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Found 10 Skills
App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store.
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA."
UGC video format templates for mobile app brands. Contains 15 TikTok-native, lofi video formats with shot-by-shot structure and AI video generation prompts. Focuses on the person and their physical relationship with their phone — reactions, rituals, and real moments — never screen content or app UI. Use when the user wants to create mobile app UGC content.
Optimize App Store product pages for search visibility and conversion. Covers App Store Optimization ASO strategy, keyword research and keyword field optimization, app title and subtitle keyword placement, App Store description writing for conversion, promotional text rotation strategy, screenshot caption writing and ordering, in-app review prompt timing with RequestReviewAction and AppStore.requestReview, Custom Product Pages for audience segments, in-app events for search indexing, product page A/B testing experiments, localized metadata optimization across markets, and ratings and review management. Use when improving App Store discoverability, optimizing keyword strategy, writing App Store descriptions or promotional text, planning screenshot captions, setting up Custom Product Pages, configuring in-app review prompts, creating in-app events, running product page optimization tests, or developing a ratings management strategy.
Optimize App Store and Google Play listings with keyword strategy, metadata, and localization. Use when asked to improve app store visibility, ASO, or app discoverability. Don't use for web SEO, paid UA/ad campaigns, or pre-submission compliance/review audits.
Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability