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Found 6 Skills
Wicked Reports integration. Manage data, records, and automate workflows. Use when the user wants to interact with Wicked Reports data.
Product analytics instrumentation and strategy covering event taxonomy design, tracking plans, user behavior analysis, activation/retention metrics, and marketing attribution. PostHog-first with multi-platform support (Pendo, Amplitude, Mixpanel, Heap).
Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when running ABM ad campaigns, targeting accounts with display ads, retargeting website visitors, building B2B audiences, measuring ad-to-pipeline attribution, or choosing a B2B advertising platform. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Cometly integration. Manage data, records, and automate workflows. Use when the user wants to interact with Cometly data.
Use to define measurement, data sharing, and ROI reporting for joint campaigns.