competitive-analysis

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English

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Translation

Chinese

Competitive Landscape Mapping

竞争格局图谱绘制

CRITICAL STANDARDS - APPLY TO EVERY ANALYSIS

关键标准 - 所有分析均需遵守

Source File Primacy

源文件优先级

When source files (Excel/CSV) are provided:

Extract values DIRECTLY — Do not perform your own calculations; use the numbers as they appear
Maintain consistency — When the same metric appears in multiple places, ensure identical values throughout
Verify calculations — If the prompt asks you to calculate something, verify your result matches related data in the source
Round only as shown — Use the same decimal precision as the source file

当提供了源文件（Excel/CSV）时：

直接提取数值 — 不要自行计算，直接使用文件中给出的数字
保持一致性 — 同一指标在多处出现时，确保全文档数值完全一致
校验计算结果 — 如果指令要求你进行计算，需验证结果与源文件中的相关数据匹配
仅按源文件规则取整 — 保留与源文件相同的小数精度

Prompt Fidelity

指令保真度

When the prompt specifies exact requirements, follow them verbatim:

Slide Titles & Section Names:

If prompt says
```
"Overview and Competitive Scope" slide
```
— use EXACTLY that title, not a paraphrase
If prompt says
```
within the "Segment Mix" section
```
— use EXACTLY "Segment Mix" as the section header
Never substitute with creative alternatives (e.g., don't use "FY2024 Segment Contribution Analysis" when "Overview and Competitive Scope" was specified)

Chart vs Table:

If prompt says
```
embedded chart
```
— create an actual PowerPoint chart object, NOT a table
If prompt says
```
data labels must display
```
— these go on chart elements (bars, slices, lines), not table cells
Tables and charts are NOT interchangeable — use exactly what's specified

Complete Data Series:

If prompt lists 7 competitors, include ALL 7 — not 5 or 6
If prompt shows data for years 2015-2025, include ALL years — not a subset
If prompt specifies 6 series in a chart (Uber, Lyft, DiDi, Bolt, Grab, Gojek), include ALL 6 — not 4

Exact Values & Phrasing:

If prompt says
```
Revenue: $43.98B (+18% YoY)
```
— display exactly that format
If prompt says
```
surpasses DoorDash 4:1, Lyft 8:1
```
— use those exact ratios, not "7.6x Lyft"
If prompt gives specific percentages (e.g., "Uber 30%, DiDi 35%"), use exactly those numbers

When in doubt: Re-read the prompt. If it specifies something explicitly, that's not a suggestion — it's a requirement.

当指令明确了具体要求时，严格逐字遵守：

幻灯片标题与章节名称：

如果指令要求
```
"Overview and Competitive Scope" slide
```
— 直接使用完全相同的标题，不要 paraphrase
如果指令要求
```
within the "Segment Mix" section
```
— 直接使用完全相同的"Segment Mix"作为章节标题
不要自行替换为创意性名称（比如指定要求是"Overview and Competitive Scope"时，不要使用"FY2024 Segment Contribution Analysis"）

图表 vs 表格：

如果指令要求
```
embedded chart
```
— 生成实际的PowerPoint图表对象，不要用表格替代
如果指令要求
```
data labels must display
```
— 数据标签要放在图表元素（柱状图、扇形图、折线）上，不要放在表格单元格里
表格和图表不可互换 — 严格使用指令要求的形式

完整数据系列：

如果指令列出了7个竞品，需全部包含 — 不要只放5或6个
如果指令给出了2015-2025年的数据，需包含所有年份 — 不要仅使用子集
如果指令指定图表包含6个数据系列（Uber、Lyft、DiDi、Bolt、Grab、Gojek），需全部包含 — 不要只放4个

数值与表述准确：

如果指令要求
```
Revenue: $43.98B (+18% YoY)
```
— 严格按照该格式展示
如果指令要求
```
surpasses DoorDash 4:1, Lyft 8:1
```
— 使用完全相同的比例，不要写成"7.6x Lyft"
如果指令给出了具体百分比（比如"Uber 30%, DiDi 35%"），严格使用这些数字

有疑问时： 重读指令。如果指令有明确要求，不是建议，是必须遵守的规则。

Reference Files

参考文件

This skill includes reference files in the

references/

folder. Use them as follows:

references/schemas.md
— Table templates for M&A transactions, scenario analysis, and slide structure. Reference when building financial tables or investment scenarios.
references/frameworks.md
— 2x2 matrix axis pairs by industry. Reference when choosing positioning visualization dimensions.

