finding-restaurant-brands-on-instagram

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Original

English

🇨🇳

Translation

Chinese

Finding Restaurant Brands On Instagram

在Instagram上寻找餐饮品牌

Inputs

输入参数

Parameter	Type	Required	Default	Notes
`startUrls`	array	✅	`[]`	Instagram URLs — profiles, hashtags, locations, audio pages, reels
`until`	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
`maxItems`	number	Optional	Unlimited	Maximum posts to return
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

参数	类型	必填	默认值	说明
`startUrls`	数组	✅	`[]`	Instagram 链接 — 个人主页、话题标签、地理位置、音频页面、Reels
`until`	字符串	可选	—	抓取帖子的截止日期（格式：YYYY-MM-DD）
`maxItems`	数字	可选	无限制	返回的最大帖子数量
`customMapFunction`	字符串	可选	—	用于转换每个输出对象的JavaScript函数

How to Run

运行方法

Using run_actor.js (recommended)

使用run_actor.js（推荐）

bash

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bash

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Quick answer (table)

node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

Save as CSV

node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.csv --format csv

Save as JSON

node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.json --format json

undefined

node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.json --format json

undefined

REST API fallback

REST API备选方案

bash

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

If Apify MCP is available: Use the Apify MCP

call_actor

tool with actor

apidojo~instagram-scraper

and the input above.

bash

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

如果Apify MCP可用：使用Apify MCP的

call_actor

工具，指定actor为

apidojo~instagram-scraper

并传入上述输入参数。

Scoring & Ranking

评分与排名

Score each account by:

engagement_rate = (likeCount + commentCount) / followerCount

→ weight 0.4

```
followerCount
```
→ normalized 0-1, weight 0.3
```
has_business_bio
```
(bio contains phone/website/address keywords) → weight 0.3

python

score = 0.4 * min(engagement_rate / 0.05, 1.0) + 0.3 * min(followerCount / 50000, 1.0) + 0.3 * int(has_business_bio)

按照以下维度为每个账号评分：

engagement_rate = (点赞数 + 评论数) / 粉丝数

→ 权重0.4

```
粉丝数
```
→ 归一化至0-1区间，权重0.3
```
has_business_bio
```
（个人简介包含电话/网站/地址关键词）→ 权重0.3

python

score = 0.4 * min(engagement_rate / 0.05, 1.0) + 0.3 * min(followerCount / 50000, 1.0) + 0.3 * int(has_business_bio)

Classification

分类等级

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

分数	等级	标签
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

Edge Cases

边缘情况

Hashtag too broad:
```
#food
```
returns millions of posts from consumers, not businesses. Use niche tags like
```
#restaurantowner
```
or
```
#foodbiz
```
.
No business in bio: Filter by accounts that have website links or phone in bio.
Consumer accounts mixed in: Filter by followerCount > 500 and postCount > 20.
Private account: No post data — skip.
Duplicate accounts: Same brand may post under multiple hashtags — deduplicate by username.

话题标签过于宽泛：
```
#food
```
会返回数百万来自普通用户而非企业的帖子。使用细分标签如
```
#restaurantowner
```
或
```
#foodbiz
```
。
个人简介无商业信息：筛选个人简介中包含网站链接或电话的账号。
混入普通用户账号：筛选粉丝数>500且帖子数>20的账号。
私人账号：无帖子数据 — 跳过。
重复账号：同一品牌可能出现在多个话题标签下 — 通过用户名去重。