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Web Content Skill

Web内容技能

Load with: base.md + ui-web.md

For creating web content optimized for both traditional SEO and AI discovery (ChatGPT, Perplexity, Claude, Gemini).

Sources: GEO Complete Guide | AI Search SEO | LLM Optimization | Generative Engine Optimization

加载方式：base.md + ui-web.md

用于创建同时针对传统SEO和AI发现（ChatGPT、Perplexity、Claude、Gemini）优化的Web内容。

参考资料： GEO完整指南 | AI搜索SEO | LLM优化 | 生成式引擎优化

Philosophy

核心理念

SEO gets clicks. GEO gets citations.

Traditional SEO optimizes for Google rankings. Generative Engine Optimization (GEO) optimizes for being cited by AI assistants. Modern content needs both:

SEO: Rank on search results pages
GEO: Be cited in AI-generated answers (ChatGPT, Perplexity, Claude, Gemini)

AI traffic grew 1,200% between July 2024 and February 2025. Google's search share dropped below 90% for the first time in a decade. Optimize for both.

SEO带来点击量，GEO带来引用量。

传统SEO针对谷歌排名进行优化。生成式引擎优化（GEO）针对被AI助手引用进行优化。现代内容需要兼顾两者：

SEO：在搜索结果页面获得排名
GEO：在AI生成的回答中被引用（ChatGPT、Perplexity、Claude、Gemini）

2024年7月至2025年2月期间，AI流量增长了1200%。谷歌的搜索份额十年来首次跌破90%。请同时针对两者进行优化。

Content Structure for AI + SEO

AI + SEO优化的内容结构

The Golden Rule

黄金法则

Write for humans, structure for machines.

AI systems prefer:

Short, clear, fact-based content
Clean formatting (headers, bullets, tables)
Standalone sections that can be quoted
Direct answers to questions

为人类写作，为机器结构化。

AI系统偏好：

简短、清晰、基于事实的内容
简洁的格式（标题、项目符号、表格）
可单独引用的独立板块
问题的直接答案

Page Types & Templates

页面类型与模板

Homepage

主页

markdown

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markdown

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Homepage Structure

主页结构

Above the Fold

首屏区域

Headline: Clear value proposition (what you do + for whom)
Subheadline: How you deliver that value
Primary CTA: One clear action
Trust signals: Logos, testimonials, stats

标题：清晰的价值主张（你提供什么服务+服务对象）
副标题：你如何传递该价值
主要行动召唤（CTA）：一个明确的行动
信任信号：品牌标志、客户评价、数据统计

Content Sections

内容板块

Problem Statement: Pain point you solve
Solution Overview: How you solve it (3-4 key features)
Social Proof: Testimonials, case studies, logos
How It Works: 3-step process (simple)
Pricing Preview: Or link to pricing page
FAQ Section: 5-7 common questions (GEO gold)
Final CTA: Repeat primary action

问题陈述：你解决的痛点
解决方案概述：你如何解决问题（3-4个核心功能）
社交证明：客户评价、案例研究、品牌标志
工作流程：简单的3步流程
定价预览：或链接到定价页面
FAQ板块：5-7个常见问题（GEO的黄金内容）
最终行动召唤：重复主要行动

Schema Required

必需的Schema

Organization schema (name, logo, founding date, social links)
WebSite schema with SearchAction
FAQ schema for questions section

undefined

Organization schema（名称、标志、成立日期、社交链接）
包含SearchAction的WebSite schema
问题板块的FAQ schema

undefined

Product/Service Page

产品/服务页面

markdown

undefined

markdown

undefined

Product Page Structure

产品页面结构

Hero Section

英雄区域

Product Name: Clear, descriptive
One-line Description: What it does in 10 words or less
Key Benefit: Primary value proposition
CTA: Buy/Try/Demo

产品名称：清晰、描述性强
一句话描述：10字以内说明功能
核心优势：主要价值主张
行动召唤（CTA）：购买/试用/演示

Content Sections

内容板块

TL;DR Box: 3-5 bullet summary (AI-quotable)
Problem → Solution: What problem, how solved
Features Grid: 4-6 features with icons
Comparison Table: vs. alternatives (GEO loves these)
Use Cases: Who uses it and how
Testimonials: Real names, photos, companies
Pricing: Clear tiers if applicable
FAQ: Product-specific questions

