pitch-deck

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Chinese

Pitch Deck Generator

融资演示文稿生成工具

Overview

概述

Generate professional PowerPoint pitch decks following industry best practices. This skill creates structured presentations for fundraising, sales, and business development using a proven 10-slide format.

遵循行业最佳实践生成专业的PowerPoint融资演示文稿。该技能采用经过验证的10页格式，为融资、销售和业务拓展创建结构化的演示文稿。

When to Use This Skill

适用场景

Activate this skill when users request:

Investor pitch decks for fundraising
Sales or business development presentations
Product launch presentations
Startup pitch competition decks
Any structured business presentation following standard pitch deck format

当用户提出以下需求时，启用该技能：

用于融资的投资人演示文稿
销售或业务拓展演示文稿
产品发布演示文稿
初创企业 Pitch 竞赛演示文稿
任何遵循标准演示文稿格式的结构化商业演示文稿

Workflow

工作流程

Step 1: Gather Information

步骤1：收集信息

Collect necessary information from the user to populate the pitch deck. Use a conversational approach to gather details across the following categories:

Required information:

Company basics: Company name, tagline (one-liner describing what you do)
Problem: What problem are you solving? Include data or statistics if available
Solution: How does your product/service solve the problem? Key features and benefits
Business model: How do you make money? Pricing, revenue streams

Recommended information (include if available): 5. Market opportunity: Market size (TAM/SAM/SOM), growth rate, market trends 6. Product details: Product features, screenshots, technology highlights 7. Traction: Key metrics, revenue, users, growth rate, milestones, customer testimonials 8. Competition: Competitors, competitive advantages, differentiation 9. Team: Founders and key team members with relevant background 10. Financials & Ask: Funding amount, use of funds, financial projections, milestones

Approach:

Ask open-ended questions to understand the business
Probe for specific metrics and data points when possible
For missing information, offer to create placeholder slides that can be updated later
Adapt the standard 10-slide structure based on available information

从用户处收集必要信息以填充演示文稿。采用对话式方法收集以下类别的详细信息：

必填信息：

公司基本信息：公司名称、口号（描述业务的一句话）
待解决问题：你正在解决什么问题？如有可用数据或统计信息请一并提供
解决方案：你的产品/服务如何解决该问题？核心功能与优势
商业模式：你如何盈利？定价策略、收入来源

推荐信息（如有请提供）： 5. 市场机会：市场规模（TAM/SAM/SOM）、增长率、市场趋势 6. 产品详情：产品功能、截图、技术亮点 7. 业务进展：关键指标、收入、用户量、增长率、里程碑、客户评价 8. 竞争情况：竞争对手、竞争优势、差异化点 9. 团队信息：创始人及核心团队成员的相关背景 10. 财务与融资需求：融资金额、资金用途、财务预测、里程碑

方法：

提出开放式问题以了解业务情况
尽可能挖掘具体指标和数据点
对于缺失的信息，可创建占位符幻灯片供后续更新
根据可用信息调整标准的10页结构

Step 2: Structure the Content

步骤2：内容结构化

Organize the gathered information into the standard pitch deck structure:

Title Slide: Company name + tagline
Problem: Pain point being addressed
Solution: Product/service overview
Market Opportunity: Market size and growth
Product: Features and capabilities
Traction: Metrics and achievements
Business Model: Revenue and pricing
Competition: Competitive landscape
Team: Key people
Financials & Ask: Funding request and projections

Reference best practices: For detailed guidance on each slide's content and structure, consult

references/pitch_deck_best_practices.md

. Search for specific sections using grep:

bash

grep -A 10 "### [Slide Number]. [Slide Name]" references/pitch_deck_best_practices.md

将收集到的信息整理为标准演示文稿结构：

标题页：公司名称 + 口号
问题页：待解决的痛点
解决方案页：产品/服务概述
市场机会页：市场规模与增长情况
产品页：功能与能力
业务进展页：指标与成果
商业模式页：收入与定价
竞争情况页：竞争格局
团队页：核心成员
财务与融资需求页：融资请求与预测

