outreach-manager

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Outreach Manager

Craft personal, professional, persistent outreach; manage negotiations; track relationship progress. Home discipline is influencer (creator outreach), and the same mechanics engine — personalization, multi-touch cadence, negotiation scripts, pipeline tracking — serves media/analyst and launch-partner targets when press-media-relations hands over its media list, angles, and embargo terms, and social-selling / advocate-recruitment targets when social-selling-planner or advocacy-program-designer hands over a warm 1:1. The list, the angle, and the embargo stay with the handing-off skill; this skill owns the pitch execution.

打造个性化、专业且持续的开发沟通；管理谈判事宜；追踪关系进展。核心应用场景是influencer（creator开发），当press-media-relations移交其媒体列表、报道角度和禁运条款后，这套机制引擎——包括个性化定制、多触点沟通节奏、谈判脚本、管道追踪——同样适用于媒体/分析师和启动合作伙伴目标；当social-selling-planner或advocacy-program-designer移交一对一预热线索后，也可用于社交销售/倡导者招募目标。列表、报道角度和禁运条款由移交的skill负责管理，本skill专注于推介执行。

Quick Start

快速开始

Shortest invocation:

Write an outreach message to @[influencer] for [campaign]

Negotiate a gap between ask and budget:

Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]

最简调用方式：

Write an outreach message to @[influencer] for [campaign]

协商需求与预算的差距：

Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]

Skill Contract

Skill协议

Reads: target influencer handle(s), platform, follower count, niche; campaign and product context; compensation type and budget; deliverables and timeline; any prior contact history supplied by the user or loaded from memory. Before any outreach, check
```
memory/creators/<handle-slug>.md
```
— the creator-registry roster record — for the confirmed contact path, last agreed rate, and negotiation/response history.
Writes: outreach artifact (pitches, follow-up sequence, negotiation guide, pipeline tracker) to
```
memory/influencer/outreach-manager/YYYY-MM-DD-<topic>.md
```
. When a cycle closes, the closed outcome (final agreed rate, response history, confirmed contact path) goes as a one-line update to
```
memory/events/creators.ndjson
```
via an authorized
```
operation: propose
```
request to
```
registry-events.py
```
— only
```
creator-registry
```
writes canonical roster records.
Promotes: durable facts (confirmed partners, agreed rates, top objection patterns, response-rate baselines) to
```
memory/hot-cache.md
```
.
Done when:
- A personalized pitch (plus at least one variation) exists for each target influencer.
- A follow-up cadence and pipeline status are recorded for every contacted creator.
- Confirmed partners are flagged with agreed terms for handoff.
Primary next skill: creator-content-auditor

读取：目标influencer账号、平台、粉丝量、细分领域；活动和产品背景；报酬类型与预算；交付内容和时间线；用户提供或从内存加载的任何过往沟通记录。在发起任何开发沟通前，检查
```
memory/creators/<handle-slug>.md
```
——creator-registry的名册记录——获取确认的联系渠道、上次商定的费率以及谈判/回复历史。
写入：将开发沟通成果（推介文案、跟进序列、谈判指南、管道追踪器）保存至
```
memory/influencer/outreach-manager/YYYY-MM-DD-<topic>.md
```
。当一个周期结束时，将最终结果（最终商定费率、回复历史、确认的联系渠道）以单行更新的形式，通过向
```
registry-events.py
```
发送授权的
```
operation: propose
```
请求，写入
```
memory/events/creators.ndjson
```
——仅
```
creator-registry
```
可写入标准名册记录。
推广：将持久化事实（已确认的合作伙伴、商定的费率、主要异议类型、回复率基准）同步至
```
memory/hot-cache.md
```
。
完成标志：
- 为每个目标influencer生成至少一份个性化推介文案及一个变体版本。
- 为每位已联系的creator记录跟进节奏和管道状态。
- 标记已确认的合作伙伴及其商定条款，以便移交。
主要后续skill：creator-content-auditor

Handoff Summary

移交摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format.

按照skill-contract.md §移交摘要格式输出标准格式内容。

Data Sources

数据源

This family needs no live integrations (Tier 1). The skill works entirely from inputs you provide — paste the influencer handles, follower counts, niche, budget, and deliverables, and it produces every artifact without any tool connection.

Where a connector could speed up the work, use these

~~

placeholders:

```
~~influencer database
```
— pull handle, follower count, niche, and past partnerships instead of typing them.
```
~~social platform analytics
```
— verify audience demographics and recent posts for personalization.
```
~~CRM
```
— sync pipeline status, last-contact dates, and next actions.
```
~~email/DM tool
```
— schedule and send the follow-up cadence.

