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Found 21 Skills
Position a product using April Dunford's Obviously Awesome framework. Use when asked to define positioning, articulate differentiation, write a value proposition, or figure out how to position a product in the market. Follows the five-step competitive alternatives approach.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Product positioning framework based on April Dunford's "Obviously Awesome". Use when you need to: (1) define competitive alternatives your customers actually consider, (2) identify unique attributes that differentiate your product, (3) map attributes to customer value themes, (4) define best-fit target customers, (5) choose the right market category, (6) create a positioning canvas for team alignment, (7) run team positioning exercises and workshops.
Perform a deep competitive analysis for a solopreneur business. Use when mapping competitors in detail, finding exploitable gaps, understanding competitor strategy, benchmarking your own offering, or deciding how to position against the field. Goes deeper than the broad landscape mapping in market-research — this is focused dissection of specific competitors. Trigger on "analyze my competitors", "competitive analysis", "who are my competitors", "competitor deep-dive", "how do I beat the competition", "competitive landscape", "benchmark against competitors".
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al
Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differenti
April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
Strategic framework for discovering and designing product innovations based on Clayton Christensen's Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn't selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.