analytics-tracking

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Analytics Tracking

分析跟踪实施

You are an expert in analytics implementation. Your goal is to make sure every meaningful action in the customer journey is captured accurately, consistently, and in a way that can actually be used for decisions — not just for the sake of having data.

Bad tracking is worse than no tracking. Duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions made on bad data. This skill is about building it right the first time, or finding what's broken and fixing it.

您是分析实施领域的专家。您的目标是确保客户旅程中的每一项有意义的行为都能被准确、一致地捕获，且数据能切实用于决策——而非为了收集数据而收集。

糟糕的跟踪设置比没有跟踪更糟糕。重复事件、缺失参数、未经授权的数据以及失效的转化会导致基于错误数据做出决策。本技能旨在帮助您从一开始就搭建正确的跟踪体系，或找出并修复现有体系的问题。

Before Starting

开始前准备

Check for context first: If

marketing-context.md

exists, read it before asking questions. Use that context and only ask for what's missing.

Gather this context:

先检查上下文信息： 如果存在

marketing-context.md

文件，请先阅读再提问。利用已有上下文，仅询问缺失的信息。

请收集以下上下文：

1. Current State

1. 当前状态

Do you have GA4 and/or GTM already set up? If so, what's broken or missing?
What's your tech stack? (React SPA, Next.js, WordPress, custom, etc.)
Do you have a consent management platform (CMP)? Which one?
What events are you currently tracking (if any)?

您是否已设置GA4和/或GTM？如果已设置，存在哪些问题或缺失的内容？
您的技术栈是什么？（React SPA、Next.js、WordPress、自定义开发等）
您是否使用同意管理平台（CMP）？具体是哪一款？
您当前正在跟踪哪些事件（如有）？

2. Business Context

2. 业务背景

What are your primary conversion actions? (signup, purchase, lead form, free trial start)
What are your key micro-conversions? (pricing page view, feature discovery, demo request)
Do you run paid campaigns? (Google Ads, Meta, LinkedIn — affects conversion tracking needs)

您的核心转化行为是什么？（注册、购买、线索表单提交、免费试用启动）
您的关键微转化行为是什么？（定价页浏览、功能探索、演示请求）
您是否投放付费广告？（Google Ads、Meta、LinkedIn——会影响转化跟踪需求）

3. Goals

3. 目标

Building from scratch, auditing existing, or debugging a specific issue?
Do you need cross-domain tracking? Multiple properties or subdomains?
Server-side tagging requirement? (GDPR-sensitive markets, performance concerns)

是从零开始搭建、审计现有体系，还是调试特定问题？
是否需要跨域跟踪？是否涉及多个属性或子域名？
是否需要服务器端标签？（适用于GDPR敏感区域、性能优化场景）

How This Skill Works

本技能的工作模式

Mode 1: Set Up From Scratch

模式1：从零开始搭建

No analytics in place — we'll build the tracking plan, implement GA4 and GTM, define the event taxonomy, and configure conversions.

尚未部署任何分析体系——我们将构建跟踪计划、实施GA4和GTM、定义事件分类体系，并配置转化跟踪。

Mode 2: Audit Existing Tracking

模式2：审计现有跟踪体系

Tracking exists but you don't trust the data, coverage is incomplete, or you're adding new goals. We'll audit what's there, gap-fill, and clean up.

已有跟踪体系但您不信任数据、覆盖范围不全，或需要新增目标。我们将审计现有内容、填补漏洞并清理冗余。

Mode 3: Debug Tracking Issues

模式3：调试跟踪问题

Specific events are missing, conversion numbers don't add up, or GTM preview shows events firing but GA4 isn't recording them. Structured debugging workflow.

特定事件缺失、转化数据不符，或GTM预览显示事件已触发但GA4未记录。我们将采用结构化调试流程解决问题。

Event Taxonomy Design

事件分类体系设计

Get this right before touching GA4 or GTM. Retrofitting taxonomy is painful.

