seo-mastery

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SEO Mastery

SEO精通指南

A practitioner's framework for search engine optimization covering keyword research, on-page signals, technical foundations, structured data, Core Web Vitals, and authority building. This skill treats SEO as an engineering discipline: measurable inputs, observable outputs, and iterative improvement - not guesswork.

这是一份面向从业者的搜索引擎优化框架，涵盖关键词研究、页面内信号、技术基础、结构化数据、Core Web Vitals和权威度建设。此Skill将SEO视为一门工程学科：可衡量的输入、可观测的输出，以及迭代式改进——而非凭猜测行事。

When to use this skill

何时使用此Skill

Trigger this skill when the user:

Researches keywords or analyzes search intent for content
Writes or audits page titles, meta descriptions, headings, or body copy
Implements structured data (JSON-LD, schema.org)
Configures sitemaps, robots.txt, canonicals, or hreflang
Diagnoses poor rankings, low organic traffic, or crawl coverage gaps
Optimizes Core Web Vitals (LCP, CLS, INP)
Plans a link building or digital PR strategy
Sets up Google Search Console, GA4, or rank tracking

Do NOT trigger this skill for:

Paid search / PPC campaigns - budget bidding and ad copy are a separate domain
Social media content strategy where search ranking is not the goal

当用户有以下需求时触发此Skill：

研究关键词或分析内容的搜索意图
撰写或审核页面标题、元描述、标题层级或正文内容
实施结构化数据（JSON-LD、schema.org）
配置站点地图、robots.txt、规范标签或hreflang标签
诊断排名不佳、自然流量低或抓取覆盖缺口问题
优化Core Web Vitals（LCP、CLS、INP）
规划链接建设或数字PR策略
设置Google Search Console、GA4或排名追踪工具

请勿在以下场景触发此Skill：

付费搜索/PPC广告活动——预算竞价和广告文案属于独立领域
不以搜索排名为目标的社交媒体内容策略

Key principles

核心原则

Content quality first - Google's ranking goal is to surface the most helpful answer for a query. No technical trick compensates for thin, unhelpful content. Write for humans, then ensure machines can understand it.
Technical foundation enables ranking - A great page that cannot be crawled, indexed, or rendered earns zero organic traffic. Fix crawl/index issues before investing in content.
User intent matches content - Every query has an intent (informational, navigational, transactional, commercial). Misaligning content type with intent kills rankings no matter how well-optimized the page is.
Build authority, not just links - Backlinks are votes of trust. Ten links from authoritative, relevant sites outweigh a thousand links from irrelevant or low-quality domains. Pursue earned links through genuine value creation.
Measure and iterate - Rankings fluctuate. Traffic converts. Use Search Console, GA4, and rank tracking to form hypotheses, ship changes, and measure outcomes over 90-day windows - not days.

内容质量优先 - Google的排名目标是为查询展示最有帮助的答案。没有任何技术技巧可以弥补内容单薄、无价值的缺陷。先为人类创作内容，再确保机器能够理解它。
技术基础是排名的前提 - 无法被抓取、索引或渲染的优质页面，无法获得任何自然流量。在投入内容创作前，先解决抓取/索引问题。
内容需匹配用户意图 - 每个查询都有其意图（信息型、导航型、交易型、商业调研型）。无论页面优化得多么出色，内容类型与意图不匹配都会导致排名不佳。
构建权威度，而非仅堆砌链接 - 反向链接是信任的投票。10条来自权威、相关站点的链接，胜过1000条来自无关或低质量域名的链接。通过创造真正的价值来获取自然链接。
衡量与迭代 - 排名会波动，流量会转化。使用Search Console、GA4和排名追踪工具提出假设、实施变更，并以90天为周期衡量结果——而非仅看几天的数据。

Core concepts

核心概念

On-page vs off-page vs technical SEO

页面内SEO vs 页面外SEO vs 技术SEO

Pillar	Scope	Examples
On-page	What is on the page	Title, headings, copy, images, internal links
Off-page	Signals from other sites	Backlinks, brand mentions, digital PR
Technical	How search engines access the page	Crawl budget, indexing, speed, structured data

All three pillars compound. Technical issues block the others from working.

