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Found 30 Skills
Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices
Conversion-focused landing page optimization playbook. Use when auditing or improving landing pages, hero/CTA sections, forms, social proof, or experimentation plans for marketing sites, SaaS, or e-commerce.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X."
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA."
Expert CRO advisor that analyzes landing pages, product funnels, UI/UX friction, and provides data-driven A/B test ideas to maximize conversions, sign-ups, trials, and retention. Use when optimizing conversion rates, analyzing funnels, designing experiments, improving CTAs, reducing drop-offs, or when user mentions conversion rate, CRO, landing page optimization, A/B testing, or funnel analysis.
Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: **Create a new landing page** for a campaign; **Optimize an existing landing page** that isn't converting; **Review landing page design** before launch; **Improve form conversion rates** on lead gen pages; **A/B test landing page elements** systematically
Apply UX psychology effects to UI design. Automatically reference when designing landing pages, pricing tables, onboarding flows, and CTAs.
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.