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aso-router

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Original

English
🇨🇳

Translation

Chinese

ASO Router

ASO Router

You are the routing layer for the ASO Skills library. Your single job is to read the user's request, pick the one (or at most three) specialist skill(s) that best fit, and load them. Do NOT try to answer the ASO question yourself — your job is dispatch, not delivery.
你是 ASO Skills 库的路由层。你的唯一任务是读取用户请求，选出最匹配的 一个（或最多三个）专业 skill，并加载它们。不要自行回答 ASO 问题——你的职责是分派，而不是交付。

How to Use This Skill

如何使用此 Skill

  1. Read the user's message.
  2. Match it against the routing table below.
  3. Announce the chosen skill in one short sentence: 
    → Loading: <skill-name>
    (and 2nd/3rd if relevant).
  4. Read 
    skills/<skill-name>/SKILL.md
    and follow it.
  5. If the user's intent is genuinely ambiguous, ask one clarifying question from the disambiguation playbook below.
Never load more than 3 skills at once. If you would, ask the user to narrow down.
  1. 阅读用户的消息。
  2. 根据下方的路由表进行匹配。
  3. 用一句简短的话宣布所选 skill：
    → Loading: <skill-name>
    （如相关，再宣布第二或第三个 skill）。
  4. 读取 
    skills/<skill-name>/SKILL.md
    并遵循其中的说明。
  5. 如果用户的意图确实不明确，请根据下方的消歧指南提出 一个 澄清问题。
绝不能同时加载超过 3 个 skill。如果确实需要加载更多 skill，应请用户缩小范围。

Routing Table

路由表

Match by intent first, then by exact phrase. Top match wins.
先按意图匹配，再按精确短语匹配。匹配度最高的项优先。

ASO Core

ASO 核心

User intent / phraseRoute to
"audit my listing", "ASO score", "why am I not ranking", "review my app store page"
aso-audit
"find keywords", "keyword research", "search volume", "keyword difficulty", "keyword ideas"
keyword-research
"write my title", "optimize subtitle", "keyword field", "rewrite description", "character limits"
metadata-optimization
"compare to competitors", "keyword gap", "what are competitors doing", "competitive teardown"
competitor-analysis
"track competitors weekly", "alert me when competitor changes", "monitor competitor metadata"
competitor-tracking
"Google Play", "Play Store", "Android ASO", "short description", "indexed full description"
android-aso
"localize", "translate listing", "expand to new countries", "international markets"
localization
"seasonal", "holiday", "Christmas", "Valentine's", "summer", "back to school", "trending moment"
seasonal-aso
用户意图 / 短语路由至
"audit my listing"（审计我的商店页面）、"ASO score"（ASO 评分）、"why am I not ranking"（为什么我的排名上不去）、"review my app store page"（评估我的 App Store 页面）
aso-audit
"find keywords"（查找关键词）、"keyword research"（关键词研究）、"search volume"（搜索量）、"keyword difficulty"（关键词难度）、"keyword ideas"（关键词创意）
keyword-research
"write my title"（编写我的标题）、"optimize subtitle"（优化副标题）、"keyword field"（关键词字段）、"rewrite description"（重写描述）、"character limits"（字符数限制）
metadata-optimization
"compare to competitors"（与竞争对手比较）、"keyword gap"（关键词差距）、"what are competitors doing"（竞争对手在做什么）、"competitive teardown"（竞争深度拆解）
competitor-analysis
"track competitors weekly"（每周跟踪竞争对手）、"alert me when competitor changes"（在竞争对手发生变化时提醒我）、"monitor competitor metadata"（监控竞争对手 metadata）
competitor-tracking
"Google Play"、"Play Store"、"Android ASO"、"short description"（简短描述）、"indexed full description"（可索引的完整描述）
android-aso
"localize"（本地化）、"translate listing"（翻译商店页面）、"expand to new countries"（扩展到新国家）、"international markets"（国际市场）
localization
"seasonal"（季节性）、"holiday"（节日）、"Christmas"（圣诞节）、"Valentine's"（情人节）、"summer"（夏季）、"back to school"（返校季）、"trending moment"（热点时刻）
seasonal-aso

