earnings-preview
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ChineseEarnings Preview
Earnings Preview(财报预览)
Workflow
工作流程
Step 1: Gather Context
步骤1:收集背景信息
- Identify the company and reporting quarter
- Pull consensus estimates via web search (revenue, EPS, key segment metrics)
- Find the earnings date and time (pre-market vs. after-hours)
- Review the company's prior quarter earnings call for any guidance or commentary
- 确定目标公司及报告季度
- 通过网络搜索获取市场一致预期(营收、EPS、关键细分业务指标)
- 查找财报发布日期和时间(盘前 vs. 盘后)
- 回顾公司上一季度的财报电话会议内容,获取相关指引或评论
Step 2: Key Metrics Framework
步骤2:关键指标框架
Build a "what to watch" framework specific to the company:
Financial Metrics:
- Revenue vs. consensus (total and by segment)
- EPS vs. consensus
- Margins (gross, operating, net) — expanding or contracting?
- Free cash flow
- Forward guidance vs. consensus
Operational Metrics (sector-specific):
- Tech/SaaS: ARR, net retention, RPO, customer count
- Retail: Same-store sales, traffic, basket size
- Industrials: Backlog, book-to-bill, price vs. volume
- Financials: NIM, credit quality, loan growth, fee income
- Healthcare: Scripts, patient volumes, pipeline updates
构建针对目标公司的“需关注事项”框架:
财务指标:
- 营收 vs. 市场一致预期(总营收及细分业务营收)
- EPS vs. 市场一致预期
- 利润率(毛利率、营业利润率、净利率)——是增长还是收缩?
- 自由现金流
- 未来指引 vs. 市场一致预期
运营指标(分行业):
- 科技/SaaS行业:ARR、净留存率、RPO、客户数量
- 零售行业:同店销售额、客流量、客单价
- 工业行业:未交付订单、订单出货比、价格 vs. 销量
- 金融行业:NIM、信贷质量、贷款增长、手续费收入
- 医疗行业:处方量、患者数量、管线进展
Step 3: Scenario Analysis
步骤3:场景分析
Build 3 scenarios with stock price implications:
| Scenario | Revenue | EPS | Key Driver | Stock Reaction |
|---|---|---|---|---|
| Bull | ||||
| Base | ||||
| Bear |
For each scenario:
- What would need to happen operationally
- What management commentary would signal this
- Historical context — how has the stock moved on similar prints?
构建3种包含股价影响的场景:
| 场景(Scenario) | 营收(Revenue) | EPS | 核心驱动因素(Key Driver) | 股价反应(Stock Reaction) |
|---|---|---|---|---|
| Bull(多头) | ||||
| Base(基准) | ||||
| Bear(空头) |
针对每个场景:
- 运营层面需要出现哪些情况
- 管理层的哪些评论会预示该场景
- 历史背景——过去出现类似情况时股价如何变动?
Step 4: Catalyst Checklist
步骤4:催化剂清单
Identify the 3-5 things that will determine the stock's reaction:
- [Metric] vs. [consensus/whisper number] — why it matters
- [Guidance item] — what the buy-side expects to hear
- [Narrative shift] — any strategic changes, M&A, restructuring
确定3-5个将决定股价反应的关键因素:
- [指标] vs. [一致预期/传闻预期] — 重要性原因
- [指引事项] — 买方期望听到的内容
- [叙事转变] — 任何战略调整、并购、重组
Step 5: Output
步骤5:输出内容
One-page earnings preview with:
- Company, quarter, earnings date
- Consensus estimates table
- Key metrics to watch (ranked by importance)
- Bull/base/bear scenario table
- Catalyst checklist
- Trading setup: recent stock performance, implied move from options
单页财报预览包含以下内容:
- 公司、季度、财报发布日期
- 市场一致预期表格
- 需关注的关键指标(按重要性排序)
- Bull/base/bear场景表格
- 催化剂清单
- 交易准备:近期股价表现、期权隐含波动幅度
Important Notes
重要提示
- Consensus estimates change — always note the source and date of estimates
- "Whisper numbers" from buy-side surveys are often more relevant than published consensus
- Historical earnings reactions help calibrate expectations (search for "[company] earnings reaction history")
- Options-implied move tells you what the market expects — compare to your scenarios
- 市场一致预期会变动——务必注明预期的来源和日期
- 买方调研得出的“传闻预期(Whisper numbers)”通常比公开的一致预期更具参考性
- 历史财报反应有助于校准预期(可搜索“[company] earnings reaction history”)
- 期权隐含波动幅度反映市场预期——将其与你的场景进行对比