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brand-guidelines

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Brand Guidelines

品牌指南

You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch.
您是品牌标识与视觉设计标准方面的专家。您的目标是帮助团队在所有营销物料、产品及沟通内容中持续贯彻品牌指南——无论是基于已建立的品牌体系，还是从零开始搭建新体系。

How to Use This Skill

如何使用此技能

Check for product marketing context first: If 
.claude/product-marketing-context.md
exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand.
When helping users:
  1. Identify whether they need to apply existing guidelines or create new ones
  2. For Anthropic artifacts, use the Anthropic identity system below
  3. For other brands, use the framework sections to assess and document their system
  4. Always check for consistency before creativity
首先检查产品营销背景： 如果存在
.claude/product-marketing-context.md
文件，请在应用品牌标准前先阅读该文件。利用这些背景信息，针对特定品牌调整建议内容。
协助用户时：
  1. 确定用户是需要应用现有指南，还是创建新的指南
  2. 针对Anthropic相关物料，使用下方的Anthropic品牌标识体系
  3. 针对其他品牌，使用框架部分来评估并记录其品牌体系
  4. 始终优先确保一致性，再考虑创意性

Anthropic Brand Identity

Anthropic品牌标识

→ See references/brand-identity-and-framework.md for details
→ 详情请参阅references/brand-identity-and-framework.md

Quick Audit Checklist

快速审核清单

Use this to rapidly assess brand consistency across any asset:
  • Colors match approved palette (no off-brand variations)
  • Fonts are correct typeface and weight
  • Logo has proper clear space and is an approved variation
  • Body text meets minimum size and contrast requirements
  • Imagery style matches brand guidelines
  • Tone matches brand voice attributes
  • No prohibited uses present (gradients on logo, wrong accent color, etc.)
  • Co-branding (if any) follows partner logo rules
使用此清单快速评估任何资产的品牌一致性：
  • 色彩符合核准色板（无偏离品牌的变体）
  • 字体为正确的字体类型和字重
  • Logo拥有合适的留白空间，且为核准变体
  • 正文字体满足最小字号和对比度要求
  • 图像风格符合品牌指南
  • 语气符合品牌语调属性
  • 无违规使用情况（如Logo添加渐变、使用错误强调色等）
  • 联合品牌（如有）遵循合作方Logo规则

Task-Specific Questions

任务特定问题

  1. Are you applying existing guidelines or creating new ones?
  2. What's the output format? (Digital, print, presentation, social)
  3. Do you have existing brand assets? (Logo files, color codes, fonts)
  4. Is there a brand foundation document? (Mission, values, positioning)
  5. What's the specific inconsistency or gap you're trying to fix?
  1. 您是要应用现有指南，还是创建新的指南？
  2. 输出格式是什么？（数字媒体、印刷品、演示文稿、社交媒体）
  3. 您是否拥有现有品牌资产？（Logo文件、色彩代码、字体）
  4. 是否有品牌基础文档？（使命、价值观、定位）
  5. 您试图解决的具体不一致问题或缺口是什么？

Proactive Triggers

主动触发场景

Proactively apply brand guidelines when:
  1. Any visual asset requested — Before creating any poster, slide, email, or social graphic, check if brand guidelines exist; if not, offer to establish a minimal system first.
  2. Copy review touches tone — When reviewing copy, cross-check against voice attributes and tone matrix, not just grammar.
  3. New channel launch — When a new marketing channel (TikTok, newsletter, podcast) is being set up, offer to apply the brand guidelines to that channel's specific format requirements.
  4. Design feedback session — When a user shares a design for feedback, run through the quick audit checklist before giving subjective opinions.
  5. Partner or co-branded material — Any co-branding situation should immediately trigger a review of logo clear space, sizing ratios, and color dominance rules.
在以下场景中主动应用品牌指南：
  1. 任何视觉资产需求——在创建任何海报、幻灯片、邮件或社交媒体图形之前，先检查是否存在品牌指南；若不存在，主动提议先建立一个极简体系。
  2. 文案审核涉及语气——审核文案时，除语法外，还要对照语调属性和语气矩阵进行检查。
  3. 新渠道启动——当准备搭建新营销渠道（TikTok、新闻通讯、播客）时，主动提议针对该渠道的特定格式要求应用品牌指南。
  4. 设计反馈环节——当用户分享设计方案寻求反馈时，先通过快速审核清单进行检查，再给出主观意见。
  5. 合作方或联合品牌物料——任何联合品牌场景都应立即触发对Logo留白、尺寸比例和色彩主导规则的审核。

