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Found 30 Skills
Use this skill when defining ideal customer profiles, building scoring models, identifying intent signals, or qualifying leads. Triggers on lead scoring, ICP definition, scoring models, intent signals, MQL, SQL, lead qualification, BANT, and any task requiring lead prioritization or qualification framework design.
Builds a custom lead scoring model for a business. Takes ICP definition, historical win/loss data, CRM export. Analyzes which attributes correlate with closed-won deals. Generates lead-scoring-model.md with scoring dimensions, point values, thresholds, CRM implementation guide, and validation methodology. Can also score a batch of current leads against the model.
Complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories. Use when building enrichment workflows, setting up Clay tables, or maximizing data quality.
ActiveCampaign platform help — marketing automation and CRM for email, SMS, WhatsApp, landing pages, and sales pipelines. Use when building marketing automations, configuring CRM pipelines and deals, setting up lead scoring, creating landing pages or forms, managing email campaigns with A/B testing and conditional content, or working with the ActiveCampaign API. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), email tracking strategy (use /sales-email-tracking), or lead scoring strategy (use /sales-lead-score).
Interpret buying signals and prioritize accounts for outreach. Use when analyzing intent data, prioritizing accounts, reading buying signals, tracking job changes, using intent topics, scoring leads, deciding who to contact first, or building signal-based outreach workflows. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), or general Apollo platform help (use /sales-apollo).
Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.
Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria
Use when building or fixing B2B pipeline. Revenue-aligned demand generation with lead types, funnel design, conversion paths, scoring/routing, attribution, ABS motions, and compliance.
B2B sales - cold outreach, lead scoring, pipeline metrics, MEDDIC/BANT qualification, discovery calls, and demos. Use when writing cold emails, scoring leads, running pipeline reviews, or preparing for sales calls.
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Detect buying signals across TAM companies and watchlist personas. Three-phase architecture: (1) free diff-based signals from existing data (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for downstream activation.
Design, weight, and tune a lead scoring model for your sales funnel. Use when building a lead scoring system, defining MQL/SQL criteria, assigning point values to lead attributes, setting up scoring in your CRM or MAP, tuning conversion thresholds, or deciding which signals should trigger sales follow-up. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).