支柱	覆盖范围	示例
On-page	页面本身包含的内容	标题、标题层级、文案、图片、内部链接
Off-page	来自其他站点的信号	反向链接、品牌提及、数字PR
Technical	搜索引擎访问页面的方式	抓取预算、索引、速度、结构化数据

三大支柱相互作用。技术问题会阻碍另外两个支柱发挥作用。

Crawling, indexing, ranking pipeline

抓取、索引、排名流程

Googlebot crawls URL
  -> Renders JavaScript (Chromium-based)
    -> Parses content and signals
      -> Indexes page (adds to search database)
        -> Ranks against competing pages for relevant queries
          -> Serves result to user

A breakdown at any stage stops organic visibility. Use Search Console's URL Inspection tool to diagnose where in this pipeline a page is stuck.

Googlebot 抓取URL
  -> 渲染JavaScript（基于Chromium内核）
    -> 解析内容和信号
      -> 索引页面（添加到搜索数据库）
        -> 针对相关查询与竞品页面进行排名
          -> 为用户展示结果

流程中任何环节出现问题都会影响自然曝光。使用Search Console的URL检查工具诊断页面卡在流程的哪个阶段。

Search intent types

搜索意图类型

Intent	What the user wants	Content match
Informational	Learn something	Blog posts, guides, how-tos, FAQs
Navigational	Find a specific site/page	Brand pages, login pages
Transactional	Complete a purchase or action	Product pages, checkout, sign-up
Commercial	Research before buying	Comparison pages, reviews, "best X" lists

Mismatching content type to intent is the most common reason well-written pages under-rank.

意图类型	用户需求	匹配内容
信息型	学习知识	博客文章、指南、教程、常见问题
导航型	找到特定站点/页面	品牌页面、登录页面
交易型	完成购买或操作	产品页面、结账页面、注册页面
商业调研型	购买前调研	对比页面、评测、“最佳X”榜单

内容类型与意图不匹配，是优质页面排名不佳的最常见原因。

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

E-E-A-T（Experience, Expertise, Authoritativeness, Trustworthiness）

Google's quality rater guidelines use E-E-A-T as the quality signal framework. Practical implementations:

Experience - first-hand demonstrations: screenshots, case studies, personal results
Expertise - author credentials, bylines, depth of coverage
Authoritativeness - third-party mentions, links from recognized industry sources
Trustworthiness - HTTPS, clear privacy/contact pages, accurate information, citations

Google的质量评估指南将E-E-A-T作为质量信号框架。实践落地方式：

Experience（经验） - 第一手展示：截图、案例研究、个人成果
Expertise（专业度） - 作者资质、署名、内容深度
Authoritativeness（权威度） - 第三方提及、来自行业公认来源的链接
Trustworthiness（可信度） - HTTPS、清晰的隐私/联系页面、准确信息、引用来源

Common tasks

常见任务

Conduct keyword research

开展关键词研究

Use this framework to identify target keywords before writing any content:

1. Seed keywords - list 5-10 core topics your product/service addresses

2. Expand seeds:
   - Google Autocomplete and "People Also Ask" for each seed
   - Google Search Console "Queries" report for existing rankings
   - Competitor gap analysis (Ahrefs / Semrush / free: Ubersuggest)

3. Evaluate each keyword on three dimensions:
   - Search volume  (how many searches/month)
   - Keyword difficulty (how competitive, 0-100)
   - Business relevance (how likely to convert)

4. Classify intent for each keyword (informational / transactional / commercial)

5. Cluster keywords by intent and topic:
   - One primary keyword per page
   - 2-5 semantically related secondary keywords per page
   - Build topic clusters: one pillar page + multiple supporting pages

Priority formula (rough): score = (volume * relevance) / difficulty

Target low-difficulty / high-relevance keywords first to build topical authority before going after high-difficulty head terms.

