Back to Details

keyword-research

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

Keyword Research

关键词研究

This skill helps you discover, analyze, and prioritize keywords for SEO and GEO content strategies. It identifies high-value opportunities based on search volume, competition, intent, and business relevance.
本Skill可帮助您为SEO和GEO内容策略发现、分析并优先排序关键词。它会根据搜索量、竞争度、意图和业务相关性识别高价值机会。

When to Use This Skill

何时使用本Skill

  • Starting a new content strategy or campaign
  • Expanding into new topics or markets
  • Finding keywords for a specific product or service
  • Identifying long-tail keyword opportunities
  • Understanding search intent for your industry
  • Planning content calendars
  • Researching keywords for GEO optimization
  • 启动新的内容策略或营销活动
  • 拓展新主题或新市场
  • 为特定产品或服务寻找关键词
  • 识别长尾关键词机会
  • 了解您所在行业的搜索意图
  • 规划内容日历
  • 为GEO优化研究关键词

What This Skill Does

本Skill的功能

  1. Keyword Discovery: Generates comprehensive keyword lists from seed terms
  2. Intent Classification: Categorizes keywords by user intent (informational, navigational, commercial, transactional)
  3. Difficulty Assessment: Evaluates competition level and ranking difficulty
  4. Opportunity Scoring: Prioritizes keywords by potential ROI
  5. Clustering: Groups related keywords into topic clusters
  6. GEO Relevance: Identifies keywords likely to trigger AI responses
  1. 关键词发现：从种子词生成全面的关键词列表
  2. Intent分类：根据用户意图（informational、navigational、commercial、transactional）对关键词进行分类
  3. 难度评估：评估竞争水平和排名难度
  4. 机会评分：根据潜在ROI对关键词进行优先排序
  5. 聚类分组：将相关关键词分组为主题集群
  6. GEO相关性：识别可能触发AI响应的关键词

How to Use

使用方法

Basic Keyword Research

基础关键词研究

Research keywords for [topic/product/service]
Find keyword opportunities for a [industry] business targeting [audience]
为[主题/产品/服务]研究关键词
为面向[受众]的[行业]企业寻找关键词机会

With Specific Goals

带有特定目标的研究

Find low-competition keywords for [topic] with commercial intent
Identify question-based keywords for [topic] that AI systems might answer
为[主题]寻找具有commercial intent的低竞争关键词
识别AI系统可能会回答的[主题]相关的问答类关键词

Competitive Research

竞品研究

What keywords is [competitor URL] ranking for that I should target?
[竞品URL]正在排名的哪些关键词是我应该瞄准的？

Instructions

操作步骤

When a user requests keyword research:
  1. Understand the Context
    Ask clarifying questions if not provided:
    • What is your product/service/topic?
    • Who is your target audience?
    • What is your business goal? (traffic, leads, sales)
    • What is your current domain authority? (new site, established, etc.)
    • Any specific geographic targeting?
    • Preferred language?
  2. Generate Seed Keywords
    Start with:
    • Core product/service terms
    • Problem-focused keywords (what issues do you solve?)
    • Solution-focused keywords (how do you help?)
    • Audience-specific terms
    • Industry terminology
  3. Expand Keyword List
    For each seed keyword, generate variations:
    markdown
    ## Keyword Expansion Patterns

### Modifiers
- Best [keyword]
- Top [keyword]
- [keyword] for [audience]
- [keyword] near me
- [keyword] [year]
- How to [keyword]
- What is [keyword]
- [keyword] vs [alternative]
- [keyword] examples
- [keyword] tools

### Long-tail Variations
- [keyword] for beginners
- [keyword] for small business
- Free [keyword]
- [keyword] software/tool/service
- [keyword] template
- [keyword] checklist
- [keyword] guide
  4. Classify Search Intent
    Categorize each keyword:
    IntentSignalsExampleContent Type
    Informationalwhat, how, why, guide, learn"what is SEO"Blog posts, guides
    Navigationalbrand names, specific sites"google analytics login"Homepage, product pages
    Commercialbest, review, vs, compare"best SEO tools 2024"Comparison posts, reviews
    Transactionalbuy, price, discount, order"buy SEO software"Product pages, pricing
  5. Assess Keyword Difficulty
    Score each keyword (1-100 scale):
    markdown
    ### Difficulty Factors

