startup-validator

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Startup Validator

创业想法验证工具

A comprehensive tool for analyzing startup ideas through systematic market research, competitive analysis, problem validation, and positioning strategy. This skill helps evaluate whether a startup idea has genuine market potential and how to position it effectively.

一款通过系统化市场调研、竞争分析、问题验证和定位策略来分析创业想法的综合工具。该工具可帮助评估创业想法是否具备真正的市场潜力，以及如何进行有效定位。

Core Workflow

核心工作流程

When a user presents a startup idea, follow this systematic validation process:

当用户提出创业想法时，遵循以下系统化验证流程：

1. Idea Clarification & Scoping (2-3 minutes)

1. 想法明确与范围界定（2-3分钟）

Ensure complete understanding before research begins:

Extract key information:

Problem being solved
Target customer/market
Proposed solution
Business model (if mentioned)
Geographic focus (default: global/US)

Ask clarifying questions only if critical information is missing:

"Who specifically is your target customer?"
"What problem are they currently facing?"
"How are they solving this problem today?"

Do not ask for information you can research independently (market size, competitors, trends).

在开始调研前确保完全理解用户的想法：

提取关键信息：

要解决的问题
目标客户/市场
拟提出的解决方案
商业模式（若提及）
地域聚焦（默认：全球/美国）

仅在关键信息缺失时提出澄清问题：

“你的目标客户具体是谁？”
“他们当前面临的具体问题是什么？”
“他们目前是如何解决这个问题的？”

不要询问可独立调研获取的信息（如市场规模、竞争对手、行业趋势）。

2. Research Plan Development (1 minute)

2. 调研计划制定（1分钟）

Based on the idea, create a research plan identifying:

Market size queries needed
Competitor research keywords
Problem validation searches
Trend analysis topics
Pricing/business model research

Use templates from

references/research_templates.md

for query formulation.

基于用户的想法，制定调研计划，明确：

所需的市场规模查询方向
竞争对手调研关键词
问题验证搜索方向
趋势分析主题
定价/商业模式调研方向

使用

references/research_templates.md

中的模板来制定查询语句。

3. Comprehensive Market Research (10-15 tool calls minimum)

3. 全面市场调研（至少10-15次工具调用）

Execute systematic research across all dimensions. Always use at least 10-15 web searches to ensure thorough analysis.

在所有维度开展系统化调研。务必至少进行10-15次网络搜索以确保分析的全面性。

A. Market Opportunity (3-5 searches)

A. 市场机会（3-5次搜索）

Search for:

Market size and projections
Growth rates and trends
TAM/SAM calculations
Industry reports and forecasts

Query examples:

"[industry] market size 2025"
"global [product category] market forecast"
"[industry] growth rate CAGR"

搜索内容：

市场规模与预测
增长率与趋势
TAM/SAM/SOM计算
行业报告与预测

查询示例：

"[行业] 2025年市场规模"
"全球[产品类别]市场预测"
"[行业] 年复合增长率（CAGR）"

B. Competitive Landscape (3-5 searches)

B. 竞争格局（3-5次搜索）

Search for:

Direct competitors
Alternative solutions
Market leaders
Recent funding/acquisitions

Query examples:

"[solution type] companies"
"[product category] alternatives"
"best [product type] 2025"
"[industry] startups funding"

搜索内容：

直接竞争对手
替代解决方案
市场领导者
近期融资/收购情况

查询示例：

"[解决方案类型] 企业"
"[产品类别] 替代方案"
"2025年最佳[产品类型]"
"[行业] 初创企业融资情况"

C. Problem Validation (2-3 searches)

C. 问题验证（2-3次搜索）

Search for:

Evidence of the problem
Current pain points
Customer behavior patterns
Existing budget allocation

Query examples:

"[target customer] challenges [industry]"
"why [target customer] need [solution]"
"[problem] statistics"

搜索内容：

问题存在的证据
当前痛点
客户行为模式
现有预算分配

查询示例：

"[目标客户] 在[行业]中的挑战"
"为什么[目标客户]需要[解决方案]"
"[问题] 统计数据"

D. Market Trends (2-3 searches)

D. 市场趋势（2-3次搜索）

Search for:

Technology trends
Regulatory changes
Consumer behavior shifts
Investment patterns

Query examples:

"[industry] trends 2025"
"future of [technology/market]"
"[industry] investment report"

搜索内容：

技术趋势
监管变化
消费者行为转变
投资模式

查询示例：

"[行业] 2025年趋势"
"[技术/市场]的未来发展"
"[行业] 投资报告"

E. Business Model Research (1-2 searches)

E. 商业模式调研（1-2次搜索）

Search for:

Pricing models in the space
Unit economics benchmarks
Customer acquisition strategies

Query examples:

"[product] pricing models"
"[industry] average customer acquisition cost"

CRITICAL: Use

web_fetch

to read full articles from authoritative sources (Gartner, McKinsey, Statista, Crunchbase, industry reports) to get detailed data, not just snippets.