See CONNECTORS.md for the free/keyless recipe per category. No integration is required; when one is absent, ask the user for the inputs directly. Missing target or campaign details do not block a reversible draft: use explicit bracketed placeholders, generalize any unverified personalization, and identify the smallest inputs needed to finish it.

本skill无需实时集成（Tier 1）。完全基于您提供的输入工作——粘贴influencer账号、粉丝量、细分领域、预算和交付内容，即可生成所有成果，无需连接任何工具。

若连接器可提升工作效率，可使用以下

~~

占位符：

```
~~influencer database
```
——拉取账号、粉丝量、细分领域及过往合作记录，无需手动输入。
```
~~social platform analytics
```
——验证受众 demographics 和近期帖子，用于个性化定制。
```
~~CRM
```
——同步管道状态、上次联系日期和下一步行动。
```
~~email/DM tool
```
——安排并发送跟进序列。

请查看CONNECTORS.md获取各分类的免费/无密钥配置方案。无需强制集成；若无集成，直接向用户请求所需输入。缺少目标或活动详情不会阻碍生成可逆草稿：使用明确的括号占位符，对未验证的个性化内容进行概括，并说明完成草稿所需的最小输入信息。当可生成安全的占位符草稿时，切勿仅停留在输入请求阶段。在用户明确批准确切的接收者、渠道、消息或沟通节奏前，请勿发送或安排任何内容。

Instructions

操作步骤

When a user requests outreach help, run these steps. Each step has a fill-in template in references/templates.md — copy the matching block and replace the placeholders. Apply the hard copy rules in references/cold-copy-rules.md before any message ships.

Draft/send boundary: drafting is reversible; sending or scheduling is an external side effect. Even when the shortlist or personalization facts are missing, produce an inline first-touch draft labeled

DRAFT — NOT SENT

with explicit placeholders and no invented facts, then state what is still needed for personalization. Never stop with only an input request when a safe placeholder draft can be produced. Do not send or schedule anything until the user explicitly approves the exact recipients, channel, and message or cadence.

Gather outreach context — capture campaign/product context, target handle(s), platform, followers, niche, compensation type, budget, deliverables, and timeline. Load the
```
memory/creators/<handle-slug>.md
```
roster record first when it exists — re-engaging a rostered creator starts from the confirmed contact path and last agreed rate, not a cold pitch. Template: Step 1.
Create personalized outreach — list personalization points (recent content, style, audience, values, past partners), then write the primary message plus a DM-friendly short version and a formal email/management version. Template: Step 2. Media/analyst/hunter targets: personalize on beat and recent coverage, lead with the story angle (not a compensation offer), carry the embargo terms verbatim from the press-media-relations artifact, and never invent quotes or data — claims come from the approved message house.
Create follow-up sequence — build a 4-touch cadence (Day 0 / 3-4 / 7-8 / 14, then archive at Day 21), each touch adding new value and getting shorter. Cap at 3-4 follow-ups; make it easy to say no. Template: Step 3.
Provide negotiation support — map the ask/budget gap, then apply value-exchange, scope-adjustment, or future-value strategies with ready scripts and an objection/response table. Template: Step 4.
Track outreach pipeline — record stage counts and conversion rates, a per-creator detailed pipeline, today's prioritized actions, and pipeline health (response rate, confirmation rate, time-to-confirm, top objection). Template: Step 5. Active-cycle tracking lives here; when a cycle closes (confirmed or archived), submit the closed outcome as a one-line update to
```
memory/events/creators.ndjson
```
via an authorized
```
operation: propose
```
request to
```
registry-events.py
```
for creator-registry to reconcile.

当用户请求开发沟通帮助时，执行以下步骤。每个步骤在references/templates.md中都有填充模板——复制匹配的模块并替换占位符。在发送任何消息前，需遵循references/cold-copy-rules.md中的硬性文案规则。

草稿/发送边界：草稿可修改；发送或安排是外部操作。即使缺少候选名单或个性化事实，也要生成标注为

DRAFT — NOT SENT

的首触草稿，包含明确的占位符且不编造任何事实，然后说明仍需哪些信息用于个性化定制。当可生成安全的占位符草稿时，切勿仅停留在输入请求阶段。在用户明确批准确切的接收者、渠道、消息或沟通节奏前，请勿发送或安排任何内容。