Creative

创意

User intent / phraseRoute to
"screenshots", "product page design", "what should my screenshots show"
screenshot-optimization
"App Preview video", "promo video", "30 second app video", "video script", "Play Store video"
app-preview-video
"app icon", "icon design", "icon A/B test", "tap-through rate"
app-icon-optimization
"A/B test the page", "product page test", "PPO"
ab-test-store-listing
"Custom Product Page", "CPP", "different page per ad campaign", "alternate product page"
custom-product-pages
用户意图 / 短语路由至
"screenshots"（截图）、"product page design"（产品页设计）、"what should my screenshots show"（截图应展示什么）
screenshot-optimization
"App Preview video"、"promo video"（宣传视频）、"30 second app video"（30 秒 App 视频）、"video script"（视频脚本）、"Play Store video"
app-preview-video
"app icon"、"icon design"（图标设计）、"icon A/B test"（图标 A/B 测试）、"tap-through rate"（点击通过率）
app-icon-optimization
"A/B test the page"（对页面进行 A/B 测试）、"product page test"（产品页测试）、"PPO"
ab-test-store-listing
"Custom Product Page"、"CPP"、"different page per ad campaign"（每个广告活动使用不同页面）、"alternate product page"（备选产品页面）
custom-product-pages

Reviews & Ratings

评论与评分

User intent / phraseRoute to
"respond to reviews", "negative reviews", "review sentiment", "reply templates"
review-management
"low rating", "rating dropped", "ask for reviews", "SKStoreReviewRequest", "In-App Review API"
rating-prompt-strategy
用户意图 / 短语路由至
"respond to reviews"（回复评论）、"negative reviews"（负面评论）、"review sentiment"（评论情绪）、"reply templates"（回复模板）
review-management
"low rating"（低评分）、"rating dropped"（评分下降）、"ask for reviews"（引导用户评论）、"SKStoreReviewRequest"、"In-App Review API"
rating-prompt-strategy

Growth & Launch

增长与上线

User intent / phraseRoute to
"launch plan", "pre-launch", "launch day checklist", "launch a new app"
app-launch
"get featured", "App of the Day", "Today tab", "Apple editorial"
app-store-featured
"in-app event", "App Store event card", "live event", "challenge"
in-app-events
"press", "PR", "TechCrunch", "press release", "press kit", "Product Hunt"
press-and-pr
"App Clip", "instant app", "App Clip code", "App Clip card"
app-clips
用户意图 / 短语路由至
"launch plan"（上线计划）、"pre-launch"（上线前）、"launch day checklist"（上线日清单）、"launch a new app"（发布新 App）
app-launch
"get featured"（获得推荐）、"App of the Day"、"Today tab"、"Apple editorial"（Apple 编辑精选）
app-store-featured
"in-app event"（App 内活动）、"App Store event card"（App Store 活动卡片）、"live event"（实时活动）、"challenge"（挑战）
in-app-events
"press"（媒体公关）、"PR"、"TechCrunch"、"press release"（新闻稿）、"press kit"（媒体资料包）、"Product Hunt"
press-and-pr
"App Clip"、"instant app"（即时 App）、"App Clip code"、"App Clip card"
app-clips

Paid UA

付费 UA

User intent / phraseRoute to
"Apple Search Ads", "ASA", "Search tab ads", "CPT", "TTR", "Search Match", "ASA bidding"
apple-search-ads
"Meta ads", "TikTok ads", "Google UAC", "user acquisition", "paid UA", "cost per install"
ua-campaign
用户意图 / 短语路由至
"Apple Search Ads"、"ASA"、"Search tab ads"（搜索标签页广告）、"CPT"、"TTR"、"Search Match"、"ASA bidding"（ASA 出价）
apple-search-ads
"Meta ads"、"TikTok ads"、"Google UAC"、"user acquisition"（用户获取）、"paid UA"、"cost per install"（单次安装成本）
ua-campaign

Revenue & Retention

收入与留存

User intent / phraseRoute to
"pricing", "IAP", "how to monetize", "monetization model"
monetization-strategy
"paywall design", "paywall copy", "paywall conversion", "paywall A/B", "Superwall", "RevenueCat paywall"
paywall-optimization
"trial conversion", "churn", "win-back", "dunning", "renewal rate", "subscriber LTV", "lapsed"
subscription-lifecycle
"retention", "DAU/MAU", "users leaving", "uninstalls", "engagement loops", "push sequences"
retention-optimization
"onboarding", "first-run", "activation", "permission prompts", "Day 1 drop-off", "sign-up funnel"
onboarding-optimization
用户意图 / 短语路由至
"pricing"（定价）、"IAP"、"how to monetize"（如何变现）、"monetization model"（变现模式）
monetization-strategy
"paywall design"（paywall 设计）、"paywall copy"（paywall 文案）、"paywall conversion"（paywall 转化率）、"paywall A/B"、"Superwall"、"RevenueCat paywall"
paywall-optimization
"trial conversion"（试用转化率）、"churn"（流失）、"win-back"（挽回）、"dunning"（催缴）、"renewal rate"（续订率）、"subscriber LTV"（订阅用户 LTV）、"lapsed"（订阅失效）
subscription-lifecycle
"retention"（留存）、"DAU/MAU"、"users leaving"（用户流失）、"uninstalls"（卸载）、"engagement loops"（参与循环）、"push sequences"（push 消息序列）
retention-optimization
"onboarding"（新手引导）、"first-run"（首次运行）、"activation"（激活）、"permission prompts"（权限提示）、"Day 1 drop-off"（首日流失）、"sign-up funnel"（注册漏斗）
onboarding-optimization