搜索内容：

该领域的定价模式
单位经济基准
客户获取策略

查询示例：

"[产品] 定价模式"
"[行业] 平均客户获取成本"

重要提示： 使用

web_fetch

读取权威来源（Gartner、McKinsey、Statista、Crunchbase、行业报告）的完整文章以获取详细数据，而非仅依赖摘要片段。

4. Data Analysis & Synthesis

4. 数据分析与整合

After gathering data, analyze using frameworks from

references/frameworks.md

收集数据后，使用

references/frameworks.md

中的框架进行分析：

Market Opportunity Assessment

市场机会评估

Calculate/estimate TAM, SAM, SOM
Evaluate growth trajectory
Identify market trends (favorable/unfavorable)
Assess market maturity stage

计算/估算TAM、SAM、SOM
评估增长轨迹
识别市场趋势（有利/不利）
评估市场成熟度阶段

Competitive Positioning

竞争定位

Map competitive landscape (direct/indirect/adjacent)
Identify market gaps
Evaluate barriers to entry
Assess competitive advantages needed

绘制竞争格局（直接/间接/相邻竞争对手）
识别市场空白
评估进入壁垒
评估所需的竞争优势

Problem-Solution Fit

问题-解决方案匹配度

Validate problem frequency and intensity
Assess willingness to pay
Evaluate current solutions and their limitations
Identify unique value proposition opportunities

验证问题发生的频率与严重程度
评估用户付费意愿
评估现有解决方案及其局限性
识别独特价值主张的机会

Business Model Viability

商业模式可行性

Estimate unit economics potential
Assess scalability
Evaluate pricing power
Consider customer acquisition channels

Optional: If quantitative data is available, create a JSON file and use

scripts/market_analyzer.py

to calculate metrics and generate additional insights.

估算单位经济潜力
评估可扩展性
评估定价能力
考虑客户获取渠道

可选操作： 若有定量数据，创建JSON文件并使用

scripts/market_analyzer.py

计算指标并生成额外洞察。

5. Risk & Opportunity Identification

5. 风险与机会识别

Clearly articulate:

Critical Risks: Deal-breakers or major challenges
Manageable Risks: Solvable with strategy/execution
Key Opportunities: Market gaps, timing advantages, trends
Assumptions to Validate: Hypotheses needing testing

清晰阐述：

关键风险： 致命问题或重大挑战
可控风险： 可通过策略/执行解决的问题
核心机会： 市场空白、时机优势、行业趋势
待验证假设： 需要测试的假设

6. Positioning Strategy

6. 定位策略

Develop specific recommendations:

Target Market Segmentation: Primary beachhead market
Value Proposition: Core benefit statement
Differentiation Strategy: How to stand out
Go-to-Market Approach: Distribution and acquisition strategy
Positioning Statement: Concise market positioning

制定具体建议：

目标市场细分： 首要切入点市场
价值主张： 核心利益声明
差异化策略： 如何脱颖而出
市场进入策略： 分销与获客策略
定位声明： 简洁的市场定位

7. Report Generation

7. 报告生成

Create a comprehensive markdown report with:

markdown

undefined

创建全面的Markdown报告，格式如下：

markdown

undefined

[Startup Idea] Validation Report

[创业想法] 验证报告

Executive Summary

执行摘要

One-paragraph overview
Bottom-line recommendation: STRONG GO / PROCEED WITH VALIDATION / PIVOT RECOMMENDED / NOT VIABLE
3-5 key findings

一段式概述
最终建议：强烈推荐推进 / 需进一步验证 / 建议调整方向 / 不可行
3-5个核心发现

Market Analysis

市场分析

Market Size & Growth

市场规模与增长

TAM/SAM/SOM estimates with sources
Growth rate and trajectory
Market maturity assessment