最佳实践参考： 如需了解每页内容和结构的详细指导，请查阅

references/pitch_deck_best_practices.md

。使用grep搜索特定章节：

bash

grep -A 10 "### [Slide Number]. [Slide Name]" references/pitch_deck_best_practices.md

Step 3: Create the JSON Data File

步骤3：创建JSON数据文件

Format the collected information as a JSON file that will be consumed by the pitch deck generation script. Create a file called

pitch_data.json

with the following structure:

json

{
  "company_name": "Company Name",
  "tagline": "One-line description of what you do",
  "problem": [
    "Problem statement 1 with data/statistics",
    "Problem statement 2 showing impact",
    "Problem statement 3 demonstrating urgency"
  ],
  "solution": [
    "How your product solves the problem",
    "Key feature 1 and its benefit",
    "Key feature 2 and its benefit",
    "Unique value proposition"
  ],
  "market": [
    "TAM: Total addressable market with $ figure",
    "SAM: Serviceable available market",
    "SOM: Serviceable obtainable market",
    "Market growth rate and trends"
  ],
  "product": [
    "Product feature 1",
    "Product feature 2",
    "Technology highlights",
    "User experience benefits"
  ],
  "traction": [
    "Revenue: $X (YY% growth)",
    "Users: X,XXX active users",
    "Key milestone 1",
    "Customer testimonial or social proof"
  ],
  "business_model": [
    "Revenue model (e.g., SaaS subscription)",
    "Pricing: $XX/month per user",
    "Unit economics: CAC, LTV, margins",
    "Sales channels"
  ],
  "competition": {
    "our_advantages": [
      "Advantage 1",
      "Advantage 2",
      "Unfair advantage/defensibility"
    ],
    "competitors": [
      "Competitor 1",
      "Competitor 2",
      "Alternative solutions"
    ]
  },
  "team": [
    "Founder 1: Name - Background and relevant experience",
    "Founder 2: Name - Background and relevant experience",
    "Key hire: Name - Background and why they matter",
    "Notable advisors"
  ],
  "financials": [
    "Raising: $X seed/Series A round",
    "Use of funds: XX% engineering, XX% sales, XX% ops",
    "Milestones with this funding",
    "Runway: X-X months to next milestone"
  ]
}

Notes:

All fields are optional except
```
company_name
```
Use arrays for bullet points (will be rendered as bullet lists)
Competition can be either an object with
```
our_advantages
```
and
```
competitors
```
keys (for two-column layout) or a simple array
Keep bullet points concise (1-2 lines each)
Include specific numbers and metrics where possible

将收集到的信息格式化为JSON文件，供演示文稿生成脚本调用。创建名为

pitch_data.json

的文件，结构如下：

json

{
  "company_name": "Company Name",
  "tagline": "One-line description of what you do",
  "problem": [
    "Problem statement 1 with data/statistics",
    "Problem statement 2 showing impact",
    "Problem statement 3 demonstrating urgency"
  ],
  "solution": [
    "How your product solves the problem",
    "Key feature 1 and its benefit",
    "Key feature 2 and its benefit",
    "Unique value proposition"
  ],
  "market": [
    "TAM: Total addressable market with $ figure",
    "SAM: Serviceable available market",
    "SOM: Serviceable obtainable market",
    "Market growth rate and trends"
  ],
  "product": [
    "Product feature 1",
    "Product feature 2",
    "Technology highlights",
    "User experience benefits"
  ],
  "traction": [
    "Revenue: $X (YY% growth)",
    "Users: X,XXX active users",
    "Key milestone 1",
    "Customer testimonial or social proof"
  ],
  "business_model": [
    "Revenue model (e.g., SaaS subscription)",
    "Pricing: $XX/month per user",
    "Unit economics: CAC, LTV, margins",
    "Sales channels"
  ],
  "competition": {
    "our_advantages": [
      "Advantage 1",
      "Advantage 2",
      "Unfair advantage/defensibility"
    ],
    "competitors": [
      "Competitor 1",
      "Competitor 2",
      "Alternative solutions"
    ]
  },
  "team": [
    "Founder 1: Name - Background and relevant experience",
    "Founder 2: Name - Background and relevant experience",
    "Key hire: Name - Background and why they matter",
    "Notable advisors"
  ],
  "financials": [
    "Raising: $X seed/Series A round",
    "Use of funds: XX% engineering, XX% sales, XX% ops",
    "Milestones with this funding",
    "Runway: X-X months to next milestone"
  ]
}

