If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

1. Content to review — accept content in any of these forms:
   • Pasted directly into the conversation
   • A file path or ~~knowledge base reference (e.g. Notion page, shared doc)
   • A URL to a published page
   • Multiple pieces for batch review
2. Brand guidelines source (determined automatically):
   • If a brand style guide is configured in local settings, use it automatically
   • If not configured, ask: "Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism."

• Does the content match the defined brand voice attributes?
• Is the tone appropriate for the content type and audience?
• Are there shifts in voice that feel inconsistent?
• Flag specific sentences or phrases that deviate with an explanation of why

• Are preferred brand terms used correctly?
• Are any "avoid" terms or phrases present?
• Is jargon level appropriate for the target audience?
• Are product names, feature names, and branded terms used correctly (capitalization, formatting)?

• Does the content align with defined messaging pillars or value propositions?
• Are claims consistent with approved messaging?
• Is the content reinforcing or contradicting brand positioning?

• Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case)
• Formatting conventions (headers, lists, emphasis)
• Number formatting, date formatting
• Acronym usage (defined on first use?)

• Is the main message clear within the first paragraph?
• Are sentences concise and easy to understand?
• Is the structure logical and easy to follow?
• Are there ambiguous statements or unclear references?

• Is the tone consistent throughout?
• Are terms used consistently (no switching between synonyms for the same concept)?
• Is formatting consistent (headers, lists, capitalization)?

• Is the content free of typos, grammatical errors, and awkward phrasing?
• Is the tone appropriate for the intended audience?
• Are claims supported or substantiated?

• Unsubstantiated claims — superlatives ("best", "fastest", "only") without evidence or qualification
• Missing disclaimers — financial claims, health claims, or guarantees that may need legal disclaimers
• Comparative claims — comparisons to competitors that could be challenged
• Regulatory language — content that may need compliance review (financial services, healthcare, etc.)
• Testimonial issues — quotes or endorsements without attribution or disclosure
• Copyright concerns — content that appears to be closely paraphrased from other sources

1. Brand Personality — Define the brand as if it were a person. Example: "If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you."
2. Voice Attributes — 3-5 attributes that define how the brand communicates, each defined with what it means in practice, what it does NOT mean (to prevent misinterpretation), and an example.
3. Audience Awareness — Who the brand is speaking to (primary and secondary), what they care about, their level of expertise, and how they expect to be addressed.
4. Core Messaging Pillars — 3-5 key themes the brand consistently communicates, the hierarchy of these messages, and how each pillar connects to audience needs.
5. Tone Spectrum — How the voice adapts across contexts while remaining recognizably the same brand.
6. Style Rules — Specific grammar, formatting, and language rules.
7. Terminology — Preferred and avoided terms.

• We are: [what this means in practice]
• We are not: [common misinterpretation to avoid]
• This sounds like: [example sentence demonstrating the attribute]
• This does NOT sound like: [example sentence violating the attribute]

• We are: friendly, clear, jargon-free, welcoming to beginners and experts alike
• We are not: dumbed-down, overly casual, or lacking substance
• This sounds like: "Here's how to get started — it takes about five minutes."
• This does NOT sound like: "Yo! This is super easy, even a noob can do it lol."

• In a product launch, dial up boldness
• In an incident response, dial up warmth
• Neither attribute disappears; the balance shifts

• Heading hierarchy (when to use H1, H2, H3)
• Bold and italic usage (bold for emphasis, italic for titles/terms)
• Link text (descriptive vs. "click here" — always descriptive)
• Image alt text requirements
• Code formatting (for technical brands)
• Callout or highlight box usage

• Exclamation mark policy (limited use, never more than one)
• Ellipsis usage (avoid in most professional contexts)
• ALL CAPS policy (avoid; use bold for emphasis instead)
• Emoji usage by channel (professional channels: minimal or none; social: where appropriate)

• Official capitalization for product names
• When to use the full product name vs. shorthand
• Whether to use "the" before product names
• How to handle versioning in copy
• Trademark and registration symbols (when required and when to omit)

• Use gender-neutral language (they/them for unknown individuals)
• Avoid ableist language ("crazy", "blind spot", "lame")
• Use person-first language where appropriate
• Avoid culturally specific idioms that may not translate
• Use "simple" or "straightforward" instead of "easy" (what is easy varies by person)

• Define which technical terms the audience understands without explanation
• List jargon that should always be defined or replaced with plain language
• Specify which acronyms need to be spelled out on first use
• Audience-specific glossary for terms that mean different things to different readers

• How to refer to your product category (use your preferred framing)
• How to refer to competitors (by name or generically)
• Terms competitors have coined that you should avoid (to prevent reinforcing their positioning)
• Your preferred differentiation language

• Overall assessment: how well the content aligns with brand standards (or general quality)
• 1-2 sentence summary of the biggest strengths
• 1-2 sentence summary of the most important improvements

• High — contradicts brand voice, contains compliance risk, or significantly undermines messaging
• Medium — inconsistent with guidelines but not damaging
• Low — minor style or preference issue

• Revise the full content with these suggestions applied?
• Focus on fixing just the high-severity issues?
• Review additional content against the same guidelines?
• Help you document your brand voice for future reviews?"