**High Difficulty (70-100)**
- Major brands ranking
- High domain authority competitors
- Established content (1000+ backlinks)
- Paid ads dominating SERP

**Medium Difficulty (40-69)**
- Mix of authority and niche sites
- Some opportunities for quality content
- Moderate backlink requirements

**Low Difficulty (1-39)**
- Few authoritative competitors
- Thin or outdated content ranking
- Long-tail variations
- New or emerging topics
  6. Calculate Opportunity Score
    Formula: 
    Opportunity = (Volume × Intent Value) / Difficulty
    markdown
    ### Opportunity Matrix

| Scenario | Volume | Difficulty | Intent | Priority |
|----------|--------|------------|--------|----------|
| Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ |
| Growth | High | Medium | High | ⭐⭐⭐⭐ |
| Long-term | High | High | High | ⭐⭐⭐ |
| Research | Low | Low | Low | ⭐⭐ |
  7. Identify GEO Opportunities
    Keywords likely to trigger AI responses:
    markdown
    ### GEO-Relevant Keywords

**High GEO Potential**
- Question formats: "What is...", "How does...", "Why is..."
- Definition queries: "[term] meaning", "[term] definition"
- Comparison queries: "[A] vs [B]", "difference between..."
- List queries: "best [category]", "top [number] [items]"
- How-to queries: "how to [action]", "steps to [goal]"

**AI Answer Indicators**
- Query is factual/definitional
- Answer can be summarized concisely
- Topic is well-documented online
- Low commercial intent
  8. Create Topic Clusters
    Group keywords into content clusters:
    markdown
    ## Topic Cluster: [Main Topic]

**Pillar Content**: [Primary keyword]
- Search volume: [X]
- Difficulty: [X]
- Content type: Comprehensive guide

**Cluster Content**:

### Sub-topic 1: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar
- Content type: [Blog post/Tutorial/etc.]

### Sub-topic 2: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar + Sub-topic 1
- Content type: [Blog post/Tutorial/etc.]

[Continue for all cluster keywords...]
  9. Generate Output Report
    markdown
    # Keyword Research Report: [Topic]

**Generated**: [Date]
**Target Audience**: [Audience]
**Business Goal**: [Goal]

## Executive Summary

- Total keywords analyzed: [X]
- High-priority opportunities: [X]
- Estimated traffic potential: [X]/month
- Recommended focus areas: [List]

## Top Keyword Opportunities

### Quick Wins (Low difficulty, High value)

| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| [keyword 1] | [X] | [X] | [type] | [X] |
| [keyword 2] | [X] | [X] | [type] | [X] |

### Growth Keywords (Medium difficulty, High volume)

| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| [keyword 1] | [X] | [X] | [type] | [X] |

### GEO Opportunities (AI-citation potential)

| Keyword | Type | AI Potential | Recommended Format |
|---------|------|--------------|-------------------|
| [keyword 1] | Question | High | Q&A section |
| [keyword 2] | Definition | High | Clear definition |

## Topic Clusters

[Include cluster maps]

## Content Calendar Recommendations

| Month | Content | Target Keyword | Type |
|-------|---------|----------------|------|
| [Month] | [Title] | [Keyword] | [Type] |

## Next Steps

1. [Action item 1]
2. [Action item 2]
3. [Action item 3]
当用户请求关键词研究时：
  1. 了解背景信息
    如果信息不全，提出澄清问题：
    • 您的产品/服务/主题是什么？
    • 您的目标受众是谁？
    • 您的业务目标是什么？（流量、线索、销售）
    • 您当前的域名权威度如何？（新站点、成熟站点等）
    • 是否有特定的地域定位？
    • 偏好语言是什么？
  2. 生成种子关键词
    从以下内容入手：
    • 核心产品/服务术语
    • 问题导向的关键词（您解决哪些问题？）
    • 解决方案导向的关键词（您如何提供帮助？）
    • 受众特定术语
    • 行业术语
  3. 拓展关键词列表
    为每个种子词生成变体：
    markdown
    ## 关键词拓展模式