TAM/SAM/SOM估算及来源
增长率与增长轨迹
市场成熟度评估

Market Trends

市场趋势

Key favorable trends
Potential headwinds
Timing considerations

主要有利趋势
潜在不利因素
时机考量

Competitive Landscape

竞争格局

Direct Competitors

直接竞争对手

List with brief descriptions
Market share/position
Strengths and weaknesses

列表及简要描述
市场份额/定位
优势与劣势

Indirect Competition

间接竞争对手

Alternative solutions
Substitutes

替代解决方案
同类替代品

Competitive Gaps

竞争空白

Unmet needs
Positioning opportunities

未被满足的需求
定位机会

Problem-Solution Fit

问题-解决方案匹配度

Problem Validation

问题验证

Evidence of problem
Frequency and intensity
Current solutions and limitations

问题存在的证据
发生频率与严重程度
现有解决方案及其局限性

Solution Differentiation

解决方案差异化

Unique value proposition
Competitive advantages
Potential moats

独特价值主张
竞争优势
潜在护城河

Business Model Assessment

商业模式评估

Revenue Model

收入模型

Pricing strategy alignment
Unit economics potential
Scalability factors

定价策略匹配度
单位经济潜力
可扩展性因素

Customer Acquisition

客户获取

Primary channels
CAC considerations
Sales cycle estimates

主要渠道
CAC考量
销售周期估算

Risk Analysis

风险分析

Critical Risks

关键风险

Deal-breakers
Major challenges

致命问题
重大挑战

Manageable Risks

可控风险

Addressable concerns
Mitigation strategies

可解决的问题
缓解策略

Positioning Recommendations

定位建议

Target Market

目标市场

Primary customer segment
Beachhead market strategy

核心客户群体
切入点市场策略

Value Proposition

价值主张

Core benefit statement
Key differentiators

核心利益声明
主要差异化点

Go-to-Market Strategy

市场进入策略

Distribution approach
Partnership opportunities
Initial traction strategy

分销方式
合作机会
初始 traction 策略

Validation Next Steps

验证下一步行动

Immediate actions to validate assumptions
Customer interviews needed
MVPs or prototypes to test
Metrics to track

需立即验证假设的行动
需要开展的客户访谈
需测试的MVP或原型
需跟踪的指标

Sources

来源

[List all key sources with links]


**Formatting Guidelines:**
- Use clear headers and subheaders
- Bold key metrics and findings
- Include specific numbers with sources
- Use bullet points for scannability
- Cite sources inline with links
- Keep executive summary under 200 words

[列出所有关键来源及链接]


**格式规范：**
- 使用清晰的标题与副标题
- 加粗关键指标与发现
- 包含具体数据及来源
- 使用项目符号提升可读性
- 内联引用来源及链接
- 执行摘要控制在200字以内

Quality Standards

质量标准

Research Thoroughness

调研全面性

Minimum 10-15 web searches across all dimensions
Use authoritative sources (prioritize: Gartner, Forrester, McKinsey, Statista, Crunchbase, industry analysts)
Cross-validate data from multiple sources
Fetch full articles for detailed analysis, not just snippets

至少进行10-15次网络搜索，覆盖所有维度
使用权威来源（优先选择：Gartner、Forrester、McKinsey、Statista、Crunchbase、行业分析师）
交叉验证多来源数据
读取完整文章进行详细分析，而非仅依赖摘要

Analysis Depth

分析深度

Apply multiple frameworks from
```
references/frameworks.md
```
Provide specific numbers and estimates (not vague statements)
Identify both opportunities AND risks
Include actionable recommendations

应用
```
references/frameworks.md
```
中的多种框架
提供具体数据与估算（避免模糊表述）
同时呈现机会与风险
包含可执行的建议

Report Quality

报告质量

Clear executive summary with definitive recommendation
Well-structured with logical flow
Specific and actionable insights
Properly cited sources
Honest about data limitations and assumptions

清晰的执行摘要与明确建议
结构清晰、逻辑连贯
具体且可执行的洞察
正确引用来源
如实说明数据局限性与假设

Bundled Resources

配套资源

references/frameworks.md

references/frameworks.md

Comprehensive market analysis frameworks including:

TAM/SAM/SOM analysis methodology
Porter's Five Forces
Problem-solution fit criteria
Business model assessment frameworks
Risk assessment categories
Positioning frameworks

When to use: Reference throughout analysis to ensure comprehensive evaluation across all dimensions.

