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competitive-intelligence

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Chinese

Competitive Intelligence

竞品情报

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.
全面研究你的竞争对手，生成可用于业务洽谈的交互式HTML战斗卡片。输出结果是一个独立的制品，包含可点击的竞争对手标签页和整体对比矩阵。

How It Works

工作原理

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

Getting Started

快速开始

When you run this skill, I'll ask for context:
Required:
  • What company do you work for? (or I'll detect from your email)
  • Who are your main competitors? (1-5 names)
Optional:
  • Which competitor do you want to focus on first?
  • Any specific deals where you're competing against them?
  • Pain points you've heard from customers about competitors?
If I already have your seller context from a previous session, I'll confirm and skip the questions.
当你运行该技能时，我会向你询问相关信息：
必填信息：
  • 你所在的公司是哪家？（或我会从你的邮箱中自动识别）
  • 你的主要竞争对手有哪些？（1-5个名称）
可选信息：
  • 你首先想重点研究哪个竞争对手？
  • 是否有特定的业务洽谈场景中正在与他们竞争？
  • 你从客户那里听到过关于竞争对手的哪些痛点？
如果我已经从之前的会话中获取了你的销售相关信息，我会先进行确认并跳过上述问题。

Connectors (Optional)

连接器（可选）

ConnectorWhat It Adds
CRMWin/loss history against each competitor, deal-level competitor tracking
DocsExisting battlecards, product comparison docs, competitive playbooks
ChatInternal chat intel (e.g. Slack) — what your team is hearing from the field
TranscriptsCompetitor mentions in customer calls, objections raised
No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.
连接器新增功能
CRM与各竞争对手的胜负数据、已结订单中提及竞争对手的记录
Docs现有战斗卡片、竞品策略手册
Chat内部情报、同事提交的一线反馈报告
Transcripts客户通话中提及竞争对手的记录
未连接连接器？ 网页搜索同样能发挥作用。我会从公开来源提取所有信息——产品页面、定价、博客、版本说明、评测、招聘信息。

Output: Interactive HTML Battlecard

输出：交互式HTML战斗卡片

The skill generates a self-contained HTML file with:
该技能会生成一个独立HTML文件，包含以下内容：

1. Comparison Matrix (Landing View)

1. 对比矩阵（初始视图）

Overview comparing you vs. all competitors at a glance:
  • Feature comparison grid
  • Pricing comparison
  • Market positioning
  • Win rate indicators (if CRM connected)
概览你方与所有竞争对手的整体对比：
  • 功能对比表格
  • 定价对比
  • 市场定位
  • 胜率指标（若已连接CRM）

2. Competitor Tabs (Click to Expand)

2. 竞争对手标签页（点击展开）

Each competitor gets a clickable card that expands to show:
  • Company profile (size, funding, target market)
  • What they sell and how they position
  • Recent releases (last 90 days)
  • Where they win vs. where you win
  • Pricing intelligence
  • Talk tracks for different scenarios
  • Objection handling
  • Landmine questions
每个竞争对手对应一个可点击的卡片，展开后显示：
  • 公司简介（规模、融资情况、目标市场）
  • 产品及定位描述
  • 近期发布内容（过去90天）
  • 双方优势对比
  • 定价情报
  • 不同场景下的销售话术
  • 异议处理方案
  • 痛点挖掘问题

3. Your Company Card

3. 我方公司卡片

  • Your releases (last 90 days)
  • Your key differentiators
  • Proof points and customer quotes
  • 我方近期发布内容（过去90天）
  • 我方核心差异化优势
  • 案例证明及客户评价

HTML Structure

HTML结构

html
<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>
html
<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>

Visual Design

视觉设计

Color System

色彩系统

css
:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(255, 255, 255, 0.7);
    --text-muted: rgba(255, 255, 255, 0.5);

    /* Accent (your brand or neutral) */
    --accent: #3b82f6;
    --accent-hover: #2563eb;