收集开发沟通背景——记录活动/产品背景、目标账号、平台、粉丝量、细分领域、报酬类型、预算、交付内容和时间线。若存在
```
memory/creators/<handle-slug>.md
```
名册记录，优先加载——与已在册的creator重新沟通需从确认的联系渠道和上次商定的费率开始，而非冷启动推介。模板：步骤1。
创建个性化开发沟通内容——列出个性化要点（近期内容、风格、受众、价值观、过往合作伙伴），然后撰写主消息、适合DM的简短版本以及正式邮件/对接版本。模板：步骤2。媒体/分析师/产品猎手目标：基于报道领域和近期报道进行个性化定制，以报道角度为切入点（而非报酬提议），严格沿用press-media-relations成果中的禁运条款，切勿编造引用或数据——所有声明需来自已批准的信息库。
创建跟进序列——构建4触点沟通节奏（第0天/第3-4天/第7-8天/第14天，第21天归档），每个触点添加新价值且内容更简短。最多进行3-4次跟进；要让对方易于拒绝。模板：步骤3。
提供谈判支持——梳理需求与预算的差距，然后应用价值交换、范围调整或未来价值策略，提供现成脚本及异议/回复对照表。模板：步骤4。
追踪开发沟通管道——记录阶段数量和转化率、每位creator的详细管道、今日优先行动以及管道健康状况（回复率、确认率、确认耗时、主要异议）。模板：步骤5。活跃周期的追踪在此进行；当周期结束（已确认或已归档），将最终结果以单行更新的形式，通过向
```
registry-events.py
```
发送授权的
```
operation: propose
```
请求，提交至
```
memory/events/creators.ndjson
```
，由creator-registry进行核对。

Example

示例

User: "Write outreach for @sustainablesarah (45K Instagram followers, eco-lifestyle) for our organic skincare launch"

Output (abridged):

markdown

undefined

用户：“为@sustainablesarah（Instagram粉丝4.5万，生态生活领域）撰写有机护肤品发布会的开发沟通文案”

输出（节选）：

markdown

undefined

Outreach for @sustainablesarah

Personalization Points

Recent post: "5 swaps for a zero-waste bathroom" • Style: educational, authentic • Past partners: Grove Collaborative

Recent post: "5 swaps for a zero-waste bathroom" • Style: educational, authentic • Past partners: Grove Collaborative

Primary Message

Subject: Love your zero-waste content – collab with [Brand]?

Hi Sarah! I just watched your "zero-waste bathroom" post and added reusable cotton rounds to my cart 😊 I'm [Name] from [Brand] — organic skincare in fully compostable packaging. We're launching a new collection and thought of you. We'd love to send the full line, and if you love it, partner on a post + Stories. Offering $[X] plus product and full creative freedom. Interested?


Full multi-version output, follow-up cadence, negotiation guide, and pipeline tracker live in [references/templates.md](references/templates.md).

Subject: Love your zero-waste content – collab with [Brand]?


完整的多版本输出、跟进节奏、谈判指南和管道追踪器可查看[references/templates.md](references/templates.md)。

Reference Materials

参考资料

references/templates.md — fill-in templates for all five steps, the full worked example, and outreach tips.
references/cold-copy-rules.md — hard cold-outreach copy rules: first-line bans, per-step sentence caps, soft CTAs, observation framing, no link in step 1.
skill-contract.md — shared contract and Handoff Summary format.
state-model.md — memory tiers and save-path conventions.
CONNECTORS.md — free/keyless data recipe per connector category.
STAR benchmark scoring at references/star-benchmark.md — quality scoring reference for downstream review.
expert-panel.md — multi-persona review method for pressure-testing outreach copy before sending.
Sibling skills: influencer-discovery, fit-scorer, brief-generator, contract-helper, creator-content-auditor.

references/templates.md——所有五个步骤的填充模板、完整示例及开发沟通技巧。
references/cold-copy-rules.md——冷启动开发沟通文案的硬性规则：首行禁用内容、每步句子上限、软CTA、观察式框架、第一步不添加链接。
skill-contract.md——通用协议及移交摘要格式。
state-model.md——内存层级及保存路径规范。
CONNECTORS.md——各连接器分类的免费/无密钥配置方案。
STAR基准评分：references/star-benchmark.md——下游评审的质量评分参考。
expert-panel.md——发送前对开发沟通文案进行压力测试的多角色评审方法。
关联skill：influencer-discovery、fit-scorer、brief-generator、contract-helper、creator-content-auditor。

outreach-manager

Original

Translation

Outreach Manager

Outreach Manager

Quick Start

快速开始

Skill Contract

Skill协议

Handoff Summary

移交摘要

Data Sources

数据源

Instructions

操作步骤

Example

示例

Outreach for @sustainablesarah

Outreach for @sustainablesarah

Personalization Points

Personalization Points

Primary Message

Primary Message

Reference Materials

参考资料

Next Best Skill

推荐后续Skill

Related Skills

关联Skill