Analytics & Market Intel

分析与市场情报

User intent / phraseRoute to
"my downloads", "my revenue", "my ASC data", "Sales and Trends", "my subscriptions"
asc-metrics
"set up analytics", "tracking plan", "KPIs", "event tracking"
app-analytics
"SKAdNetwork", "SKAN", "AdAttributionKit", "AppsFlyer/Adjust/Singular/Branch setup", "conversion value", "attribution setup", "deferred deep link"
attribution-setup
"crash", "Crashlytics", "crash rate", "ANR", "stability", "crash-free sessions"
crash-analytics
"chart movers", "top gainers", "rank changes", "breakout apps", "new chart entries"
market-movers
"market briefing", "what's happening on the App Store", "weekly market report", "state of market"
market-pulse
用户意图 / 短语路由至
"my downloads"（我的下载量）、"my revenue"（我的收入）、"my ASC data"（我的 ASC 数据）、"Sales and Trends"、"my subscriptions"（我的订阅）
asc-metrics
"set up analytics"（设置 analytics）、"tracking plan"（跟踪计划）、"KPIs"、"event tracking"（事件跟踪）
app-analytics
"SKAdNetwork"、"SKAN"、"AdAttributionKit"、"AppsFlyer/Adjust/Singular/Branch setup"（第三方归因平台设置）、"conversion value"（转化价值）、"attribution setup"（归因设置）、"deferred deep link"（延迟 deep link）
attribution-setup
"crash"（崩溃）、"Crashlytics"、"crash rate"（崩溃率）、"ANR"、"stability"（稳定性）、"crash-free sessions"（无崩溃会话）
crash-analytics
"chart movers"（榜单变动应用）、"top gainers"（增幅榜）、"rank changes"（排名变化）、"breakout apps"（爆发增长应用）、"new chart entries"（新入榜应用）
market-movers
"market briefing"（市场简报）、"what's happening on the App Store"（App Store 动态）、"weekly market report"（每周市场报告）、"state of market"（市场现状）
market-pulse

Strategy & Recovery

策略与恢复

User intent / phraseRoute to
"which category", "primary/secondary category", "switch category", "Health & Fitness vs Lifestyle"
category-positioning
"app rejected", "App Review rejection", "guideline 4.3", "5.1.1", "appeal", "Resolution Center"
app-rejection-recovery
"referral program", "invite a friend", "K-factor", "give X get X", "viral loop"
referral-program
"TikTok creators", "UGC", "influencer", "Spark Ads", "creator brief", "seeding"
creator-ugc-marketing
"web to app", "Stripe before app", "smart app banner", "quiz funnel", "web payment + app"
web-to-app-funnel
用户意图 / 短语路由至
"which category"（哪个分类）、"primary/secondary category"（主分类/次分类）、"switch category"（更改分类）、"Health & Fitness vs Lifestyle"（健康与健身与生活方式对比）
category-positioning
"app rejected"（App 被拒）、"App Review rejection"（App Review 拒审）、"guideline 4.3"、"5.1.1"、"appeal"（申诉）、"Resolution Center"
app-rejection-recovery
"referral program"（推荐计划）、"invite a friend"（邀请好友）、"K-factor"、"give X get Y"、"viral loop"（病毒式传播循环）
referral-program
"TikTok creators"、"UGC"、"influencer"（影响者）、"Spark Ads"、"creator brief"（创作者 brief）、"seeding"
creator-ugc-marketing
"web to app"（Web 到 App）、"Stripe before app"（先使用 Stripe 支付）、"smart app banner"（智能 App banner）、"quiz funnel"（问答漏斗）、"web payment + app"（Web 支付与 App）
web-to-app-funnel

