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brand-voice-enforcement

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Brand Voice Enforcement

品牌语调强化

Apply existing brand guidelines to all sales and marketing content generation. Load the user's brand guidelines, apply voice constants and tone flexes to the content request, validate output, and explain brand choices.
将现有品牌指南应用于所有销售和营销内容创作。加载用户的品牌指南，将语调常量和语调调整规则应用于内容创作请求，验证输出内容并说明品牌相关的选择依据。

Loading Brand Guidelines

加载品牌指南

Find the user's brand guidelines using this sequence. Stop as soon as you find them:
  1. Session context — Check if brand guidelines were generated earlier in this session (via 
    /brand-voice:generate-guidelines
    ). If so, they are already in the conversation. Use them directly. Session-generated guidelines are the freshest and reflect the user's most recent intent.
  2. Local guidelines file — Check for 
    .claude/brand-voice-guidelines.md
    inside the user's working folder. Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project. Resolve the path relative to the user's working folder. If no working folder is set, skip this step.
  3. Ask the user — If none of the above found guidelines, tell the user: "I couldn't find your brand guidelines. You can:
    • Run 
      /brand-voice:discover-brand
      to find brand materials across your platforms
    • Run 
      /brand-voice:generate-guidelines
      to create guidelines from documents or transcripts
    • Paste guidelines directly into this chat or point me to a file"
    Wait for the user to provide guidelines before proceeding.
Also read 
.claude/brand-voice.local.md
for enforcement settings (even if guidelines came from another source):
  • strictness
    : strict | balanced | flexible
  • always-explain
    : whether to always explain brand choices
按照以下顺序查找用户的品牌指南，找到后立即停止：
  1. 会话上下文 —— 检查本次会话中是否已生成品牌指南（通过
    /brand-voice:generate-guidelines
    指令）。如果已生成，指南已在对话中，可直接使用。会话内生成的指南是最新的，能反映用户的最新需求。
  2. 本地指南文件 —— 检查用户工作文件夹中的
    .claude/brand-voice-guidelines.md
    文件。请勿使用相对于Agent当前工作目录的相对路径——在Cowork中，Agent运行于插件缓存目录，而非用户的项目目录。请使用相对于用户工作文件夹的路径来查找。如果未设置工作文件夹，请跳过此步骤。
  3. 询问用户 —— 如果以上方式均未找到指南，请告知用户： "我未找到您的品牌指南。您可以：
    • 运行
      /brand-voice:discover-brand
      指令，跨平台查找品牌素材
    • 运行
      /brand-voice:generate-guidelines
      指令，根据文档或转录内容创建品牌指南
    • 直接在聊天中粘贴指南内容，或为我指向相关文件"
    等待用户提供指南后再继续操作。
此外，无论指南来自何处，请读取
.claude/brand-voice.local.md
文件获取强化设置：
  • strictness
    ：strict | balanced | flexible（严格 | 平衡 | 灵活）
  • always-explain
    ：是否始终说明品牌相关的选择依据

Enforcement Workflow

执行工作流

1. Analyze the Content Request

1. 分析内容创作请求

Before writing, identify:
  • Content type: email, presentation, proposal, social post, message, etc.
  • Target audience: role, seniority, industry, company stage
  • Key messages needed: which message pillars apply
  • Specific requirements: length, format, tone overrides
开始创作前，明确以下信息：
  • 内容类型：邮件、演示文稿、提案、社交帖子、消息等
  • 目标受众：职位、职级、行业、公司发展阶段
  • 所需核心信息：适用哪些信息支柱
  • 具体要求：篇幅、格式、语调覆盖规则

2. Apply Voice Constants

2. 应用语调常量

Voice is the brand's personality — it stays constant across all content:
  • Apply "We Are / We Are Not" attributes from guidelines
  • Use brand personality consistently
  • Incorporate approved terminology; reject prohibited terms
  • Follow messaging framework and value propositions
Refer to 
references/voice-constant-tone-flexes.md
for the "voice constant, tone flexes" model.
语调是品牌的个性，在所有内容中保持一致：
  • 应用指南中的“我们的风格/我们不采用的风格”属性
  • 始终如一地遵循品牌个性
  • 使用经批准的术语，禁用禁止使用的术语
  • 遵循信息框架和价值主张
参考
references/voice-constant-tone-flexes.md
文件中的“语调常量，语调调整”模型。

