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Found 6 Skills
Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.
Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.
Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic."
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.