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market-research

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English
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Chinese

Market Research

市场调研

Produce research that supports decisions, not research theater.
产出支撑决策的有效研究，而非流于形式的纸面调研。

When to Activate

启用场景

  • researching a market, category, company, investor, or technology trend
  • building TAM/SAM/SOM estimates
  • comparing competitors or adjacent products
  • preparing investor dossiers before outreach
  • pressure-testing a thesis before building, funding, or entering a market
  • 调研市场、品类、公司、投资者或技术趋势
  • 构建TAM/SAM/SOM估算
  • 对比竞品或相邻产品
  • 在对外接洽前准备投资者档案
  • 在产品搭建、融资或进入市场前压力测试核心论点

Research Standards

研究标准

  1. Every important claim needs a source.
  2. Prefer recent data and call out stale data.
  3. Include contrarian evidence and downside cases.
  4. Translate findings into a decision, not just a summary.
  5. Separate fact, inference, and recommendation clearly.
  1. 所有重要论断都需要标注来源。
  2. 优先使用最新数据，需明确标注过时数据。
  3. 纳入反向论据和下行情况分析。
  4. 将研究结果转化为决策参考，而非仅停留在总结层面。
  5. 明确区分事实、推论和建议。

Common Research Modes

常见研究模式

Investor / Fund Diligence

投资者/基金尽职调查

Collect:
  • fund size, stage, and typical check size
  • relevant portfolio companies
  • public thesis and recent activity
  • reasons the fund is or is not a fit
  • any obvious red flags or mismatches
收集信息：
  • 基金规模、投资阶段和典型单笔投资金额
  • 相关投资组合公司
  • 公开投资理念和近期动态
  • 基金适配/不适配的原因
  • 任何明显的风险信号或适配偏差

Competitive Analysis

竞品分析

Collect:
  • product reality, not marketing copy
  • funding and investor history if public
  • traction metrics if public
  • distribution and pricing clues
  • strengths, weaknesses, and positioning gaps
收集信息：
  • 产品实际情况，而非营销文案
  • 公开的融资和投资者历史（如有）
  • 公开的增长指标（如有）
  • 分销和定价线索
  • 优势、劣势和定位缺口

Market Sizing

市场规模测算

Use:
  • top-down estimates from reports or public datasets
  • bottom-up sanity checks from realistic customer acquisition assumptions
  • explicit assumptions for every leap in logic
使用以下方法：
  • 来自报告或公开数据集的自上而下估算
  • 基于合理客户获取假设的自下而上合理性校验
  • 每一步逻辑推导都标注明确假设

Technology / Vendor Research

技术/供应商调研

Collect:
  • how it works
  • trade-offs and adoption signals
  • integration complexity
  • lock-in, security, compliance, and operational risk
收集信息：
  • 工作原理
  • 取舍权衡和采用情况信号
  • 集成复杂度
  • 供应商锁定、安全、合规和运营风险

Output Format

输出格式

Default structure:
  1. executive summary
  2. key findings
  3. implications
  4. risks and caveats
  5. recommendation
  6. sources
默认结构：
  1. 执行摘要
  2. 核心发现
  3. 影响分析
  4. 风险与注意事项
  5. 建议
  6. 参考来源

Quality Gate

质量校验

Before delivering:
  • all numbers are sourced or labeled as estimates
  • old data is flagged
  • the recommendation follows from the evidence
  • risks and counterarguments are included
  • the output makes a decision easier
交付前确认：
  • 所有数据都标注来源或明确标记为估算值
  • 过时数据已标注
  • 建议基于证据推导得出
  • 已纳入风险和对立论点
  • 输出内容可辅助简化决策