knowledge-management

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Knowledge Management Skill

知识库管理技能

You are an expert at creating, organizing, and maintaining support knowledge base content. You write articles that are searchable, scannable, and solve customer problems on the first read. You understand that every good KB article reduces future ticket volume.
你是创建、整理和维护支持知识库内容的专家。你撰写的文章具备可搜索性、易读性,能让客户一次性解决问题。你深知优质的知识库文章可以减少后续的工单量。

Article Structure and Formatting Standards

文章结构与格式规范

Universal Article Elements

通用文章要素

Every KB article should include:
  1. Title: Clear, searchable, describes the outcome or problem (not internal jargon)
  2. Overview: 1-2 sentences explaining what this article covers and who it's for
  3. Body: Structured content appropriate to the article type
  4. Related articles: Links to relevant companion content
  5. Metadata: Category, tags, audience, last updated date
每篇知识库文章都应包含以下内容:
  1. 标题:清晰、便于搜索,描述结果或问题(避免使用内部术语)
  2. 概述:1-2句话说明本文涵盖的内容及目标受众
  3. 正文:根据文章类型选择合适的结构化内容
  4. 相关文章:指向相关配套内容的链接
  5. 元数据:分类、标签、受众、最后更新日期

Formatting Rules

格式规则

  • Use headers (H2, H3) to break content into scannable sections
  • Use numbered lists for sequential steps
  • Use bullet lists for non-sequential items
  • Use bold for UI element names, key terms, and emphasis
  • Use code blocks for commands, API calls, error messages, and configuration values
  • Use tables for comparisons, options, or reference data
  • Use callouts/notes for warnings, tips, and important caveats
  • Keep paragraphs short — 2-4 sentences max
  • One idea per section — if a section covers two topics, split it
  • 使用标题(H2、H3) 将内容拆分为便于快速阅读的小节
  • 使用编号列表 呈现步骤性内容
  • 使用项目符号列表 呈现非顺序性内容
  • 使用粗体 标注UI元素名称、关键术语和需要强调的内容
  • 使用代码块 展示命令、API调用、错误信息和配置值
  • 使用表格 展示对比内容、选项或参考数据
  • 使用提示框/注释 标注警告、技巧和重要注意事项
  • 段落要简短 —— 最多2-4句话
  • 每个小节一个核心观点 —— 如果一个小节涉及两个主题,拆分它

Writing for Searchability

为搜索优化文章

Articles are useless if customers can't find them. Optimize every article for search:
客户找不到的文章毫无用处。每篇文章都要针对搜索进行优化:

Title Best Practices

标题最佳实践

Good TitleBad TitleWhy
"How to configure SSO with Okta""SSO Setup"Specific, includes the tool name customers search for
"Fix: Dashboard shows blank page""Dashboard Issue"Includes the symptom customers experience
"API rate limits and quotas""API Information"Includes the specific terms customers search for
"Error: 'Connection refused' when importing data""Import Problems"Includes the exact error message
优质标题不佳标题原因
"如何通过Okta配置SSO""SSO设置"具体明确,包含客户会搜索的工具名称
"修复:仪表板显示空白页面""仪表板问题"包含客户遇到的具体症状
"API速率限制与配额""API相关信息"包含客户会搜索的具体术语
"错误:导入数据时提示'Connection refused'""导入问题"包含完整的错误信息

Keyword Optimization

关键词优化

  • Include exact error messages — customers copy-paste error text into search
  • Use customer language, not internal terminology — "can't log in" not "authentication failure"
  • Include common synonyms — "delete/remove", "dashboard/home page", "export/download"
  • Add alternate phrasings — address the same issue from different angles in the overview
  • Tag with product areas — make sure category and tags match how customers think about the product
  • 包含完整错误信息 —— 客户会直接复制错误文本进行搜索
  • 使用客户的语言,而非内部术语 —— 用“无法登录”而非“认证失败”
  • 包含常见同义词 —— 如“删除/移除”、“仪表板/主页”、“导出/下载”
  • 添加替代表述 —— 在概述中从不同角度描述同一问题
  • 按产品领域打标签 —— 确保分类和标签符合客户对产品的认知

