finding-youtube-sponsorship-candidates

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Original

English

🇨🇳

Translation

Chinese

Finding YouTube Sponsorship Candidates

寻找YouTube赞助候选频道

Discovers YouTube channels that are good fits for brand integrations. Channels with existing sponsor history are the most efficient outreach targets — they've already proven willingness to accept sponsorships.

发现适合品牌植入的YouTube频道。有赞助合作历史的频道是最高效的 outreach 目标——他们已经证明了接受赞助的意愿。

Prerequisites

前提条件

```
APIFY_TOKEN
```
environment variable set
Optional: Apify MCP server installed

已设置
```
APIFY_TOKEN
```
环境变量
可选：已安装Apify MCP服务器

Inputs

输入参数

Parameter	Type	Required	Default	Notes
`startUrls`	array	Optional	`[]`	YouTube URLs — channels, playlists, Shorts, search results
`youtubeHandles`	array	Optional	`[]`	YouTube channel handles (e.g. `@kurzgesagt` )
`getTrending`	boolean	Optional	`false`	Retrieve trending videos
`keywords`	array	Optional	`[]`	Search keywords
`gl`	string	Optional	`us`	Country code for results (e.g. `US` , `GB` )
`hl`	string	Optional	`en`	Language code (e.g. `en` , `de` )
`uploadDate`	string	Optional	`all`	Upload date filter: `any` , `hour` , `today` , `week` , `month` , `year`
`duration`	string	Optional	`all`	Duration filter: `any` , `short` , `long`
`features`	string	Optional	`all`	Feature filter: `4k` , `hd` , `live` , `cc` , `3d` , `hdr` , etc.
`sort`	string	Optional	`r`	Sort order for search results
`maxItems`	number	Optional	Unlimited	Maximum videos to return
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

参数	类型	是否必填	默认值	说明
`startUrls`	数组	可选	`[]`	YouTube链接——频道、播放列表、Shorts、搜索结果
`youtubeHandles`	数组	可选	`[]`	YouTube频道标识（例如 `@kurzgesagt` ）
`getTrending`	布尔值	可选	`false`	获取热门视频
`keywords`	数组	可选	`[]`	搜索关键词
`gl`	字符串	可选	`us`	结果对应的国家代码（例如 `US` , `GB` ）
`hl`	字符串	可选	`en`	语言代码（例如 `en` , `de` ）
`uploadDate`	字符串	可选	`all`	上传时间筛选： `any` , `hour` , `today` , `week` , `month` , `year`
`duration`	字符串	可选	`all`	时长筛选： `any` , `short` , `long`
`features`	字符串	可选	`all`	功能筛选： `4k` , `hd` , `live` , `cc` , `3d` , `hdr` 等
`sort`	字符串	可选	`r`	搜索结果的排序方式
`maxItems`	数字	可选	无限制	返回的最大视频数量
`customMapFunction`	字符串	可选	—	用于转换每个输出对象的JavaScript函数

Workflow

工作流程

Progress:
- [ ] Step 1: Search YouTube for niche channel content
- [ ] Step 2: Collect channel handles from results
- [ ] Step 3: Enrich channel data
- [ ] Step 4: Score sponsorship fit
- [ ] Step 5: Deliver ranked outreach list

进度:
- [ ] 步骤1：搜索YouTube上的细分领域频道内容
- [ ] 步骤2：从结果中收集频道标识
- [ ] 步骤3：丰富频道数据
- [ ] 步骤4：为赞助适配度打分
- [ ] 步骤5：交付排序后的 outreach 名单

Step 1: Search for Niche Content

步骤1：搜索细分领域内容

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

bash

undefined

推荐使用 — run_actor.js（自动处理等待、输出和文件保存）：

bash

undefined

Quick answer (prints table to chat)

快速输出（在聊天窗口打印表格）

node scripts/run_actor.js
--actor "apidojo~youtube-scraper"
--input '{"param": "value"}'

Save as CSV

保存为CSV文件

node scripts/run_actor.js
--actor "apidojo~youtube-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.csv --format csv

Save as JSON

保存为JSON文件

node scripts/run_actor.js
--actor "apidojo~youtube-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.json --format json

> `APIFY_TOKEN` must be set in environment or `.env` file.

**If Apify MCP is available:**

Tool: apify:run-actor Actor: "apidojo~youtube-scraper" Input: { "searchKeywords": ["best [NICHE] tools", "[NICHE] review", "[NICHE] for beginners", "top [NICHE]"], "maxResults": 50, "type": "video" }


**REST API fallback:**
```bash
curl -X POST   "https://api.apify.com/v2/acts/apidojo~youtube-scraper/runs?token=$APIFY_TOKEN"   -H "Content-Type: application/json"   -d '{
    "searchKeywords": ["best personal finance tools", "personal finance review"],
    "maxResults": 50,
    "type": "video"
  }'

Collect unique

channelId

and

channelName

values.

node scripts/run_actor.js
--actor "apidojo~youtube-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.json --format json

> 必须在环境变量或`.env`文件中设置`APIFY_TOKEN`。

**若Apify MCP可用：**

工具: apify:run-actor Actor: "apidojo~youtube-scraper" Input: { "searchKeywords": ["best [NICHE] tools", "[NICHE] review", "[NICHE] for beginners", "top [NICHE]"], "maxResults": 50, "type": "video" }


**REST API备选方案：**
```bash
curl -X POST   "https://api.apify.com/v2/acts/apidojo~youtube-scraper/runs?token=$APIFY_TOKEN"   -H "Content-Type: application/json"   -d '{
    "searchKeywords": ["best personal finance tools", "personal finance review"],
    "maxResults": 50,
    "type": "video"
  }'