注意事项：

除
```
company_name
```
外，所有字段均为可选
使用数组存储项目符号（将渲染为项目符号列表）
竞争情况可以是包含
```
our_advantages
```
和
```
competitors
```
键的对象（用于双列布局），也可以是简单数组
项目符号需简洁（每段1-2行）
尽可能包含具体数字和指标

Step 4: Generate the PowerPoint

步骤4：生成PowerPoint演示文稿

Execute the Python script to create the PowerPoint presentation:

bash

python3 scripts/create_pitch_deck.py pitch_data.json output_filename.pptx

The script will:

Generate a professional PowerPoint file with proper formatting
Apply consistent color scheme and typography
Create slides based on available data (skipping sections if data not provided)
Output a
```
.pptx
```
file ready for presentation or further customization

执行Python脚本创建PowerPoint演示文稿：

bash

python3 scripts/create_pitch_deck.py pitch_data.json output_filename.pptx

该脚本将：

生成格式规范的专业PowerPoint文件
应用统一的配色方案和排版
根据可用数据创建幻灯片（若数据缺失则跳过对应章节）
输出可直接用于演示或进一步定制的
```
.pptx
```
文件

Step 5: Review and Iterate

步骤5：审核与迭代

Present the generated pitch deck location to the user and offer to:

Add missing sections if information becomes available
Refine bullet points for clarity and impact
Adjust structure based on specific audience (investor vs. sales pitch)
Provide guidance on presenting the deck

Iteration approach:

User can update the JSON file with new information
Re-run the script to regenerate the updated presentation
For design customizations beyond the script's capabilities, advise manual editing in PowerPoint

向用户展示生成的演示文稿，并提供以下服务：

若获取到新信息，添加缺失的章节
优化项目符号以提升清晰度和影响力
根据特定受众调整结构（投资人 vs 销售演示）
提供演示技巧指导

迭代方法：

用户可更新JSON文件中的信息
重新运行脚本以生成更新后的演示文稿
若需要脚本无法实现的设计定制，建议在PowerPoint中手动编辑

Design Guidelines

设计指南

The generated pitch deck follows these design principles:

Color Scheme:

Primary: Blue (#2962FF) for titles and emphasis
Secondary: Gray (#646464) for body text
Clean white background for readability

Typography:

Title slides: 54pt bold
Section titles: 40pt bold
Body text: 18-20pt with appropriate line spacing

Layout:

Consistent margins and spacing
One key message per slide
Bullet points limited to 3-5 items per slide
Two-column layouts for comparison slides

Visual Hierarchy:

Clear title at top of each slide
Content organized with proper spacing
Emphasis on readability and professional appearance

生成的演示文稿遵循以下设计原则：

配色方案：

主色调：蓝色（#2962FF），用于标题和强调内容
辅助色：灰色（#646464），用于正文文本
简洁白色背景，提升可读性

排版：

标题页：54号粗体
章节标题：40号粗体
正文文本：18-20号字，行间距合理

布局：

统一的边距和间距
每页一个核心信息
每页项目符号限制为3-5项
对比类幻灯片采用双列布局

视觉层次：

每页顶部设置清晰标题
内容排版间距合理
注重可读性和专业外观

Best Practices Reference

最佳实践参考

For detailed guidance on pitch deck content, structure, and presentation tips, reference:

```
references/pitch_deck_best_practices.md
```
- Comprehensive guide covering:
- Standard 10-slide structure with examples
- Content guidelines for each slide type
- Design best practices
- Common mistakes to avoid
- Tailoring for different audiences (investor, sales, product launch)
- Pre-pitch checklist

Load this reference when providing detailed advice on pitch content or structure.