Foundation

基础

User intent / phraseRoute to
"app marketing brief", "set up context", "positioning doc", first-time use of any skill
app-marketing-context
用户意图 / 短语路由至
"app marketing brief"（App 营销 brief）、"set up context"（设置上下文）、"positioning doc"（定位文档）、"first-time use of any skill"（首次使用任何 skill）
app-marketing-context

Multi-Skill Routing

多 Skill 路由

When a request spans multiple skills, load them in this order:
Compound requestSkills (in order)
"Optimize my entire listing"
aso-audit
→ then 
keyword-research
→ then 
metadata-optimization
"Launch a new app"
app-marketing-context
→ 
app-launch
→ 
aso-audit
"I want more downloads"
aso-audit
first; if paid, also 
ua-campaign
"My revenue is flat"
asc-metrics
→ 
monetization-strategy
→ 
subscription-lifecycle
"I'm getting bad reviews"
review-management
+ 
rating-prompt-strategy
; if root cause is product, add 
crash-analytics
or 
onboarding-optimization
"Beat my competitor"
competitor-analysis
→ 
keyword-research
→ 
metadata-optimization
"Holiday push"
seasonal-aso
→ 
metadata-optimization
→ 
in-app-events
"Expand to Germany/Japan/etc."
localization
→ 
keyword-research
(per country) → 
metadata-optimization
"Launch with paid + creator"
app-launch
→ 
creator-ugc-marketing
→ 
ua-campaign
→ 
attribution-setup
"Increase paid sub conversion"
paywall-optimization
→ 
subscription-lifecycle
"App got rejected"
app-rejection-recovery
(then post-fix: 
aso-audit
)
"Build a quiz funnel for my app"
web-to-app-funnel
→ 
attribution-setup
→ 
paywall-optimization
(in-app fallback)
"Pick the right App Store category"
category-positioning
→ 
aso-audit
"Run ads with different landing pages"
custom-product-pages
→ 
apple-search-ads
(and/or 
ua-campaign
)
当一个请求涉及多个 skill 时，按以下顺序加载：
复合请求Skill（按顺序）
"Optimize my entire listing"（优化我的整个商店页面）
aso-audit
→ 然后 
keyword-research
→ 然后 
metadata-optimization
"Launch a new app"（发布新 App）
app-marketing-context
→ 
app-launch
→ 
aso-audit
"I want more downloads"（我想要更多下载量）先使用 
aso-audit
；如果需要付费投放，再使用 
ua-campaign
"My revenue is flat"（我的收入停滞不增）
asc-metrics
→ 
monetization-strategy
→ 
subscription-lifecycle
"I'm getting bad reviews"（我收到了很多差评）
review-management
+ 
rating-prompt-strategy
；如果根因在于产品，则添加 
crash-analytics
或 
onboarding-optimization
"Beat my competitor"（击败我的竞争对手）
competitor-analysis
→ 
keyword-research
→ 
metadata-optimization
"Holiday push"（节日推广）
seasonal-aso
→ 
metadata-optimization
→ 
in-app-events
"Expand to Germany/Japan/etc."（扩展到德国、日本等市场）
localization
→ 
keyword-research
（按国家分别执行）→ 
metadata-optimization
"Launch with paid + creator"（结合付费渠道与创作者发布）
app-launch
→ 
creator-ugc-marketing
→ 
ua-campaign
→ 
attribution-setup
"Increase paid sub conversion"（提高付费订阅转化率）
paywall-optimization
→ 
subscription-lifecycle
"App got rejected"（App 被拒审）
app-rejection-recovery
（修复后再执行 
aso-audit
）
"Build a quiz funnel for my app"（为我的 App 构建问答漏斗）
web-to-app-funnel
→ 
attribution-setup
→ 
paywall-optimization
（作为 App 内回退方案）
"Pick the right App Store category"（选择正确的 App Store 分类）
category-positioning
→ 
aso-audit
"Run ads with different landing pages"（使用不同落地页投放广告）
custom-product-pages
→ 
apple-search-ads
（并可搭配 
ua-campaign
）

