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seo-audit

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SEO Audit

SEO审计

The SEO audit skill provides a systematic methodology for evaluating a website's search optimization across all dimensions: technical infrastructure, on-page elements, content quality, off-page signals, and AI search readiness. It produces a structured scorecard with PASS/FAIL/WARN ratings and prioritized recommendations so every finding is actionable, not just observed. This is the orchestration layer that connects all 13 specialized SEO skills - use it to diagnose, then hand off to the right skill for each fix.
SEO审计技能提供了一套系统化的方法，用于从所有维度评估网站的搜索优化情况：技术基础设施、页面内元素、内容质量、页面外信号以及AI搜索就绪性。它会生成带有PASS/FAIL/WARN评级的结构化评分卡和优先级建议，让每一项发现都具备可操作性，而非仅停留在观察层面。这是连接所有13项专业SEO技能的协调层——用它来诊断问题，然后切换到对应的专业技能进行修复。

When to use this skill

何时使用此技能

Trigger this skill when the task involves:
  • Running a full SEO audit across a website or specific section
  • Performing a technical-only audit (crawlability, indexing, performance)
  • Running a content audit (thin pages, cannibalization, freshness, intent)
  • Pre-launch SEO check before a new site or major redesign goes live
  • Periodic SEO health check (monthly, quarterly)
  • Comparing your site's SEO posture against a competitor
  • Producing a structured SEO report for a client or stakeholder
Do NOT trigger this skill for:
  • Implementing specific fixes - once audit findings are known, load the specialized skill (e.g., 
    core-web-vitals
    , 
    schema-markup
    , 
    link-building
    ) for the actual fix work
  • Keyword research phase before content planning - use 
    keyword-research
    skill instead
当任务涉及以下场景时触发此技能：
  • 对整个网站或特定板块进行全面SEO审计
  • 执行纯技术审计（可抓取性、索引、性能）
  • 执行内容审计（低质页面、关键词 cannibalization、内容新鲜度、搜索意图）
  • 新网站上线或重大改版前的预发布SEO检查
  • 定期SEO健康检查（每月、每季度）
  • 将你的网站SEO状况与竞争对手进行对比
  • 为客户或利益相关者生成结构化SEO报告
请勿在以下场景触发此技能：
  • 实施特定修复——一旦确定审计结果，请加载专业技能（如
    core-web-vitals
    、
    schema-markup
    、
    link-building
    ）来完成实际修复工作
  • 内容规划前的关键词研究阶段——请改用
    keyword-research
    技能

Key principles

核心原则

  1. Audit systematically - never skip a category because you assume it is fine. The most damaging SEO issues are often in the areas least recently checked.
  2. Prioritize by impact x effort - not all issues are equal. A missing sitemap outranks a missing alt text. Score severity honestly.
  3. PASS/FAIL/WARN scoring removes subjectivity - every check has a defined threshold. WARN means partially compliant or approaching a threshold, not "kind of okay".
  4. An audit without actionable recommendations is useless - every FAIL and every WARN must link to a specific next action, tool, or specialized skill.
  5. Re-audit quarterly to catch regressions - deployments, CMS updates, and content changes silently break SEO. Set a recurring audit cadence.
  1. 系统化审计——不要因为你认为某一类别没问题就跳过它。最具破坏性的SEO问题往往出现在最近最少检查的领域。
  2. 按影响×投入优先级排序——并非所有问题的严重程度都相同。缺少站点地图的优先级高于缺少替代文本。诚实地评估问题的严重程度。
  3. PASS/FAIL/WARN评分消除主观性——每一项检查都有明确的阈值。WARN表示部分合规或接近阈值，而非“大致没问题”。
  4. 无可行建议的审计毫无用处——每一个FAIL和WARN都必须指向具体的后续行动、工具或专业技能。
  5. 每季度重新审计以发现回归问题——部署、CMS更新和内容变更会悄无声息地破坏SEO。设定定期审计的节奏。

