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Articulate what sponsors of a technical event genuinely get and why each sponsor segment buys - brand exposure, product feedback, recruiting, community goodwill, and (vendor-run events only) pipeline - one segment at a time through a six-part jobs-to-be-done template, bounded by what the event type can honestly promise and backed by proof points a diligent sponsor will check. Use whenever the user mentions why a company should sponsor an event, sponsor benefits or motivations, or building the value story before a prospectus or rate card exists - even if they never say "value proposition". Sponsorship never buys talks, judging results, or roadmap influence. Do NOT use to package or price it - use samber/dev-event-organizer-skills@event-sponsor-prospectus instead.