TL;DR框：3-5个项目符号摘要（适合AI引用）
问题→解决方案：解决什么问题，如何解决
功能网格：4-6个带图标功能
对比表格：与竞品对比（GEO非常喜欢这类内容）
使用场景：谁在使用以及如何使用
客户评价：真实姓名、照片、公司
定价：适用的话展示清晰的套餐
FAQ：产品相关问题

Schema Required

必需的Schema

Product schema (name, description, price, availability)
Review schema (aggregate rating)
FAQ schema
BreadcrumbList schema

undefined

Product schema（名称、描述、价格、库存状态）
Review schema（综合评分）
FAQ schema
BreadcrumbList schema

undefined

Blog Post / Article

博客文章 / 文章

markdown

undefined

markdown

undefined

Blog Post Structure

博客文章结构

Opening (First 100 words)

开篇（前100字）

TL;DR: Direct answer to the title's question
What you'll learn: Bullet list of takeaways
This section should be quotable standalone

TL;DR：直接回答标题中的问题
你将学到：要点项目符号列表
该板块应可单独引用

Body Structure

正文结构

H2 sections: Main topics (5-7 per article)
H3 subsections: Supporting points
Bullet lists: For scanability
Stat boxes: Highlight key numbers
Comparison tables: When comparing options

H2板块：主要主题（每篇文章5-7个）
H3子板块：支撑论点
项目符号列表：提升可读性
数据框：突出关键数字
对比表格：比较选项时使用

Content Elements

内容元素

Definition boxes ("What is X?")
Step-by-step instructions
Code examples (if technical)
Original statistics/research
Expert quotes with attribution

定义框（“什么是X？”）
分步说明
代码示例（如果是技术内容）
原创统计数据/研究
带署名的专家引用

Closing

结尾

Summary: Key takeaways (bulleted)
Next steps: What reader should do
Related content: Internal links

摘要：要点（项目符号）
下一步行动：读者应采取的行动
相关内容：内部链接

Metadata Required

必需的元数据

Author name + bio + photo
Publication date
Last updated date (visible!)
Reading time
Article schema with author

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作者姓名+简介+照片
发布日期
最后更新日期（需可见！）
阅读时长
带作者信息的Article schema

undefined

FAQ Page

FAQ页面

markdown

undefined

markdown

undefined

FAQ Page Structure

FAQ页面结构

Organization

组织方式

Group questions by category
Most common questions first
Direct, concise answers
Link to detailed pages for more info

按类别分组问题
最常见的问题放在前面
直接、简洁的答案
链接到详细页面获取更多信息

Question Format

问题格式

Q: [Exact question users ask] A: [Direct answer in first sentence, then elaboration]

Q: [用户实际提出的问题] A: [第一句直接回答，然后展开说明]

Schema Required

必需的Schema

FAQPage schema (critical for AI discovery)
Each Q&A as Question/Answer schema

undefined

FAQPage schema（对AI发现至关重要）
每个问答对应Question/Answer schema

undefined

Landing Page

着陆页

markdown

undefined

markdown

undefined

Landing Page Structure

着陆页结构

Single Focus

单一焦点

One offer
One audience
One CTA (repeated)

一个优惠
一个目标受众
一个行动召唤（重复出现）

Sections

板块

Headline: Benefit-focused, specific
Problem Agitation: Pain points
Solution: Your offer
Proof: Testimonials, stats, logos
Features: 3-5 key benefits
Objection Handling: FAQ or guarantee
CTA: Clear, urgent

标题：聚焦收益、具体明确
痛点强化：突出痛点
解决方案：你的优惠
证明：客户评价、数据统计、品牌标志
功能：3-5个核心优势
异议处理：FAQ或保证
行动召唤：清晰、带有紧迫感

No Navigation

无导航

Remove header nav (reduce exits)
Single path: read → convert

---

移除头部导航（减少退出）
单一路径：阅读→转化

---

AI-Optimized Content Formats

AI优化的内容格式

TL;DR Boxes

TL;DR框

html

<div class="tldr-box">
  <h3>TL;DR</h3>
  <ul>
    <li>Key point 1 with specific detail</li>
    <li>Key point 2 with number/stat</li>
    <li>Key point 3 with actionable insight</li>
  </ul>
</div>

