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Found 5 Skills
When the user wants to layer sales onto a PLG motion, build PQL scoring, design sales handoffs from product usage signals, or plan a hybrid PLG + sales model. Also use when the user says "product-led sales," "PQL," "PQA," "when to add sales to PLG," or "enterprise PLG." For broader PLG strategy, see plg-strategy. For expansion revenue, see expansion-revenue.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Expert product strategy and product marketing skill. Use when defining product vision, assessing product-market fit, sizing market opportunities, doing competitive positioning, building growth loops, designing PLG strategies, creating product marketing context, or using the Working Backwards methodology. Activates for: product strategy, product marketing, PMM, product manager, product management, growth product manager, working backwards, PR/FAQ, Amazon PR FAQ, product roadmap, product positioning, product-market fit, product launch, feature prioritization, TAM SAM SOM, market sizing, competitive moat, business model design, monetization strategy, north star metric, activation, retention, growth loops, freemium, PLG, product-led growth, growth experimentation, ICP context, marketing context document.
Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.