### 修饰词
- Best [keyword]
- Top [keyword]
- [keyword] for [audience]
- [keyword] near me
- [keyword] [year]
- How to [keyword]
- What is [keyword]
- [keyword] vs [alternative]
- [keyword] examples
- [keyword] tools

### 长尾变体
- [keyword] for beginners
- [keyword] for small business
- Free [keyword]
- [keyword] software/tool/service
- [keyword] template
- [keyword] checklist
- [keyword] guide
  4. 搜索意图分类
    对每个关键词进行分类：
    Intent信号词示例内容类型
    Informationalwhat、how、why、guide、learn"what is SEO"博客文章、指南
    Navigational品牌名称、特定站点"google analytics login"首页、产品页
    Commercialbest、review、vs、compare"best SEO tools 2024"对比文章、评测
    Transactionalbuy、price、discount、order"buy SEO software"产品页、定价页
  5. 关键词难度评估
    为每个关键词打分（1-100分制）：
    markdown
    ### 难度影响因素

**高难度（70-100）**
- 主流品牌排名靠前
- 高域名权威度竞品
- 成熟内容（1000+外链）
- 付费广告占据搜索结果页（SERP）

**中难度（40-69）**
- 权威站点和细分站点混合排名
- 优质内容有排名机会
- 对外链数量要求适中

**低难度（1-39）**
- 权威竞品较少
- 排名内容质量差或过时
- 长尾变体
- 新兴或新出现的主题
  6. 计算机会得分
    公式：
    Opportunity = (Volume × Intent Value) / Difficulty
    markdown
    ### 机会矩阵

| 场景 | 搜索量 | 难度 | 意图价值 | 优先级 |
|----------|--------|------------|--------|----------|
| 快速见效 | 中低 | 低 | 高 | ⭐⭐⭐⭐⭐ |
| 增长型 | 高 | 中 | 高 | ⭐⭐⭐⭐ |
| 长期布局 | 高 | 高 | 高 | ⭐⭐⭐ |
| 研究型 | 低 | 低 | 低 | ⭐⭐ |
  7. 识别GEO机会
    可能触发AI响应的关键词：
    markdown
    ### GEO相关关键词

**高GEO潜力**
- 问答格式："What is..."、"How does..."、"Why is..."
- 定义类查询："[term] meaning"、"[term] definition"
- 对比类查询："[A] vs [B]"、"difference between..."
- 列表类查询："best [category]"、"top [number] [items]"
- 教程类查询："how to [action]"、"steps to [goal]"

**AI响应指标**
- 查询内容为事实性/定义性
- 答案可简洁总结
- 主题在网上有充分资料
- 商业意图低
  8. 创建主题集群
    将关键词分组为内容集群：
    markdown
    ## 主题集群：[主主题]

**核心内容**：[主关键词]
- 搜索量：[X]
- 难度：[X]
- 内容类型：综合指南

**集群内容**：

### 子主题1：[次关键词]
- 搜索量：[X]
- 难度：[X]
- 链接指向：核心内容
- 内容类型：[博客文章/教程等]

### 子主题2：[次关键词]
- 搜索量：[X]
- 难度：[X]
- 链接指向：核心内容 + 子主题1
- 内容类型：[博客文章/教程等]

[为所有集群关键词重复上述步骤...]
  9. 生成输出报告
    markdown
    # 关键词研究报告：[主题]

**生成时间**：[日期]
**目标受众**：[受众]
**业务目标**：[目标]

## 执行摘要

- 分析的关键词总数：[X]
- 高优先级机会：[X]
- 预估流量潜力：[X]/月
- 推荐重点领域：[列表]

## 顶级关键词机会

### 快速见效（低难度、高价值）

| 关键词 | 搜索量 | 难度 | 意图 | 得分 |
|---------|--------|------------|--------|-------|
| [keyword 1] | [X] | [X] | [类型] | [X] |
| [keyword 2] | [X] | [X] | [类型] | [X] |

### 增长型关键词（中难度、高搜索量）

| 关键词 | 搜索量 | 难度 | 意图 | 得分 |
|---------|--------|------------|--------|-------|
| [keyword 1] | [X] | [X] | [类型] | [X] |

