1. MEASURE  → Establish baseline with real data
2. IDENTIFY → Find the actual bottleneck (not assumed)
3. FIX      → Address the specific bottleneck
4. VERIFY   → Measure again, confirm improvement
5. GUARD    → Add monitoring or tests to prevent regression

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**Backend:**
```bash

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What is slow?
├── First page load
│   ├── Large bundle? --> Measure bundle size, check code splitting
│   ├── Slow server response? --> Measure TTFB, check API/database
│   └── Render-blocking resources? --> Check network waterfall for CSS/JS blocking
├── Interaction feels sluggish
│   ├── UI freezes on click? --> Profile main thread, look for long tasks (>50ms)
│   ├── Form input lag? --> Check re-renders, controlled component overhead
│   └── Animation jank? --> Check layout thrashing, forced reflows
├── Page after navigation
│   ├── Data loading? --> Measure API response times, check for waterfalls
│   └── Client rendering? --> Profile component render time, check for N+1 fetches
└── Backend / API
    ├── Single endpoint slow? --> Profile database queries, check indexes
    ├── All endpoints slow? --> Check connection pool, memory, CPU
    └── Intermittent slowness? --> Check for lock contention, GC pauses, external deps

// BAD: N+1 — one query per task for the owner
const tasks = await db.tasks.findMany();
for (const task of tasks) {
  task.owner = await db.users.findUnique({ where: { id: task.ownerId } });
}

// GOOD: Single query with join/include
const tasks = await db.tasks.findMany({
  include: { owner: true },
});

// BAD: Fetching all records
const allTasks = await db.tasks.findMany();

// GOOD: Paginated with limits
const tasks = await db.tasks.findMany({
  take: 20,
  skip: (page - 1) * 20,
  orderBy: { createdAt: 'desc' },
});

<!-- BAD: No dimensions, no lazy loading, no responsive sizes -->
<img src="/hero.jpg" />

<!-- GOOD: Responsive, lazy-loaded, properly sized -->
<img
  src="/hero.jpg"
  srcset="/hero-400.webp 400w, /hero-800.webp 800w, /hero-1200.webp 1200w"
  sizes="(max-width: 768px) 100vw, 50vw"
  width="1200"
  height="600"
  loading="lazy"
  alt="Hero image description"
/>

// BAD: Creates new object on every render, causing children to re-render
function TaskList() {
  return <TaskFilters options={{ sortBy: 'date', order: 'desc' }} />;
}

// GOOD: Stable reference
const DEFAULT_OPTIONS = { sortBy: 'date', order: 'desc' } as const;
function TaskList() {
  return <TaskFilters options={DEFAULT_OPTIONS} />;
}

// Use React.memo for expensive components
const TaskItem = React.memo(function TaskItem({ task }: Props) {
  return <div>{/* expensive render */}</div>;
});

// Use useMemo for expensive computations
function TaskStats({ tasks }: Props) {
  const stats = useMemo(() => calculateStats(tasks), [tasks]);
  return <div>{stats.completed} / {stats.total}</div>;
}

// BAD: Importing entire library
import { format } from 'date-fns';

// GOOD: Tree-shakable import (if the library supports it)
import { format } from 'date-fns/format';

// GOOD: Dynamic import for heavy, rarely-used features
const ChartLibrary = lazy(() => import('./ChartLibrary'));

// Cache frequently-read, rarely-changed data
const CACHE_TTL = 5 * 60 * 1000; // 5 minutes
let cachedConfig: AppConfig | null = null;
let cacheExpiry = 0;

async function getAppConfig(): Promise<AppConfig> {
  if (cachedConfig && Date.now() < cacheExpiry) {
    return cachedConfig;
  }
  cachedConfig = await db.config.findFirst();
  cacheExpiry = Date.now() + CACHE_TTL;
  return cachedConfig;
}

// HTTP caching headers for static assets
app.use('/static', express.static('public', {
  maxAge: '1y',           // Cache for 1 year
  immutable: true,        // Never revalidate (use content hashing in filenames)
}));

// Cache-Control for API responses
res.set('Cache-Control', 'public, max-age=300'); // 5 minutes

JavaScript bundle: < 200KB gzipped (initial load)
CSS: < 50KB gzipped
Images: < 200KB per image (above the fold)
Fonts: < 100KB total
API response time: < 200ms (p95)
Time to Interactive: < 3.5s on 4G
Lighthouse Performance score: ≥ 90

undefined

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