Place at top of articles. AI systems extract these for summaries.

html

<div class="tldr-box">
  <h3>TL;DR</h3>
  <ul>
    <li>带具体细节的要点1</li>
    <li>带数字/数据的要点2</li>
    <li>带可操作见解的要点3</li>
  </ul>
</div>

放置在文章顶部。AI系统会提取这些内容用于生成摘要。

Definition Blocks

定义块

markdown

undefined

markdown

undefined

What is [Term]?

什么是[术语]？

[Term] is [concise definition in one sentence]. It [what it does] by [how it works].

Key characteristics:

Characteristic 1
Characteristic 2
Characteristic 3


Start with "What is X?" - AI systems look for this pattern.

[术语]是[一句话简洁定义]。它通过[工作原理]来[实现功能]。

核心特征：

特征1
特征2
特征3


以“什么是X？”开头——AI系统会寻找这种模式。

Comparison Tables

对比表格

markdown

| Feature | Product A | Product B | Our Product |
|---------|-----------|-----------|-------------|
| Price | $99/mo | $149/mo | $79/mo |
| Feature 1 | ✓ | ✗ | ✓ |
| Feature 2 | ✗ | ✓ | ✓ |
| Best For | Enterprise | Startups | SMBs |

AI loves structured comparisons. Include in product and review pages.

markdown

| 功能 | 产品A | 产品B | 我们的产品 |
|---------|-----------|-----------|-------------|
| 价格 | $99/月 | $149/月 | $79/月 |
| 功能1 | ✓ | ✗ | ✓ |
| 功能2 | ✗ | ✓ | ✓ |
| 适用场景 | 企业 | 初创公司 | 中小企业 |

AI喜欢结构化的对比内容。在产品和评测页面中使用。

Stat Boxes

数据框

html

<div class="stat-box">
  <span class="stat-number">73%</span>
  <span class="stat-label">of users prefer AI search for complex queries</span>
  <span class="stat-source">Source: Adobe Analytics, 2024</span>
</div>

Original statistics with sources get cited by AI.

html

<div class="stat-box">
  <span class="stat-number">73%</span>
  <span class="stat-label">的用户在复杂查询时偏好AI搜索</span>
  <span class="stat-source">来源：Adobe Analytics，2024</span>
</div>

带来源的原创统计数据会被AI引用。

Step-by-Step Guides

分步指南

markdown

undefined

markdown

undefined

How to [Do Thing]

如何[完成操作]

Step 1: [Action Verb] [Object]

步骤1：[动作动词] [对象]

[Explanation of what to do]

Example: [Concrete example]

[操作说明]

示例： [具体示例]

Step 2: [Action Verb] [Object]

步骤2：[动作动词] [对象]

[Explanation]

[操作说明]

Step 3: [Action Verb] [Object]

步骤3：[动作动词] [对象]

[Explanation]

Result: [What user achieves]


Use HowTo schema markup for these.

---

[操作说明]

结果： [用户将获得什么]


为这类内容使用HowTo schema标记。

---

Schema Markup (Critical for AI)

Schema标记（对AI至关重要）

Organization Schema

json

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "foundingDate": "2020",
  "description": "One sentence description",
  "sameAs": [
    "https://twitter.com/yourcompany",
    "https://linkedin.com/company/yourcompany",
    "https://github.com/yourcompany"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@yoursite.com",
    "contactType": "customer service"
  }
}

json

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "foundingDate": "2020",
  "description": "One sentence description",
  "sameAs": [
    "https://twitter.com/yourcompany",
    "https://linkedin.com/company/yourcompany",
    "https://github.com/yourcompany"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@yoursite.com",
    "contactType": "customer service"
  }
}

Article Schema

json

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "description": "Meta description",
  "image": "https://yoursite.com/article-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.com/team/author-name",
    "jobTitle": "Role at Company",
    "sameAs": [
      "https://linkedin.com/in/author",
      "https://twitter.com/author"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Company",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  },
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-20"
}

json

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "description": "Meta description",
  "image": "https://yoursite.com/article-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.com/team/author-name",
    "jobTitle": "Role at Company",
    "sameAs": [
      "https://linkedin.com/in/author",
      "https://twitter.com/author"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Company",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  },
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-20"
}

