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End-to-end marketing plan framework based on Allan Dib's "The 1-Page Marketing Plan". Use when you need to: (1) define your target market using the PVP Index, (2) craft a compelling message and USP, (3) choose advertising media and channels, (4) design lead capture systems and magnets, (5) build lead nurture sequences, (6) optimize sales conversion, (7) create world-class customer experiences, (8) increase customer lifetime value, (9) build referral and advocacy systems.