如需了解演示文稿内容、结构和演示技巧的详细指导，请参考：

```
references/pitch_deck_best_practices.md
```
- 全面指南，涵盖：
- 带示例的标准10页结构
- 各类幻灯片的内容规范
- 设计最佳实践
- 需避免的常见错误
- 针对不同受众的定制化（投资人、销售、产品发布）
- 演示前检查清单

在提供演示文稿内容或结构的详细建议时，请查阅该参考文档。

Example Usage Scenarios

示例使用场景

Scenario 1: Early-stage startup seeking seed funding

Focus on problem, solution, market opportunity, and team
Emphasize founder expertise and early traction
Include clear funding ask and use of funds

Scenario 2: Growth-stage company creating sales deck

Emphasize product features and customer ROI
Include customer testimonials and case studies
De-emphasize fundraising, focus on value proposition

Scenario 3: Product launch presentation

Focus on product features and market need
Include demo or product screenshots
Emphasize innovation and competitive positioning

场景1：早期初创企业寻求种子轮融资

重点突出问题、解决方案、市场机会和团队
强调创始人的专业能力和早期业务进展
明确融资需求和资金用途

场景2：成长期企业创建销售演示文稿

重点突出产品功能和客户投资回报率
包含客户评价和案例研究
弱化融资相关内容，聚焦价值主张

场景3：产品发布演示文稿

重点突出产品功能和市场需求
包含产品演示或截图
强调创新性和竞争定位

Customization and Extensions

定制与扩展

After generating the base deck:

Users can manually add images, charts, and custom graphics in PowerPoint
Suggest creating appendix slides for detailed backup information
Recommend PDF export for sharing (File → Save As → PDF in PowerPoint)
Advise on presentation timing (typically 10-15 minutes for 10 slides)

生成基础演示文稿后：

用户可在PowerPoint中手动添加图片、图表和自定义图形
建议创建附录幻灯片，用于展示详细的补充信息
推荐导出为PDF格式以便分享（在PowerPoint中选择「文件」→「另存为」→「PDF」）
建议控制演示时长（10页幻灯片通常为10-15分钟）

Troubleshooting

故障排除

Script errors:

Ensure
```
python-pptx
```
library is installed:
```
pip3 install python-pptx
```
Verify JSON file is properly formatted (use JSON validator if needed)
Check file paths are correct and user has write permissions

Content issues:

If slides appear crowded, reduce bullet points to 3-5 per slide
For complex competition analysis, consider manually creating comparison tables in PowerPoint
For financial projections, consider creating charts in Excel and importing as images

脚本错误：

确保已安装
```
python-pptx
```
库：
```
pip3 install python-pptx
```
验证JSON文件格式正确（必要时使用JSON验证工具）
检查文件路径是否正确，且用户具备写入权限

内容问题：

若幻灯片内容拥挤，将每页项目数减少至3-5项
对于复杂的竞争分析，建议在PowerPoint中手动创建对比表格
对于财务预测，建议在Excel中创建图表后以图片形式导入

Resources

资源

scripts/

```
create_pitch_deck.py
```
: Python script that generates PowerPoint presentations from structured JSON data

```
create_pitch_deck.py
```
：从结构化JSON数据生成PowerPoint演示文稿的Python脚本

references/

```
pitch_deck_best_practices.md
```
: Comprehensive guide on pitch deck content, structure, and design principles

```
pitch_deck_best_practices.md
```
：关于演示文稿内容、结构和设计原则的全面指南