landing-optimizer

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Landing Optimizer

落地页优化器

This skill helps you create and optimize landing pages specifically for influencer marketing traffic. When users click from an influencer's post, the landing experience should feel connected and optimized for conversion.

Cross-discipline (paid ads): this is also the paid-ads post-click skill — the page half of the ROAS Offer message-match (it pairs with ad-creative-builder, which owns the ad half). The same diagnose-and-fix flow applies to paid landing pages; save paid runs under
memory/ad/landing-optimizer/
. On paid runs, message-match the page against the offer-claims-registry ledger when present: offer terms, promo codes, and dates against
memory/claims/offers.md
, and claim wording against the approved variants in
memory/claims/claims-ledger.md
.

本Skill专为达人营销流量打造，帮助你创建和优化落地页。当用户从达人帖子跳转至落地页时，页面体验需与达人内容紧密关联，并针对转化进行优化。

跨领域（付费广告）： 这同时也是付费广告的点击后Skill——ROAS Offer消息匹配中的页面端部分（与负责广告端的ad-creative-builder配套使用）。相同的诊断修复流程也适用于付费落地页；付费相关运行记录请保存至
memory/ad/landing-optimizer/
。处理付费运行任务时，若存在offer-claims-registry账本，需对照
memory/claims/offers.md
验证页面的优惠条款、促销码及日期，并对照
memory/claims/claims-ledger.md
中的已批准变体验证宣传话术。

Quick Start

快速开始

Shortest invocation:

Optimize our landing page for traffic from [influencer campaign]

Common scenario — diagnose and fix a low-converting creator page:

Our influencer landing page has [X%] conversion rate. How can we improve it?

最简调用方式：

Optimize our landing page for traffic from [influencer campaign]

常见场景——诊断并修复低转化创作者落地页：

Our influencer landing page has [X%] conversion rate. How can we improve it?

Skill Contract

Skill 协议

Reads: landing page URL and current state, conversion rate and goal, traffic source (influencer handles, platforms, content type), the influencer's key message/quote, promo code, audience demographics. Inputs come from the user when no tool is connected.
Writes: optimization plan saved to
```
memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md
```
(message-match audit, structure and social-proof recommendations, conversion/CTA plan, A/B test roadmap).
Promotes: durable facts — active campaign name, page URL, baseline conversion rate, promo code, primary creator — to
```
memory/hot-cache.md
```
.
Done when:
- Message-match score and named fixes are produced for the page.
- A prioritized conversion plan (CTA, promo-code experience, friction, mobile) exists with expected impact.
- An A/B test roadmap with at least one hypothesis and success metric is written.
Primary next skill: performance-analyzer — measure whether the optimizations moved conversion.

读取内容：落地页URL与当前状态、转化率与目标、流量来源（达人账号、平台、内容类型）、达人核心话术/引用、促销码、受众 demographics。未连接工具时，输入信息由用户提供。
写入内容：优化方案保存至
```
memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md
```
（包含消息匹配审核、结构与社交证明建议、转化/CTA方案、A/B测试路线图）。
推广内容：将持久信息——活动名称、页面URL、基准转化率、促销码、主创作者——同步至
```
memory/hot-cache.md
```
。
完成标志：
- 生成页面的消息匹配得分及明确修复点。
- 形成包含预期效果的优先级转化方案（CTA、促销码体验、流程阻力、移动端适配）。
- 撰写包含至少一个假设及成功指标的A/B测试路线图。
主要后续Skill：performance-analyzer——测量优化措施是否提升了转化率。

Handoff Summary

交接摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format.

按照skill-contract.md §Handoff Summary Format输出标准格式。

Data Sources

数据源

This family needs no live integrations (Tier 1). The skill works by asking the user for the page URL, current conversion rate, the influencer's message, and the promo code, then producing the audit and plan from those inputs.

Optional connectors that can deepen the analysis when available:

```
~~analytics
```
— pull live conversion rate, bounce rate, scroll depth, and add-to-cart events instead of asking.
```
~~A/B testing platform
```
— read past test results and feed sample-size/duration estimates.
```
~~CMS / landing page builder
```
— inspect current page structure and copy directly.
```
~~social platform analytics
```
— confirm the creator's actual messaging and audience.

See CONNECTORS.md for the verified free/keyless recipe per category. Every step degrades gracefully to user-supplied inputs.

本Skill无需实时集成（Tier 1）。它通过向用户询问页面URL、当前转化率、达人话术及促销码，基于这些输入生成审核报告与优化方案。

若有以下可选连接器，可深化分析：

```
~~analytics
```
——直接获取实时转化率、跳出率、滚动深度及加购事件，无需询问用户。
```
~~A/B testing platform
```
——读取过往测试结果，提供样本量/时长估算。
```
~~CMS / landing page builder
```
——直接检查当前页面结构与文案。
```
~~social platform analytics
```
——确认创作者实际话术及受众特征。

请查看CONNECTORS.md获取各连接器类别的免费/免密钥验证方案。所有步骤均可降级为用户提供输入的模式。

Instructions

操作步骤

When a user requests landing page help, work through these steps. Each step's fill-in template, ASCII layout, and HTML snippet live in references/templates.md — keyed by the same step numbers.