FAQ Schema

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your product?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Direct answer here. Keep concise but complete."
      }
    },
    {
      "@type": "Question",
      "name": "How much does it cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Pricing starts at $X/month for basic plan..."
      }
    }
  ]
}

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your product?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Direct answer here. Keep concise but complete."
      }
    },
    {
      "@type": "Question",
      "name": "How much does it cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Pricing starts at $X/month for basic plan..."
      }
    }
  ]
}

Product Schema

json

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "image": "https://yoursite.com/product.jpg",
  "brand": {
    "@type": "Brand",
    "name": "Your Company"
  },
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

json

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "image": "https://yoursite.com/product.jpg",
  "brand": {
    "@type": "Brand",
    "name": "Your Company"
  },
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

HowTo Schema

json

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Set Up Your Account",
  "description": "Step-by-step guide to getting started",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Create account",
      "text": "Go to signup page and enter your email"
    },
    {
      "@type": "HowToStep",
      "name": "Verify email",
      "text": "Click the link in the verification email"
    }
  ]
}

json

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Set Up Your Account",
  "description": "Step-by-step guide to getting started",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Create account",
      "text": "Go to signup page and enter your email"
    },
    {
      "@type": "HowToStep",
      "name": "Verify email",
      "text": "Click the link in the verification email"
    }
  ]
}

Platform-Specific Optimization

平台特定优化

ChatGPT Optimization

ChatGPT优化

markdown

✅ DO:
- TL;DR sections at top of articles
- Consistent formatting (headers, bullets)
- Named authors with credentials
- Original research and statistics
- Multi-intent content (covers related questions)

❌ AVOID:
- Thin content without substance
- Missing author attribution
- Outdated information (no dates)

markdown

✅ 建议：
- 文章顶部设置TL;DR板块
- 格式统一（标题、项目符号）
- 带资质的署名作者
- 原创研究和统计数据
- 多意图内容（覆盖相关问题）

❌ 避免：
- 无实质内容的单薄内容
- 缺少作者署名
- 过时信息（无日期）

Perplexity Optimization

Perplexity优化

markdown

✅ DO:
- Original statistics with sources
- Comparison tables and structured data
- Clean URL slugs (/topic-name not /p=123)
- Short, declarative statements
- Images, charts, diagrams
- YouTube videos (Perplexity shows these)

❌ AVOID:
- Generic content without unique insights
- Missing citations/sources
- Poor URL structure

markdown

✅ 建议：
- 带来源的原创统计数据
- 对比表格和结构化数据
- 简洁的URL路径（/topic-name而非/p=123）
- 简短、陈述性的语句
- 图片、图表、示意图
- YouTube视频（Perplexity会展示这些）

❌ 避免：
- 无独特见解的通用内容
- 缺少引用/来源
- 糟糕的URL结构

Claude Optimization

Claude优化

markdown

✅ DO:
- Well-structured, logical content
- Clear definitions and explanations
- Technical accuracy
- Balanced perspectives
- Proper citations

❌ AVOID:
- Misleading or sensational content
- Missing context
- Outdated technical information

markdown

✅ 建议：
- 结构清晰、逻辑严谨的内容
- 清晰的定义和解释
- 技术准确性
- 平衡的观点
- 恰当的引用

❌ 避免：
- 误导性或耸人听闻的内容
- 缺少上下文
- 过时的技术信息

Gemini Optimization

Gemini优化

markdown

✅ DO:
- Rich schema markup
- Detailed image alt-text
- YouTube content (Google-owned)
- Multimedia (video, audio with transcripts)

❌ AVOID:
- Missing structured data
- Images without alt-text
- Text-only content

markdown

✅ 建议：
- 丰富的Schema标记
- 详细的图片替代文本
- YouTube内容（谷歌旗下）
- 多媒体（带文字转录的视频、音频）

❌ 避免：
- 缺少结构化数据
- 无替代文本的图片
- 纯文本内容

E-E-A-T for AI Discovery

AI发现的E-E-A-T原则

Experience

经验（Experience）

First-person case studies
"We tested X and found Y"
Original screenshots and data
User testimonials with real details