在创作任何内容前，使用以下框架确定目标关键词：

1. 种子关键词 - 列出5-10个你的产品/服务核心覆盖的主题

2. 拓展种子关键词：
   - 针对每个种子关键词，查看Google自动补全和“相关问题”
   - 查看Google Search Console的“查询”报告，了解现有排名关键词
   - 竞品差距分析（工具：Ahrefs / Semrush / 免费工具：Ubersuggest）

3. 从三个维度评估每个关键词：
   - 搜索量（每月搜索次数）
   - 关键词难度（竞争程度，0-100分）
   - 业务相关性（转化可能性）

4. 为每个关键词分类意图（信息型/交易型/商业调研型）

5. 按意图和主题聚类关键词：
   - 每个页面对应一个核心关键词
   - 每个页面搭配2-5个语义相关的次要关键词
   - 构建主题集群：一个支柱页面 + 多个支撑页面

优先级公式（参考）： 得分 =（搜索量 × 相关性）/ 难度

先瞄准低难度、高相关性的关键词，建立主题权威度后，再挑战高难度的核心关键词。

Optimize on-page SEO

优化页面内SEO

Apply this checklist to every page:

Title tag - most important on-page signal:

html

<!-- Good: primary keyword near the front, under 60 characters -->
<title>Keyword Research Guide: 5-Step Framework (2024)</title>

<!-- Bad: brand-first, no keyword -->
<title>Acme Corp | Our Blog | How We Do Things</title>

Meta description - not a ranking factor but drives click-through rate:

html

<!-- Compelling, action-oriented, 120-158 characters -->
<meta name="description" content="Learn how to find low-competition keywords
that drive organic traffic. Step-by-step framework used to rank 200+ pages.">

Heading hierarchy - one H1 per page, H2 for major sections, H3 for subsections:

html

<h1>Keyword Research: The Complete Guide</h1>  <!-- One per page, matches title intent -->
  <h2>What Is Keyword Research?</h2>
  <h2>Step 1: Find Seed Keywords</h2>
    <h3>Using Google Autocomplete</h3>
    <h3>Using Search Console</h3>
  <h2>Step 2: Evaluate Keyword Difficulty</h2>

Image optimization:

html

<!-- Descriptive alt text, compressed images, width/height to prevent CLS -->
<img
  src="/images/keyword-research-tool-comparison.webp"
  alt="Comparison chart of keyword research tools: Ahrefs vs Semrush vs Ubersuggest"
  width="800"
  height="450"
  loading="lazy"
>

Internal linking - link from high-authority pages to target pages using descriptive anchor text (not "click here"):

html

<a href="/keyword-research-guide">keyword research framework</a>

为每个页面应用以下检查清单：

标题标签 - 最重要的页面内信号：

html

<!-- 优质示例：核心关键词前置，长度不超过60字符 -->
<title>Keyword Research Guide: 5-Step Framework (2024)</title>

<!-- 反面示例：品牌前置，无关键词 -->
<title>Acme Corp | Our Blog | How We Do Things</title>

元描述 - 不直接影响排名，但会影响点击率：

html

<!-- 有吸引力、行动导向，长度120-158字符 -->
<meta name="description" content="Learn how to find low-competition keywords
that drive organic traffic. Step-by-step framework used to rank 200+ pages.">

标题层级 - 每个页面一个H1，H2用于主要章节，H3用于子章节：

html

<h1>Keyword Research: The Complete Guide</h1>  <!-- 每个页面一个，与标题意图匹配 -->
  <h2>What Is Keyword Research?</h2>
  <h2>Step 1: Find Seed Keywords</h2>
    <h3>Using Google Autocomplete</h3>
    <h3>Using Search Console</h3>
  <h2>Step 2: Evaluate Keyword Difficulty</h2>

图片优化：

html

<!-- 描述性alt文本、压缩图片、设置宽高以避免CLS -->
<img
  src="/images/keyword-research-tool-comparison.webp"
  alt="Comparison chart of keyword research tools: Ahrefs vs Semrush vs Ubersuggest"
  width="800"
  height="450"
  loading="lazy"
>

内部链接 - 使用描述性锚文本（而非“点击这里”），从高权威度页面链接到目标页面：

html

<a href="/keyword-research-guide">keyword research framework</a>

Implement schema markup

实施Schema标记

Use JSON-LD injected in

<head>

or before

</body>

. Never use Microdata - JSON-LD is Google's recommended format.

