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Found 2 Skills
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.
Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,...