Core concepts

核心概念

The 5 audit categories

5大审计类别

CategoryChecksCovers
Technical SEO10Crawlability, indexing, performance, rendering
On-Page SEO8Titles, metas, headings, images, internal links, OG
Content SEO7Thin pages, cannibalization, clusters, E-E-A-T, freshness
Off-Page SEO5Backlinks, toxic links, anchor text, local, citations
AEO & GEO Readiness5Featured snippets, schema, AI extraction, entities, LLMs.txt
类别检查项数量涵盖范围
技术SEO10可抓取性、索引、性能、渲染
页面内SEO8标题、元标签、标题层级、图片、内部链接、OG标签
内容SEO7低质页面、关键词 cannibalization、主题集群、E-E-A-T、内容新鲜度
页面外SEO5反向链接、恶意链接、锚文本、本地SEO、引用
AEO & GEO就绪性5精选摘要、Schema标记、AI提取、实体、LLMs.txt

Scoring methodology

评分方法

StatusMeaning
PASSMeets best practice - no action required
WARNPartially compliant, approaching a threshold, or inconsistently applied
FAILMissing, broken, or clearly below best practice - fix required
N/ACheck does not apply to this site type (mark explicitly, never skip silently)
状态含义
PASS符合最佳实践——无需采取行动
WARN部分合规、接近阈值或应用不一致
FAIL缺失、损坏或明显不符合最佳实践——需要修复
N/A该检查不适用于此网站类型（需明确标记，切勿默默跳过）

Priority matrix

优先级矩阵

PriorityDefinitionTimeframe
CriticalDirectly blocks indexing or causes major ranking lossFix immediately (this week)
HighMeasurable ranking/traffic impact, moderate effortFix this sprint
MediumBest practice gap, gradual compounding effectFix this quarter
LowNice to have, marginal gainBacklog
优先级定义时间范围
紧急直接阻碍索引或导致排名大幅下降立即修复（本周内）
高对排名/流量有可衡量的影响，投入中等本次迭代修复
中存在最佳实践差距，影响会逐渐累积本季度修复
低锦上添花，收益微小放入待办清单

The audit-fix-verify cycle

审计-修复-验证周期

  1. Audit - run all 35 checks, record status and evidence
  2. Prioritize - assign Critical/High/Medium/Low to each FAIL and WARN
  3. Assign - link each finding to a specialized skill or tool for the fix
  4. Verify - re-run the specific check after the fix is deployed (not a full re-audit)
  5. Re-audit - full audit quarterly to catch new issues
  1. 审计——运行全部35项检查，记录状态和证据
  2. 优先级排序——为每个FAIL和WARN分配紧急/高/中/低优先级
  3. 分配任务——将每项发现链接到对应的专业技能或工具进行修复
  4. 验证——修复完成部署后，重新运行对应的单项检查（无需全面重新审计）
  5. 重新审计——每季度进行全面审计，以发现新问题

