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Found 4 Skills
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
Create comprehensive Google Ads strategies with campaign structure, keyword research, ad copy, audience targeting, and budget allocation for B2B and B2C advertisers.
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.