本skill包含

references/

文件夹下的参考文件，使用规则如下：

references/schemas.md
— 并购交易、场景分析、幻灯片结构的表格模板，制作财务表格或投资场景时参考
references/frameworks.md
— 分行业的2x2矩阵轴配对，选择定位可视化维度时参考

Source Quality Hierarchy

来源质量优先级

When sources conflict, prioritize in this order:

10-Ks / Annual Reports — Audited, highest reliability
Earnings Calls / Investor Presentations — Management commentary, forward guidance
Sell-Side Research — Analyst estimates, useful for private company sizing
Industry Reports (McKinsey, Gartner, etc.) — Market sizing, trends
News Articles — Use only for recent developments, verify against primary sources

当来源数据冲突时，按以下顺序优先采用：

10-K报告 / 年度报告 — 经审计，可靠性最高
财报电话会议 / 投资者演示文稿 — 管理层表述、前瞻性指引
卖方研究报告 — 分析师估算，适合估算非上市公司规模
行业报告（McKinsey、Gartner等） — 市场规模、趋势
新闻文章 — 仅用于近期动态，需与一手来源交叉验证

Data Comparability

数据可比性

Time periods must match — All competitor metrics from same fiscal year. Flag exceptions: "(FY24)" vs "(H1 2024)"
Metric definitions must match — Same calculation methodology across competitors
Currency normalization — Convert all figures to USD for international comparisons; note exchange rate and date used
Use "-" for missing data — Never leave cells blank; for private companies, use "N/A" or estimates with "[E]" flag
Cite every number — Format: "[Company] [Document] ([Date])"
Source file fidelity — When Excel/CSV files are provided, use values exactly as given; do not recalculate or round differently than shown

时间周期必须匹配 — 所有竞品指标来自同一财年，例外情况需标注："(FY24)" vs "(H1 2024)"
指标定义必须匹配 — 所有竞品使用相同的计算方法
货币标准化 — 跨国对比时将所有数值转换为USD，标注使用的汇率和日期
缺失数据使用"-" — 不要留空单元格；非上市公司数据使用"N/A"或估算值，标注"[E]"
所有数值标注来源 — 格式："[公司名] [文档名] ([日期])"
源文件保真 — 提供Excel/CSV文件时，严格使用给出的数值，不要重新计算或自行修改取整规则

Design & Formatting

设计与排版

Slide titles = insights — "Scale leaders pulling away from niche players" not "Competitive Analysis"
Slide titles must fit — One or two lines fine, but no overflow; reduce font size if needed (min 24pt)
Signposts = quantified — "margin below 40%" not "margins decline"
Ratings include actuals — "●●● $160B" not just "●●●"
Slide numbers required — Every slide must have a page number

幻灯片标题=洞察结论 — 比如"规模领导者正在拉开与小众玩家的差距"，不要用"竞争分析"
幻灯片标题需适配页面 — 1-2行即可，不要溢出，必要时缩小字号（最小24pt）
指示标记需量化 — 比如"利润率低于40%"，不要用"利润率下降"
评分需附带实际数值 — 比如"●●● $160B"，不要只有"●●●"
必须添加页码 — 每一页幻灯片都要有页码

Presentation-Specific Requirements

演示文稿专属要求

Actual embedded charts required — Pie charts, bar charts, and line graphs must be real PowerPoint chart objects (created via pptx skill), NOT text/ASCII representations
Match prompt structure — If prompt specifies slide structure, follow it
Competitor tables — For comprehensive analysis: metrics table + qualitative table per competitor. For rapid assessments: single combined table is acceptable.
Segment financials — Include both Revenue AND EBITDA when available. For private competitors or limited disclosure, revenue-only tables are acceptable; note "[EBITDA not disclosed]"