### GEO机会（AI引用潜力）

| 关键词 | 类型 | AI潜力 | 推荐格式 |
|---------|------|--------------|-------------------|
| [keyword 1] | 问答 | 高 | Q&A板块 |
| [keyword 2] | 定义 | 高 | 清晰定义 |

## 主题集群

[包含集群图谱]

## 内容日历建议

| 月份 | 内容 | 目标关键词 | 类型 |
|-------|---------|----------------|------|
| [Month] | [标题] | [Keyword] | [类型] |

## 下一步行动

1. [行动项1]
2. [行动项2]
3. [行动项3]

Example

示例

User: "Research keywords for a project management software company targeting small businesses"
Output:
markdown
undefined
用户："为面向小企业的项目管理软件公司研究关键词"
输出：
markdown
undefined

Keyword Research Report: Project Management Software

关键词研究报告：项目管理软件

Generated: December 2024 Target Audience: Small business owners and teams Business Goal: Software signups and trials
生成时间：2024年12月 目标受众：小企业主及团队 业务目标：软件注册及试用

Executive Summary

执行摘要

  • Total keywords analyzed: 150+
  • High-priority opportunities: 23
  • Estimated traffic potential: 45,000/month
  • Recommended focus areas:
    • Task management workflows
    • Team collaboration
    • Small business productivity
  • 分析的关键词总数：150+
  • 高优先级机会：23
  • 预估流量潜力：45,000/月
  • 推荐重点领域：
    • 任务管理工作流
    • 团队协作
    • 小企业生产力

Top Keyword Opportunities

顶级关键词机会

Quick Wins (Priority: Immediate)

快速见效（优先级：立即执行）

KeywordVolumeDifficultyIntentScore
project management for small teams1,20028Commercial92
simple task management software89025Commercial89
best free project management tool2,40035Commercial85
how to manage remote team projects72022Informational82
project tracking spreadsheet alternative48018Commercial80
关键词搜索量难度意图得分
project management for small teams1,20028Commercial92
simple task management software89025Commercial89
best free project management tool2,40035Commercial85
how to manage remote team projects72022Informational82
project tracking spreadsheet alternative48018Commercial80

Growth Keywords (Priority: 3-6 months)

增长型关键词（优先级：3-6个月）

KeywordVolumeDifficultyIntentScore
project management software18,00072Commercial65
best project management tools 20248,50065Commercial62
project management app12,00068Commercial58
关键词搜索量难度意图得分
project management software18,00072Commercial65
best project management tools 20248,50065Commercial62
project management app12,00068Commercial58

GEO Opportunities (AI-citation potential)

GEO机会（AI引用潜力）

KeywordTypeAI PotentialRecommended Format
what is project managementDefinition⭐⭐⭐⭐⭐Clear definition + methodology
agile vs waterfallComparison⭐⭐⭐⭐⭐Side-by-side comparison table
project management methodologiesList⭐⭐⭐⭐Comprehensive list with pros/cons
how to create a project planHow-to⭐⭐⭐⭐Step-by-step guide
project management best practicesList⭐⭐⭐⭐Numbered best practices
关键词类型AI潜力推荐格式
what is project management定义⭐⭐⭐⭐⭐清晰定义 + 方法论
agile vs waterfall对比⭐⭐⭐⭐⭐并列对比表格
project management methodologies列表⭐⭐⭐⭐包含优缺点的综合列表
how to create a project plan教程⭐⭐⭐⭐分步指南
project management best practices列表⭐⭐⭐⭐编号式最佳实践

Topic Clusters

主题集群

Cluster 1: Project Management Fundamentals

集群1：项目管理基础

Pillar: "Complete Guide to Project Management" (8,500 volume)
Cluster articles:
  1. What is project management? (2,200 volume)
  2. Project management methodologies explained (1,800 volume)
  3. How to create a project plan (1,400 volume)
  4. Project management best practices (1,200 volume)
  5. Project management roles and responsibilities (890 volume)
核心内容："Complete Guide to Project Management"（搜索量8,500）
集群文章：
  1. What is project management?（搜索量2,200）
  2. Project management methodologies explained（搜索量1,800）
  3. How to create a project plan（搜索量1,400）
  4. Project management best practices（搜索量1,200）
  5. Project management roles and responsibilities（搜索量890）