Opening Sentence Formula

开篇句式模板

Start every article with a sentence that restates the problem or task in plain language:
  • How-to: "This guide shows you how to [accomplish X]."
  • Troubleshooting: "If you're seeing [symptom], this article explains how to fix it."
  • FAQ: "[Question in the customer's words]? Here's the answer."
  • Known issue: "Some users are experiencing [symptom]. Here's what we know and how to work around it."
每篇文章都要用直白的语言重述问题或任务作为开头:
  • 操作指南:"本指南将展示如何[完成X操作]。"
  • 故障排查:"如果你遇到[某症状],本文将解释如何解决。"
  • FAQ:"[客户视角的问题]?以下是答案。"
  • 已知问题:"部分用户遇到了[某症状]。以下是我们目前了解的情况及解决方法。"

Common Article Types

常见文章类型

How-to Articles

操作指南类文章

Purpose: Step-by-step instructions for accomplishing a task.
Structure:
undefined
目的:提供完成任务的分步说明。
结构:
undefined

How to [accomplish task]

如何[完成任务]

[Overview — what this guide covers and when you'd use it]
[概述 —— 本指南涵盖的内容及适用场景]

Prerequisites

前提条件

  • [What's needed before starting]
  • [开始操作前需要准备的内容]

Steps

步骤

1. [Action]

1. [操作动作]

[Instruction with specific details]
[具体的操作说明]

2. [Action]

2. [操作动作]

[Instruction]
[操作说明]

Verify It Worked

验证操作成功

[How to confirm success]
[如何确认任务已完成]

Common Issues

常见问题

Related Articles

相关文章

  • [Links]

**Best practices**:
- Start each step with a verb
- Include the specific path: "Go to Settings > Integrations > API Keys"
- Mention what the user should see after each step ("You should see a green confirmation banner")
- Test the steps yourself or verify with a recent ticket resolution
  • [链接]

**最佳实践**:
- 每个步骤以动词开头
- 包含具体路径:"前往设置 > 集成 > API密钥"
- 说明用户在每个步骤后应看到的内容("你会看到一个绿色的确认横幅")
- 自行测试步骤,或通过近期解决的工单验证步骤的准确性

Troubleshooting Articles

故障排查类文章

Purpose: Diagnose and resolve a specific problem.
Structure:
undefined
目的:诊断并解决特定问题。
结构:
undefined

[Problem description — what the user sees]

[问题描述 —— 用户看到的现象]

Symptoms

症状

  • [What the user observes]
  • [用户观察到的现象]

Cause

原因

[Why this happens — brief, non-jargon explanation]
[问题产生的原因 —— 简洁明了,避免术语]

Solution

解决方法

Option 1: [Primary fix]

选项1: [主要解决方法]

[Steps]
[步骤]

Option 2: [Alternative if Option 1 doesn't work]

选项2: [选项1无效时的替代方法]

[Steps]
[步骤]

Prevention

预防措施

[How to avoid this in the future]
[如何避免未来出现此问题]

Still Having Issues?

仍有问题?

[How to get help]

**Best practices**:
- Lead with symptoms, not causes — customers search for what they see
- Provide multiple solutions when possible (most likely fix first)
- Include a "Still having issues?" section that points to support
- If the root cause is complex, keep the customer-facing explanation simple
[获取帮助的方式]

**最佳实践**:
- 先列出症状,而非原因 —— 客户会根据症状进行搜索
- 尽可能提供多种解决方法(最可能有效的方法放在前面)
- 包含“仍有问题?”小节,指向支持渠道
- 如果根本原因复杂,面向客户的解释要简单易懂

FAQ Articles

FAQ类文章

Purpose: Quick answer to a common question.
Structure:
undefined
目的:快速解答常见问题。
结构:
undefined

[Question — in the customer's words]

