content-engine
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ChineseContent Engine
内容引擎
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
将一个创意转化为优质的平台原生内容,而非在所有平台发布相同内容。
When to Activate
适用场景
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
- 撰写X帖子或话题串
- 起草LinkedIn帖子或发布更新
- 为短视频或YouTube讲解视频撰写脚本
- 将文章、播客、演示内容或文档二次加工为社交内容
- 围绕产品发布、里程碑事件或主题搭建轻量内容计划
First Questions
首先需要明确的信息
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
确认以下内容:
- 源素材:我们要改编的基础内容是什么
- 受众:开发者、投资者、客户、运营人员,还是普通受众
- 平台:X、LinkedIn、TikTok、YouTube、新闻通讯,还是多平台
- 目标:品牌认知、转化、招聘、打造专业权威性、发布支持,还是用户互动
Core Rules
核心规则
- Adapt for the platform. Do not cross-post the same copy.
- Hooks matter more than summaries.
- Every post should carry one clear idea.
- Use specifics over slogans.
- Keep the ask small and clear.
- 适配对应平台,不要跨平台发布完全相同的文案
- 吸引点比摘要更重要
- 每篇帖子只传递一个清晰的观点
- 使用具体内容而非空泛口号
- 行动要求要简短明确
Platform Guidance
平台指南
X
X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
- 开头要快速切入主题
- 单条帖子或话题串中的每条推文只讲一个观点
- 除非必要,不要在正文里放链接
- 避免堆砌话题标签
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
- 首句要有吸引力
- 段落要短
- 更清晰地围绕经验、成果和收获展开内容
TikTok / Short Video
TikTok / 短视频
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
- 前3秒必须抓住用户注意力
- 脚本围绕视觉内容设计,不要只考虑旁白
- 单条视频只包含一个演示、一个核心观点、一个CTA
YouTube
YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
- 尽早展示成果
- 按章节结构组织内容
- 每20-30秒更新一次视觉内容
Newsletter
新闻通讯
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
- 传递一个清晰的核心视角,不要堆砌无关内容
- 让分区标题便于快速浏览
- 开篇段落要有实际价值
Repurposing Flow
二次加工流程
Default cascade:
- anchor asset: article, video, demo, memo, or launch doc
- extract 3-7 atomic ideas
- write platform-native variants
- trim repetition across outputs
- align CTAs with platform intent
默认流转步骤:
- 锚定素材:文章、视频、演示、备忘录或发布文档
- 提取3-7个独立观点
- 撰写适配各平台的变体内容
- 删减不同输出内容中的重复部分
- 让CTA与平台用户意图对齐
Deliverables
交付物
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
当用户需求为营销活动时,返回:
- 核心角度
- 各平台专属草稿
- 可选发布顺序
- 可选CTA变体
- 发布前仍缺失的必要输入信息
Quality Gate
质量校验
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience
交付前确认:
- 每份草稿读起来都符合对应平台的原生风格
- 吸引点有力且具体
- 无通用宣传类空泛话术
- 除非用户要求,否则跨平台没有重复文案
- CTA与内容及受众匹配