必须使用实际嵌入的图表 — 饼图、柱状图、折线图必须是真实的PowerPoint图表对象（通过pptx skill生成），不要用文本/ASCII形式的示意图
匹配指令结构 — 如果指令指定了幻灯片结构，严格遵守
竞品表格 — 全面分析：每个竞品对应指标表格+定性表格；快速评估：可以使用单个合并表格
细分板块财务数据 — 可用时同时包含Revenue和EBITDA；非上市竞品或披露有限时可以仅放Revenue表格，标注"[EBITDA未披露]"

Visual Reference

视觉参考

Review
examples/Toast_Embedded_Payments_Competitive_Landscape_v3.pptx
and match its professional quality:

Spacing & Overflow Prevention:

Title-to-content gap — Minimum 0.4" between slide title bottom and first content element
Section header gaps — Minimum 0.25" between section headers and content below
Element buffers — Minimum 0.2" between any two elements (tables, text boxes, charts)
Margin safety — Keep all content at least 0.5" from slide edges
Text overflow — If text doesn't fit, reduce font size or split across slides; never let text clip or overlap

Slide Titles:

Must fit within slide width — One or two lines is fine, but text must not overflow or clip
If title is too long — Shorten wording or reduce font size (minimum 24pt)
Front-load the insight — Put the key point first, details second

Chart Formatting:

Legend inside layout — Always set
```
include_in_layout=True
```
so legends don't overlap chart area
Legend position — Use RIGHT for pie charts (≤6 items), BOTTOM for line/bar charts (≤4 series)
Too many series — If >6 series, consider splitting into multiple charts or using a table instead
Data labels — For pie charts, show percentages on slices rather than relying solely on legend

Typography (set explicitly, never use defaults):

Slide title: 28-32pt bold
Section headers: 16-20pt bold
Body text: 11-14pt regular
Table text: 10-12pt regular
Sources/footnotes: 8-10pt, gray
Consistency rule: Same element type = same font size throughout deck

Layout:

Clean grid alignment — tables and text blocks align to consistent margins
Generous whitespace — don't crowd slides; let content breathe
Visual hierarchy — most important insight is largest/most prominent
One key message per slide — supporting detail below

Color:

Limited palette — 2-3 colors max (one accent color for emphasis)
Muted tones — avoid bright/saturated colors; use navy, gray, muted blue
Consistent application — same color meanings throughout (e.g., accent for key metrics)

Tables:

Light gray header row with bold text
Alternating row shading (subtle) or clean white with thin borders
Right-align numbers, left-align text
Adequate cell padding — text shouldn't touch borders

Rating visuals:

●●● / ●●○ / ●○○ system with actual metric alongside
Consistent placement in comparative tables

Adapt structure and metrics to fit your industry — but maintain this level of polish.

参考
examples/Toast_Embedded_Payments_Competitive_Landscape_v3.pptx
，匹配其专业质量：

间距与溢出预防：

标题与内容间距 — 幻灯片标题底部与第一个内容元素的间距最小0.4英寸
章节标题间距 — 章节标题与下方内容的间距最小0.25英寸
元素间距 — 任意两个元素（表格、文本框、图表）之间的间距最小0.2英寸
边距安全 — 所有内容距离幻灯片边缘至少0.5英寸
文本溢出 — 如果文本放不下，缩小字号或拆分到多页，不要让文本裁切或重叠

幻灯片标题：

必须适配幻灯片宽度 — 1-2行即可，不要溢出或裁切
如果标题过长 — 精简表述或缩小字号（最小24pt）
洞察前置 — 核心观点放在前面，细节放在后面

图表格式：

图例纳入布局 — 始终设置
```
include_in_layout=True
```
，避免图例与图表区域重叠
图例位置 — 饼图（≤6个项）用右侧位置，折线/柱状图（≤4个系列）用底部位置
系列过多时 — 如果超过6个系列，考虑拆分为多个图表或改用表格
数据标签 — 饼图的百分比直接展示在扇区上，不要仅靠图例说明

排版（明确设置，不要使用默认值）：

幻灯片标题：28-32pt 加粗
章节标题：16-20pt 加粗
正文：11-14pt 常规
表格文本：10-12pt 常规
来源/脚注：8-10pt，灰色
一致性规则： 同类型元素在全文档使用相同字号