包含全面的市场分析框架：

TAM/SAM/SOM分析方法
波特五力模型
问题-解决方案匹配度标准
商业模式评估框架
风险评估类别
定位框架

使用时机： 在整个分析过程中参考，确保覆盖所有维度的全面评估。

references/research_templates.md

references/research_templates.md

Search query templates and reliable data sources including:

Market size research queries
Competitive analysis searches
Problem validation queries
Trend analysis keywords
Recommended data sources by category
Source quality hierarchy

When to use: During research planning and execution to formulate effective searches and identify authoritative sources.

包含搜索查询模板与可靠数据源：

市场规模调研查询
竞争分析搜索词
问题验证查询
趋势分析关键词
按类别划分的推荐数据源
数据源质量层级

使用时机： 在调研计划制定与执行阶段，用于制定有效的搜索语句并识别权威来源。

scripts/market_analyzer.py

scripts/market_analyzer.py

Python script for quantitative market analysis:

Market metric calculations (TAM/SAM/SOM percentages, growth projections)
Unit economics analysis (LTV:CAC, payback period, margins)
Viability scoring algorithm
Automated report generation

When to use: When quantitative data is available and calculations would strengthen the analysis. Input data via JSON file, outputs calculated metrics and markdown report sections.

Example usage:

bash

python scripts/market_analyzer.py analysis_data.json

Input format:

json

{
  "startup_name": "Example Startup",
  "market_data": {
    "tam": 10000000000,
    "sam": 2000000000,
    "som": 200000000,
    "current_market_size": 5000000000,
    "growth_rate": 15,
    "years": 5,
    "competition_level": "medium",
    "market_maturity": "growing"
  },
  "business_data": {
    "cac": 500,
    "ltv": 2000,
    "monthly_revenue": 50,
    "revenue": 1000,
    "cost": 300
  }
}

用于定量市场分析的Python脚本：

市场指标计算（TAM/SAM/SOM占比、增长预测）
单位经济分析（LTV:CAC、回收期、利润率）
可行性评分算法
自动化报告生成

使用时机： 当有定量数据且计算可增强分析深度时使用。通过JSON文件输入数据，输出计算后的指标与Markdown报告章节。

使用示例：

bash

python scripts/market_analyzer.py analysis_data.json

输入格式：

json

{
  "startup_name": "Example Startup",
  "market_data": {
    "tam": 10000000000,
    "sam": 2000000000,
    "som": 200000000,
    "current_market_size": 5000000000,
    "growth_rate": 15,
    "years": 5,
    "competition_level": "medium",
    "market_maturity": "growing"
  },
  "business_data": {
    "cac": 500,
    "ltv": 2000,
    "monthly_revenue": 50,
    "revenue": 1000,
    "cost": 300
  }
}

Common Pitfalls to Avoid

需避免的常见误区

Insufficient research: Do not rely on 1-3 searches. Always conduct 10-15+ searches minimum.
Vague conclusions: Avoid statements like "the market is large" without specific numbers.
Missing critical dimensions: Ensure analysis covers market opportunity, competition, problem validation, trends, and business model.
Over-optimism: Present balanced view including real risks and challenges.
Poor source quality: Prioritize primary sources and reputable analysts over blog posts and promotional content.
Ignoring timing: Market readiness and trend timing are critical factors.
No actionable recommendations: Always provide specific next steps for validation.

调研不充分： 不要仅依赖1-3次搜索。务必至少进行10-15次搜索。
结论模糊： 避免“市场规模大”这类无具体数据的表述。
遗漏关键维度： 确保分析覆盖市场机会、竞争情况、问题验证、趋势与商业模式。
过度乐观： 呈现平衡视角，包括真实的风险与挑战。
数据源质量差： 优先选择一手来源与知名分析师的内容，而非博客文章与推广内容。
忽略时机因素： 市场成熟度与趋势时机是关键因素。
无可行建议： 始终提供具体的下一步验证行动。

Example Trigger Phrases

示例触发语句

Users may request validation using phrases like:

"Validate my startup idea about..."
"Is there a market for..."
"Analyze the opportunity for..."
"Research if people need..."
"Check competition for..."
"See if my business idea is viable..."
"Evaluate this concept..."
"Do market research on..."
"What's the potential for..."

用户可能通过以下语句请求验证：

“验证我的关于...的创业想法”
“...是否有市场？”
“分析...的机会”
“研究人们是否需要...”
“查看...的竞争对手”
“看看我的商业想法是否可行...”
“评估这个概念...”
“对...进行市场调研”
“...的潜力如何？”