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ChinesePitch Deck
投资者推介PPT
Create investor-ready pitch decks that get meetings, pass AI screening, and tell your story without you in the room.
制作能帮你获得会面机会、通过AI筛选、无需你在场也能讲好品牌故事的投资者就绪版推介PPT。
Pitch Deck vs. Presented Deck
推介PPT vs. 现场演示PPT
| Aspect | Presented Deck | Pitch Deck |
|---|---|---|
| Text density | Minimal — speaker adds context | Higher — must stand alone |
| Structure | Flexible narrative | Expected frameworks (Sequoia, YC) |
| Traction | Discussed verbally | Shown prominently with charts |
| The Ask | Built to naturally | Explicit dedicated slide |
| Length | Flexible | 10-15 slides max |
| Reading speed | 3 sec/slide (glance media) | 30-60 sec/slide (studied) |
| 维度 | 现场演示PPT | 推介PPT |
|---|---|---|
| 文字密度 | 极简——由演讲者补充背景信息 | 较高——必须能独立表意 |
| 结构 | 灵活的叙事结构 | 符合预期的框架（Sequoia、YC） |
| 业务成效 | 口头讲解 | 以图表形式突出展示 |
| 募资诉求 | 自然融入流程 | 单独设置明确的幻灯片 |
| 页数 | 灵活调整 | 最多10-15页 |
| 阅读速度 | 每页3秒（快速浏览） | 每页30-60秒（仔细研读） |
The 10-Slide Framework
10页框架
Slide 1: Title
第1页：标题页
Company name, one-line description, contact info, optional traction hook.
公司名称、一句话简介、联系方式，可选添加业务成效钩子。
Slide 2: Problem
第2页：问题痛点
The pain point — who experiences it, why it's urgent. Lead with customer quotes or data. If the problem isn't real or urgent, nothing else matters.
明确痛点——受影响人群、痛点的紧迫性。优先使用客户语录或数据。如果痛点不真实或不紧迫，其他内容都毫无意义。
Slide 3: Solution
第3页：解决方案
Product in 30 seconds. Show transformation ("Before → After"), not feature lists.
用30秒介绍产品。展示转变（「之前→之后」），而非功能列表。
Slide 4: Traction
第4页：业务成效
Charts over text. Revenue, users, growth rate, milestones, customer logos. Move this earlier if numbers are strong.
多用图表少用文字。展示收入、用户数、增长率、里程碑、客户logo。如果数据亮眼，可以将此页提前。
Slide 5: Market Size
第5页：市场规模
TAM, SAM, SOM with clear definitions. Bottom-up calculation preferred. Why now?
markdown
**TAM:** $X global market
**SAM:** $Y — target segment in target geographies
**SOM:** $Z — specific niche you're capturing nowTAM、SAM、SOM并附清晰定义。优先采用自下而上的计算方式。说明为什么是现在？
markdown
**TAM:** $X global market
**SAM:** $Y — target segment in target geographies
**SOM:** $Z — specific niche you're capturing nowSlide 6: Business Model
第6页：商业模式
How you make money. Pricing structure, unit economics (CAC, LTV, payback), path to profitability.
盈利方式。定价结构、单位经济效益（CAC、LTV、投资回收期）、盈利路径。
Slide 7: Competition
第7页：竞争格局
Competitive landscape (matrix or quadrant). Your differentiation. Never say "no competition."
竞争格局（矩阵或象限图）。你的差异化优势。绝对不要说「没有竞争对手」。
Slide 8: Team
第8页：团队介绍
Photos, names, one-line credentials. Why this team wins. Key advisors if notable.
照片、姓名、一句话资质说明。解释为什么这个团队能成功。如果有知名顾问也可重点列出。
Slide 9: Financials & Roadmap
第9页：财务与Roadmap
Revenue projections (realistic), key milestones, use of funds preview, path to next round.