第一人称案例研究
“我们测试了X，发现Y”
原创截图和数据
带真实细节的用户评价

Expertise

专业知识（Expertise）

Author bios with credentials
Link to author's other work
Industry-specific terminology
Technical depth appropriate to topic

带资质的作者简介
链接到作者的其他作品
行业特定术语
符合主题的技术深度

Authoritativeness

权威性（Authoritativeness）

Backlinks from trusted sources
Mentions in industry publications
Citations from other experts
Social proof (followers, engagement)

来自可信来源的反向链接
行业出版物中的提及
其他专家的引用
社交证明（粉丝数、互动量）

Trustworthiness

可信度（Trustworthiness）

Contact information visible
About page with team details
Privacy policy and terms
Secure site (HTTPS)
Accurate, up-to-date info

可见的联系信息
带团队详情的关于我们页面
隐私政策和条款
安全站点（HTTPS）
准确、最新的信息

Content Freshness

内容新鲜度

Visible Dates (Required)

可见日期（必需）

html

<article>
  <header>
    <h1>Article Title</h1>
    <div class="meta">
      <span class="author">By John Smith</span>
      <span class="published">Published: January 15, 2025</span>
      <span class="updated">Last updated: January 20, 2025</span>
    </div>
  </header>
</article>

AI systems prefer recent content. Show dates prominently.

html

<article>
  <header>
    <h1>Article Title</h1>
    <div class="meta">
      <span class="author">By John Smith</span>
      <span class="published">发布日期：2025年1月15日</span>
      <span class="updated">最后更新：2025年1月20日</span>
    </div>
  </header>
</article>

AI系统偏好近期内容。请突出显示日期。

Update Schedule

更新计划

Content Type	Update Frequency
Product pages	On feature changes
Pricing	Immediately on change
Blog posts	Quarterly review
Statistics	When new data available
Guides	Semi-annually

内容类型	更新频率
产品页面	功能变更时更新
定价	变更后立即更新
博客文章	每季度审核更新
统计数据	有新数据时更新
指南	每半年更新

Analytics for AI Traffic

AI流量分析

GA4 Regex Filter

GA4正则过滤器

regex

.*chatgpt\.com.*|.*perplexity\.ai.*|.*gemini\.google\.com.*|.*copilot\.microsoft\.com.*|.*openai\.com.*|.*claude\.ai.*|.*poe\.com.*|.*you\.com.*|.*phind\.com.*

regex

.*chatgpt\.com.*|.*perplexity\.ai.*|.*gemini\.google\.com.*|.*copilot\.microsoft\.com.*|.*openai\.com.*|.*claude\.ai.*|.*poe\.com.*|.*you\.com.*|.*phind\.com.*

Track AI Referrals

追踪AI推荐来源

javascript

// Check for AI referrer
const aiReferrers = [
  'chatgpt.com',
  'chat.openai.com',
  'perplexity.ai',
  'claude.ai',
  'gemini.google.com',
  'copilot.microsoft.com',
  'poe.com',
  'you.com',
  'phind.com'
];

const referrer = document.referrer;
const isAIReferral = aiReferrers.some(ai => referrer.includes(ai));

if (isAIReferral) {
  analytics.track('ai_referral', {
    source: referrer,
    page: window.location.pathname
  });
}

javascript

// 检查是否为AI推荐来源
const aiReferrers = [
  'chatgpt.com',
  'chat.openai.com',
  'perplexity.ai',
  'claude.ai',
  'gemini.google.com',
  'copilot.microsoft.com',
  'poe.com',
  'you.com',
  'phind.com'
];

const referrer = document.referrer;
const isAIReferral = aiReferrers.some(ai => referrer.includes(ai));

if (isAIReferral) {
  analytics.track('ai_referral', {
    source: referrer,
    page: window.location.pathname
  });
}

Survey for AI Discovery

AI发现调查

Add to forms:

markdown

How did you hear about us?
- [ ] Google Search
- [ ] ChatGPT
- [ ] Perplexity
- [ ] Claude
- [ ] Social Media
- [ ] Referral
- [ ] Other