    /* Status indicators */
    --you-win: #10b981;
    --they-win: #ef4444;
    --tie: #f59e0b;
}
css
:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(255, 255, 255, 0.7);
    --text-muted: rgba(255, 255, 255, 0.5);

    /* Accent (your brand or neutral) */
    --accent: #3b82f6;
    --accent-hover: #2563eb;

    /* Status indicators */
    --you-win: #10b981;
    --they-win: #ef4444;
    --tie: #f59e0b;
}

Card Design

卡片设计

  • Rounded corners (12px)
  • Subtle borders (1px, low opacity)
  • Hover states with slight elevation
  • Smooth transitions (200ms)
  • 圆角（12px）
  • 细微边框（1px，低透明度）
  • 悬停状态轻微上浮效果
  • 平滑过渡动画（200ms）

Comparison Matrix

对比矩阵

  • Sticky header row
  • Color-coded winner indicators (green = you, red = them, yellow = tie)
  • Expandable rows for detail
  • 固定表头行
  • 颜色编码的获胜标识（绿色=我方，红色=对方，黄色=平局）
  • 可展开行查看详情

Execution Flow

执行流程

Phase 1: Gather Seller Context

阶段1：收集销售相关信息

If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions

If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"
If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions

If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"

Phase 2: Research Your Company (Always)

阶段2：研究我方公司（必选）

Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons
Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons

Phase 3: Research Each Competitor (Always)

阶段3：研究各竞争对手（必选）

For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)
For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)

Phase 4: Pull Connected Sources (If Available)

阶段4：提取已连接数据源信息（若可用）

If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns

If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs

If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights

If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes
If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns

If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs

If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights

If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes

Phase 5: Build HTML Artifact

阶段5：生成HTML制品

1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html
1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html

Data Structure Per Competitor

单竞争对手数据结构

yaml
competitor:
  name: "[Name]"
  website: "[URL]"
  profile:
    founded: "[Year]"
    funding: "[Stage + amount]"
    employees: "[Count]"
    target_market: "[Who they sell to]"
    pricing_model: "[Per seat / usage / etc.]"
    market_position: "[Leader / Challenger / Niche]"

  what_they_sell: "[Product summary]"
  their_positioning: "[How they describe themselves]"

  recent_releases:
    - date: "[Date]"
      release: "[Feature/Product]"
      impact: "[Why it matters]"

  where_they_win:
    - area: "[Area]"
      advantage: "[Their strength]"
      how_to_handle: "[Your counter]"

  where_you_win:
    - area: "[Area]"
      advantage: "[Your strength]"
      proof_point: "[Evidence]"

  pricing:
    model: "[How they charge]"
    entry_price: "[Starting price]"
    enterprise: "[Enterprise pricing]"
    hidden_costs: "[Implementation, etc.]"
    talk_track: "[How to discuss pricing]"

  talk_tracks:
    early_mention: "[Strategy if they come up early]"
    displacement: "[Strategy if customer uses them]"
    late_addition: "[Strategy if added late to eval]"

  objections:
    - objection: "[What customer says]"
      response: "[How to handle]"

  landmines:
    - "[Question that exposes their weakness]"

  win_loss: # If CRM connected
    win_rate: "[X]%"
    common_win_factors: "[What predicts wins]"
    common_loss_factors: "[What predicts losses]"
yaml
competitor:
  name: "[Name]"
  website: "[URL]"
  profile:
    founded: "[Year]"
    funding: "[Stage + amount]"
    employees: "[Count]"
    target_market: "[Who they sell to]"
    pricing_model: "[Per seat / usage / etc.]"
    market_position: "[Leader / Challenger / Niche]"

  what_they_sell: "[Product summary]"
  their_positioning: "[How they describe themselves]"

  recent_releases:
    - date: "[Date]"
      release: "[Feature/Product]"
      impact: "[Why it matters]"

  where_they_win:
    - area: "[Area]"
      advantage: "[Their strength]"
      how_to_handle: "[Your counter]"

