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Run a technical event's own social presence inside the weight, phase and dates the marketing plan already fixed - platform selection, the campaign versus community hashtag, posts mapped onto campaign phases (announcement, CFP, speaker reveal, final push, live), speaker and sponsor amplification asks, and day-of coverage. Use whenever the user mentions event social media, a conference or hackathon content calendar, speaker-announcement posts, which platforms an event should post on, an event hashtag, or briefing a volunteer on live posting - even if they never say "social media". Do NOT use for channel weight and budget - use samber/dev-event-organizer-skills@event-marketing-plan; mining talk recordings afterwards is samber/dev-event-organizer-skills@event-content-repurposing.