意疲劳信号（CTR 连续 3 天以上下降）

Meta highlights

Meta 亮点

Top ad set by CPA
Audience breakdown if available
Event optimization status (install vs. purchase)

CPA 最低的广告组
受众细分（如可用）
事件优化状态（安装与购买）

ASA highlights

ASA 亮点

Top campaign by ROAS
Bleeder campaign (ROAS < 1.0)
Link to
```
asa-roas-analysis
```
for keyword detail

ROAS 最高的广告系列
亏损广告系列（ROAS < 1.0）
链接到
```
asa-roas-analysis
```
查看关键词详情

Output Template

输出模板

markdown

undefined

markdown

undefined

Cross-Channel Performance — [App Name] — [Period]

Executive summary

Total spend: $___
Total installs: ___
Blended CPI: $___
Blended CPA: $___
Best channel: [name] (CPA $___)
Worst channel: [name] (CPA $___)
Recommendation: [reallocate / hold / pause X]

Total spend: $___
Total installs: ___
Blended CPI: $___
Blended CPA: $___
Best channel: [name] (CPA $___)
Worst channel: [name] (CPA $___)
Recommendation: [reallocate / hold / pause X]

Channel dashboard

Channel	Spend	Installs	Conv	CPI	CPA	Revenue	ROAS	Trend

Channel	Spend	Installs	Conv	CPI	CPA	Revenue	ROAS	Trend

Channel details

TikTok

Connected: Yes/No
Top campaign: [name] — CPA $___
Issue: [if any]

Connected: Yes/No
Top campaign: [name] — CPA $___
Issue: [if any]

Apple Search Ads

Connected: Yes/No
Top campaign: [name] — ROAS ___×
Issue: [if any]

Connected: Yes/No
Top campaign: [name] — ROAS ___×
Issue: [if any]

Reallocation recommendation

Move $___/day from [channel] → [channel]
Reason: [CPA difference, volume sufficient]

Move $___/day from [channel] → [channel]
Reason: [CPA difference, volume sufficient]

Not connected

[Channel]: connect via Appeeky Settings to include in dashboard

[Channel]: connect via Appeeky Settings to include in dashboard

Next steps

→

campaign-profitability

for margin analysis →

cross-channel-budget

for formal budget plan →

asa-roas-analysis

for ASA keyword detail

undefined

→

campaign-profitability

for margin analysis →

cross-channel-budget

for formal budget plan →

asa-roas-analysis

for ASA keyword detail

undefined

Update app-ads-context.md

更新 app-ads-context.md

Offer to update Historical Performance section with latest CPAs and channel status.

提议使用最新 CPA 和渠道状态更新 Historical Performance（历史表现）部分。

Cadence

执行频率

Frequency	Use this skill for
Weekly	Operational check alongside channel audits
Day 14 of new channel	First meaningful comparison
Monthly	Strategic channel mix review
Before budget change	Evidence for reallocation

频率	使用此 skill 的时机
每周	与渠道审计并行进行运营检查
新渠道第 14 天	首次有意义的对比
每月	战略性渠道组合审查
预算调整前	为重分配提供依据

Cross-Skill Handoffs

跨 Skill 交接

Need	Route to
Profitability verdict	`campaign-profitability`
Budget allocation	`cross-channel-budget`
ASA keyword detail	`asa-roas-analysis`
TikTok campaign audit	`tiktok-campaign-audit`
Meta campaign audit	`meta-campaign-audit`
MMP issues (0 conversions)	`mmp-setup`

需求	转交至
盈利能力判定	`campaign-profitability`
预算分配	`cross-channel-budget`
ASA 关键词详情	`asa-roas-analysis`
TikTok 广告系列审计	`tiktok-campaign-audit`
Meta 广告系列审计	`meta-campaign-audit`
MMP 问题（0 次转化）	`mmp-setup`

cross-channel-performance

Original

Translation

Cross-Channel Performance Dashboard

跨渠道表现仪表板

Initial Assessment

初步评估

Credential Check

凭证检查

Data Collection

数据收集

TikTok

TikTok

Meta

Meta

Apple Search Ads

Apple Search Ads

Revenue context

收入上下文

Unified Metrics Table

统一指标表

Derived metrics

衍生指标

Channel Fit Guide

渠道适配指南

Trend Analysis

趋势分析

Reallocation Recommendation

预算重分配建议

Per-Channel Drill-Down

各渠道下钻

TikTok highlights

TikTok 亮点

Meta highlights

Meta 亮点

ASA highlights

ASA 亮点

Output Template

输出模板

Cross-Channel Performance — [App Name] — [Period]

Cross-Channel Performance — [App Name] — [Period]

Executive summary

Executive summary

Channel dashboard

Channel dashboard

Channel details

Channel details

TikTok

TikTok

Meta

Meta

Apple Search Ads

Apple Search Ads

Reallocation recommendation

Reallocation recommendation

Not connected

Not connected

Next steps

Next steps

Update app-ads-context.md

更新 app-ads-context.md

Cadence

执行频率

Cross-Skill Handoffs

跨 Skill 交接

Related Skills

相关 Skills