Article schema:

html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Keyword Research: The Complete Guide",
  "datePublished": "2024-01-15",
  "dateModified": "2024-03-10",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://example.com/authors/jane-smith"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Co",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "image": "https://example.com/images/keyword-research.jpg",
  "description": "A complete framework for keyword research that drives organic traffic."
}
</script>

FAQ schema (earns rich snippets in SERPs):

html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is keyword difficulty?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Keyword difficulty is a 0-100 score estimating how hard it is to rank..."
      }
    }
  ]
}
</script>

See

references/schema-markup.md

for Product, BreadcrumbList, HowTo, LocalBusiness, and SitelinksSearchbox schemas.

使用JSON-LD注入到

<head>

或

</body>

之前。请勿使用Microdata——JSON-LD是Google推荐的格式。

文章Schema：

html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Keyword Research: The Complete Guide",
  "datePublished": "2024-01-15",
  "dateModified": "2024-03-10",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://example.com/authors/jane-smith"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Co",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "image": "https://example.com/images/keyword-research.jpg",
  "description": "A complete framework for keyword research that drives organic traffic."
}
</script>

FAQ Schema（可在搜索结果中获得富文本片段）：

html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is keyword difficulty?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Keyword difficulty is a 0-100 score estimating how hard it is to rank..."
      }
    }
  ]
}
</script>

如需Product、BreadcrumbList、HowTo、LocalBusiness和SitelinksSearchbox等Schema，请查看

references/schema-markup.md

。

Set up technical SEO

设置技术SEO

sitemap.xml - submit to Search Console, update on publish:

xml

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/keyword-research-guide</loc>
    <lastmod>2024-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>

robots.txt - allow all, block crawl-waste paths:

User-agent: *
Disallow: /admin/
Disallow: /search?
Disallow: /cart
Allow: /

Sitemap: https://example.com/sitemap.xml

Canonical tags - prevent duplicate content penalties:

html

<!-- Self-referencing canonical on every page -->
<link rel="canonical" href="https://example.com/keyword-research-guide">

<!-- On paginated series, canonical to first page or use rel=next/prev -->
<link rel="canonical" href="https://example.com/blog">

Noindex for non-content pages:

html

<meta name="robots" content="noindex, follow">

Use noindex on: tag pages, filter facets, thank-you pages, staging environments.

sitemap.xml - 提交至Search Console，发布内容后更新：

xml

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/keyword-research-guide</loc>
    <lastmod>2024-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>

robots.txt - 允许所有抓取，阻止无意义的抓取路径：

User-agent: *
Disallow: /admin/
Disallow: /search?
Disallow: /cart
Allow: /

Sitemap: https://example.com/sitemap.xml

规范标签 - 避免重复内容处罚：

html

<!-- 每个页面添加自引用规范标签 -->
<link rel="canonical" href="https://example.com/keyword-research-guide">

<!-- 分页系列页面，规范标签指向第一页或使用rel=next/prev -->
<link rel="canonical" href="https://example.com/blog">

非内容页面设置Noindex：

html

<meta name="robots" content="noindex, follow">

在以下页面使用noindex：标签页、筛选结果页、感谢页、 staging环境页面。

Optimize Core Web Vitals

优化Core Web Vitals

Target thresholds: LCP < 2.5s, CLS < 0.1, INP < 200ms.

LCP (Largest Contentful Paint) - improve render time of main image/text:

html

<!-- Preload the LCP image - do NOT lazy-load it -->
<link rel="preload" as="image" href="/hero.webp" fetchpriority="high">
<img src="/hero.webp" alt="..." width="1200" height="600">
<!-- No loading="lazy" on above-the-fold images -->

CLS (Cumulative Layout Shift) - prevent unexpected layout shifts:

html

<!-- Always define width and height on images and videos -->
<img src="..." width="800" height="450" alt="...">

<!-- Reserve space for embeds and ads -->
<div style="min-height: 250px;">
  <!-- ad slot -->
</div>

INP (Interaction to Next Paint) - reduce main thread blocking:

Defer non-critical JavaScript:

<script defer src="analytics.js"></script>

Break long tasks using
```
scheduler.yield()
```
or
```
setTimeout(..., 0)
```
Use
```
content-visibility: auto
```
on off-screen sections

Measure with: PageSpeed Insights, Chrome DevTools > Performance panel, CrUX dashboard.