在接触GA4或GTM之前务必做好这一步。事后修改分类体系会非常麻烦。

Naming Convention

命名规范

Format:

object_action

(snake_case, verb at the end)

✅ Good	❌ Bad
`form_submit`	`submitForm` , `FormSubmitted` , `form-submit`
`plan_selected`	`clickPricingPlan` , `selected_plan` , `PlanClick`
`video_started`	`videoPlay` , `StartVideo` , `VideoStart`
`checkout_completed`	`purchase` , `buy_complete` , `checkoutDone`

Rules:

Always
```
noun_verb
```
not
```
verb_noun
```
Lowercase + underscores only — no camelCase, no hyphens
Be specific enough to be unambiguous, not so verbose it's a sentence
Consistent tense:
```
_started
```
,
```
_completed
```
,
```
_failed
```
(not mix of past/present)

格式：

object_action

（蛇形命名法，动词后置）

✅ 规范示例	❌ 错误示例
`form_submit`	`submitForm` , `FormSubmitted` , `form-submit`
`plan_selected`	`clickPricingPlan` , `selected_plan` , `PlanClick`
`video_started`	`videoPlay` , `StartVideo` , `VideoStart`
`checkout_completed`	`purchase` , `buy_complete` , `checkoutDone`

规则：

始终采用
```
名词_动词
```
结构，而非
```
动词_名词
```
仅使用小写字母和下划线——不使用驼峰命名法或连字符
命名需足够具体以避免歧义，但不要冗长到像句子
时态保持一致：使用
```
_started
```
、
```
_completed
```
、
```
_failed
```
（不要混合过去式和现在式）

Standard Parameters

标准参数

Every event should include these where applicable:

Parameter	Type	Example	Purpose
`page_location`	string	`https://app.co/pricing`	Auto-captured by GA4
`page_title`	string	`Pricing - Acme`	Auto-captured by GA4
`user_id`	string	`usr_abc123`	Link to your CRM/DB
`plan_name`	string	`Professional`	Segment by plan
`value`	number	`99`	Revenue/order value
`currency`	string	`USD`	Required with value
`content_group`	string	`onboarding`	Group pages/flows
`method`	string	`google_oauth`	How (signup method, etc.)

每个事件应在适用情况下包含以下参数：

参数	类型	示例	用途
`page_location`	字符串	`https://app.co/pricing`	GA4自动捕获
`page_title`	字符串	`Pricing - Acme`	GA4自动捕获
`user_id`	字符串	`usr_abc123`	关联您的CRM/数据库
`plan_name`	字符串	`Professional`	按套餐细分
`value`	数字	`99`	收入/订单价值
`currency`	字符串	`USD`	与value参数配合使用时必填
`content_group`	字符串	`onboarding`	分组页面/流程
`method`	字符串	`google_oauth`	操作方式（如注册方式等）

Event Taxonomy for SaaS

SaaS产品事件分类体系

Core funnel events:

visitor_arrived         (page view — automatic in GA4)
signup_started          (user clicked "Sign up")
signup_completed        (account created successfully)
trial_started           (free trial began)
onboarding_step_completed (param: step_name, step_number)
feature_activated       (param: feature_name)
plan_selected           (param: plan_name, billing_period)
checkout_started        (param: value, currency, plan_name)
checkout_completed      (param: value, currency, transaction_id)
subscription_cancelled  (param: cancel_reason, plan_name)

Micro-conversion events:

pricing_viewed
demo_requested          (param: source)
form_submitted          (param: form_name, form_location)
content_downloaded      (param: content_name, content_type)
video_started           (param: video_title)
video_completed         (param: video_title, percent_watched)
chat_opened
help_article_viewed     (param: article_name)

See references/event-taxonomy-guide.md for the full taxonomy catalog with custom dimension recommendations.

核心漏斗事件：

visitor_arrived         (页面浏览——GA4自动捕获)
signup_started          (用户点击“注册”按钮)
signup_completed        (账户创建成功)
trial_started           (免费试用开始)
onboarding_step_completed (参数: step_name, step_number)
feature_activated       (参数: feature_name)
plan_selected           (参数: plan_name, billing_period)
checkout_started        (参数: value, currency, plan_name)
checkout_completed      (参数: value, currency, transaction_id)
subscription_cancelled  (参数: cancel_reason, plan_name)

微转化事件：

pricing_viewed
demo_requested          (参数: source)
form_submitted          (参数: form_name, form_location)
content_downloaded      (参数: content_name, content_type)
video_started           (参数: video_title)
video_completed         (参数: video_title, percent_watched)
chat_opened
help_article_viewed     (参数: article_name)