  where_you_win:
    - area: "[Area]"
      advantage: "[Your strength]"
      proof_point: "[Evidence]"

  pricing:
    model: "[How they charge]"
    entry_price: "[Starting price]"
    enterprise: "[Enterprise pricing]"
    hidden_costs: "[Implementation, etc.]"
    talk_track: "[How to discuss pricing]"

  talk_tracks:
    early_mention: "[Strategy if they come up early]"
    displacement: "[Strategy if customer uses them]"
    late_addition: "[Strategy if added late to eval]"

  objections:
    - objection: "[What customer says]"
      response: "[How to handle]"

  landmines:
    - "[Question that exposes their weakness]"

  win_loss: # If CRM connected
    win_rate: "[X]%"
    common_win_factors: "[What predicts wins]"
    common_loss_factors: "[What predicts losses]"

Delivery

交付内容

markdown
undefined
markdown
undefined

✓ Battlecard Created

✓ Battlecard Created

View your battlecard
Summary
  • Your Company: [Name]
  • Competitors Analyzed: [List]
  • Data Sources: Web research [+ CRM] [+ Docs] [+ Transcripts]
How to Use
  • Before a call: Open the relevant competitor tab, review talk tracks
  • During a call: Reference landmine questions
  • After win/loss: Update with new intel
Sharing Options
  • Local file: Open in any browser
  • Host it: Upload to Netlify, Vercel, or internal wiki
  • Share directly: Send the HTML file to teammates
Keep it Fresh Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.

---
View your battlecard
Summary
  • Your Company: [Name]
  • Competitors Analyzed: [List]
  • Data Sources: Web research [+ CRM] [+ Docs] [+ Transcripts]
How to Use
  • Before a call: Open the relevant competitor tab, review talk tracks
  • During a call: Reference landmine questions
  • After win/loss: Update with new intel
Sharing Options
  • Local file: Open in any browser
  • Host it: Upload to Netlify, Vercel, or internal wiki
  • Share directly: Send the HTML file to teammates
Keep it Fresh Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.

---

Refresh Cadence

更新频率

Competitive intel gets stale. Recommended refresh:
TriggerAction
MonthlyQuick refresh — new releases, news, pricing changes
Before major dealDeep refresh for specific competitor in that deal
After win/lossUpdate patterns with new data
Competitor announcementImmediate update on that competitor
竞品情报会过时，建议按以下频率更新：
触发条件操作
每月快速更新——新增发布内容、新闻、定价变更
重大业务洽谈前针对该洽谈中的特定竞争对手进行深度更新
业务胜负后用新数据更新胜负模式
竞争对手发布公告后立即更新该竞争对手的相关信息

Tips for Better Intel

获取优质情报的小贴士

  1. Be honest about weaknesses — Credibility comes from acknowledging where competitors are strong
  2. Focus on outcomes, not features — "They have X feature" matters less than "customers achieve Y result"
  3. Update from the field — Best intel comes from actual customer conversations, not just websites
  4. Plant landmines, don't badmouth — Ask questions that expose weaknesses; never trash-talk
  5. Track releases religiously — What they ship tells you their strategy and your opportunity
  1. 坦诚面对自身劣势——承认竞争对手的优势能提升可信度
  2. 关注结果而非功能——“他们有X功能”远不如“客户能通过该功能实现Y结果”重要
  3. 从一线获取更新——最优质的情报来自实际客户对话，而非仅靠网页
  4. 挖掘痛点而非恶意贬低——通过提问暴露其劣势，切勿直接诋毁竞争对手
  5. 持续追踪版本发布——他们的发布内容能体现其战略方向和你的机会点

Related Skills

相关技能

  • account-research — Research a specific prospect before reaching out
  • call-prep — Prep for a call where you know competitor is involved
  • create-an-asset — Build a custom comparison page for a specific deal
  • account-research — 联系潜在客户前先研究其具体情况
  • call-prep — 针对已知有竞争对手参与的通话做准备
  • create-an-asset — 为特定业务洽谈创建自定义对比页面