添加到表单中：

markdown

你是如何了解到我们的？
- [ ] 谷歌搜索
- [ ] ChatGPT
- [ ] Perplexity
- [ ] Claude
- [ ] 社交媒体
- [ ] 推荐
- [ ] 其他

Content Checklist

内容检查清单

Before Publishing

发布前

markdown

undefined

markdown

undefined

SEO Checklist

SEO检查清单

GEO Checklist

GEO检查清单

TL;DR or summary at top
Direct answer to main question in first paragraph
Stat boxes with sources
Comparison tables where applicable
FAQ section with schema
Author name, bio, and credentials
Publication and last-updated dates visible
Schema markup validated
Content can be quoted standalone
Original insights or data included

undefined

顶部有TL;DR或摘要
第一段直接回答主要问题
带来源的数据框
适用的地方使用对比表格
带Schema的FAQ板块
作者姓名、简介和资质
可见的发布和最后更新日期
Schema标记已验证
内容可单独引用
包含原创见解或数据

undefined

Schema Validation

Schema验证

bash

undefined

bash

undefined

Validate schema markup

验证Schema标记

Use: https://validator.schema.org/

使用：https://validator.schema.org/

Or: https://search.google.com/test/rich-results

或：https://search.google.com/test/rich-results

---

---

Project Structure

项目结构

project/
├── content/
│   ├── pages/
│   │   ├── home.md
│   │   ├── about.md
│   │   ├── pricing.md
│   │   └── contact.md
│   ├── blog/
│   │   ├── post-1.md
│   │   └── post-2.md
│   └── legal/
│       ├── privacy.md
│       └── terms.md
├── components/
│   ├── SchemaMarkup.tsx
│   ├── TLDRBox.tsx
│   ├── StatBox.tsx
│   ├── FAQSection.tsx
│   └── AuthorBio.tsx
└── lib/
    └── schema.ts           # Schema generators

project/
├── content/
│   ├── pages/
│   │   ├── home.md
│   │   ├── about.md
│   │   ├── pricing.md
│   │   └── contact.md
│   ├── blog/
│   │   ├── post-1.md
│   │   └── post-2.md
│   └── legal/
│       ├── privacy.md
│       └── terms.md
├── components/
│   ├── SchemaMarkup.tsx
│   ├── TLDRBox.tsx
│   ├── StatBox.tsx
│   ├── FAQSection.tsx
│   └── AuthorBio.tsx
└── lib/
    └── schema.ts           # Schema生成器

Anti-Patterns

反模式

No dates - AI deprioritizes undated content
Anonymous content - No author = no E-E-A-T
Walls of text - Break up with headers, bullets, boxes
Generic content - Add original insights, data, opinions
Missing schema - Invisible to structured data crawlers
Outdated info - Update quarterly minimum
No FAQ - Missing easy GEO win
Poor URL structure - Use /topic-name not /p=12345

无日期 - AI会优先排除无日期内容
匿名内容 - 无作者=无E-E-A-T
文字墙 - 用标题、项目符号、框体拆分内容
通用内容 - 添加原创见解、数据、观点
缺少Schema - 对结构化数据爬虫不可见
过时信息 - 至少每季度更新一次
无FAQ - 错失简单的GEO机会
糟糕的URL结构 - 使用/topic-name而非/p=12345

Quick Reference

快速参考

Content Formats AI Loves

AI偏好的内容格式

TL;DR summaries
Definition boxes ("What is X?")
Comparison tables
Step-by-step guides
FAQ sections
Stat boxes with sources
Listicles with numbers

TL;DR摘要
定义框（“什么是X？”）
对比表格
分步指南
FAQ板块
带来源的数据框
带数字的列表文章

Required Schema by Page Type

各页面类型必需的Schema

Page Type	Schema
Homepage	Organization, WebSite
Blog Post	Article, Author, FAQ
Product	Product, Review, FAQ
FAQ	FAQPage
How-to	HowTo
About	Organization, Person

页面类型	Schema
主页	Organization, WebSite
博客文章	Article, Author, FAQ
产品	Product, Review, FAQ
FAQ	FAQPage
指南	HowTo
关于我们	Organization, Person