收入预测（务实合理）、关键里程碑、资金用途预览、下一轮融资路径。
Slide 10: The Ask
第10页：募资诉求
Amount, use of funds breakdown, milestones it unlocks, clear CTA.
markdown
**Raising:** $XM [Stage]
**Use of Funds:**
- 50% Product (core features, AI capabilities)
- 30% Go-to-market (sales team, partnerships)
- 20% Operations (support, infrastructure)
**Next step:** 30-minute call to discuss partnership明确金额、资金用途拆分、资金能达成的里程碑、清晰的行动号召。
markdown
**Raising:** $XM [Stage]
**Use of Funds:**
- 50% Product (core features, AI capabilities)
- 30% Go-to-market (sales team, partnerships)
- 20% Operations (support, infrastructure)
**Next step:** 30-minute call to discuss partnershipWriting for Async Reading
异步阅读的写作技巧
Headlines: Bold but complete
标题：加粗且表意完整
Bad: "Traction" (too sparse for async)
Good: "1,000+ Customers, $10M ARR, 10% MoM Growth"Bad: "Traction" (too sparse for async)
Good: "1,000+ Customers, $10M ARR, 10% MoM Growth"Body text: More context, still scannable
正文：补充更多背景，但仍需便于快速浏览
- 2-3 bullet points per section, each a complete thought
- Bold the key phrase, explain after
- 每个部分2-3个要点，每个要点表达完整意思
- 加粗关键词，再补充解释
Data: Always visualize
数据：务必可视化
Charts > Tables > Bullets > Paragraphs
图表 > 表格 > 要点 > 段落
The "Forwardable" Test
「可转发」测试
If an associate forwards this to a partner with no context, does it make sense?
如果一位投资助理在无额外说明的情况下将此转发给合伙人，对方能理解内容吗？
AI Screening
AI筛选适配
Modern VC firms use AI to screen decks. Optimize for extraction:
- Clear slide titles matching expected categories
- Metrics in text, not just images
- Consistent formatting so data can be parsed
现代风投机构使用AI筛选推介PPT。优化内容以便AI提取信息：
- 清晰的幻灯片标题，匹配预期分类
- 指标以文字形式呈现，不仅依赖图片
- 格式一致，便于数据解析
Common Mistakes
常见误区
| Mistake | Why it fails |
|---|---|
| No clear ask | Investors don't know what you want |
| Features over benefits | They care about outcomes, not specs |
| TAM fantasy | "$1T market" without credible math |
| No traction proof | Words without evidence |
| Too many slides | 20+ signals lack of focus |
| No team photos | Feels impersonal, forgettable |
| 误区 | 失败原因 |
|---|---|
| 未明确募资诉求 | 投资者不知道你想要什么 |
| 重功能轻价值 | 他们关心成果，而非规格参数 |
| 不切实际的TAM | 「1万亿美元市场」却无可靠数据支撑 |
| 无业务成效佐证 | 空口无凭 |
| 页数过多 | 20页以上意味着缺乏聚焦 |
| 无团队照片 | 显得不够人性化，难以留下印象 |
Format Guidelines
格式规范
- 10 slides ideal, 15 max. Appendix slides clearly separated.
- PDF for sending — under 10MB, named
Company - Stage Deck - Month Year.pdf - High contrast for data visualization, readable at 50% zoom (how VCs often review)
- 10页为理想页数，最多15页。附录页需明确区分。
- 发送格式为PDF——文件大小不超过10MB，命名格式为
Company - Stage Deck - Month Year.pdf - 数据可视化需高对比度，在50%缩放比例下仍清晰可读（风投常以此方式审阅）
Workflow
制作流程
- Clarify the raise — stage, amount, use of funds
- Identify traction — what's the strongest proof point?
- Choose framework — Sequoia (story-driven) or YC (traction-driven)
- Draft 10 slides — one idea per slide
- Apply forwardable test — does each slide work standalone?
- Cut ruthlessly — every slide must earn its place
- 明确募资信息——轮次、金额、资金用途
- 确定核心成效——最有力的证明点是什么？
- 选择框架——Sequoia（故事驱动）或YC（成效驱动）
- 起草10页内容——每页一个核心观点
- 进行可转发测试——每页是否能独立表意？
- 果断删减——每一页都必须有存在的价值