Common tasks

常见任务

Run a full SEO audit

执行全面SEO审计

Present the complete scorecard to the user. Fill in Status and Details as you analyze the site. Every row must have a status - never leave a row blank.
Section 1: Technical SEO
#CheckStatusDetails
T1Robots.txt configured correctly
T2XML sitemap valid and submitted
T3Canonical URLs set on all pages
T4No redirect chains (max 1 hop)
T5HTTPS everywhere, no mixed content
T6Mobile-friendly (responsive or adaptive)
T7Core Web Vitals pass (LCP, CLS, INP)
T8No orphan pages
T9Clean URL structure (no parameters, lowercase)
T10Rendering strategy appropriate (SSR/SSG/CSR)
Section 2: On-Page SEO
#CheckStatusDetails
O1Unique title tags (50-60 chars)
O2Meta descriptions present (120-160 chars)
O3Single H1 per page with target keyword
O4Heading hierarchy correct (H1 > H2 > H3)
O5Image alt text present on all images
O6Internal linking structure is logical
O7Open Graph tags complete (og:title, og:description, og:image)
O8Semantic HTML used (article, nav, main, aside)
Section 3: Content SEO
#CheckStatusDetails
C1No thin content pages (< 300 words on indexable pages)
C2No keyword cannibalization (one URL per keyword cluster)
C3Topic clusters defined with pillar + supporting pages
C4E-E-A-T signals present (author, credentials, date, sources)
C5Content freshness maintained (no stale pages > 18 months)
C6No duplicate content (internal or cross-domain)
C7Search intent alignment (informational/commercial/transactional match)
Section 4: Off-Page SEO
#CheckStatusDetails
L1Backlink profile is healthy (quality > quantity)
L2No toxic or spammy links pointing to the site
L3Anchor text diversity (branded, generic, partial-match mix)
L4Local SEO configured (if applicable: GMB, NAP consistency)
L5Brand mentions and citations exist on authoritative sources
Section 5: AEO & GEO Readiness
#CheckStatusDetails
A1Content optimized for featured snippets (definitions, lists, tables)
A2FAQ and HowTo schema implemented where applicable
A3Content structured for AI extraction (clear Q&A, headers, summaries)
A4Entity authority signals present (linked data, Wikidata, consistent mentions)
A5LLMs.txt present (if applicable to the site's AI discoverability goals)
Scorecard summary:
CategoryPASSWARNFAILN/AScore
Technical SEO (10)/10
On-Page SEO (8)/8
Content SEO (7)/7
Off-Page SEO (5)/5
AEO & GEO (5)/5
Total (35)/35
Score interpretation:
  • 32-35 PASS: Excellent - monitor and maintain
  • 26-31 PASS: Good - address WARNs before they become FAILs
  • 18-25 PASS: Needs work - prioritize Critical and High items
  • Under 18 PASS: Significant SEO debt - consider a full remediation project
向用户展示完整的评分卡。在分析网站时填写状态和详情。每一行都必须填写状态——切勿留空。
第一部分：技术SEO
#检查项状态详情
T1Robots.txt配置正确
T2XML站点地图有效且已提交
T3所有页面均设置规范URL
T4无重定向链（最多1次跳转）
T5全站使用HTTPS，无混合内容
T6移动端友好（响应式或自适应）
T7Core Web Vitals达标（LCP、CLS、INP）
T8无孤立页面
T9清晰的URL结构（无参数、小写）
T10采用合适的渲染策略（SSR/SSG/CSR）
第二部分：页面内SEO
#检查项状态详情
O1唯一标题标签（50-60字符）
O2存在元描述（120-160字符）
O3每页仅有一个包含目标关键词的H1标签
O4标题层级正确（H1 > H2 > H3）
O5所有图片均有替代文本
O6内部链接结构合理
O7Open Graph标签完整（og:title、og:description、og:image）
O8使用语义化HTML（article、nav、main、aside）
第三部分：内容SEO
#检查项状态详情
C1无低质内容页面（可索引页面字数<300）
C2无关键词 cannibalization（每个关键词集群对应一个URL）
C3定义了主题集群（支柱页面+支撑页面）
C4存在E-E-A-T信号（作者、资质、日期、来源）
C5保持内容新鲜度（无超过18个月的陈旧页面）
C6无重复内容（站内或跨域名）
C7与搜索意图匹配（信息类/商业类/交易类匹配）
第四部分：页面外SEO
#检查项状态详情
L1反向链接配置健康（质量>数量）
L2无指向本站的恶意或垃圾链接
L3锚文本多样化（品牌词、通用词、部分匹配词混合）
L4本地SEO已配置（如适用：GMB、NAP一致性）
L5权威来源上存在品牌提及和引用
第五部分：AEO & GEO就绪性
#检查项状态详情
A1内容针对精选摘要优化（定义、列表、表格）
A2适用场景下已实现FAQ和HowTo Schema
A3内容结构化以适配AI提取（清晰的问答、标题、摘要）
A4存在实体权威信号（关联数据、Wikidata、一致提及）
A5存在LLMs.txt（如符合网站AI可发现性目标）
评分卡摘要：
类别PASSWARNFAILN/A得分
技术SEO（10）/10
页面内SEO（8）/8
内容SEO（7）/7
页面外SEO（5）/5
AEO & GEO（5）/5
总计（35）/35
得分解读：
  • 32-35项PASS：优秀——监控并维护
  • 26-31项PASS：良好——在WARN变为FAIL前解决问题
  • 18-25项PASS：需要改进——优先处理紧急和高优先级事项
  • 少于18项PASS：存在严重SEO债务——考虑启动全面修复项目

