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Found 10 Skills
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships.
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.
Meltwater platform help — media intelligence, social listening, media relations (journalist database + outreach), influencer marketing, social media management, consumer intelligence, Mira AI, API, and integrations. Use when Meltwater Explore searches return noisy results, media monitoring is missing coverage, journalist contacts are outdated, influencer campaigns aren't tracking properly, social publishing isn't scheduling, Meltwater API or Mira AI isn't returning expected data, or CRM/BI integrations aren't syncing. Do NOT use for cross-platform social listening strategy (use /sales-social-listening), cross-platform media relations strategy (use /sales-media-relations), cross-platform influencer marketing strategy (use /sales-influencer-marketing), or email deliverability (use /sales-deliverability).
Cloutboost platform help — gaming influencer marketing platform with 1.5M+ creator database across YouTube, Twitch, and TikTok, plus managed agency services. Covers Portal (influencer discovery, 20+ search filters, game-genre filtering), campaign management (outreach, scheduling, content review, approval), automated analytics and reporting, retargeting (repurposing influencer content for paid ads), and PR/media relations for game launches. Use when struggling to find the right gaming creators, Cloutboost campaign not getting enough creator applications, Portal search filters not narrowing results well, campaign reports hard to interpret, or unsure whether to retarget with influencer content. Do NOT use for influencer marketing strategy across platforms (use /sales-influencer-marketing), gaming marketing strategy (use /sales-gaming-marketing), general retargeting strategy (use /sales-retargeting), or PR strategy (use /sales-media-relations).
This skill should be used when the user asks to "create PR campaign", "build media outreach", "press release", "influencer outreach", "media pitches", or mentions PR, public relations, or media coverage. Creates strategic PR and influencer campaigns that build authority.
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.