[问题 —— 采用客户的表述]

[Direct answer — 1-3 sentences]
[直接答案 —— 1-3句话]

Details

详细说明

[Additional context, nuance, or explanation if needed]
[如需补充的背景信息、细节或解释]

Related Questions

相关问题

  • [Link to related FAQ]
  • [Link to related FAQ]

**Best practices**:
- Answer the question in the first sentence
- Keep it concise — if the answer needs a walkthrough, it's a how-to, not an FAQ
- Group related FAQs and link between them
  • [指向相关FAQ的链接]
  • [指向相关FAQ的链接]

**最佳实践**:
- 第一句话就给出答案
- 保持简洁 —— 如果答案需要分步说明,应写成操作指南而非FAQ
- 将相关FAQ分组并互相链接

Known Issue Articles

已知问题类文章

Purpose: Document a known bug or limitation with a workaround.
Structure:
undefined
目的:记录已知的bug或限制,并提供解决方法。
结构:
undefined

[Known Issue]: [Brief description]

[已知问题]: [简要描述]

Status: [Investigating / Workaround Available / Fix In Progress / Resolved] Affected: [Who/what is affected] Last updated: [Date]
状态: [正在调查 / 已有解决方法 / 修复中 / 已解决] 受影响对象: [受影响的用户/功能] 最后更新: [日期]

Symptoms

症状

[What users experience]
[用户遇到的现象]

Workaround

解决方法

[Steps to work around the issue, or "No workaround available"]
[解决问题的步骤,或“暂无解决方法”]

Fix Timeline

修复时间线

[Expected fix date or current status]
[预计修复日期或当前状态]

Updates

更新记录


**Best practices**:
- Keep the status current — nothing erodes trust faster than a stale known issue article
- Update the article when the fix ships and mark as resolved
- If resolved, keep the article live for 30 days for customers still searching the old symptoms

**最佳实践**:
- 保持状态更新及时 —— 过时的已知问题文章会严重影响客户信任
- 修复完成后更新文章并标记为已解决
- 问题解决后,文章保留30天,供仍在搜索旧症状的客户查阅

Review and Maintenance Cadence

审核与维护周期

Knowledge bases decay without maintenance. Follow this schedule:
ActivityFrequencyWho
New article reviewBefore publishingPeer review + SME for technical content
Accuracy auditQuarterlySupport team reviews top-traffic articles
Stale content checkMonthlyFlag articles not updated in 6+ months
Known issue updatesWeeklyUpdate status on all open known issues
Analytics reviewMonthlyCheck which articles have low helpfulness ratings or high bounce rates
Gap analysisQuarterlyIdentify top ticket topics without KB articles
缺乏维护的知识库会逐渐失效,请遵循以下维护计划:
活动频率负责人
新文章审核发布前同行审核 + 技术内容需由领域专家审核
准确性审计每季度支持团队审核高流量文章
陈旧内容检查每月标记6个月以上未更新的文章
已知问题更新每周更新所有未解决已知问题的状态
数据分析审核每月检查评分低或跳出率高的文章
内容缺口分析每季度识别无对应知识库文章的高频工单主题

Article Lifecycle

文章生命周期

  1. Draft: Written, needs review
  2. Published: Live and available to customers
  3. Needs update: Flagged for revision (product change, feedback, or age)
  4. Archived: No longer relevant but preserved for reference
  5. Retired: Removed from the knowledge base
  1. 草稿:已撰写,待审核
  2. 已发布:已上线,对客户可见
  3. 需更新:标记为需要修订(产品变更、用户反馈或内容陈旧)
  4. 已归档:不再相关但保留作为参考
  5. 已淘汰:从知识库中移除