Prioritize audit findings

审计结果优先级排序

After completing the scorecard, categorize every FAIL and WARN into the priority matrix:
Critical - fix immediately:
  • Checks that block indexing: robots.txt disallowing key pages, no sitemap, canonical loops
  • Checks that cause major visibility loss: HTTPS failures, redirect chains on key pages
  • Rendering issues causing entire page sections to be invisible to Googlebot
High - fix this sprint:
  • Missing or duplicate title tags across more than 10% of pages
  • Core Web Vitals failing on high-traffic templates
  • Keyword cannibalization on money pages
  • Toxic backlinks that could trigger a manual penalty
Medium - fix this quarter:
  • Missing alt text, inconsistent heading hierarchy
  • Thin content on secondary pages
  • Missing OG tags, incomplete schema markup
  • Stale content on secondary pages
Low - backlog:
  • LLMs.txt optimization
  • Minor anchor text imbalances
  • Brand mention acquisition on marginal sources
Present findings as a prioritized table:
PriorityCheck IDFindingRecommended actionSkill
CriticalT1Robots.txt disallowing /products/Update robots.txt to allow crawl
technical-seo
HighT7LCP > 4s on mobile (template-wide)Optimize hero images, reduce TTFB
core-web-vitals
...
完成评分卡后，将每个FAIL和WARN归入优先级矩阵：
紧急 - 立即修复：
  • 阻碍索引的检查项：Robots.txt禁止关键页面、无站点地图、规范URL循环
  • 导致可见性大幅下降的检查项：HTTPS故障、关键页面存在重定向链
  • 导致整个页面部分内容对Googlebot不可见的渲染问题
高 - 本次迭代修复：
  • 超过10%的页面缺失或重复标题标签
  • 高流量模板的Core Web Vitals不达标
  • 盈利页面存在关键词 cannibalization
  • 可能触发人工处罚的恶意反向链接
中 - 本季度修复：
  • 缺失替代文本、标题层级不一致
  • 次要页面存在低质内容
  • 缺失OG标签、Schema标记不完整
  • 次要页面存在陈旧内容
低 - 待办清单：
  • LLMs.txt优化
  • 锚文本轻微失衡
  • 在边缘来源上获取品牌提及
将结果以优先级表格形式呈现：
优先级检查项ID发现建议行动技能
紧急T1Robots.txt禁止/products/更新Robots.txt以允许抓取
technical-seo
高T7移动端LCP>4秒（全模板）优化首屏图片，减少TTFB
core-web-vitals
...

Generate audit report

生成审计报告

Use the full report template in 
references/audit-report-template.md
. The report has four sections:
  1. Executive summary - overall score, top 3 findings, business impact statement
  2. Scorecard - the full 35-check table with status and evidence
  3. Detailed findings - one entry per FAIL/WARN with: what was found, why it matters, how to fix it, and which specialized skill to use
  4. Action plan - week 1, month 1, and quarter 1 timeline with assigned owners
Load 
references/audit-report-template.md
to get the full report template with placeholder text and formatting.
使用
references/audit-report-template.md
中的完整报告模板。报告包含四个部分：
  1. 执行摘要——总体得分、前3项发现、业务影响说明
  2. 评分卡——包含状态和证据的完整35项检查表
  3. 详细发现——每个FAIL/WARN对应一条记录，包含：发现内容、影响原因、修复方法以及应使用的专业技能
  4. 行动计划——第1周、第1个月和第1季度的时间线，以及分配的负责人
加载
references/audit-report-template.md
获取带有占位符文本和格式的完整报告模板。

