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seo

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Original

English
🇨🇳

Translation

Chinese

SEO

SEO

Improve search visibility through technical correctness, performance, and content relevance, not gimmicks.
通过技术正确性、性能和内容相关性提升搜索可见度，而非投机取巧。

When to Use

何时使用

Use this skill when:
  • auditing crawlability, indexability, canonicals, or redirects
  • improving title tags, meta descriptions, and heading structure
  • adding or validating structured data
  • improving Core Web Vitals
  • doing keyword research and mapping keywords to URLs
  • planning internal linking or sitemap / robots changes
在以下场景使用该技能：
  • 审计可抓取性、可索引性、规范标签或重定向
  • 优化标题标签、元描述和标题结构
  • 添加或验证结构化数据
  • 优化Core Web Vitals
  • 开展关键词研究并将关键词映射到对应URL
  • 规划内链或站点地图/robots调整

How It Works

工作原理

Principles

原则

  1. Fix technical blockers before content optimization.
  2. One page should have one clear primary search intent.
  3. Prefer long-term quality signals over manipulative patterns.
  4. Mobile-first assumptions matter because indexing is mobile-first.
  5. Recommendations should be page-specific and implementable.
  1. 内容优化前先修复技术阻碍。
  2. 单个页面应具备一个清晰的核心搜索意图。
  3. 优先打造长期质量信号，而非投机作弊手段。
  4. 遵循移动优先假设，因为索引是移动优先的。
  5. 建议需针对具体页面且可落地执行。

Technical SEO checklist

技术SEO检查清单

Crawlability

可抓取性

  • robots.txt
    should allow important pages and block low-value surfaces
  • no important page should be unintentionally 
    noindex
  • important pages should be reachable within a shallow click depth
  • avoid redirect chains longer than two hops
  • canonical tags should be self-consistent and non-looping
  • robots.txt
    应允许重要页面抓取，屏蔽低价值页面
  • 重要页面不得被意外设置为 
    noindex
  • 重要页面应可以通过较浅的点击深度访问
  • 避免超过两次跳转的重定向链
  • 规范标签应自洽且无循环

Indexability

可索引性

  • preferred URL format should be consistent
  • multilingual pages need correct hreflang if used
  • sitemaps should reflect the intended public surface
  • no duplicate URLs should compete without canonical control
  • 首选URL格式应保持一致
  • 多语言页面如需使用hreflang则需配置正确
  • 站点地图应匹配预期对外展示的页面范围
  • 无规范标签控制的情况下，不得有重复URL相互竞争

Performance

性能

  • LCP < 2.5s
  • INP < 200ms
  • CLS < 0.1
  • common fixes: preload hero assets, reduce render-blocking work, reserve layout space, trim heavy JS
  • LCP < 2.5s
  • INP < 200ms
  • CLS < 0.1
  • 通用修复方案：预加载核心资源、减少阻塞渲染的任务、预留布局空间、精简冗余JS

Structured data

结构化数据

  • homepage: organization or business schema where appropriate
  • editorial pages: 
    Article
    / 
    BlogPosting
  • product pages: 
    Product
    and 
    Offer
  • interior pages: 
    BreadcrumbList
  • Q&A sections: 
    FAQPage
    only when the content truly matches
  • 首页：酌情使用组织或企业schema
  • 编辑类页面：
    Article
    / 
    BlogPosting
  • 产品页：
    Product
    和 
    Offer
  • 内页：
    BreadcrumbList
  • 问答板块：仅当内容完全匹配时使用
    FAQPage

On-page rules

页面内规则

Title tags

标题标签

  • aim for roughly 50-60 characters
  • put the primary keyword or concept near the front
  • make the title legible to humans, not stuffed for bots
  • 长度尽量控制在50-60字符左右
  • 将核心关键词或概念放在靠前位置
  • 标题对人类可读，不要为了机器人堆砌关键词

Meta descriptions

元描述

  • aim for roughly 120-160 characters
  • describe the page honestly
  • include the main topic naturally
  • 长度尽量控制在120-160字符左右
  • 如实描述页面内容
  • 自然融入核心主题

Heading structure

标题结构

  • one clear 
    H1
  • H2
    and 
    H3
    should reflect actual content hierarchy
  • do not skip structure just for visual styling
  • 一个清晰的
    H1
  • H2
    和
    H3
    应反映实际的内容层级
  • 不要为了视觉样式跳过层级结构

Keyword mapping

关键词映射

  1. define the search intent
  2. gather realistic keyword variants
  3. prioritize by intent match, likely value, and competition
  4. map one primary keyword/theme to one URL
  5. detect and avoid cannibalization
  1. 定义搜索意图
  2. 收集符合实际的关键词变体
  3. 按意图匹配度、预期价值和竞争度排序
  4. 为单个URL映射一个核心关键词/主题
  5. 检测并避免内容冲突

Internal linking

内链

  • link from strong pages to pages you want to rank
  • use descriptive anchor text
  • avoid generic anchors when a more specific one is possible
  • backfill links from new pages to relevant existing ones
  • 从权重高的页面链接到你想要提升排名的页面
  • 使用描述性锚文本
  • 有更具体的锚文本可用时避免使用通用锚文本
  • 从新页面添加指向相关旧页面的反向链接

Examples

示例

Title formula

标题公式

text
Primary Topic - Specific Modifier | Brand
text
Primary Topic - Specific Modifier | Brand

Meta description formula

元描述公式

text
Action + topic + value proposition + one supporting detail
text
Action + topic + value proposition + one supporting detail

JSON-LD example

JSON-LD示例

json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Page Title Here",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Brand Name"
  }
}
json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Page Title Here",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Brand Name"
  }
}

Audit output shape

审计输出格式

text
[HIGH] Duplicate title tags on product pages
Location: src/routes/products/[slug].tsx
Issue: Dynamic titles collapse to the same default string, which weakens relevance and creates duplicate signals.
Fix: Generate a unique title per product using the product name and primary category.
text
[HIGH] Duplicate title tags on product pages
Location: src/routes/products/[slug].tsx
Issue: Dynamic titles collapse to the same default string, which weakens relevance and creates duplicate signals.
Fix: Generate a unique title per product using the product name and primary category.

Anti-Patterns

反模式

Anti-patternFix
keyword stuffingwrite for users first
thin near-duplicate pagesconsolidate or differentiate them
schema for content that is not actually presentmatch schema to reality
content advice without checking the actual pageread the real page first
generic “improve SEO” outputstie every recommendation to a page or asset
反模式修复方案
关键词堆砌优先为用户写作
薄价值近似重复页面合并或差异化处理
为实际不存在的内容添加schemaschema与实际内容保持一致
未检查实际页面就给出内容建议先阅读真实页面内容
通用的“提升SEO”输出每条建议都关联到具体页面或资源

Related Skills

相关技能

  • seo-specialist
  • frontend-patterns
  • brand-voice
  • market-research
  • seo-specialist
  • frontend-patterns
  • brand-voice
  • market-research