布局：

整洁的网格对齐 — 表格和文本块对齐统一的边距
充足的留白 — 不要堆砌内容，给内容留出呼吸空间
视觉层级 — 最重要的洞察最大/最突出
每页一个核心信息 — 支撑细节放在下方

颜色：

有限调色板 — 最多2-3种颜色（一种强调色用于突出重点）
柔和色调 — 避免亮/饱和颜色，使用藏蓝、灰色、柔和蓝色
统一含义 — 全文档相同颜色代表相同含义（比如强调色用于核心指标）

表格：

浅灰色表头行，文本加粗
交替行底纹（浅）或纯白背景加细边框
数字右对齐，文本左对齐
充足的单元格内边距 — 文本不要碰到边框

评分视觉：

使用●●● / ●●○ / ●○○体系，附带实际指标数值
对比表格中位置统一

可根据行业调整结构和指标，但需保持同等的专业完成度。

What's STRICT vs FLEXIBLE

严格规则 vs 灵活规则

STRICT (Every Time)	FLEXIBLE (Case-by-Case)
Exact titles/sections when prompt specifies	Creative titles when prompt doesn't specify
Chart when prompt says chart; table when prompt says table	Visualization type when prompt doesn't specify
All data points/competitors listed in prompt	Number of competitors when prompt doesn't specify
Exact values/ratios when prompt specifies them	Rounding when prompt doesn't specify precision
Titles fit without overflow	Number of competitor categories
Minimum spacing between elements	Which dimensions to compare
Chart legends inside layout	Number of competitors profiled
No overlapping text/elements	Visualization type (2x2, radar, tier)

严格规则（每次都需遵守）	灵活规则（按需调整）
指令指定的标题/章节需严格一致	指令未指定时可以使用创意标题
指令要求用图表就用图表，要求用表格就用表格	指令未指定时可以选择可视化类型
指令列出的所有数据点/竞品都需包含	指令未指定时可以自行决定竞品数量
指令指定的数值/比例需严格使用	指令未指定精度时可以自行决定取整规则
标题适配页面不溢出	可自行决定竞品分类数量
元素间最小间距要求	可自行决定对比维度
图表图例纳入布局	可自行决定分析的竞品数量
无重叠的文本/元素	可自行决定可视化类型（2x2矩阵、雷达图、分层图）

WORKFLOW PHASES

工作流阶段

Phase 1: Clarify Requirements

阶段1：明确需求

Before starting, confirm:

Scope: Single company deep-dive or multi-company comparison?
Output: Presentation or written memo?
Focus areas: Specific competitors, dimensions, or strategic questions?
Investment context: Need scenarios/signposts?
Source files: What data files are provided and what values should be extracted?

开始前确认：

范围： 单公司深度分析还是多公司对比？
输出： 演示文稿还是书面备忘录？
聚焦领域： 特定竞品、维度或战略问题？
投资场景： 是否需要场景分析/指示标记？
源文件： 提供了哪些数据文件，需要提取哪些数值？

Phase 2: Research → Outline → Review → Create

阶段2：调研 → 大纲 → 审核 → 制作

Do NOT create final output until outline is reviewed.

The 10-step Analysis Workflow below (Steps 0-9) is executed during Phase 2. Complete research and outlining before creating final slides or documents.

大纲审核通过前不要制作最终输出。

下方的10步分析工作流（步骤0-9）在阶段2执行。制作最终幻灯片或文档前完成所有调研和大纲梳理。

ANALYSIS WORKFLOW

分析工作流

Step 0: Identify Industry-Defining Metrics

步骤0：识别行业核心指标

Before diving into analysis, identify 3-5 metrics that matter most for this industry:

Industry	Key Metrics
SaaS	ARR, NRR, CAC payback, LTV/CAC, Rule of 40
Payments	GPV, take rate, attach rate, transaction margin
Marketplaces	GMV, take rate, buyer/seller ratio, repeat rate
Retail	Same-store sales, inventory turns, sales per sq ft
Logistics	Volume, cost per unit, on-time delivery %, capacity utilization

For industries not listed, identify the 3-5 metrics that investors and operators use to benchmark performance.

Use these metrics consistently across all competitor comparisons.