Run a quick SEO health check

快速SEO健康检查

For a rapid 10-check assessment (15-20 minutes, not a full audit):
#CheckStatus
Q1Site accessible and indexable (not blocked by robots.txt)
Q2HTTPS and no mixed content
Q3Sitemap present and submitted to GSC
Q4No redirect chains on homepage and top 5 pages
Q5Title tags unique and under 60 chars on top pages
Q6Mobile-friendly (Google Mobile-Friendly Test pass)
Q7Core Web Vitals: at least PASS on mobile for key templates
Q8No obvious cannibalization on primary keywords
Q9Backlink profile: no manual actions in GSC
Q10Structured data: at least one schema type implemented
A quick health check surfaces showstopper issues only. Any FAIL here is Critical priority. For a complete picture, run the full 35-check audit.
用于快速10项评估（15-20分钟，非全面审计）：
#检查项状态
Q1网站可访问且可索引（未被Robots.txt阻止）
Q2使用HTTPS且无混合内容
Q3存在站点地图并已提交至GSC
Q4首页和前5个页面无重定向链
Q5顶级页面的标题标签唯一且字符数少于60
Q6移动端友好（通过Google移动端友好测试）
Q7Core Web Vitals：关键模板至少在移动端达标
Q8核心关键词无明显cannibalization
Q9反向链接配置：GSC中无人工处罚
Q10结构化数据：至少已实现一种Schema类型
快速健康检查仅能发现重大问题。此处的任何FAIL均为紧急优先级。如需完整情况，请运行全面的35项审计。

Anti-patterns / common mistakes

反模式/常见错误

Anti-patternProblemFix
Cherry-picking only easy winsLeaves Critical issues unresolved while the site hemorrhages trafficAlways start with the priority matrix - easy is not the same as important
Auditing without GSC and Analytics accessYou are guessing at traffic impact and missing crawl error dataGet read access before starting; a blind audit is decoration
Treating all FAIL items as equal priorityTeam burns time on alt text while a canonical loop causes deindexingUse the priority matrix on every engagement, no exceptions
Auditing once and never re-checkingDeployments break SEO silently; regressions are invisible without cadenceSchedule quarterly audits; automate continuous checks where possible
Reporting findings without recommended fixesStakeholders don't know what to do; audit report sits unreadEvery finding must link to a specific action and a responsible party
Running only a technical audit and calling it doneContent and off-page issues often cause more ranking loss than technical issuesAlways cover all 5 categories even at a surface level
Confusing WARN with acceptableWARNs compound - five WARNs in the same category indicate a systemic issueTreat three or more WARNs in a category the same as a FAIL
反模式问题修复方法
只挑容易的问题解决忽略紧急问题，导致网站流量持续流失始终从优先级矩阵开始——容易不等于重要
无GSC和Analytics权限就进行审计你在猜测流量影响，且遗漏抓取错误数据开始前获取只读权限；盲目的审计毫无意义
将所有FAIL项视为同等优先级团队在处理替代文本的同时，规范URL循环导致页面被降权每次项目都必须使用优先级矩阵，无一例外
审计一次后不再复查部署会悄无声息地破坏SEO；不定期检查无法发现回归问题安排每季度审计；尽可能自动化持续检查
仅报告发现而不给出建议修复方案利益相关者不知道该做什么；审计报告被束之高阁每一项发现都必须指向具体行动和负责人
只进行技术审计就认为完成了工作内容和页面外问题往往比技术问题更易导致排名下降即使是表面层面，也必须覆盖所有5个类别
将WARN视为可接受的状态WARN会累积——同一类别中的5个WARN表明存在系统性问题同一类别中出现3个或更多WARN时，视为FAIL处理