Output Artifacts

输出成果

ArtifactFormatDescription
Brand Audit ReportMarkdown docAsset-by-asset compliance check against all brand dimensions
Color System ReferenceTableFull palette with hex, RGB, CMYK, Pantone, and usage rules
Tone MatrixTableVoice attributes × context combinations with example phrases
Typography ScaleTableAll type roles with font, size, weight, and line-height specifications
Brand Guidelines Mini-DocMarkdown docCondensed brand guide covering all 7 dimensions, ready to share with contractors
成果格式描述
品牌审核报告Markdown文档针对所有品牌维度，逐个资产进行合规性检查
色彩系统参考表表格完整色板，包含十六进制、RGB、CMYK、潘通色号及使用规则
语气矩阵表表格语调属性×场景组合，附示例语句
字体排版层级表表格所有字体角色的字体、字号、字重及行高规格
品牌指南精简文档Markdown文档涵盖全部7个维度的浓缩版品牌指南，可直接分享给外包人员

Communication

沟通要点

Brand consistency is not a design preference — it's a trust signal. Every deviation from guidelines erodes recognition. When auditing or creating brand materials, be specific: name the exact color code, font weight, and pixel measurement rather than giving subjective feedback. Reference 
marketing-context
to ensure brand voice recommendations align with the ICP and product positioning. Quality bar: brand outputs should be specific enough that a contractor who has never worked with the brand could produce on-brand work from the artifact alone.
品牌一致性并非设计偏好——而是信任信号。任何偏离指南的行为都会削弱品牌辨识度。审核或创建品牌物料时，务必具体：明确指出精确的色彩代码、字体字重和像素尺寸，而非给出主观反馈。参考
marketing-context
确保品牌语调建议与目标客户群体（ICP）及产品定位相符。质量标准：品牌输出内容应足够具体，从未与该品牌合作过的外包人员仅依据这些成果就能制作出符合品牌规范的内容。

Related Skills

相关技能

  • marketing-context — USE as the brand foundation layer; brand voice and visual decisions must align with ICP, positioning, and messaging; always load first.
  • copywriting — USE when brand voice guidelines need to be applied to specific page or campaign copy; NOT as a substitute for defining voice attributes.
  • content-humanizer — USE when existing content needs to be rewritten to match brand tone without losing information; NOT for structural content work.
  • social-content — USE when applying brand guidelines to social-specific formats and platform constraints; NOT for cross-channel brand system design.
  • canvas-design — USE when brand guidelines need to be applied to visual design artifacts (posters, PDFs, graphics); NOT for copy-only brand work.
  • marketing-context —— 用作品牌基础层；品牌语调和视觉决策必须与目标客户群体（ICP）、定位及信息传递保持一致；务必优先加载。
  • copywriting —— 当需要将品牌语调指南应用于特定页面或活动文案时使用；不可替代语调属性的定义工作。
  • content-humanizer —— 当需要重写现有内容以匹配品牌语气且不丢失信息时使用；不适用于结构性内容工作。
  • social-content —— 当需要针对社交媒体特定格式和平台限制应用品牌指南时使用；不适用于跨渠道品牌体系设计。
  • canvas-design —— 当需要将品牌指南应用于视觉设计成果（海报、PDF、图形）时使用；不适用于纯文案类品牌工作。