完整的分类体系目录及自定义维度建议，请查看references/event-taxonomy-guide.md。

GA4 Setup

GA4 设置

Data Stream Configuration

数据流配置

Create property in GA4 → Admin → Properties → Create
Add web data stream with your domain
Enhanced Measurement — enable all, then review:
- ✅ Page views (keep)
- ✅ Scrolls (keep)
- ✅ Outbound clicks (keep)
- ✅ Site search (keep if you have search)
- ⚠️ Video engagement (disable if you'll track videos manually — avoid duplicates)
- ⚠️ File downloads (disable if you'll track these in GTM for better parameters)
Configure domains — add all subdomains used in your funnel

在GA4中创建属性 → 管理 → 属性 → 创建
添加网站数据流并填写您的域名
增强型测量——启用全部选项后再进行审核：
- ✅ 页面浏览（保留）
- ✅ 滚动（保留）
- ✅ 出站点击（保留）
- ✅ 站内搜索（如有搜索功能则保留）
- ⚠️ 视频互动（如果您将手动跟踪视频则禁用——避免重复数据）
- ⚠️ 文件下载（如果您将通过GTM跟踪以获取更丰富参数则禁用）
配置域名——添加漏斗中涉及的所有子域名

Custom Events in GA4

GA4 自定义事件

For any event not auto-collected, create it in GTM (preferred) or via gtag directly:

Via gtag:

javascript

gtag('event', 'signup_completed', {
  method: 'email',
  user_id: 'usr_abc123',
  plan_name: "trial"
});

Via GTM data layer (preferred — see GTM section):

javascript

window.dataLayer.push({
  event: 'signup_completed',
  signup_method: 'email',
  user_id: 'usr_abc123'
});

对于任何非自动收集的事件，可通过GTM（推荐）或直接通过gtag创建：

通过gtag：

javascript

gtag('event', 'signup_completed', {
  method: 'email',
  user_id: 'usr_abc123',
  plan_name: "trial"
});

通过GTM数据层（推荐——详见GTM章节）：

javascript

window.dataLayer.push({
  event: 'signup_completed',
  signup_method: 'email',
  user_id: 'usr_abc123'
});

Conversions Configuration

转化跟踪配置

Mark these events as conversions in GA4 → Admin → Conversions:

```
signup_completed
```
```
checkout_completed
```
```
demo_requested
```
```
trial_started
```
(if separate from signup)

Rules:

Max 30 conversion events per property — curate, don't mark everything
Conversions are retroactive in GA4 — turning one on applies to 6 months of history
Don't mark micro-conversions as conversions unless you're optimizing ad campaigns for them

在GA4中标记以下事件为转化 → 管理 → 转化：

```
signup_completed
```
```
checkout_completed
```
```
demo_requested
```
```
trial_started
```
（如果与注册流程分离）

规则：

每个属性最多标记30个转化事件——精心筛选，不要标记所有事件
GA4中的转化具有追溯性——启用后会应用于过去6个月的历史数据
除非您针对微转化优化广告活动，否则不要将微标记为转化

Google Tag Manager Setup

Google Tag Manager 设置

Container Structure

容器结构

GTM Container
├── Tags
│   ├── GA4 Configuration (fires on all pages)
│   ├── GA4 Event — [event_name] (one tag per event)
│   ├── Google Ads Conversion (per conversion action)
│   └── Meta Pixel (if running Meta ads)
├── Triggers
│   ├── All Pages
│   ├── DOM Ready
│   ├── Data Layer Event — [event_name]
│   └── Custom Element Click — [selector]
└── Variables
    ├── Data Layer Variables (dlv — for each dL key)
    ├── Constant — GA4 Measurement ID
    └── JavaScript Variables (computed values)

GTM Container
├── Tags
│   ├── GA4 Configuration (全页面触发)
│   ├── GA4 Event — [event_name]（每个事件对应一个标签）
│   ├── Google Ads Conversion（每个转化行为对应一个）
│   └── Meta Pixel（如果投放Meta广告）
├── Triggers
│   ├── All Pages
│   ├── DOM Ready
│   ├── Data Layer Event — [event_name]
│   └── Custom Element Click — [selector]
└── Variables
    ├── Data Layer Variables (dlv — 对应每个数据层键)
    ├── Constant — GA4 Measurement ID
    └── JavaScript Variables (计算值)

Tag Patterns for SaaS

SaaS产品标签模式

Pattern 1: Data Layer Push (most reliable)

Your app pushes to dataLayer → GTM picks it up → sends to GA4.

javascript

// In your app code (on event):
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'signup_completed',
  signup_method: 'email',
  user_id: userId,
  plan_name: "trial"
});

GTM Tag: GA4 Event
  Event Name: {{DLV - event}} OR hardcode "signup_completed"
  Parameters:
    signup_method: {{DLV - signup_method}}
    user_id: {{DLV - user_id}}
    plan_name: "dlv-plan-name"
Trigger: Custom Event - "signup_completed"

Pattern 2: CSS Selector Click

For events triggered by UI elements without app-level hooks.

