Loading...
Loading...
Found 20 Skills
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternatives, and how to communicate that position. Covers positioning frameworks (Jobs-to-be-Done, against/for, category creation), positioning statements, and translating position into messaging. Trigger on "how do I differentiate", "positioning strategy", "how to stand out", "differentiate from competitors", "market positioning", "what makes me different", "competitive positioning", "own a position".
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Use this skill when users need to find their unique marketing angle, differentiate from competitors, or transform their positioning. Activates for "find my angle," "how do I stand out," "why isn't this selling," "we sound like everyone else," or positioning strategy questions.
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
Maps competitive landscape, identifies positioning gaps, and assesses competitor threats. Use when analyzing competition, finding white space, mapping alternatives, or building Canvas section 06.
Master April Dunford's 8-step sales narrative from "Sales Pitch" (2023). Transform your positioning into a compelling story that wins enterprise deals. Use when: Structuring B2B sales presentations and demos; Creating pitch decks for complex products; Training sales teams on narrative-driven selling; Converting positioning strategy into sales conversations; Winning against entrenched competitors
Produce a Competitive Analysis Pack (competitive alternatives map, competitor landscape, differentiation & positioning hypotheses, battlecards, monitoring plan). Use for competitor research, competitive landscape, win/loss analysis, and positioning vs alternatives.
Comprehensive startup idea validation and market analysis tool. Use when users need to evaluate a startup idea, assess market fit, analyze competition, validate problem-solution fit, or determine market positioning. Triggers include requests to "validate my startup idea", "analyze market opportunity", "check if there's demand for", "research competition for", "evaluate business idea", or "see if my idea is viable". Provides data-driven analysis using web search, market frameworks, competitive research, and positioning recommendations.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.