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Found 11 Skills
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
Measure, report on, and optimize marketing performance across channels and campaigns. Trigger on requests for performance dashboards, campaign result analysis, channel metrics review (email, social, paid ads, SEO, content), trend analysis, forecasting, attribution modeling, A/B testing guidance, or actionable optimization recommendations.
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic."
Use when creating data reports on Xiaohongshu performance, summarizing analytics findings, presenting insights to stakeholders, documenting marketing results, or building reporting templates
Expert marketing analytics covering campaign analysis, attribution modeling, marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, optimizing marketing budget allocation, building executive dashboards, or running A/B test statistical analysis.
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.
SaaS unit economics and growth strategy. Use for LTV, CAC, MRR/ARR analysis, payback period, churn analysis, Rule of 40, and SaaS financial modeling. Triggers on "unit economics", "ltv", "cac", "mrr", "arr", "churn", "saas metrics".
Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.
CallRail integration. Manage Companies. Use when the user wants to interact with CallRail data.