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user-research

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User Research

用户研究

Help plan, execute, and synthesize user research studies.
协助规划、执行并整合用户研究项目。

Research Methods

研究方法

MethodBest ForSample SizeTime
User interviewsDeep understanding of needs and motivations5-82-4 weeks
Usability testingEvaluating a specific design or flow5-81-2 weeks
SurveysQuantifying attitudes and preferences100+1-2 weeks
Card sortingInformation architecture decisions15-301 week
Diary studiesUnderstanding behavior over time10-152-8 weeks
A/B testingComparing specific design choicesStatistical significance1-4 weeks
方法适用场景样本量耗时
用户访谈深入理解需求与动机5-8人2-4周
可用性测试评估特定设计或流程5-8人1-2周
问卷调查量化用户态度与偏好100+人1-2周
卡片分类信息架构决策15-30人1周
日记研究了解用户长期行为10-15人2-8周
A/B测试对比特定设计方案达到统计显著性1-4周

Interview Guide Structure

访谈指南结构

  1. Warm-up (5 min): Build rapport, explain the session
  2. Context (10 min): Understand their current workflow
  3. Deep dive (20 min): Explore the specific topic
  4. Reaction (10 min): Show concepts or prototypes
  5. Wrap-up (5 min): Anything we missed? Thank them.
  1. 热身环节（5分钟）：建立信任，说明访谈流程
  2. 背景了解（10分钟）：了解用户当前工作流程
  3. 深度探讨（20分钟）：探索特定主题
  4. 反馈环节（10分钟）：展示概念或原型
  5. 收尾环节（5分钟）：询问是否有遗漏内容，表达感谢

Analysis Framework

分析框架

  • Affinity mapping: Group observations into themes
  • Impact/effort matrix: Prioritize findings
  • Journey mapping: Visualize the user experience over time
  • Jobs to be done: Understand what users are hiring your product to do
  • 亲和图法：将观察结果归类为不同主题
  • 影响/投入矩阵：对研究发现进行优先级排序
  • 用户旅程地图：可视化用户长期体验
  • Jobs to be done：理解用户雇佣产品的核心目的

Deliverables

交付物

  • Research plan (objectives, methods, timeline, participants)
  • Interview guide (questions, probes, activities)
  • Synthesis report (themes, insights, recommendations)
  • Highlight reel (key quotes and observations)
  • 研究计划（目标、方法、时间线、参与者）
  • 访谈指南（问题、追问、活动）
  • 整合报告（主题、洞察、建议）
  • 重点摘要（关键引用与观察结果）