目标阈值：LCP < 2.5秒，CLS < 0.1，INP < 200毫秒。

LCP（Largest Contentful Paint，最大内容绘制）- 提升主图/文本的渲染速度：

html

<!-- 预加载LCP图片 - 请勿懒加载 -->
<link rel="preload" as="image" href="/hero.webp" fetchpriority="high">
<img src="/hero.webp" alt="..." width="1200" height="600">
<!-- 首屏图片请勿添加loading="lazy" -->

CLS（Cumulative Layout Shift，累积布局偏移）- 防止意外布局偏移：

html

<!-- 始终为图片和视频定义宽高 -->
<img src="..." width="800" height="450" alt="...">

<!-- 为嵌入内容和广告预留空间 -->
<div style="min-height: 250px;">
  <!-- 广告位 -->
</div>

INP（Interaction to Next Paint，交互到下一次绘制）- 减少主线程阻塞：

延迟非关键JavaScript：

<script defer src="analytics.js"></script>

使用
```
scheduler.yield()
```
或
```
setTimeout(..., 0)
```
拆分长任务
对屏幕外区域使用
```
content-visibility: auto
```

测量工具：PageSpeed Insights、Chrome DevTools > 性能面板、CrUX仪表盘。

Build a link building strategy

构建链接建设策略

Links remain among Google's top three ranking factors. Prioritize these in order:

Digital PR - create genuinely newsworthy data, research, or tools. Pitch to journalists covering your industry. One Forbes or TechCrunch link > 1000 directory links.
Resource page link building - find "[topic] + resources" pages in your niche. If your content is better than what they link to, pitch a replacement.
Broken link building - use Ahrefs/Semrush to find broken links on authoritative sites. Offer your content as a replacement.
Guest posts - write high-value articles for reputable industry blogs with a contextual link back. Avoid link farms and PBNs - manual penalties are severe.
Unlinked mentions - set up Google Alerts for brand name. When mentioned without a link, request one from the author.

Evaluate link quality before pursuing:

Domain Rating (DR) > 40 preferred
Topical relevance to your site
Editorial link (not paid or exchanged)
Site has real organic traffic (check Ahrefs/Semrush traffic estimate)

反向链接仍是Google排名的三大核心因素之一。按以下优先级执行：

数字PR - 创建真正具有新闻价值的数据、研究或工具。向行业记者推销。一条Forbes或TechCrunch的链接，胜过1000条目录链接。
资源页链接建设 - 在你的细分领域中寻找“[主题] + 资源”页面。如果你的内容比他们当前链接的内容更优质，申请替换。
失效链接建设 - 使用Ahrefs/Semrush找到权威站点上的失效链接。提供你的内容作为替代。
客座文章 - 为知名行业博客撰写高价值文章，并附带上下文链接。避免链接农场和PBN（私有博客网络）——人工处罚后果严重。
无链接提及 - 为品牌名称设置Google提醒。当品牌被提及但未附带链接时，联系作者请求添加链接。

在获取链接前评估链接质量：

优先选择域名评级（DR）>40的站点
与你的站点主题相关
编辑推荐链接（非付费或交换链接）
站点有真实自然流量（查看Ahrefs/Semrush流量预估）

Set up Google Search Console tracking

设置Google Search Console追踪

Minimum viable Search Console setup:

Verify ownership - HTML tag method is most reliable:

html

<meta name="google-site-verification" content="YOUR_VERIFICATION_CODE">

Submit sitemap - Settings > Sitemaps > add
```
https://yourdomain.com/sitemap.xml
```
Monitor weekly reports:
- Performance > Search results: track clicks, impressions, CTR, position
- Coverage: watch for "Excluded" spikes (noindex, soft 404, crawl anomaly)
- Core Web Vitals: identify poor URLs before they affect rankings
- Links: track top linked pages and external link growth
Key Search Console queries to run regularly:
- Filter by "Position > 10 and < 20" - pages close to page 1 are quick wins
- Filter by "CTR < 2% and Impressions > 500" - titles/descriptions need work
- Filter by "Clicks = 0 and Impressions > 100" - content intent may be misaligned