收集唯一的

channelId

和

channelName

值。

Step 2: Enrich Channel Data

步骤2：丰富频道数据

If Apify MCP is available:

Tool: apify:run-actor
Actor: "apidojo~youtube-scraper"
Input:
{
  "startUrls": [{"url": "https://www.youtube.com/channel/[CHANNEL_ID]"}],
  "maxResults": 10,
  "type": "video"
}

若Apify MCP可用：

工具: apify:run-actor
Actor: "apidojo~youtube-scraper"
Input:
{
  "startUrls": [{"url": "https://www.youtube.com/channel/[CHANNEL_ID]"}],
  "maxResults": 10,
  "type": "video"
}

Step 3: Score Sponsorship Fit

步骤3：为赞助适配度打分

view_ratio = avg_views / subscriber_count

sponsorship_score = (view_ratio > 0.1 ? 1 : view_ratio / 0.1) * 0.30
                  + (subscriber_count in 10000..200000 ? 1 : 0.6) * 0.20
                  + (avg_comments / avg_views > 0.005 ? 1 : (avg_comments/avg_views)/0.005) * 0.20
                  + (has_sponsor_history ? 1 : 0) * 0.30

Sponsorship signal detection (in last 10 video titles/descriptions):

sponsor_count = count(videos where description contains ["sponsored by", "use code", "thanks to", "partner"])
has_sponsor_history = sponsor_count >= 1
repeat_sponsor = sponsor_count >= 3

Tier: TIER A ≥ 0.70 | TIER B 0.45–0.69 | TIER C < 0.45

view_ratio = avg_views / subscriber_count

sponsorship_score = (view_ratio > 0.1 ? 1 : view_ratio / 0.1) * 0.30
                  + (subscriber_count in 10000..200000 ? 1 : 0.6) * 0.20
                  + (avg_comments / avg_views > 0.005 ? 1 : (avg_comments/avg_views)/0.005) * 0.20
                  + (has_sponsor_history ? 1 : 0) * 0.30

赞助信号检测（最近10个视频的标题/描述）：

sponsor_count = count(videos where description contains ["sponsored by", "use code", "thanks to", "partner"])
has_sponsor_history = sponsor_count >= 1
repeat_sponsor = sponsor_count >= 3

等级划分：TIER A ≥ 0.70 | TIER B 0.45–0.69 | TIER C < 0.45

Step 4: Edge Cases

步骤4：特殊情况处理

View count spike from one viral video: Use median views from last 10 videos, not mean; flag channels where
```
max_views > 10× median
```
Channel in adjacent but not target niche: Score niche alignment — percentage of last 20 videos in target niche
Subscriber count stale: YouTube counts lag; use
```
avg_views
```
as the true reach proxy
No description available: Skip sponsorship history check; score at 0.5 for that component

单个爆款视频导致浏览量激增：使用最近10个视频的中位数浏览量而非平均值；标记
```
max_views > 10× median
```
的频道
频道属于相邻但非目标细分领域：对细分领域匹配度打分——最近20个视频中属于目标领域的比例
订阅量数据过时：YouTube的订阅计数存在延迟；使用
```
avg_views
```
作为真实受众覆盖的指标
无视频描述可用：跳过赞助历史检查；该部分打分设为0.5

Output Format

输出格式

undefined

undefined

YouTube Sponsorship Candidates: [NICHE]

YouTube赞助候选频道: [NICHE]

Channels evaluated: [N] | TIER A: [N] | TIER B: [N] | Date: [DATE]

评估的频道数量: [N] | TIER A: [N] | TIER B: [N] | 日期: [DATE]

TIER A — Strong Sponsorship Candidates

TIER A — 高适配度赞助候选

Channel	Subscribers	Avg Views	View Ratio	Sponsor History	Niche Fit	Score
[name]	[N]	[N]	[X.XX]	[Yes/No/Repeat]	[%]	[0.XX]

频道	订阅量	平均浏览量	浏览量占比	赞助历史	领域匹配度	得分
[名称]	[N]	[N]	[X.XX]	[是/否/多次合作]	[%]	[0.XX]

TIER B — Secondary Candidates

TIER B — 次选候选

Channel	Subscribers	Avg Views	View Ratio	Last Sponsor

频道	订阅量	平均浏览量	浏览量占比	最近一次赞助

Sponsorship Landscape in [NICHE]

[NICHE]领域赞助现状

Channels already running sponsors: [N]/[N] evaluated ([X%])
Most common sponsor in category: [brand name] (seen on [N] channels)
Typical viewer demographic signal (from video titles): [description]

undefined

已有赞助合作的频道数量: [N]/[N] 个评估频道 ([X%])
该领域最常见的赞助商: [品牌名称]（出现在[N]个频道）
典型观众群体特征（来自视频标题）: [描述]

undefined

Troubleshooting

常见问题排查

Results are all mega-channels (> 1M subs): Narrow the search query with "beginner" or "indie" qualifiers; or filter post-scrape by subscriber count. Niche too broad: Narrow to a sub-niche (e.g. "personal finance" → "fire movement", "crypto" → "Bitcoin long-term investing"). Can't detect sponsor history from descriptions: Sponsor language is sometimes hidden in video captions (not descriptions). This is a known limitation — supplement with manual check of top 5 candidates.

结果全是百万级订阅的大频道：在搜索词中加入“beginner”或“indie”等限定词缩小范围；或在爬取后按订阅量过滤。 细分领域过宽：缩小到子领域（例如“个人理财”→“FIRE运动”，“加密货币”→“比特币长期投资”）。 无法从描述中检测到赞助历史：赞助相关内容有时隐藏在视频字幕（而非描述）中。这是已知限制——可手动检查排名前5的候选频道作为补充。