Cluster 2: Team Collaboration

集群2：团队协作

Pillar: "Team Collaboration Tools Guide" (4,200 volume)
Cluster articles:
  1. How to improve team communication (1,600 volume)
  2. Remote team management tips (1,400 volume)
  3. Best practices for distributed teams (920 volume)
  4. Team productivity tools comparison (780 volume)
核心内容："Team Collaboration Tools Guide"（搜索量4,200）
集群文章：
  1. How to improve team communication（搜索量1,600）
  2. Remote team management tips（搜索量1,400）
  3. Best practices for distributed teams（搜索量920）
  4. Team productivity tools comparison（搜索量780）

Content Calendar Recommendations

内容日历建议

MonthContentTarget KeywordType
Week 1Simple Task Management Guidesimple task management softwareBlog + Demo
Week 2Project Management for Small Teamsproject management for small teamsPillar Page
Week 3Agile vs Waterfall: Complete Comparisonagile vs waterfallComparison
Week 4Free PM Tools Roundupbest free project management toolListicle
周数内容目标关键词类型
第1周简单任务管理指南simple task management software博客 + 演示
第2周小企业项目管理project management for small teams核心页面
第3周Agile vs Waterfall：完整对比agile vs waterfall对比文章
第4周免费项目管理工具汇总best free project management tool清单文

Next Steps

下一步行动

  1. Immediate: Create landing pages for top 5 quick-win keywords
  2. Week 1-2: Write pillar content for "Project Management Fundamentals"
  3. Week 3-4: Build out cluster content with internal linking
  4. Ongoing: Track rankings and adjust strategy based on performance
undefined
  1. 立即执行：为前5个快速见效关键词创建落地页
  2. 第1-2周：撰写「项目管理基础」的核心内容
  3. 第3-4周：搭建集群内容并添加内部链接
  4. 持续执行：跟踪排名并根据表现调整策略
undefined

Advanced Features

高级功能

Intent Mapping

意图映射

Map all keywords for [topic] by search intent and funnel stage
按搜索意图和漏斗阶段为[主题]的所有关键词做映射

Seasonal Analysis

季节性分析

Identify seasonal keyword trends for [industry]
识别[行业]的季节性关键词趋势

Competitor Gap

竞品差距分析

What keywords do [competitor 1], [competitor 2], [competitor 3] rank for 
that I'm missing?
[竞品1]、[竞品2]、[竞品3]排名的哪些关键词是我遗漏的？

Local Keywords

本地关键词

Research local keywords for [business type] in [city/region]
为[地区/城市]的[业务类型]研究本地关键词

Tips for Success

成功技巧

  1. Start with seed keywords that describe your core offering
  2. Don't ignore long-tail - they often have highest conversion rates
  3. Match content to intent - informational queries need guides, not sales pages
  4. Group into clusters for topical authority
  5. Prioritize quick wins to build momentum and credibility
  6. Include GEO keywords in your strategy for AI visibility
  7. Review quarterly - keyword dynamics change over time
  1. 从种子关键词开始，描述您的核心产品
  2. 不要忽略长尾关键词——它们通常转化率最高
  3. 内容与意图匹配——信息类查询需要指南，而非销售页
  4. 分组为集群以建立主题权威度
  5. 优先快速见效的关键词以建立动力和可信度
  6. 在策略中加入GEO关键词以获得AI曝光
  7. 每季度复盘——关键词动态会随时间变化

Related Skills

相关技能

  • competitor-analysis - See what keywords competitors rank for
  • content-gap-analysis - Find missing keyword opportunities
  • seo-content-writer - Create content for target keywords
  • geo-content-optimizer - Optimize for AI citations
  • competitor-analysis - 查看竞品排名的关键词
  • content-gap-analysis - 发现遗漏的关键词机会
  • seo-content-writer - 为目标关键词创建内容
  • geo-content-optimizer - 针对AI引用进行优化