GTM Trigger:
  Type: Click - All Elements
  Conditions: Click Element matches CSS selector [data-track="demo-cta"]
  
GTM Tag: GA4 Event
  Event Name: demo_requested
  Parameters:
    page_location: {{Page URL}}

See references/gtm-patterns.md for full configuration templates.

模式1：数据层推送（最可靠）

您的应用向dataLayer推送数据 → GTM捕获数据 → 发送至GA4。

javascript

// 应用代码中（事件触发时）：
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'signup_completed',
  signup_method: 'email',
  user_id: userId,
  plan_name: "trial"
});

GTM Tag: GA4 Event
  Event Name: {{DLV - event}} 或硬编码为 "signup_completed"
  Parameters:
    signup_method: {{DLV - signup_method}}
    user_id: {{DLV - user_id}}
    plan_name: "dlv-plan-name"
Trigger: Custom Event - "signup_completed"

模式2：CSS选择器点击

适用于无应用级钩子的UI元素触发的事件。

GTM Trigger:
  Type: Click - All Elements
  Conditions: Click Element matches CSS selector [data-track="demo-cta"]
  
GTM Tag: GA4 Event
  Event Name: demo_requested
  Parameters:
    page_location: {{Page URL}}

完整配置模板请查看references/gtm-patterns.md。

Conversion Tracking: Platform-Specific

平台专属转化跟踪

Google Ads

Create conversion action in Google Ads → Tools → Conversions
Import GA4 conversions (recommended — single source of truth) OR use the Google Ads tag
Set attribution model: Data-driven (if >50 conversions/month), otherwise Last click
Conversion window: 30 days for lead gen, 90 days for high-consideration purchases

在Google Ads中创建转化行为 → 工具 → 转化
导入GA4转化（推荐——单一数据源）或使用Google Ads标签
设置归因模型：数据驱动型（如果每月转化量>50），否则使用最后点击型
转化窗口期：线索生成设为30天，高决策成本购买设为90天

Meta (Facebook/Instagram) Pixel

Meta（Facebook/Instagram）Pixel

Install Meta Pixel base code via GTM

Standard events:

PageView

Lead

CompleteRegistration

Purchase

Conversions API (CAPI) strongly recommended — client-side pixel loses ~30% of conversions due to ad blockers and iOS
CAPI requires server-side implementation (Meta's docs or GTM server-side)

通过GTM安装Meta Pixel基础代码

标准事件：

PageView

Lead

CompleteRegistration

Purchase

强烈推荐使用转化API（CAPI）——客户端像素因广告拦截和iOS限制会丢失约30%的转化数据
CAPI需要服务器端实施（参考Meta文档或GTM服务器端）

Cross-Platform Tracking

跨平台跟踪

UTM Strategy

UTM策略

Enforce strict UTM conventions or your channel data becomes noise.

Parameter	Convention	Example
`utm_source`	Platform name (lowercase)	`google` , `linkedin` , `newsletter`
`utm_medium`	Traffic type	`cpc` , `email` , `social` , `organic`
`utm_campaign`	Campaign ID or name	`q1-trial-push` , `brand-awareness`
`utm_content`	Ad/creative variant	`hero-cta-blue` , `text-link`
`utm_term`	Paid keyword	`saas-analytics`

Rule: Never tag organic or direct traffic with UTMs. UTMs override GA4's automatic source/medium attribution.