References

参考资料

For detailed audit checklists with per-check verification methods and fix guidance, load:
  • references/audit-checklist-technical.md
    - Detailed technical SEO checks with how-to-verify steps, tool recommendations, and PASS/FAIL/WARN criteria
  • references/audit-checklist-content.md
    - On-page and content audit methodology with verification methods for all 15 checks
  • references/audit-checklist-offpage.md
    - Off-page and AEO/GEO audit methodology for all 10 checks
  • references/audit-report-template.md
    - Full audit report template with executive summary, scorecard, findings, and action plan sections
Only load a reference file when actively working on that audit category - they are detailed and will consume context if loaded all at once.
For deep fixes on specific categories, load the specialized skill:
  • keyword-research
    - Search intent analysis and keyword opportunity mapping
  • schema-markup
    - Structured data implementation (JSON-LD, FAQ, HowTo, Product)
  • core-web-vitals
    - LCP, CLS, INP optimization and performance budgets
  • technical-seo
    - Crawlability, indexing, rendering, redirect management
  • content-seo
    - Topic clusters, E-E-A-T, cannibalization resolution
  • link-building
    - Backlink acquisition strategy and toxic link removal
  • local-seo
    - Google Business Profile, NAP consistency, local citations
  • international-seo
    - Hreflang, multi-language/region SEO architecture
  • ecommerce-seo
    - Product pages, faceted navigation, category SEO
  • programmatic-seo
    - Page generation at scale, template optimization
  • aeo-optimization
    - Featured snippets, voice search, AI answer optimization
  • geo-optimization
    - Generative engine optimization for ChatGPT, Perplexity, Gemini
  • on-site-seo
    - Framework-specific on-page fixes (Next.js, Nuxt, WordPress, etc.)
如需包含逐项验证方法和修复指南的详细审计检查表，请加载：
  • references/audit-checklist-technical.md
    ——详细的技术SEO检查，包含验证步骤、工具推荐以及PASS/FAIL/WARN标准
  • references/audit-checklist-content.md
    ——页面内和内容审计方法，包含全部15项检查的验证方法
  • references/audit-checklist-offpage.md
    ——页面外和AEO/GEO审计方法，包含全部10项检查
  • references/audit-report-template.md
    ——完整的审计报告模板，包含执行摘要、评分卡、发现和行动计划部分
仅在处理对应审计类别时加载参考文件——这些文件内容详细，如果全部加载会占用上下文。
如需针对特定类别进行深度修复，请加载专业技能：
  • keyword-research
    ——搜索意图分析和关键词机会映射
  • schema-markup
    ——结构化数据实现（JSON-LD、FAQ、HowTo、Product）
  • core-web-vitals
    ——LCP、CLS、INP优化和性能预算
  • technical-seo
    ——可抓取性、索引、渲染、重定向管理
  • content-seo
    ——主题集群、E-E-A-T、关键词cannibalization解决
  • link-building
    ——反向链接获取策略和恶意链接移除
  • local-seo
    ——Google Business Profile、NAP一致性、本地引用
  • international-seo
    ——Hreflang、多语言/区域SEO架构
  • ecommerce-seo
    ——产品页面、分面导航、类别SEO
  • programmatic-seo
    ——大规模页面生成、模板优化
  • aeo-optimization
    ——精选摘要、语音搜索、AI答案优化
  • geo-optimization
    ——针对ChatGPT、Perplexity、Gemini的生成引擎优化
  • on-site-seo
    ——针对特定框架的页面内修复（Next.js、Nuxt、WordPress等）

Related skills

相关技能

When this skill is activated, check if the following companion skills are installed. For any that are missing, mention them to the user and offer to install before proceeding with the task. Example: "I notice you don't have [skill] installed yet - it pairs well with this skill. Want me to install it?"
  • seo-mastery - Optimizing for search engines, conducting keyword research, implementing technical SEO, or building link strategies.
  • technical-seo - Working on technical SEO infrastructure - crawlability, indexing, XML sitemaps, canonical URLs, robots.
  • core-web-vitals - Optimizing Core Web Vitals - LCP (Largest Contentful Paint), INP (Interaction to Next...
  • content-seo - Optimizing content for search engines - topic cluster strategy, pillar page architecture,...
Install a companion: 
npx skills add AbsolutelySkilled/AbsolutelySkilled --skill <name>
激活此技能时，请检查以下配套技能是否已安装。对于任何缺失的技能，请告知用户并在开始任务前提供安装选项。示例：“我注意你尚未安装[skill]——它与此技能搭配使用效果很好。需要我帮你安装吗？”
  • seo-mastery——搜索引擎优化、关键词研究、技术SEO实施或链接策略构建。
  • technical-seo——处理技术SEO基础设施——可抓取性、索引、XML站点地图、规范URL、Robots.txt。
  • core-web-vitals——优化Core Web Vitals——LCP（最大内容绘制）、INP（交互到下一次绘制）...
  • content-seo——内容搜索引擎优化——主题集群策略、支柱页面架构...
安装配套技能：
npx skills add AbsolutelySkilled/AbsolutelySkilled --skill <name>