深入分析前，先识别3-5个对该行业最重要的指标：

行业	核心指标
SaaS	ARR, NRR, CAC payback, LTV/CAC, Rule of 40
支付行业	GPV, take rate, attach rate, transaction margin
平台 marketplace	GMV, take rate, 买卖双方比例, 复购率
零售	同店销售额, 库存周转, 每平方英尺销售额
物流	吞吐量, 单位成本, 准时交付率, 产能利用率

未列出的行业，识别投资者和运营者用来 benchmark 表现的3-5个核心指标即可。

所有竞品对比中统一使用这些指标。

Step 1: Market Context

步骤1：市场背景

Market size (current and projected) with source
Growth drivers and headwinds
Key trends reshaping the industry

CORRECT: "The embedded payments market is $80-100B in 2024, growing at 20-25% CAGR (McKinsey 2024)" WRONG: "The market is large and growing rapidly"

市场规模（当前和预测）及来源
增长驱动因素和阻力
重塑行业的核心趋势

正确示例： "嵌入式支付市场2024年规模为800-1000亿美元，CAGR 20-25%（McKinsey 2024）" 错误示例： "市场规模大且增长迅速"

Step 2: Industry Economics

步骤2：行业经济特征

Map value flows. Approach varies by industry type:

Vertically-structured — Value chain layers with typical margin at each
Platform/network — Ecosystem participants and value flows between them
Fragmented — Consolidation dynamics and margin differences by scale

梳理价值流向，不同行业类型方法不同：

垂直结构行业 — 价值链各层级的典型利润率
平台/网络型行业 — 生态参与者及相互间的价值流向
碎片化行业 — 整合动态及不同规模玩家的利润率差异

Step 3: Target Company Profile

步骤3：目标公司概况

| Metric | Value |
|--------|-------|
| Revenue | $4.96B |
| Growth | +26% YoY |
| Gross Margin | 45% |
| Profitability | $373M Adj. EBITDA |
| Customers | 134K |
| Retention | 92% |
| Market Share | ~15% |

For multi-segment companies, add segment breakdown:

| Segment | Revenue | Rev YoY | Rev % | EBITDA | EBITDA YoY | Margin |
|---------|---------|---------|-------|--------|------------|--------|
| Seg A   | $25.1B  | +26%    | 57%   | $6.5B  | +31%       | 26%    |
| Seg B   | $13.8B  | +31%    | 31%   | $2.5B  | +64%       | 18%    |
| Seg C   | $5.1B   | -2%     | 12%   | -$74M  | -16%       | -1%    |
| Total   | $44.0B  | +18%    | 100%  | $6.5B* | -          | 15%    |

*Note corporate costs if applicable

| Metric | Value |
|--------|-------|
| Revenue | $4.96B |
| Growth | +26% YoY |
| Gross Margin | 45% |
| Profitability | $373M Adj. EBITDA |
| Customers | 134K |
| Retention | 92% |
| Market Share | ~15% |

多业务板块公司，添加板块拆分：

| Segment | Revenue | Rev YoY | Rev % | EBITDA | EBITDA YoY | Margin |
|---------|---------|---------|-------|--------|------------|--------|
| Seg A   | $25.1B  | +26%    | 57%   | $6.5B  | +31%       | 26%    |
| Seg B   | $13.8B  | +31%    | 31%   | $2.5B  | +64%       | 18%    |
| Seg C   | $5.1B   | -2%     | 12%   | -$74M  | -16%       | -1%    |
| Total   | $44.0B  | +18%    | 100%  | $6.5B* | -          | 15%    |

*如有公司层面成本需标注

Step 4: Competitor Mapping

步骤4：竞品归类

Group competitors using the framework that fits:

By business model — Platform vs. vertical vs. horizontal
By segment — Enterprise vs. SMB vs. consumer
By posture — Direct vs. adjacent vs. emerging
By origin — Incumbents vs. disruptors vs. new entrants

使用适配的框架对竞品分组：

按商业模式 — 平台 vs 垂直解决方案 vs 通用解决方案
按客群板块 — 企业客户 vs 中小客户 vs 消费者
按竞争态势 — 直接竞品 vs 邻域竞品 vs 新兴竞品
按出身 — incumbent vs 颠覆者 vs 新进入者