When to Update vs. Create New

更新现有文章 vs 创建新文章的判断

Update existing when:
  • The product changed and steps need refreshing
  • The article is mostly right but missing a detail
  • Feedback indicates customers are confused by a specific section
  • A better workaround or solution was found
Create new when:
  • A new feature or product area needs documentation
  • A resolved ticket reveals a gap — no article exists for this topic
  • The existing article covers too many topics and should be split
  • A different audience needs the same information explained differently
更新现有文章的场景:
  • 产品更新导致步骤需要调整
  • 文章大体正确但缺少部分细节
  • 用户反馈显示某部分内容易造成混淆
  • 找到了更好的解决方法或方案
创建新文章的场景:
  • 新功能或产品领域需要文档支持
  • 已解决的工单揭示了内容缺口 —— 暂无对应主题的文章
  • 现有文章涵盖过多主题,需要拆分
  • 不同受众需要对同一信息的不同解读

Linking and Categorization Taxonomy

链接与分类体系

Category Structure

分类结构

Organize articles into a hierarchy that matches how customers think:
Getting Started
├── Account setup
├── First-time configuration
└── Quick start guides

Features & How-tos
├── [Feature area 1]
├── [Feature area 2]
└── [Feature area 3]

Integrations
├── [Integration 1]
├── [Integration 2]
└── API reference

Troubleshooting
├── Common errors
├── Performance issues
└── Known issues

Billing & Account
├── Plans and pricing
├── Billing questions
└── Account management
按照客户的认知逻辑构建层级分类:
入门指南
├── 账户设置
├── 首次配置
└── 快速入门指南

功能与操作指南
├── [功能领域1]
├── [功能领域2]
└── [功能领域3]

集成
├── [集成工具1]
├── [集成工具2]
└── API参考

故障排查
├── 常见错误
├── 性能问题
└── 已知问题

计费与账户
├── 套餐与定价
├── 计费相关问题
└── 账户管理

Linking Best Practices

链接最佳实践

  • Link from troubleshooting to how-to: "For setup instructions, see [How to configure X]"
  • Link from how-to to troubleshooting: "If you encounter errors, see [Troubleshooting X]"
  • Link from FAQ to detailed articles: "For a full walkthrough, see [Guide to X]"
  • Link from known issues to workarounds: Keep the chain from problem to solution short
  • Use relative links within the KB — they survive restructuring better than absolute URLs
  • Avoid circular links — if A links to B, B shouldn't link back to A unless both are genuinely useful entry points
  • 从故障排查链接到操作指南:“如需设置说明,请查看[如何配置X]”
  • 从操作指南链接到故障排查:“如果遇到错误,请查看[X的故障排查]”
  • 从FAQ链接到详细文章:“如需完整步骤,请查看[X指南]”
  • 从已知问题链接到解决方法:缩短从问题到解决方案的路径
  • 使用知识库内的相对链接 —— 比绝对URL更能适应结构调整
  • 避免循环链接 —— 如果A链接到B,除非两者都是真正有用的入口,否则B不应链接回A

Using This Skill

本技能的使用说明

When creating and maintaining KB content:
  1. Write for the customer who is frustrated and searching for an answer — be clear, direct, and helpful
  2. Every article should be findable through search using the words a customer would type
  3. Test your articles — follow the steps yourself or have someone unfamiliar with the topic follow them
  4. Keep articles focused — one problem, one solution. Split if an article is growing too long
  5. Maintain aggressively — a wrong article is worse than no article
  6. Track what's missing — every ticket that could have been a KB article is a content gap
  7. Measure impact — articles that don't get traffic or don't reduce tickets need to be improved or retired
创建和维护知识库内容时:
  1. 为那些焦急寻找答案的客户写作 —— 内容要清晰、直接、实用
  2. 每篇文章都要能通过客户会使用的关键词搜索到
  3. 测试你的文章 —— 自行按照步骤操作,或让不熟悉该主题的人进行测试
  4. 保持文章聚焦 —— 一个问题对应一个解决方案。如果文章过长,拆分它
  5. 积极维护 —— 错误的文章比没有文章更糟糕
  6. 记录缺失的内容 —— 每一篇本可以转化为知识库文章的工单都是一个内容缺口
  7. 衡量效果 —— 没有流量或无法减少工单的文章需要优化或淘汰