Assess current state — capture campaign, URL, traffic source, current conversion rate, goal, and the traffic context (influencers, platforms, content type, key message, promo code, audience).
Evaluate message match — compare what the influencer says against what the page shows across message, value prop, offer, product, and tone; produce a Message Match Score (X/10) and named fixes. Mismatch causes confusion and abandonment. For paid runs, also verify the page's offer/promo terms against
```
memory/claims/offers.md
```
when the ledger exists — an ad's "50% off" promise is only true while the offer row is live.
Page structure — recommend the influencer-traffic layout (hero → social proof → product → more proof → FAQ → final CTA) and give section-by-section hero/social-proof/product fixes.
Social proof integration — place the driving creator most prominently, then the proof hierarchy: other influencers → customer reviews → trust indicators.
Conversion optimization — tune CTA copy/placement, design the promo-code experience (auto-apply via URL param, prominent display, confirmation), cut friction, and check mobile (load speed, thumb-friendly CTA, scroll depth).
A/B testing plan — rank tests by impact/effort, then write at least one hypothesis with variants, sample size, duration, and success metric.
Influencer-specific pages — decide whether a dedicated
```
/creator-name
```
page is warranted and what to personalize.
Performance tracking — set targets for load time, bounce, CR, add-to-cart, AOV; define UTM params and events for attribution.

Save the finished plan to

memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md

(paid runs to

memory/ad/landing-optimizer/

) and promote durable facts to

memory/hot-cache.md

当用户请求落地页相关帮助时，请按以下步骤操作。每个步骤的填充模板、ASCII布局及HTML代码片段均存于references/templates.md中——按步骤编号对应。

评估当前状态——记录活动信息、URL、流量来源、当前转化率、目标及流量背景（达人、平台、内容类型、核心话术、促销码、受众）。
评估消息匹配度——对比达人话术与页面展示内容，涵盖核心信息、价值主张、优惠、产品及语气；生成消息匹配得分（X/10）及明确修复点。信息不匹配会导致用户困惑与流失。处理付费运行任务时，若存在账本，需对照
```
memory/claims/offers.md
```
验证页面的优惠/促销条款——广告中承诺的「5折优惠」仅在优惠条目生效期间有效。
页面结构优化——推荐适配达人流量的页面布局（首屏→社交证明→产品→更多证明→FAQ→最终CTA），并针对各部分给出首屏/社交证明/产品的修复建议。
社交证明整合——将主创作者置于最显眼位置，然后按以下层级展示社交证明：其他达人→客户评价→信任标识。
转化优化——调整CTA文案/位置，设计促销码体验（通过URL参数自动应用、显眼展示、确认提示），减少流程阻力，并检查移动端适配（加载速度、拇指友好型CTA、滚动深度）。
A/B测试方案——按影响/投入比排序测试项，撰写至少一个包含变体、样本量、时长及成功指标的假设。
达人专属页面——判断是否需要创建专属
```
/creator-name
```
页面及个性化内容方向。
效果追踪——设定加载时间、跳出率、转化率、加购率、客单价的目标；定义用于归因的UTM参数及事件。

将完成的方案保存至

memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md

（付费运行任务保存至

memory/ad/landing-optimizer/

），并将持久信息同步至

memory/hot-cache.md

。

Example

示例

User: "Our landing page for @fitnessanna's protein powder campaign has a 1.2% conversion rate. How can we improve it?"

Output (abridged — full version in references/templates.md):

Diagnosis: 1.2% CR, below the 2-3% benchmark for influencer traffic.
Issues: message mismatch (Anna says "smooth texture", page leads with "high protein"); Anna's content not featured; code
```
ANNA20
```
not auto-applied; mobile CTA below the fold.
Priority fixes: Anna's video in hero (+0.5%), auto-apply promo (+0.3%), headline match (+0.3%), CTA above fold on mobile (+0.2%) → combined 1.2% → 2.5% CR.
Test plan: wk1 hero changes, wk2 headline A/B, wk3 CTA copy.

用户：「我们为@fitnessanna蛋白粉活动打造的落地页转化率为1.2%，如何提升？」

输出（节选——完整版本见references/templates.md）：

诊断结果：1.2%的转化率低于达人流量2-3%的基准值。
问题：消息不匹配（Anna提到「口感顺滑」，页面主打「高蛋白」）；未展示Anna的内容；优惠码
```
ANNA20
```
未自动应用；移动端CTA在首屏下方。
优先级修复措施：首屏添加Anna的视频（+0.5%）、自动应用优惠码（+0.3%）、标题匹配达人话术（+0.3%）、移动端CTA移至首屏（+0.2%）→ 综合提升后转化率从1.2%升至2.5%。
测试计划：第1周测试首屏改动，第2周测试标题A/B，第3周测试CTA文案。

Reference Materials

参考资料

templates.md — all step fill-in templates, ASCII layouts, HTML snippets, the full worked example, and tips.
skill-contract.md — shared contract and Handoff Summary format.
state-model.md — memory tiers and save-path conventions.
CONNECTORS.md — free/keyless data recipes per connector category.
conversion-quality.md — advisory conversion rubric (non-veto) to sanity-check the optimization plan.
Sibling skills in the influencer-marketing family:
- content-amplifier — source creator content for landing pages and drive traffic to them.
- brief-generator — align creator content with landing goals.

templates.md——所有步骤的填充模板、ASCII布局、HTML代码片段、完整示例及技巧。
skill-contract.md——通用协议及交接摘要格式。
state-model.md——内存层级及保存路径规范。
CONNECTORS.md——各连接器类别的免费/免密钥数据方案。
conversion-quality.md——转化质量评估准则（非否决性），用于验证优化方案合理性。
达人营销家族中的关联Skill：
- content-amplifier——为落地页获取创作者内容并引流。
- brief-generator——对齐创作者内容与落地页目标。