finding-brand-ambassador-candidates

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Finding Brand Ambassador Candidates

寻找品牌大使候选人

Identifies creators who already post about a brand or product organically — these are the highest-converting ambassador recruits because their content is authentic and their audience trusts them.

识别那些自发发布品牌或产品相关内容的创作者——这些是转化率最高的大使招募对象，因为他们的内容真实可信，且受众信任他们。

Prerequisites

前提条件

```
APIFY_TOKEN
```
environment variable set
Optional: Apify MCP server installed

已设置
```
APIFY_TOKEN
```
环境变量
可选：已安装Apify MCP服务器

Inputs

输入参数

Parameter	Type	Required	Default	Notes
`startUrls`	array	✅	`[]`	Instagram URLs — profiles, hashtags, locations, audio pages, reels
`until`	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
`maxItems`	number	Optional	Unlimited	Maximum posts to return
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

参数	类型	是否必填	默认值	说明
`startUrls`	数组	✅	`[]`	Instagram链接——个人主页、话题标签、地点、音频页面、短视频
`until`	字符串	可选	—	爬取截止日期（格式：YYYY-MM-DD）
`maxItems`	数字	可选	无限制	返回的最大帖子数量
`customMapFunction`	字符串	可选	—	用于转换每个输出对象的JavaScript函数

Workflow

工作流程

Progress:
- [ ] Step 1: Search brand hashtags on both platforms
- [ ] Step 2: Identify repeat posters
- [ ] Step 3: Score ambassador fit
- [ ] Step 4: Check for competing partnerships
- [ ] Step 5: Deliver ranked ambassador pipeline

Progress:
- [ ] Step 1: Search brand hashtags on both platforms
- [ ] Step 2: Identify repeat posters
- [ ] Step 3: Score ambassador fit
- [ ] Step 4: Check for competing partnerships
- [ ] Step 5: Deliver ranked ambassador pipeline

Step 1: Search Brand Mentions

步骤1：搜索品牌提及内容

Instagram:

Tool: apify:run-actor
Actor: "apidojo~instagram-scraper"
Input: {"keywords": ["#[brand]", "#[brand]review", "#[brand]community", "#[brandproduct]"], "maxItems": 200}

TikTok:

Tool: apify:run-actor
Actor: "apidojo~tiktok-scraper"
Input: {"keywords": ["#[brand]", "#[brand]review", "#[brand]tiktokmademebuyit"], "maxItems": 300}

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

bash

undefined

Instagram：

Tool: apify:run-actor
Actor: "apidojo~instagram-scraper"
Input: {"keywords": ["#[brand]", "#[brand]review", "#[brand]community", "#[brandproduct]"], "maxItems": 200}

TikTok：

Tool: apify:run-actor
Actor: "apidojo~tiktok-scraper"
Input: {"keywords": ["#[brand]", "#[brand]review", "#[brand]tiktokmademebuyit"], "maxItems": 300}

推荐使用 — run_actor.js（自动处理等待、输出和文件保存）：

bash

undefined

Quick answer (prints table to chat)

node scripts/run_actor.js
--actor "apidojo~instagram-scraper"
--input '{"param": "value"}'

Save as CSV

node scripts/run_actor.js
--actor "apidojo~instagram-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.csv --format csv

Save as JSON

node scripts/run_actor.js
--actor "apidojo~instagram-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.json --format json

> `APIFY_TOKEN` must be set in environment or `.env` file.

**REST API fallback:**
```bash

node scripts/run_actor.js
--actor "apidojo~instagram-scraper"
--input '{"param": "value"}'
--output YYYY-MM-DD_results.json --format json

> 必须在环境变量或`.env`文件中设置`APIFY_TOKEN`。

**REST API备选方案：**
```bash

Instagram

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs?token=$APIFY_TOKEN" -H "Content-Type: application/json" -d '{"keywords": ["#[brand]", "#[brand]review"], "maxItems": 200}'

undefined

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs?token=$APIFY_TOKEN" -H "Content-Type: application/json" -d '{"keywords": ["#[brand]", "#[brand]review"], "maxItems": 200}'

undefined

Step 2: Score Ambassador Fit

步骤2：评估大使适配度

For each repeat poster (appeared ≥ 2 times):

ambassador_score = (post_count / 5) * 0.25                             # organic depth
                 + (engagement_rate / 5.0) * 0.30                      # audience quality
                 + (has_competing_sponsor ? 0 : 1) * 0.25              # exclusivity signal
                 + (follower_count in 1000..50000 ? 1 : 0.6) * 0.20   # partnership tier

