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Found 28 Skills
Write the touch, grounded in a real signal. Every cold email, call script, LinkedIn note, reply, and sequence is built on ONE specific, recent, dated signal pulled from Crustdata — their post, their raise, their new exec, their job listing — never a generic template and never an invented reference. 7 modes: cold email, call script, LinkedIn touches, reply handler, objection talk-tracks, multi-touch sequence builder, signal-triggered drafts. Use for "write a cold email to <person>", "what do I say", "they replied saying <X>", "handle the <objection> objection", "build a sequence", "draft outreach for these accounts", "write my follow-up", "give me a call script for <company>".
Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.
Generates, scores, and split-tests email subject lines, producing angle-distinct variants, a numeric scorecard, and a test plan with sample size and decision metric. Covers B2B cold outbound and B2C lifecycle/promotional email, and flags spam-trigger words inside the subject line only. Use whenever the user mentions a subject line, open rates, email A/B test, preview text, or "nobody opens my emails", even if they don't say "subject line" explicitly. Do NOT use for body copy or inbox-placement audits (mbfinotti/sales-skills@cold-email-deliverability), personalization angles (mbfinotti/sales-skills@sales-outreach-personalization), or cadence design (mbfinotti/sales-skills@sales-outbound-sequence).
Run competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when targeting a competitor's install base, building a competitive takeout list, finding companies evaluating alternatives, or designing win-away campaigns. Do NOT use for general prospect list building (use /sales-prospect-list), competitive positioning/messaging frameworks (use /sales-positioning), or general outreach writing (use /sales-outreach).
Design multi-channel outbound cadences with timing, A/B testing, and content. Use when building a Salesloft cadence, building a Mailshake campaign, building a Smartlead campaign, building a Lemlist sequence, building a Yesware campaign, building a Mixmax sequence, building a Reply.io sequence, building a Woodpecker campaign, designing an outbound sequence, planning touchpoint timing, writing cadence emails, creating call scripts, A/B testing subject lines, optimizing sequence performance, or planning multi-channel outreach. Do NOT use for general outreach message writing (use /sales-outreach), marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).
One-time GTM setup: paste one LinkedIn URL and Crustdata enriches it into a persona profile — who you are, what your company sells, your inferred ICP, your writing voice — saved as config/gtm-config.md and config/persona-profile.md, the files the sales-prospecting, account-research, sales-outreach, and meeting-prep skills read at startup. Use when someone says "build my ICP", "set up my GTM config", "create my persona profile", "onboard me", "get me started", or when another GTM skill reports the config is missing.
Writes the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named persona and pain point, with 2-3 testable variants, delivery notes, and a measurement plan. Covers B2B and B2C phone outreach, including do-not-call scrubbing. Use whenever the user mentions a cold call opener, cold call script, phone opener, dialer talk track, "what do I say when they pick up", or opening a call for a persona, even if they don't say "opener" explicitly. Do NOT use for rebuttals later in the call (use mbfinotti/sales-skills@sales-objection-handling), grading a recorded call (mbfinotti/sales-skills@sales-call-review), or cadence planning (mbfinotti/sales-skills@sales-outbound-sequence).
Generates B2B/B2C leads by scraping Google Maps, websites, Instagram, TikTok, Facebook, LinkedIn, YouTube, and Google Search. Use when user asks to find leads, prospects, businesses, build lead lists, enrich contacts, or scrape profiles for sales outreach.
Minelead platform help — B2B email finder, verifier, and lead generation with 500M+ emails and 100M+ business profiles. Use when searching for company emails by domain, finding professional emails by name, generating leads from keywords/locations, verifying email deliverability, detecting disposable emails, running email campaigns via Gmail, or working with the Minelead API. Do NOT use for cross-platform enrichment strategy (use /sales-enrich), email deliverability/verification strategy (use /sales-deliverability), prospect list building strategy (use /sales-prospect-list), or outbound sequence/cadence strategy (use /sales-cadence).
Use when writing outreach sequences, preparing demos, handling objections, building CRM workflows, or any direct sales and customer acquisition activities
Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".
When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).