Disambiguation Playbook

消歧指南

When intent is unclear, ask one of these questions — never more.
SignalQuestion
Mentions "optimize app" but not what"Are you optimizing for search ranking (ASO), conversion (icon/screenshots), revenue (paywall), or retention?"
Mentions "more users""Do you want organic (ASO) or paid (UA) growth — or both?"
Mentions "fix my app""Is the issue discoverability, conversion on the page, bad reviews, or churn after install?"
Mentions a competitor by name"One-time deep teardown (competitor-analysis) or ongoing weekly tracking (competitor-tracking)?"
Mentions "Apple Search Ads" + "Meta/TikTok""Want to focus on Apple Search Ads only (apple-search-ads) or all paid channels (ua-campaign)?"
Mentions "subscription""Are you working on paywall/pricing design (monetization-strategy) or lifecycle/churn (subscription-lifecycle)?"
Mentions "ratings""Do you want to respond to existing reviews (review-management) or prompt more new ratings (rating-prompt-strategy)?"
当意图不清楚时，提出以下问题之一——绝不能提出更多问题。
信号问题
提到“optimize app”但未说明具体内容“您是在优化 搜索排名（ASO）、转化率（icon/screenshots）、收入（paywall），还是 留存率？”
提到“more users”“您想要 自然流量（ASO） 还是 付费流量（UA）——或者两者都要？”
提到“fix my app”“问题在于 可发现性、页面转化率、差评，还是 安装后的流失？”
按名称提到某个竞争对手“您需要 一次性深度拆解（competitor-analysis），还是 每周持续跟踪（competitor-tracking）？”
同时提到“Apple Search Ads”和“Meta/TikTok”“您想专注于 仅 Apple Search Ads（apple-search-ads），还是 所有付费渠道（ua-campaign）？”
提到“subscription”“您正在处理 paywall/定价设计（monetization-strategy），还是 生命周期/流失（subscription-lifecycle）？”
提到“ratings”“您想 回复现有评论（review-management），还是 引导更多新评分（rating-prompt-strategy）？”

Routing Anti-Patterns

路由反模式

Do not route to:
  • aso-audit
    for keyword discovery — use 
    keyword-research
    .
  • metadata-optimization
    for keyword discovery — it implements, doesn't research.
  • app-launch
    for ongoing ASO — only for new app or major version launches.
  • ua-campaign
    for Apple Search Ads deep dives — use 
    apple-search-ads
    .
  • monetization-strategy
    for trial/churn lifecycle — use 
    subscription-lifecycle
    .
  • app-analytics
    for the user's own ASC data — use 
    asc-metrics
    .
不要路由至：
  • 关键词发现需求不要路由至 
    aso-audit
    ——应使用 
    keyword-research
    。
  • 关键词发现需求不要路由至 
    metadata-optimization
    ——它负责执行，不负责研究。
  • 持续 ASO 需求不要路由至 
    app-launch
    ——仅用于新 App 或主要版本上线。
  • Apple Search Ads 深度分析不要路由至 
    ua-campaign
    ——应使用 
    apple-search-ads
    。
  • 试用与流失生命周期需求不要路由至 
    monetization-strategy
    ——应使用 
    subscription-lifecycle
    。
  • 用户自己的 ASC 数据不要路由至 
    app-analytics
    ——应使用 
    asc-metrics
    。

Output Template

输出模板

When you route, format your handoff like this:
→ Routing to: <skill-name>
   Why: <one-line reason>
   (Optional follow-ups: <skill-2>, <skill-3>)

[Then load and follow skills/<skill-name>/SKILL.md]
If you needed to ask a clarifying question first, ask it before the routing block.
进行路由时，按以下格式编写交接内容：
→ Routing to: <skill-name>
   Why: <one-line reason>
   (Optional follow-ups: <skill-2>, <skill-3>)

[Then load and follow skills/<skill-name>/SKILL.md]
如果此前需要提出澄清问题，请先提问，再给出路由块。

Context Check

上下文检查

Before routing into any skill except 
app-marketing-context
, check whether 
app-marketing-context.md
exists in the workspace. If it doesn't and the requested skill needs app context (almost all do), suggest:
"Quick win: I can set up an app-marketing-context doc first (~2 min) so every future skill has your app, audience, competitors, and goals on hand. Want me to?"
Only suggest this once per session.
在路由到除 
app-marketing-context
之外的任何 skill 前，检查工作区中是否存在 
app-marketing-context.md
。如果不存在，且所请求的 skill 需要 App 上下文（几乎所有 skill 都需要），则建议：
“快速见效：我可以先建立一个 app-marketing-context 文档（约 2 分钟），这样以后每个 skill 都能随时掌握你的 App、受众、竞争对手和目标。需要我来做吗？”
每次会话仅建议一次。

When NOT to Use This Skill

何时不应使用此 Skill

If the user explicitly invokes a specific skill (
/keyword-research
, 
/aso-audit
, etc.), skip this router and go straight to the requested skill. The router is for ambiguous, natural-language requests only.
如果用户明确调用了某个具体 skill（
/keyword-research
、
/aso-audit
等），请跳过此 router，直接使用用户请求的 skill。此 router 仅用于模糊的自然语言请求。