Competing sponsor check: Scan last 20 posts for

#ad

#sponsored

with a brand that competes in the same category. If found:

has_competing_sponsor = true

对于每个重复发帖的创作者（出现≥2次）：

ambassador_score = (post_count / 5) * 0.25                             # organic depth
                 + (engagement_rate / 5.0) * 0.30                      # audience quality
                 + (has_competing_sponsor ? 0 : 1) * 0.25              # exclusivity signal
                 + (follower_count in 1000..50000 ? 1 : 0.6) * 0.20   # partnership tier

竞品赞助检查：扫描最近20条帖子，查看是否带有

#ad

或

#sponsored

标签且涉及同品类竞品品牌。如果发现，则

has_competing_sponsor = true

。

Step 3: Edge Cases

步骤3：特殊情况处理

Brand's own reposts appear in hashtag: Drop posts where
```
ownerUsername
```
= brand account
Repeat poster is a bot: Check: ratio of followers/following ≤ 0.1 AND recent posts are all different brands — likely a spam/bot account
Low brand mention specificity: Creator mentions the brand once in passing — not a genuine advocate; require at least one post that is primarily about the brand
Creator already in ambassador program: No reliable way to detect this via scraping; note this as a known limitation — outreach will reveal it

品牌自身转发内容出现在话题标签中：移除
```
ownerUsername
```
等于品牌官方账号的帖子
重复发帖者是机器人：检查条件：粉丝数/关注数 ≤ 0.1 且最近发布的帖子均涉及不同品牌——这类账号很可能是垃圾/机器人账号
品牌提及针对性低：创作者只是顺带提及品牌一次——并非真正的品牌拥护者；要求至少有一篇帖子主要围绕品牌展开
创作者已加入大使项目：无法通过爬虫可靠检测到这一点；需注明这是已知限制——通过沟通可确认

Output Format

输出格式

undefined

undefined

Brand Ambassador Pipeline: [BRAND/PRODUCT]

Creators found: [N] | Repeat advocates: [N] | High-fit: [N] | Date: [DATE]

Tier 1 — High-Fit Ambassadors (Multiple Organic Posts)

Creator	Platform	@Handle	Followers	Eng Rate	Brand Posts	Competing Sponsor	Score
[name]	IG/TT	@[handle]	[N]	[X%]	[N]	[Yes/No]	[0.XX]

Creator	Platform	@Handle	Followers	Eng Rate	Brand Posts	Competing Sponsor	Score
[name]	IG/TT	@[handle]	[N]	[X%]	[N]	[Yes/No]	[0.XX]

Tier 2 — Early Advocates (1-2 Brand Posts)

Creator	Platform	Followers	Brand Posts	Eng Rate

Creator	Platform	Followers	Brand Posts	Eng Rate

Outreach Angle

For each Tier 1 creator, note: their most engaging brand post — reference it in outreach.

undefined

For each Tier 1 creator, note: their most engaging brand post — reference it in outreach.

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Troubleshooting

故障排除

Brand hashtag has too few posts: Brand may have low organic social presence — search product category hashtags and look for anyone mentioning brand by name in caption. All high-fit creators already have competing sponsors: Indicates the category is saturated. Consider offering an exclusive deal to a mid-tier creator to lock out competition. No repeat posters found: Brand lacks loyal vocal advocates — this itself is a finding. Consider product seeding to build an organic advocate base before formal ambassador program launch.

品牌话题标签下帖子过少：品牌的自然社交存在感可能较低——搜索产品品类话题标签，寻找在文案中提及品牌名称的用户。 所有高适配度创作者均已接受竞品赞助：表明该品类已饱和。考虑向中等级别创作者提供独家合作协议，以锁定竞争优势。 未找到重复发帖者：品牌缺乏忠实的发声拥护者——这本身就是一个发现。在正式启动大使项目前，考虑通过产品赠送来构建自然的拥护者群体。