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Found 33 Skills
Plan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B trust-layer campaigns on professional networks with pipeline-lens measurement, and B2C founder-led brands with direct-response measurement. Plans the campaign only, never the featured person's content: ad copy is mbfinotti/advertising-skills@ad-copy-variants.
Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn. Also use when the user mentions "founder brand", "personal content", "build audience", or "grow my following".
Strategic thought-leadership book collaborator for founders, experts, and operators turning voice notes, fragments, and positioning into structured first-person chapters.
The point-of-view content type — articulate, sharpen, and argue a genuinely-held contrarian stance / hot take / opinion / thought-leadership position that builds authority and real debate. Use when someone wants a POV, a hot take, an "unpopular opinion", a contrarian angle, an opinion piece, or to stop sounding like everyone else and build thought leadership. Uses the STAND framework. Reads brand-profile + voice-builder first. The agent argues the human's OWN opinion with evidence; the human owns the stance and the live debate; WoopSocial publishes. Never manufactures a stance, controversy, or ragebait; no strawmen, punching down, or defamation; opinion stays clearly opinion and factual claims must be true. Distinct from hook-writer (the opening-line mechanic this feeds), educational-content-and-how-to (teaches a process), storytelling-and-narrative (narrative vs argument), and behind-the-scenes-and-founder (personal story vs argued position).
Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership post," "founder post," or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the "see more" expand, formats for dwell, drives genuine comments, and routes links to the first comment to protect reach. Avoids LinkedIn cringe (broetry, engagement bait). This is the single-post craft: to "grow on LinkedIn" or set the account strategy use linkedin-growth; for company-page strategy use linkedin-company-pages; for general captions use caption-writer; for X threads use thread-writer; for the carousel slides use carousel-writer.
Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic AI. For long-form LinkedIn thought-leadership posts use linkedin-post-writer; for X/Threads multi-post threads use thread-writer; for video scripts use the video skills. This skill writes the caption itself.
Writes SEO- and GEO-aware blog posts for any website from a topic, keyword, brief, or existing outline. Use when the user asks to write a blog post, article, thought-leadership piece, pillar page, listicle, product-led post, comparison post, or educational content intended to rank in search and be cited by AI search engines. Also use for content calendars, outlines, title options, and blog refreshes.
Generate and prioritize LinkedIn content ideas from audience problems, industry news, questions, hashtags, competitor posts, source material, and growth experiments. Use when planning LinkedIn post topics, content calendars, thought-leadership angles, post series, or idea backlogs.
Expert social media strategist specializing in cross-platform strategy, professional audience development, and integrated campaign management. Focused on building brand authority across LinkedIn, T...
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
Build a LinkedIn content system for thought leadership. Use when someone needs to establish authority, attract inbound leads, or build a consistent content presence. Covers positioning, content pillars, formats, and posting rhythm.