3. Flex Tone for Context

3. 根据上下文调整语调

Tone adapts by content type and audience. Use the tone-by-context matrix from guidelines to set:
  • Formality: How formal or casual should this be?
  • Energy: How much urgency or enthusiasm?
  • Technical depth: How detailed or accessible?
语调需根据内容类型和受众进行调整。使用指南中的“按上下文划分的语调矩阵”来确定：
  • 正式程度：内容应正式还是随意？
  • 活力水平：应带有多少紧迫感或热情？
  • 技术深度：内容应详细还是通俗易懂？

4. Generate Content

4. 生成内容

Create content that:
  • Matches brand voice attributes throughout
  • Follows tone guidelines for this specific content type
  • Incorporates key messages naturally (not forced)
  • Uses preferred terminology
  • Mirrors the quality and style of guideline examples
For complex or long-form content, delegate to the content-generation agent (defined in 
agents/content-generation.md
). For high-stakes content, delegate to the quality-assurance agent (defined in 
agents/quality-assurance.md
) for validation.
创作的内容需满足：
  • 全程符合品牌语调属性
  • 遵循针对该内容类型的语调指南
  • 自然融入核心信息（不生硬）
  • 使用首选术语
  • 与指南示例的质量和风格保持一致
对于复杂或长篇内容，可委托给内容创作Agent（定义于
agents/content-generation.md
）处理。 对于高风险内容，可委托给质量保障Agent（定义于
agents/quality-assurance.md
）进行验证。

5. Validate and Explain

5. 验证与说明

After generating content:
  • Briefly highlight which brand guidelines were applied
  • Explain key voice and tone decisions
  • Note any areas where guidelines were adapted for context
  • Offer to refine based on feedback
When 
always-explain
is true in settings, include brand application notes with every response.
生成内容后：
  • 简要说明应用了哪些品牌指南
  • 解释关键的语调和语气决策
  • 标注因上下文需要而调整指南的部分
  • 提供根据反馈优化内容的选项
如果设置中的
always-explain
为true，则所有回复中都需包含品牌指南应用说明。

Handling Conflicts

处理冲突

When the user's request conflicts with brand guidelines:
  1. Explain the conflict clearly
  2. Provide a recommendation
  3. Offer options: follow guidelines strictly, adapt for context, or override
Default to adapting guidelines with an explanation of the tradeoff.
当用户的请求与品牌指南冲突时：
  1. 清晰说明冲突点
  2. 提供建议方案
  3. 给出选项：严格遵循指南、根据上下文调整、或覆盖指南
默认选择根据上下文调整指南，并说明权衡依据。

Open Questions Awareness

未解决问题注意事项

Open questions are unresolved brand positioning decisions flagged during guideline generation, stored in the guidelines under an "Open Questions" section. When generating content, check if the brand guidelines contain open questions:
  • If content touches an unresolved open question, note it
  • Apply the agent's recommendation from the open question unless the user specifies otherwise
  • Suggest resolving the question if it significantly impacts the content
未解决问题是指在指南生成过程中标记的、尚未确定的品牌定位决策，存储在指南的“Open Questions”部分。生成内容时，请检查品牌指南中是否包含未解决问题：
  • 如果内容涉及未解决的问题，请予以标注
  • 除非用户另有说明，否则按照Agent对该问题的建议处理
  • 如果问题对内容有重大影响，建议解决该问题后再创作内容

Reference Files

参考文件

  • references/voice-constant-tone-flexes.md
     — The "voice constant, tone flexes" mental model, "We Are / We Are Not" table structure, and tone-by-context matrix explanation
  • references/before-after-examples.md
     — Before/after content examples per content type showing enforcement in practice
  • references/voice-constant-tone-flexes.md
     —— “语调常量，语调调整”思维模型、“我们的风格/我们不采用的风格”表格结构、按上下文划分的语调矩阵说明
  • references/before-after-examples.md
     —— 各内容类型的“调整前/调整后”示例，展示品牌语调强化的实际应用