Step 5: Positioning Visualization

步骤5：定位可视化

Visualization	Best For
2x2 Matrix	Two dominant competitive factors
Radar/Spider	Multi-factor comparison
Tier Diagram	Natural clustering/strategic groups
Value Chain Map	Vertical industries
Ecosystem Map	Platform markets

可视化类型	适用场景
2x2矩阵	两个核心竞争维度对比
雷达/蜘蛛图	多维度对比
分层图	自然聚类/战略分组
价值链地图	垂直行业
生态地图	平台市场

Step 6: Competitor Deep Dives

步骤6：竞品深度分析

Table 1 — Metrics:

| Metric | Value |
|--------|-------|
| Revenue | $X.XB |
| Growth | +XX% YoY |
| Gross Margin | XX% |
| Market Cap | $X.XB |
| Profitability | $XXXM EBITDA |
| Customers | XXK |
| Retention | XX% |
| Market Share | ~XX% |

Table 2 — Qualitative:

| Category | Assessment |
|----------|------------|
| Business | What they do (1 sentence) |
| Strengths | 2-3 bullets |
| Weaknesses | 2-3 bullets |
| Strategy | Current priorities |

表1 — 指标：

| Metric | Value |
|--------|-------|
| Revenue | $X.XB |
| Growth | +XX% YoY |
| Gross Margin | XX% |
| Market Cap | $X.XB |
| Profitability | $XXXM EBITDA |
| Customers | XXK |
| Retention | XX% |
| Market Share | ~XX% |

表2 — 定性分析：

| Category | Assessment |
|----------|------------|
| Business | What they do (1 sentence) |
| Strengths | 2-3 bullets |
| Weaknesses | 2-3 bullets |
| Strategy | Current priorities |

Step 7: Comparative Analysis

步骤7：对比分析

| Dimension | Company A | Company B | Company C |
|-----------|-----------|-----------|-----------|
| Scale | ●●● $160B | ●●○ $45B | ●○○ $8B |
| Growth | ●●○ +26% | ●●● +35% | ●●○ +22% |
| Margins | ●●○ 7.5% | ●○○ 3.2% | ●●● 15% |

| Dimension | Company A | Company B | Company C |
|-----------|-----------|-----------|-----------|
| Scale | ●●● $160B | ●●○ $45B | ●○○ $8B |
| Growth | ●●○ +26% | ●●● +35% | ●●○ +22% |
| Margins | ●●○ 7.5% | ●○○ 3.2% | ●●● 15% |

Step 8: Strategic Context

步骤8：战略背景

M&A transactions (multiples, strategic rationale)
Partnership and integration trends
Capital raising patterns
Regulatory developments

并购交易（估值倍数、战略逻辑）
合作与整合趋势
融资模式
监管动态

Step 9: Synthesis

步骤9：总结

Competitive Moat Assessment: Evaluate each competitor's durable advantages using these categories:

Moat Type	What to Assess
Network Effects	Strength of user/supplier flywheel; cross-side vs. same-side effects
Switching Costs	Technical integration depth, contractual lock-in, behavioral habits
Scale Economies	Unit cost advantages at volume; minimum efficient scale
Intangible Assets	Brand value, proprietary data, regulatory licenses, patents

Rate each as Strong / Moderate / Weak with supporting evidence.

Required Synthesis Elements:

Durable advantages (hard to replicate) — map to moat categories above
Structural vulnerabilities (hard to fix)
Current state vs. trajectory

For investment contexts:

| Scenario | Probability | Key Driver |
|----------|-------------|------------|
| Bull | 30% | Market share gains, margin expansion |
| Base | 50% | Current trajectory continues |
| Bear | 20% | Competitive pressure, margin compression |

竞争护城河评估： 按以下类别评估每个竞品的长期优势：

护城河类型	评估维度
网络效应	用户/供给端飞轮强度；跨边效应vs同边效应
转换成本	技术集成深度、合同锁定、用户习惯
规模效应	规模带来的单位成本优势；最低有效规模
无形资产	品牌价值、专有数据、监管牌照、专利