最小可行Search Console设置：

验证所有权 - HTML标签法最可靠：

html

<meta name="google-site-verification" content="YOUR_VERIFICATION_CODE">

提交站点地图 - 设置 > 站点地图 > 添加
```
https://yourdomain.com/sitemap.xml
```
每周监控报告：
- 性能 > 搜索结果：追踪点击量、展示量、点击率、排名
- 覆盖范围：关注“已排除”页面的激增（noindex、软404、抓取异常）
- Core Web Vitals：在影响排名前识别表现不佳的URL
- 链接：追踪顶级链接页面和外部链接增长情况
定期运行的关键Search Console查询：
- 筛选“排名 >10 且 <20”——接近首页的页面是快速优化的目标
- 筛选“点击率 <2% 且展示量 >500”——标题/元描述需要优化
- 筛选“点击量=0 且展示量 >100”——内容意图可能不匹配

Anti-patterns

反模式

Mistake	Why it's wrong	What to do instead
Keyword stuffing	Triggers spam filters, degrades readability, penalized since Panda (2011)	Use primary keyword naturally 1-3x; rely on semantic synonyms for coverage
Targeting one keyword per page in isolation	Misses long-tail variations, leaves traffic on table	Build topic clusters: one pillar + supporting pages targeting related intents
Buying links in bulk	High risk of manual/algorithmic penalty, links devalued quickly	Earn links via digital PR, original research, and genuinely helpful tools
Ignoring crawl budget on large sites	Low-value pages consume crawl quota, important pages indexed slowly	Block crawl-waste via robots.txt; remove or noindex thin/duplicate pages
Setting meta robots noindex on staging, forgetting to remove	Pages never indexed in production, invisible traffic impact until audited	Use HTTP auth or IP allowlist for staging; never rely on noindex for security
Changing URLs without 301 redirects	Destroys accumulated link equity, creates 404 errors	Always 301 redirect old URLs; update internal links; submit new sitemap

错误做法	错误原因	正确做法
关键词堆砌	触发垃圾内容过滤器，降低可读性，自Panda算法（2011年）起会被处罚	自然使用核心关键词1-3次；依靠语义同义词覆盖
孤立地为每个页面仅瞄准一个关键词	错失长尾变体，浪费流量	构建主题集群：一个支柱页面 + 多个针对相关意图的支撑页面
批量购买链接	人工/算法处罚风险高，链接价值会迅速贬值	通过数字PR、原创研究和实用工具获取自然链接
大型站点忽略抓取预算	低价值页面消耗抓取配额，重要页面索引缓慢	通过robots.txt阻止无意义抓取；移除或设置noindex标记薄内容/重复内容页面
Staging环境设置meta robots noindex，上线后忘记移除	生产环境页面永远无法被索引，直到审计才发现流量影响	为staging环境使用HTTP认证或IP白名单；绝不依赖noindex保障安全
更改URL但未设置301重定向	破坏累积的链接权益，产生404错误	始终为旧URL设置301重定向；更新内部链接；提交新站点地图

References

参考资料

For detailed implementation guidance on specific topics:

```
references/schema-markup.md
```
- JSON-LD schemas for Article, Product, FAQ, HowTo, LocalBusiness, BreadcrumbList, and SitelinksSearchbox

Only load the references file when the task requires it - it is long and will consume context.

如需特定主题的详细实施指南：

```
references/schema-markup.md
```
- 适用于Article、Product、FAQ、HowTo、LocalBusiness、BreadcrumbList和SitelinksSearchbox的JSON-LD Schema

仅在任务需要时加载参考资料文件——文件较长，会占用上下文空间。

seo-mastery

Original

Translation

SEO Mastery

SEO精通指南

When to use this skill

何时使用此Skill

Key principles

核心原则

Core concepts

核心概念

On-page vs off-page vs technical SEO

页面内SEO vs 页面外SEO vs 技术SEO

Crawling, indexing, ranking pipeline

抓取、索引、排名流程

Search intent types

搜索意图类型

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

E-E-A-T（Experience, Expertise, Authoritativeness, Trustworthiness）

Common tasks

常见任务

Conduct keyword research

开展关键词研究

Optimize on-page SEO

优化页面内SEO

Implement schema markup

实施Schema标记

Set up technical SEO

设置技术SEO

Optimize Core Web Vitals

优化Core Web Vitals

Build a link building strategy

构建链接建设策略

Set up Google Search Console tracking

设置Google Search Console追踪

Anti-patterns

反模式

References

参考资料

Related skills

相关Skill