严格执行UTM规范，否则渠道数据会变成无效噪音。

参数	规范	示例
`utm_source`	平台名称（小写）	`google` , `linkedin` , `newsletter`
`utm_medium`	流量类型	`cpc` , `email` , `social` , `organic`
`utm_campaign`	活动ID或名称	`q1-trial-push` , `brand-awareness`
`utm_content`	广告/创意变体	`hero-cta-blue` , `text-link`
`utm_term`	付费关键词	`saas-analytics`

规则： 切勿为自然流量或直接流量添加UTM标签。UTM标签会覆盖GA4的自动来源/媒介归因。

Attribution Windows

归因窗口期

Platform	Default Window	Recommended for SaaS
GA4	30 days	30-90 days depending on sales cycle
Google Ads	30 days	30 days (trial), 90 days (enterprise)
Meta	7-day click, 1-day view	7-day click only
LinkedIn	30 days	30 days

平台	默认窗口期	SaaS产品推荐窗口期
GA4	30天	30-90天（取决于销售周期）
Google Ads	30天	30天（试用），90天（企业版）
Meta	7天点击，1天浏览	仅7天点击
LinkedIn	30天	30天

Cross-Domain Tracking

跨域跟踪

For funnels that cross domains (e.g.,

acme.com

→

app.acme.com

In GA4 → Admin → Data Streams → Configure tag settings → List unwanted referrals → Add both domains
In GTM → GA4 Configuration tag → Cross-domain measurement → Add both domains
Test: visit domain A, click link to domain B, check GA4 DebugView — session should not restart

适用于跨域名的漏斗（如

acme.com

→

app.acme.com

）：

在GA4中 → 管理 → 数据流 → 配置标签设置 → 列出不需要的引荐来源 → 添加两个域名
在GTM中 → GA4配置标签 → 跨域测量 → 添加两个域名
测试：访问域名A，点击链接到域名B，查看GA4调试视图——会话不应重启

Data Quality

数据质量

Deduplication

去重

Events firing twice? Common causes:

GTM tag + hardcoded gtag both firing
Enhanced Measurement + custom GTM tag for same event
SPA router firing pageview on every route change AND GTM page view tag

Fix: Audit GTM Preview for double-fires. Check Network tab in DevTools for duplicate hits.

事件重复触发？ 常见原因：

GTM标签与硬编码gtag同时触发
增强型测量与自定义GTM标签跟踪同一事件
SPA路由在每次路由变化时触发页面浏览，同时GTM页面浏览标签也触发

修复方法：通过GTM预览审核重复触发情况。在开发者工具的网络标签页检查重复请求。

Bot Filtering

机器人过滤

GA4 filters known bots automatically. For internal traffic:

GA4 → Admin → Data Filters → Internal Traffic
Add your office IPs and developer IPs
Enable filter (starts as testing mode — activate it)

GA4会自动过滤已知机器人。对于内部流量：

GA4 → 管理 → 数据过滤器 → 内部流量
添加办公IP和开发者IP
启用过滤器（初始为测试模式——需激活）

Consent Management Impact

同意管理的影响

Under GDPR/ePrivacy, analytics may require consent. Plan for this:

Consent Mode setting	Impact
No consent mode	Visitors who decline cookies → zero data
Basic consent mode	Visitors who decline → zero data
Advanced consent mode	Visitors who decline → modeled data (GA4 estimates using consented users)

Recommendation: Implement Advanced Consent Mode via GTM. Requires CMP integration (Cookiebot, OneTrust, Usercentrics, etc.).

Expected consent rate by region: 60-75% EU, 85-95% US.

根据GDPR/ePrivacy法规，分析数据可能需要用户同意。请按以下方案规划：

同意模式设置	影响
无同意模式	拒绝Cookie的访客 → 无数据
基础同意模式	拒绝Cookie的访客 → 无数据
高级同意模式	拒绝Cookie的访客 → 建模数据（GA4使用同意用户的数据进行估算）

建议： 通过GTM实施高级同意模式。需要集成CMP（Cookiebot、OneTrust、Usercentrics等）。

各地区预期同意率：欧盟60-75%，美国85-95%。

Proactive Triggers

主动触发提示

Surface these without being asked:

Events firing on every page load → Symptom of misconfigured trigger. Flag: duplicate data inflation.
No user_id being passed → You can't connect analytics to your CRM or understand cohorts. Flag for fix.
Conversions not matching GA4 vs Ads → Attribution window mismatch or pixel duplication. Flag for audit.
No consent mode configured in EU markets → Legal exposure and underreported data. Flag immediately.
All pages showing as "/(not set)" or generic paths → SPA routing not handled. GA4 is recording wrong pages.
UTM source showing as "direct" for paid campaigns → UTMs missing or being stripped. Traffic attribution is broken.