按强/中/弱评级，附带支撑证据。

必填总结要素：

长期优势（难以复制）—— 对应上述护城河类别
结构性弱点（难以修复）
当前状态 vs 发展轨迹

投资场景下添加：

| Scenario | Probability | Key Driver |
|----------|-------------|------------|
| Bull | 30% | Market share gains, margin expansion |
| Base | 50% | Current trajectory continues |
| Bear | 20% | Competitive pressure, margin compression |

QUALITY CHECKLIST

质量检查清单

Before finalizing, verify:

Prompt Fidelity:

✅ Slide titles match prompt exactly (not paraphrased)
✅ Section names match prompt exactly
✅ Charts used where prompt says "chart"; tables where prompt says "table"
✅ All competitors/data points included (if prompt lists 7, include 7)
✅ All years/periods included (if prompt shows 2015-2025, include all)
✅ Exact values and formats used as specified in prompt
✅ Commentary uses exact phrasing when prompt specifies it

Source File & Data Consistency:

✅ All values from source files extracted directly (not recalculated)
✅ Same metric shows identical value across all slides
✅ Calculated percentages match source data or related figures
✅ Numbers use same decimal precision as source

Layout & Spacing:

✅ Minimum 0.4" gap between slide title and first content element
✅ No text or elements overlapping
✅ All content within 0.5" margin from slide edges
✅ Text fits within containers (no clipping or overflow)
✅ Slide titles fit within slide width (1-2 lines, no overflow)

Charts:

✅ Legends set to include_in_layout=True (no overlap with chart)
✅ Legend position appropriate (RIGHT for pie, BOTTOM for line/bar)
✅ No more than 6 series per chart; if more, split or use table

Typography:

✅ Font sizes explicitly set (not default)
✅ Same element type uses same font size across all slides
✅ Titles 28-32pt, headers 16-20pt, body 11-14pt, sources 8-10pt

Data & Sources:

✅ Every number has a source citation
✅ All competitor metrics from same fiscal period (flag exceptions)
✅ Same metric definitions across all competitors

Presentation Format:

✅ Slide titles state insights, not topics
✅ All slides have page numbers
✅ Charts are actual embedded PowerPoint objects (not ASCII/text)
✅ Segment tables include EBITDA where available; revenue-only acceptable for private companies

最终输出前，验证：

指令保真度：

✅ 幻灯片标题与指令完全匹配（未改写）
✅ 章节名称与指令完全匹配
✅ 指令要求用图表的地方用了图表，要求用表格的地方用了表格
✅ 所有竞品/数据点都已包含（如果指令列了7个，就包含7个）
✅ 所有年份/周期都已包含（如果指令给出2015-2025，就包含所有年份）
✅ 数值和格式与指令要求完全一致
✅ 表述与指令指定的措辞完全一致

源文件与数据一致性：

✅ 所有源文件数值直接提取（未重新计算）
✅ 同一指标在所有幻灯片中数值完全一致
✅ 计算出的百分比与源数据或相关数值匹配
✅ 数字的小数精度与源文件一致

布局与间距：

✅ 幻灯片标题与第一个内容元素的间距最小0.4英寸
✅ 无文本或元素重叠
✅ 所有内容距离幻灯片边缘至少0.5英寸
✅ 文本适配容器（无裁切或溢出）
✅ 幻灯片标题适配页面宽度（1-2行，无溢出）

图表：

✅ 图例设置为include_in_layout=True（不与图表重叠）
✅ 图例位置合适（饼图用右侧，折线/柱状图用底部）
✅ 每个图表系列不超过6个，超过则拆分或改用表格

排版：

✅ 字号明确设置（未用默认值）
✅ 同类型元素在所有幻灯片中使用相同字号
✅ 标题28-32pt，章节标题16-20pt，正文11-14pt，来源8-10pt

数据与来源：

✅ 所有数值都有来源标注
✅ 所有竞品指标来自同一财期（例外情况已标注）
✅ 所有竞品使用相同的指标定义

演示文稿格式：

✅ 幻灯片标题是洞察结论，不是主题
✅ 所有幻灯片都有页码
✅ 图表是实际嵌入的PowerPoint对象（不是ASCII/文本示意图）
✅ 板块表格可用时包含EBITDA，非上市公司可以仅放Revenue