Loading...
Loading...
Found 8 Skills
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
Find and manage Amazon PPC negative keywords to cut wasted ad spend without blocking converting traffic. Reads a search term report, flags the terms draining budget, decides negative-exact versus negative-phrase, and protects valuable terms from being blocked by accident. Use when a user asks about negative keywords, wasted ad spend, search term reports, irrelevant clicks, high-ACoS terms, or cleaning up a PPC campaign. Trigger phrases: "negative keywords", "wasted ad spend", "search term report", "irrelevant clicks", "high ACoS terms", "clean up campaign". Works with zero tools. the user pastes the search term report.
Optimize Amazon PPC campaigns by identifying and managing negative keywords. Reduce wasted ad spend by eliminating irrelevant search terms while protecting valuable converting terms.
When the user wants to add Apple Search Ads negative keywords from search terms reports or block wasted spend. Use when the user mentions "ASA negatives", "negative keywords Apple Search Ads", "search terms waste", "block search terms ASA", or "stop wasting ASA budget". For full weekly optimization, see asa-weekly-optimization. For profitability context, see asa-roas-analysis.
When the user wants help with Google Ads keyword research, keyword strategy, match types, search term analysis, keyword planning, keyword organization, or keyword audits. Triggers on 'keyword research', 'keyword strategy', 'match types', 'search terms', 'keyword planner', 'keyword audit', 'broad match', 'phrase match', 'exact match', 'keyword expansion', or 'keyword list'. For deep negative keyword optimization, wasted spend elimination, or cannibalization prevention see google-ads-negative-keywords. For building search campaigns see google-ads-search. For bid management on keywords see google-ads-bidding.
When the user wants to identify or fix keyword cannibalization in Google Ads — where multiple campaigns or ad groups are competing against each other in the same auction. Triggers on 'keyword cannibalization', 'campaigns competing with each other', 'duplicate keywords', 'keyword overlap', 'internal competition', 'same keyword in multiple campaigns', 'cannibalization check', 'campaign conflict', 'which campaign wins the auction', 'overlapping match types', or 'cross-campaign negatives'. For general negative keyword strategy see google-ads-negative-keywords.
Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单
Classify search terms by intent. Auto-invoke when user provides search terms to classify, asks for search term analysis, or wants to identify negative keyword candidates.