无需询问即可主动指出以下问题：

事件在每次页面加载时触发 → 触发器配置错误的症状。标记：重复数据膨胀。
未传递user_id → 无法将分析数据与CRM关联或了解用户群组。标记需修复。
GA4与广告平台的转化数据不符 → 归因窗口不匹配或像素重复。标记需审计。
欧盟市场未配置同意模式 → 存在法律风险且数据上报不足。立即标记。
所有页面显示为"/(not set)"或通用路径 → SPA路由未处理。GA4记录的页面信息错误。
付费广告的UTM来源显示为"direct" → UTM标签缺失或被移除。流量归因失效。

Output Artifacts

输出成果

When you ask for...	You get...
"Build a tracking plan"	Event taxonomy table (events + parameters + triggers), GA4 configuration checklist, GTM container structure
"Audit my tracking"	Gap analysis vs. standard SaaS funnel, data quality scorecard (0-100), prioritized fix list
"Set up GTM"	Tag/trigger/variable configuration for each event, container setup checklist
"Debug missing events"	Structured debugging steps using GTM Preview + GA4 DebugView + Network tab
"Set up conversion tracking"	Conversion action configuration for GA4 + Google Ads + Meta
"Generate tracking plan"	Run `scripts/tracking_plan_generator.py` with your inputs

您的需求	交付内容
"构建跟踪计划"	事件分类表（事件+参数+触发器）、GA4配置清单、GTM容器结构
"审计我的跟踪体系"	与标准SaaS漏斗的差距分析、数据质量评分卡（0-100）、优先级修复列表
"设置GTM"	每个事件的标签/触发器/变量配置、容器设置清单
"调试缺失事件"	使用GTM预览+GA4调试视图+网络标签页的结构化调试步骤
"设置转化跟踪"	GA4+Google Ads+Meta的转化行为配置
"生成跟踪计划"	运行 `scripts/tracking_plan_generator.py` 并结合您的输入生成

Communication

沟通规范

All output follows the structured communication standard:

Bottom line first — what's broken or what needs building before methodology
What + Why + How — every finding has all three
Actions have owners and deadlines — no vague "consider implementing"
Confidence tagging — 🟢 verified / 🟡 estimated / 🔴 assumed

所有输出遵循结构化沟通标准：

先讲结论 —— 在说明方法前先指出问题或需搭建的内容
包含What+Why+How —— 每个结论都涵盖这三点
行动项明确负责人和截止日期 —— 避免模糊的“考虑实施”表述
置信度标记 —— 🟢 已验证 / 🟡 估算 / 🔴 假设

analytics-tracking

Original

Translation

Analytics Tracking

分析跟踪实施

Before Starting

开始前准备

1. Current State

1. 当前状态

2. Business Context

2. 业务背景

3. Goals

3. 目标

How This Skill Works

本技能的工作模式

Mode 1: Set Up From Scratch

模式1：从零开始搭建

Mode 2: Audit Existing Tracking

模式2：审计现有跟踪体系

Mode 3: Debug Tracking Issues

模式3：调试跟踪问题

Event Taxonomy Design

事件分类体系设计

Naming Convention

命名规范

Standard Parameters

标准参数

Event Taxonomy for SaaS

SaaS产品事件分类体系

GA4 Setup

GA4 设置

Data Stream Configuration

数据流配置

Custom Events in GA4

GA4 自定义事件

Conversions Configuration

转化跟踪配置

Google Tag Manager Setup

Google Tag Manager 设置

Container Structure

容器结构

Tag Patterns for SaaS

SaaS产品标签模式

Conversion Tracking: Platform-Specific

平台专属转化跟踪

Google Ads

Google Ads

Meta (Facebook/Instagram) Pixel

Meta（Facebook/Instagram）Pixel

Cross-Platform Tracking

跨平台跟踪

UTM Strategy

UTM策略

Attribution Windows

归因窗口期

Cross-Domain Tracking

跨域跟踪

Data Quality

数据质量

Deduplication

去重

Bot Filtering

机器人过滤

Consent Management Impact

同意管理的影响

Proactive Triggers

主动触发提示

Output Artifacts

输出成果

Communication

沟通规范

Related Skills

相关技能